Premium Pay-Per-Click Ad Network to Showcase New Platform; Executives to Co-Host Panels on Advancements in Contextual Advertising.

ad:tech New York 2009, booth No. 2044

NEW YORK – AdSide™, the premium pay-per-click ad network will be presenting new developments in contextual targeting at ad:tech New York next month.
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Advertising Partnership Creates New Opportunities for ISPs and Carriers to Increase Revenue and Stop Messaging Abuse

COLUMBIA, Md., & KANSAS CITY, Mo. – Message Systems, a premier provider of holistic, fast and flexible message management solutions, and Adknowledge, a leading online advertising network, announced a partnership enabling Internet Service Providers (ISPs) and Email Service Providers (ESPs) to monetize their messaging platforms through highly targeted advertising insertion.
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Mike Cutler, MIVA, Inc’s SVP Finance / Chief Accounting Officer, promoted to CFO

NEW YORK – MIVA, Inc., (NASDAQ:MIVA), announced that CFO and COO Lowell Robinson will be leaving the company. Mr. Robinson’s departure follows the asset sale of MIVA, Inc’s MIVA Media business to Adknowledge, Inc. on March 12, 2009. MIVA, Inc.’s existing SVP Finance / Chief Accounting Officer Mike Cutler will assume Mr. Robinson’s duties and take the new title of CFO. The changes are effective immediately.

“Lowell made important contributions to MIVA, Inc. in its turnaround efforts since joining in December 2006 and we wish him the best of luck for the future,” commented Peter Corrao, President and CEO of MIVA, Inc.
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MIVA, Inc. Focuses on ALOT Search-Related Products; Streamlines Ongoing Operations; Defines 2009 Strategy

NEW YORK – MIVA, Inc. (NASDAQ:MIVA) announced the completion of the sale of assets relating to its MIVA Media operations to advertising network, Adknowledge, for cash consideration of approximately $11.6 million, plus assumption of certain balance sheet liabilities, and subject to certain retained assets and liabilities and post-closing adjustments.

The transaction further streamlines MIVA, Inc.’s operations and accelerates the company’s strategy of developing and expanding its high margin, consumer-oriented toolbar, homepage and desktop search-related products. As a result of the transaction, MIVA, Inc. has reduced total headcount from 129 on December 31 2008 to approximately 50, which includes the transfer of approximately 75 MIVA Media and certain corporate staff to Adknowledge. MIVA, Inc.’s remaining employees will work predominantly out of the company’s New York offices, with a small number remaining in Fort Myers, Florida.
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A recent post in the Cubics Publisher Blog owned by Adknowledge announces the acquisition of Lookery and its ad serving platform. Here’s the deal:

“Lookery and Adknowledge are pleased to announce that Lookery’s ad serving business has been acquired by Adknowledge / Cubics.com. Lookery has been seeking a company to acquire its ad serving business that is able to both provide you with the same or higher payouts that you are currently receiving and provide the same level of service that you have come to expect from Lookery. We found both of those qualities in Adknowledge / Cubics.

The good news is that the transition does not involve changing ad codes, everything is still working as usual and there was no downtime. The only change required on your part is that your ad statistics are now being reported in a Cubics.com publisher account that has been created for you. Your login details have been e-mailed to your account.
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