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the Rubicon Project’s Q4 Market Report Finds Shift to Online Spending Drives 34% Increase in CPMs
Demand Side Channels Must Innovate and Differentiate In Order to Thrive LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the fourth quarter of 2009, along with trends and predictions for what’s in store for 2010, in the seventh installment [...]
Preparing Operations for The Future of Video Online Technical Forum June 24th
The Online Technical Forum series continues on June 24th, 2009 at 12pm EST with: Preparing Operations for The Future of Video: VAST & VPAID. Joey Trotz, Senior Director, Strategic Advertising Technology at Turner Broadcasting will present and discuss with attendees how ad operations will benefit most from these online video ad initiatives – and what [...]
AdMonsters and IASH to host Network Ad Ops Forum – July 15, London
AdMonsters is proud to announce the launch of a new event, the Network Ad Ops Forum. The event, which will be co-hosted by IASH, the UK’s trade body for interactive sales houses, will be held in central London on July 15th. For registration and more information please visit: http://www.admonsters.org/tf/tf-eu-02.php In the UK networks account for [...]
2009 London Ad Ops May/June Training Schedule
Freshly from AdMonsters, here’s the training summer schedule you may be waiting for: Ad Ops 204: Targeting & Tagging – May 13, 2009 Ad Ops 102: Workflow & Process – May 28, 2009 Ad Ops 206: Inventory Management & Forecasting – June 17, 2009
AdMonsters Announces Online Technical Forum to Cover Implementing Late Creative Policy
AdMonsters will host an online technical forum to discuss best practices of implementing, managing and enforcing a successful late creative policy on April 23rd from 11 AM EST/4 PM GMT. So called “late creative” is a major problem in the execution and delivery of online advertising campaigns and arises when media or creative agencies deliver [...]
Twitter Profiles List – Ad Operations and Online Advertising
Below is a list that is regularly maintained – well, as regularly and accurately as possible – of Twitter accounts related to Ad Operations, Online Advertising, Online Marketing topics. In other words, if you’re interested in the topics discused here at AdOperationsOnline.com, you may want to follow the twits and bits from the accounts listed [...]
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