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Platform-A Launching Next-Generation Advertiser Marketplace Exchange
New “BidPlace” Will Provide Advertisers Unprecedented Transparency, Real-Time Bidding to Maximize Campaign Results NEW YORK – Platform-A announced plans during Advertising Week V to launch BidPlace, a self-service marketplace exchange that will give advertisers unprecedented control in managing display advertising campaigns. BidPlace, which will let advertisers dynamically bid on and manage display inventory across Platform-A’s [...]
AOL’s Platform-A Integrates Goowy Into Widget Ad Offering
NEW YORK, NY – July 23, 2008 – AOL’s Platform-A announced that it will offer Goowy’s widget creation and management services as part of its widget distribution offering for advertisers. Goowy enables the creation, syndication and measurement of widget-based campaigns as a free, value-added service across Platform-A’s properties and networks. Platform-A, www.platform-a.com, is AOL’s digital [...]
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