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Epic Media Group and LucidMedia Form Strategic Partnership
Epic Selects LucidMedia to Provide Enhanced Contextual Targeting and Comprehensive and Integrated Real Time Bidding NEW YORK & RESTON, Va. – Epic Media Group (www.theepicmediagroup.com), the preeminent privately-held global digital marketing solutions company and the operator of Traffic Marketplace, announced that it has finalized a strategic technology partnership with LucidMedia (www.lucidmedia.com), a leading digital advertising [...]
New Version of POE from [x+1] Provides Impression-by-Impression Bidding on Exchange, Non-Exchange Ad Inventory Through Intuitive UI
Marketers, agencies gain greater flexibility and control over digital media campaigns and unmatched performance at scale NEW YORK – [x+1], the online targeting platform leader, announced significant improvements to its patented Predictive Optimization Engine™ (POE) that will allow agencies and marketers to automatically optimize online ad impression bids in both real-time bidding (RTB) and non-RTB [...]
AdMeld’s Mobile Platform Selected as a Finalist in the 2010 CTIA E-Tech Awards
Recognition Validates AdMeld’s Cross-Platform Yield Optimization Technology, Leveraging 300+ Demand Sources to Maximize Publisher Revenues Across Web & Mobile Winners To Be Announced At International CTIA Wireless 2010 NEW YORK – AdMeld (www.admeld.com), the leader in yield optimization for premium publishers, announced the company’s mobile platform has been named a finalist in the Enterprise Mobile [...]
AdMeld Assembles Online Thought Leaders, Execs to Discuss Impact and Future of Real Time Bidding (RTB)
AdMeld Partner Forum Highlights Opportunities for Revenue and Innovation by Publishers, Agencies, Marketers NEW YORK – During his opening address at the AdMeld Partner Forum 2010, Michael Barrett, AdMeld’s CEO, discussed rapid emergence of Real Time Bidding (RTB) as a platform for buying and selling ad inventory. Barrett cited factors such as enhanced pricing, efficiency, [...]
LucidMedia Launches ADvisor DSP, Demand-Side Platform with Integrated Multi-Source Real-Time Bidding for Enhanced Transparency, Insight, and Agency Control
RESTON, Va. – LucidMedia (www.lucidmedia.com), an optimized display ad network and scalable targeting platform, announced that its pioneering demand-side platform (DSP) with integrated real-time bidding (RTB) is available to interactive advertising agencies. LucidMedia ADvisor DSP™ is designed for interactive agencies that need to control their campaigns, extend their reach into the online community, and streamline [...]
AdMeld to Host Industry-Leading Conference on Real Time Bidding (RTB)
Forrester’s Emily Riley to Present RTB Research Findings, Top Digital Advertising Thought Leaders to Explore Technology’s Impact NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, has announced it will host an invite-only conference on Real Time Bidding (RTB) on February 4, 2010 at the Time Warner Center in New [...]
AdMeld Hires Mobile Industry Veteran to Lead Cross-Platform Inventory Optimization Efforts
Entrepreneur, Investor Marc Theermann to Join AdMeld Executive Team NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, has appointed mobile industry veteran Marc Theermann as Vice President of Mobile. The announcement, made by AdMeld CEO Michael Barrett, comes a little more than a month after the company introduced the [...]
AdMeld Launches Real Time Bidding (RTB) in the UK
Leading Publisher-Side Platform Brings Advanced Method of Transacting Digital Ad Inventory to Europe’s Premium Publishers LONDON – AdMeld (www.admeld.com), the leader in ad network optimisation for premium publishers, announced the introduction of Real Time Bidding (RTB) capabilities in the United Kingdom. The move allows publishers across Europe to harness the enhanced levels of efficiency, transparency [...]
AdMeld Moves to Maximize Mobile Ad Revenues for Premium Publishers
Introduces Industry’s First Ad Network Optimization Platform Supporting Both Web Display and Mobile Ad Inventory NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced it is integrating support for mobile ad inventory into its platform. The solution applies AdMeld’s real time revenue maximization technology to the mobile space, offering [...]
AdMeld Doubles Client Base since June, Opens New NY Headquarters to Better Serve Publishers
Client Wins Include AccuWeather.com, Answers.com, Billboard.com, Daily Kos, Hearst Television, New York Post and Time Out New York NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced it has doubled the size of its client base since June, additions include AccuWeather.com (www.accuweather.com), Answers.com (www.answers.com), Billboard.com (www.billboard.com), Daily Kos (www.dailykos.com), [...]
AdMeld Processes Its Billionth Real-Time Bid
Results Prove RTB’s Benefits for Publishers and Buyers, Delivering Better Rates, Better Performance, and Increased Transparency NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced it has processed more than a billion API-based real-time bids on behalf of its customers. The results provide an encouraging view into how this [...]
Turn Launches Real-Time Bidding Across Major Inventory Platforms, Sees Dramatic Initial Results
Full Integration with AdMeld and PubMatic Real-Time Bidding Programs Drives Significantly Improved Performance for Brand and Performance Marketers Redwood City, Calif., — Turn Inc., the smart platform for digital advertising, today announced that the company is fully integrated with the Real-Time Bidding capabilities of leading inventory platforms AdMeld and PubMatic.
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