ADSDAQ | Ad Operations Online

This is a tag page, a collection of currently published articles on the topic indicated by the tag name. If you haven't found here what you were looking for, we suggest you navigate the site using the menu above, or try to re-formulate your search:

ADSDAQ Ad Blocking for Publishers – Now Live

Posted on 05 January 2010

ADSDAQ has recently announced the release of an improved ad blocking on the ADSDAQ Selling Desk. This new functionality will provide publishers with full control to block ads proactively by “ad type” e.g. Religious, Political, Classified, Teeth Whitening, Diet, etc.

Read the full story

Tags: ad blacklisting, ad blocking, ADSDAQ, adsdaq selling desk, block ads by type

Posted in Ad Networks and Platforms, Ad Operations, Ad ProductsComments (1)

comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks

Posted on 22 May 2009

AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the top ad network, reaching nearly 176.5 million U.S. Internet users, or 91.5 percent of the total audience, followed by Yahoo! Network (167.1 million) and Google Ad Network (164.5 million). New ad network FOX Audience Network ranked sixth, reaching 149.2 million people. Several ad networks in the top 25 achieved double-digit growth during the past year, led by Turn Inc. (up 121 percent), CPX Interactive (up 88 percent) and 24/7 Real Media (up 48 percent).
Read the full story

Tags: 24/7 Real Media, adbrite, Adconion Media Group, Adify, ADSDAQ, audience science, Burst Media, Casale Media, collective network, comScore, comScore Media Metrix, cpx interactive, fox audience network, google ad network, Kontera, microsoft media network us, Platform-A, pulse 360, Specific Media, top ad networks, Traffic Marketplace;, Tribal Fusion, Turn, ValueClick, vibrant media, yahoo network

Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Adconion, Burst Media, Collective Media, Google, Google AdSense, Google AdWords, Internet Marketing Services, Microsoft, Platform-A, Reports and Studies, Right Media, Specific Media, Tribal Fusion, Turn, Yahoo, Yahoo APT, comScoreComments (0)

ContextWeb Announces In-Text Advertising To Increase Revenue Generating Opportunities for Publishers

Posted on 31 March 2009

A succession of emails sent out recently by ContextWeb and signed Karen Trendell announced the launch of an in-text ad platform through ADSDAQ. Initially available in close beta to a limited number of publishers, the platform is scheduled to go live today.

What is In-Text Advertising?

In-text advertising is a form of contextual advertising where specific words within a body of content are matched with relevant advertising content. Publishers use In-text advertising as an incremental revenue opportunity in addition to serving standard ad banner units.
Read the full story

Tags: ad network, ADSDAQ, adsdaq exchange selling desk, ContextWeb, in-text advertising, jay sears, karen trendell

Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Ads by Display, In-text AdsComments (0)

ADSDAQ Assumes You’re Only Making $0.50 CPM with Google AdSense

Posted on 25 June 2008

Shame on me. I promised not to do it again but I gave in and succumbed to trying yet another ad network for the small publishers. This time, the choice was ADSDAQ, carefully chosen after reading a bunch of reviews and feedback.

The network claims to be able to help you improve your site’s monetization significantly over what you’re usually getting from other ad networks. The Google AdSense program is repeatedly mentioned as a known low-paying alternative, and ADSDAQ markets themselves as the little guy’s better alternative.