Home » Archives for Adobe
Tag: Adobe
Adobe, Facebook, Foursquare Predict ‘Empowered Customers’ Are Future of Marketing
Comments Conclude ExactTarget’s Interactive Marketing Conference that Welcomed the Launch of New Real-Time Marketing Products Before More Than 3,000 Attendees INDIANAPOLIS – The future of marketing will come from brands’ evolving to meet the real-time demands of hyper-connected consumers, according to executives from the world’s largest technology companies.
Adobe Advances Flash Platform Media Delivery Solutions at Streaming Media East
Adobe Delivers New Distribution, Content Protection, and Media Player Framework Technologies NEW YORK – At the 2010 Streaming Media East Conference, Adobe Systems Incorporated (Nasdaq:ADBE) announced major new advancements to the Adobe Flash® Platform — Adobe’s design and development platform for creating and delivering content, video and applications that run consistently across operating systems and [...]
Omniture Online Marketing Suite Advances with New Analytics and Optimization Capabilities
Omniture Customers Can Now Measure and Optimize iPad Content and Applications; Segmentation, Dashboarding and Reporting Enhancements Make It Easier to View and Share Actionable Insight SAN JOSE, Calif. – Omniture, an Adobe company (NASDAQ:ADBE), and a leading provider of online business optimization software, announced new analytics and optimization capabilities within the Omniture Online Marketing Suite.
Omniture and Facebook Join Forces to Optimize Social Media for Marketers
Companies Will Collaborate to Expand Omniture’s Online Marketing Suite for Facebook Advertisers SALT LAKE CITY – Omniture Summit 2010 Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, and Facebook®, announced that they will provide online marketers with solutions to optimize Facebook as a marketing channel. This partnership builds on [...]
Omniture SearchCenter Automates Keyword Discovery to Reduce SEM Costs and Increase Conversion
SAN JOSE, Calif. – Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, announced the newest version of Omniture SearchCenter, providing deeper insight into how consumers are engaging with paid search links across all supported search engines. SearchCenter, through an enhanced integration with Omniture SiteCatalyst, now provides search query data [...]
Advanced Video Advertising Grows Online and On Next Gen Pay-TV Services, Says In-Stat
SCOTTSDALE, Ariz. – The world of advertising is changing dramatically with shifts in consumer behavior and growing online and pay TV video-on-demand (VOD) services, reports In-Stat (http://www.in-stat.com). These shifts among others are creating a growing market for advanced video advertising, which In-Stat projects will approach $5 billion by 2013.
Adobe to Acquire Omniture
Combined Company Will Deliver Comprehensive Solutions for Creation, Delivery and Optimization of Content and Applications SAN JOSE, Calif. & OREM, Utah – Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) announced the two companies have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion on a [...]
Immedium Reinvents Display Advertising with Live Banners that Update
BANGKOK – Studio Magenta has announced the introduction of Immedium, a platform for creating and managing live banner ads – rich media Internet advertising with dynamically changing content. Although the concept of live banners has been around for some time, Immedium is believed to be one of the first tools that empowers marketers with the [...]
Lyris Executives to Present at the 2009 Email Evolution Conference
CMO, Blaine Mathieu and Communications Director, Erick Mott to Address Audience on Leading Online Marketing Strategies 2009 Email Evolution Conference Booth #204 EMERYVILLE, Calif. – Lyris, Inc., the online marketing expert, announced that executives Blaine Mathieu, CMO, and Erick Mott, communications director, will present at the 2009 Email Evolution Conference. Mathieu will join industry leaders [...]
Marketers Harness the Power of Social Media with Lyris HQ
New Lyris HQ Functionality Enables Marketers to Easily Scale and Transform Email Messaging and Online Interactions into Social Networking Conversations, Intelligence and ROI OMMA Social SAN FRANCISCO – Lyris, Inc., the online marketing expert, announced social media enhancements to the Lyris HQ integrated online marketing suite. With Lyris HQ, marketers are now able to leverage [...]
Akamai Delivers Record Streaming and Web Content During Historic Presidential Inauguration
NYTimes.com, Ustream, Viacom, WSJ.com, and other leading network and cable broadcasters among the popular destinations that leveraged Akamai for live Adobe® Flash® streaming of Obama inauguration CAMBRIDGE, Mass. – Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, announced online traffic statistics associated with live coverage of [...]
Panache Projected to Insert Billionth Online Video Ad
Company Continues Strong Quarter over Quarter Growth with more than 15 Major Publishers Now Panache-Enabled LOS ANGELES – Panache, the ad-insertion platform for major media and entertainment companies, announced that its Media Maps have resulted in nearly one billion online video ads to date. The figure reflects more than an 850 percent increase from 2007, [...]
Keep in touch!