News Bullets Content-Style Ad Units Surpassing AdSense for Premium Publishers Premium Performance for Thousands of Advertisers in Premium Content NEW YORK - Adblade, the only premium content-style ad platform online, announced…
NEW YORK, NY - Integral Ad Science, media valuation platform, today announced that it has appointed Niall Hogan as its new United Kingdom managing director to lead the expansion of its…
AdSafe Media, a recognized leader in proactive brand safety and viewability products for online advertisers, announced that it has rebranded as Integral Ad Science. Integral is redefining the way advertisers and publishers buy and sell media both directly and in the rapidly growing programmatic (RTB) arenas.
AdSafe Media, the leading global provider of actionable advertising intelligence data for buyers and sellers of digital media, today announced the results of its Q1-Q2, 2012 Semi-Annual Review. The report outlines the current state of ad viewability and the prevalence of content and brand risks, such as ad collision, across verticals and channels. The report is designed to help inform industry-wide initiatives, such as 3MS (Making Measurement Make Sense), while simultaneously bringing more transparency to the digital advertising industry.
AdSafe Media, the leading global provider of actionable advertising intelligence data for buyers and sellers of digital media, today announced the availability of its newest proactive brand protection solution, Ad Collision Detection. Ad Collision Detection will measure instances of multiple ads from a single brand campaign appearing simultaneously on a web page. Ad Collision Detection is easy to integrate and complements AdSafe’s entire suite of solutions that make media buying and selling decisions smarter and more effective.
AdSafe Media, the leading global provider of actionable advertising intelligence data for buyers and sellers of digital media, today announced the enhancement of its proactive brand safety solution for advertisers and agencies with a new level of protection: Suspicious Activity Detection (SAD). The new offering takes the company’s leading solution for fraud identification a step further, introducing the industry’s first and only proactive protection against inventory suspicious of both click fraud and impression fraud.
AdSafe Media today announced that it is one of four content verification (CV) tools to receive a public certificate of capability from ABC (Audit Bureau of Circulations), the industry body for media measurement.
Nielsen, a leading global provider of information and insights into what consumers watch and buy, and AdSafe Media, a leading source of brand protection and ad viewability data, announced an agreement to integrate AdSafe’s ad safety ratings, contextual analysis and viewability measurement into Nielsen Online Campaign Ratings.
Preventative Technology Enables Brand Safe Display Strategies for Premium Brand Advertisers New York, NY – AdSafe Media, the rating standard of online media, today announced a partnership with iCrossing (http://news.icrossing.com),…
the Rubicon Project and AdSafe Partner to Improve Advertiser Brand Safety and Publisher Channel Conflict Protection LOS ANGELES – The Rubicon Project, the Internet advertising infrastructure company, has significantly enhanced…
