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Lyris Executives to Present at the 2009 Email Evolution Conference

Otilia Otlacan | February 10, 2009 | 1 Comment

CMO, Blaine Mathieu and Communications Director, Erick Mott to Address Audience on Leading Online Marketing Strategies 2009 Email Evolution Conference Booth #204 EMERYVILLE, Calif. – Lyris, Inc., the online marketing expert, announced that executives Blaine Mathieu, CMO, and Erick Mott, communications director, will present at the 2009 Email Evolution Conference. Mathieu will join industry leaders [...]

Marketers Harness the Power of Social Media with Lyris HQ

Otilia Otlacan | February 6, 2009 | 0 Comments

New Lyris HQ Functionality Enables Marketers to Easily Scale and Transform Email Messaging and Online Interactions into Social Networking Conversations, Intelligence and ROI OMMA Social SAN FRANCISCO – Lyris, Inc., the online marketing expert, announced social media enhancements to the Lyris HQ integrated online marketing suite. With Lyris HQ, marketers are now able to leverage [...]

Akamai Delivers Record Streaming and Web Content During Historic Presidential Inauguration

Otilia Otlacan | January 26, 2009 | 1 Comment

NYTimes.com, Ustream, Viacom, WSJ.com, and other leading network and cable broadcasters among the popular destinations that leveraged Akamai for live Adobe® Flash® streaming of Obama inauguration CAMBRIDGE, Mass. – Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, announced online traffic statistics associated with live coverage of [...]

Panache Projected to Insert Billionth Online Video Ad

Otilia Otlacan | December 29, 2008 | 1 Comment

Company Continues Strong Quarter over Quarter Growth with more than 15 Major Publishers Now Panache-Enabled LOS ANGELES – Panache, the ad-insertion platform for major media and entertainment companies, announced that its Media Maps have resulted in nearly one billion online video ads to date. The figure reflects more than an 850 percent increase from 2007, [...]

In these “Interesting Times” ABI Research Forecasts What ISN’T Going to Happen in 2009

Otilia Otlacan | December 23, 2008 | 0 Comments

NEW YORK – For the fourth consecutive year, ABI Research puts a different twist on the traditional December activity of surveying the year just past and speculating about what the new one will bring, with a white paper titled “What’s Isn’t Going to Happen in 2009.” The paper is available for free download from the [...]

Lyris Debuts Mobile Marketing Solution

Otilia Otlacan | December 17, 2008 | 0 Comments

Lyris HQ Mobile Enables Marketers to Engage Prospects and Customers On-the-Go MediaPost Email Insider Summit PARK CITY, Utah – Lyris, Inc., the online marketing expert, announced Lyris HQ Mobile, a new SMS texting solution that allows marketers to send timely, relevant and targeted text communications to opt-in audiences. With the introduction of Lyris HQ Mobile [...]

BlackArrow Unveils New Tools to Manage Ad Placement Opportunities in and around on-Demand Video

Otilia Otlacan | November 27, 2008 | 1 Comment

Standards-Based AdMap Tools Define and Manage Ad Avails; Integrate New Ad Types Easily Without Changes to Media Player Code SAN MATEO, Calif. – BlackArrow, the independent provider of multiplatform advertising systems for viewer-controlled video, today announced BlackArrow AdMaps™, a sophisticated toolset that enables content providers and distributors to easily define and manage ad avails in [...]

EyeWonder and Akamai Team on First In-Stream Ads Over Microsoft Silverlight for New York Magazine Interactive Campaign

Otilia Otlacan | November 24, 2008 | 0 Comments

In-stream video ads from Olay, TRESemme and Continental Airlines give viewers control over the advertising experience by featuring interactive product placements ATLANTA/CAMBRIDGE, MA – November 24, 2008 – EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services, and Akamai Technologies, Inc., the global leader in powering rich media, dynamic transactions and enterprise [...]

BlackArrow to Enable Ad Revenue and Brand-Building Opportunities Within Adobe Media Player

Otilia Otlacan | November 17, 2008 | 0 Comments

Allows Content Providers to Efficiently Manage and Deliver Ad Campaigns for Video Syndicated through Adobe’s Innovative Desktop Player SAN FRANCISCO (Adobe MAX 2008 Conference) – November 17, 2008 – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, today announced the addition of Adobe® Media Player to its expanding list of distribution platforms. [...]

Lyris to Present at ad:tech New York

Otilia Otlacan | October 31, 2008 | 0 Comments

Yvonne Yuen to Address Audience on How Integrated Online Marketing Paves the Way to Marketing Success ad:tech New York Booth #706 EMERYVILLE, Calif. – Lyris, Inc., the online marketing expert, today announced that Yvonne Yuen, senior product manager, will deliver a presentation titled “Integrated Online Marketing Paves the Way to Marketing Success” at ad:tech New [...]

Eyeblaster Unleashes Creative Potential with Adobe Creative Suite 4

Otilia Otlacan | October 20, 2008 | 0 Comments

Streamlined workflow and cross-platform collaboration put designers and developers back in control New York, New York (October 20, 2008) – An official Adobe Ecosystem partner, Eyeblaster today announced that Eyeblaster Workshop v2.0 for Adobe Flash™ is fully compatible with all versions of the Adobe® Creative Suite®, including the much anticipated Adobe® Creative Suite® 4. “Eyeblaster [...]

IAB Announces 55 MIXX Awards Winners across 18 Categories

Otilia Otlacan | September 30, 2008 | 0 Comments

NEW YORK – The Interactive Advertising Bureau (IAB) closed this year’s highly successful MIXX Conference and Expo with the presentation tonight of the fourth annual MIXX Awards. The MIXX Awards are the only honor devoted exclusively to interactive advertising, and the only juried competition that recognizes excellence in both creativity and effectiveness. For the first [...]