Companies Will Collaborate to Expand Omniture’s Online Marketing Suite for Facebook Advertisers

SALT LAKE CITY – Omniture Summit 2010

Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, and Facebook®, announced that they will provide online marketers with solutions to optimize Facebook as a marketing channel. This partnership builds on the Facebook analytics and Facebook application analytics capabilities Omniture announced last year.
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SAN JOSE, Calif. – Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, announced the newest version of Omniture SearchCenter, providing deeper insight into how consumers are engaging with paid search links across all supported search engines. SearchCenter, through an enhanced integration with Omniture SiteCatalyst, now provides search query data for all major search engines. Through this data, SearchCenter offers recommendations on potentially strong-performing keywords, refinement of existing terms and discovery of negative terms. This allows customers the capability to reduce keyword costs and increase conversion rates by matching more relevant ads with search terms. Also, new enhancements to bid management automation save time and give greater flexibility and control over search campaigns.
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SCOTTSDALE, Ariz. – The world of advertising is changing dramatically with shifts in consumer behavior and growing online and pay TV video-on-demand (VOD) services, reports In-Stat (http://www.in-stat.com). These shifts among others are creating a growing market for advanced video advertising, which In-Stat projects will approach $5 billion by 2013.
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Combined Company Will Deliver Comprehensive Solutions for Creation, Delivery and Optimization of Content and Applications

SAN JOSE, Calif. & OREM, Utah – Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) announced the two companies have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis. Under the terms of the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash.
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BANGKOK – Studio Magenta has announced the introduction of Immedium, a platform for creating and managing live banner ads – rich media Internet advertising with dynamically changing content.

Although the concept of live banners has been around for some time, Immedium is believed to be one of the first tools that empowers marketers with the ability to edit and update the content of banner ads on the fly, without the need for technical skills. The technology paves the way for a host of new advertising applications that exploit the powerful animation and multimedia capabilities of authoring tools such as Adobe® Flash® with dynamic content that reflects the marketing opportunities of the moment.

“The response we’ve received from everyone that has seen Immedium is outstanding,” said Dennis Cookson, managing director of Studio Magenta, a visual communications firm established in 2003 to serve clients in Asia and around the world. “When they see how easily and quickly they can update the content of rich media ads they begin to imagine campaigns that were previously unthinkable.”
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CMO, Blaine Mathieu and Communications Director, Erick Mott to Address Audience on Leading Online Marketing Strategies
2009 Email Evolution Conference
Booth #204

EMERYVILLE, Calif. – Lyris, Inc., the online marketing expert, announced that executives Blaine Mathieu, CMO, and Erick Mott, communications director, will present at the 2009 Email Evolution Conference. Mathieu will join industry leaders from Kaiser Permanente and Convince & Convert to deliver a presentation titled “Search & Email: The Yin & Yang of Online Marketing,” and discuss how leading companies are optimizing the intersection of search and email.
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New Lyris HQ Functionality Enables Marketers to Easily Scale and Transform Email Messaging and Online Interactions into Social Networking Conversations, Intelligence and ROI
OMMA Social

SAN FRANCISCO – Lyris, Inc., the online marketing expert, announced social media enhancements to the Lyris HQ integrated online marketing suite. With Lyris HQ, marketers are now able to leverage their email marketing campaigns and messaging to empower recipients to share and discuss news and relevant topics with colleagues, fans and friends on popular social networking sites including Facebook, LinkedIn and MySpace. Marketers can also analyze how well social media is performing in terms of reach, interaction and ROI on social networking and originating sites, with no extra integration or technical know-how needed. An added component of this new functionality is the ability for marketers to better understand, segment and report inbound engagement from many social networking sites.

Marketers that want to tap into Web 2.0 with Lyris HQ can now:
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NYTimes.com, Ustream, Viacom, WSJ.com, and other leading network and cable broadcasters among the popular destinations that leveraged Akamai for live Adobe® Flash® streaming of Obama inauguration

CAMBRIDGE, Mass. – Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, announced online traffic statistics associated with live coverage of the Inauguration of Barack Obama as the 44th President of The United States.

As the largest day ever for the delivery of concurrent live streaming over the Akamai EdgePlatform, the Company reported it delivered a peak of over 7 million active simultaneous streams (the majority being live streams) at approximately 12:15 p.m. ET today. A real-time view of streaming on the Akamai EdgePlatform can be seen at: http://www.akamai.com/html/technology/dataviz3.html.
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