Ad Operations Online » Adify

Digital Throttle partners with Canned Banners to Provide Self-Service Ad Creative for Motorsports Advertisers

Otilia Otlacan — Wed, 29 Sep 2010 13:55:15 +0000

Ad network bundles hassle-free banner ad creation with targeted media buys

SAN FRANCISCO, California — Vertical online ad network Digital Throttle launched a new service today that will allow advertisers to easily build display ads at no extra charge using the Canned Banners self-service platform.

Digital Throttle, a vertical ad network built on the Adify platform, gives advertisers the ability to reach a targeted audience of over 6 million motoring enthusiasts, motorsports racers, and motorcycle riders. With on-demand ad creation using Canned Banners, clients will now be able to launch new campaigns rapidly, avoiding the costly and time-consuming process of developing banner ads.

Bryan Robb, President and Founder of Digital Throttle, said: “The Canned Banners solution is a great compliment to our network. Our network simplifies the online advertising process for the automotive and motorcycle aftermarkets. Advertisers of all sizes will discover this solution saves an incredible amount of time and ultimately produces a more robust portfolio of ads.”

Digital Throttle clients will access a private-label version of the Canned Banners platform featuring customized Digital Throttle ad templates. Clients will be able to use Canned Banners at no extra charge.

Myles Younger, Co-founder and Head of Marketing at Canned Banners, said: “We want to give Digital Throttle clients a hassle-free experience. Using the Canned Banners platform, they can choose one of our ready-to-go templates, add their own text and images, and in just a few minutes produce a high-quality Flash banner ad that’s completely unique and customized to their business.”

Automotive and motorsports advertisers should visit www.digitalthrottle.com or contact bryan.robb@digitalthrottle.com to find out how the Digital Throttle ad network can help them reach a highly targeted audience of automotive, racing and motorcycle enthusiasts.

Ad networks and publishers should visit www.cannedbanners.com or contact myles.younger@cannedbanners.com to learn how Canned Banners can help automate the ad creation process for advertisers.

About Digital Throttle:
Digital Throttle (www.digitalthrottle.com) is a vertical ad network, providing online advertising across an independent network of niche automotive and motorcycle sites. The network selectively partners with sites targeting consumers seeking to repair, customize, restore or race their vehicles.

About Canned Banners:
Canned Banners (www.cannedbanners.com) allows small businesses and marketing professionals to quickly create their own professional-looking Flash banner ads. Users select from a variety of templates and then add their own text, images, and logo. Canned Banners offers small businesses access to sophisticated Flash banner design at a low price, and offers larger companies a cheaper and more nimble alternative to the agency process.

IAB Applauds the First Ad Networks and Exchanges to Commit to Self-Certification

Otilia Otlacan — Wed, 25 Aug 2010 06:15:47 +0000

Companies Advance Brand Safety in the Industry

NEW YORK – Responding to marketers’ call for better brand safety and enhanced transparency online, the Interactive Advertising Bureau (IAB) announced that 16 member companies are the first to commit to comprehensive self-certification against the IAB “Networks & Exchanges Quality Assurance Guidelines.” Released in June of this year, the guidelines are part of a far-reaching industry initiative lead by the IAB to increase buyer control over the placement and context of advertising on ad networks and exchanges. The announcement was made at ClickZ Connected Marketing Week in San Francisco, where the IAB Networks & Exchanges Committee programmed a one-day forum on ad networks and exchanges.

The first 16 IAB member companies that will self-certify in early 2011 are:

24/7 Real Media

Fox Audience Network

Adify

Google

AOL/Advertising.com

ScanScout

AudienceScience

Specific Media

Burst Media

Traffic Marketplace

Casale Media

Tremor Media

ContextWeb, Inc. / ADSDAQ Exchange

Yahoo!

CPX Interactive

ValueClick Media

“We applaud the efforts of these ad networks and exchanges to be the first to commit to the standards and practices covered by ‘Networks & Exchanges Quality Assurance Guidelines,’” said Randall Rothenberg, President and CEO, IAB. “It is no small task to undergo the self-certification process and, once compliant, these organizations will provide marketers the highest level of brand safety. Every agency and marketer should consider compliance with these guidelines as a buying standard and we invite additional ad networks and exchanges to join the program.”

“The IAB Quality Assurance Guidelines demonstrate to marketers and agencies that we put brand safety first,” said Jay Sears, General Manager of ContextWeb, Inc.’s ADSDAQ Exchange, and Co-Chair of the IAB Networks & Exchanges Committee. “These 16 companies that have raised their hand must now engage in a full-scale implementation that will require extensive training and investment—it shows a true commitment to control, transparency and simplifying the buying of digital media.”

“The certification program we designed is a way to provide marketers and agencies a standardized approach that will make buying advertising easier and give increased control over where ads are placed,” said David Jacobs, Senior Vice President, Advertising.com, and Co-Chair of the IAB N&E Ad Certification Working Group. “We anticipate broad adoption of these guidelines by parties participating in the self certification process.”

The rigorous self-certification process requires the participating companies to:

Attend IAB training sessions developed to guide compliance officers through the proper implementations of the guidelines
Conduct quarterly internal audits to test compliance with the guidelines
Submit forms to the IAB from both the compliance officer and business unit leader attesting to adherence to the guidelines
“Networks & Exchanges Quality Assurance Guidelines” can be found on the IAB website at: http://www.iab.net/ne_guidelines.

About the IAB’s Networks & Exchanges Committee:

The IAB Networks and Exchanges Committee is comprised of senior leaders of ad networks and ad exchanges that are general member companies. The committee is dedicated to furthering the interests of ad networks and ad exchanges in today’s complex ad marketplace. Committee objectives are to foster the highest standards of professionalism and accountability in relationships with publishers, advertisers and the agency community, to develop programs that enable revenue growth, and to create best practices that protect consumers and the industry. A full list of Committee member companies can be found at: http://www.iab.net/networks_and_exchanges_committee.

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

comScore Announces New Service with IRI to Measure Impact of Online Advertising Campaigns on Sales of Consumer Packaged Goods Brands Across All Retail Channels

Otilia Otlacan — Thu, 07 Jan 2010 08:30:42 +0000

Solution Uses IRI’s National Consumer Network Panel and will be Integrated into comScore’s AdEffxTM Digital Advertising Effectiveness Platform

RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, announced a new solution, in conjunction with Information Resources, Inc. (IRI), that measures the effectiveness of online advertising campaigns in building sales of CPG brands in supermarkets, drug stores, mass merchants, convenience stores and other retail channels that are important to the CPG industry.

The solution uses IRI’s Consumer Network household purchase panel to measure retail sales in all channels along with comScore’s ability to understand which panelists were exposed to online advertising. The solution will be integrated into comScore’s AdEffx suite of products that provides media planners with all the tools they need to maximize the ROI from their online ad campaigns, ranging from data for improved planning through to tools for smarter buying and finally the channel-wide measurement of campaign ROI that are the focus of this new service.

“This solution presents CPG advertisers with a comprehensive understanding of their brand sales gains that resulted from online ad exposures, whether those sales occur in supermarkets, drug stores, or other channels where their brands are purchased,” said Alistair Sutcliffe, comScore vice president. “The combination of IRI’s multi-channel purchase panel data with comScore’s industry-leading online data offers the critical components needed to accurately tie consumers’ purchase behavior back to their exposure to online media.”

“IRI’s history is rooted in the introduction of innovative services that deliver breakthrough value to the CPG industry, and once again we see that happening here,” said Robert (Bob) I. Tomei, President of Consumer and Shopper Insights, IRI. “Today’s marketers must be more efficient and effective with their online campaigns while at the same time, be in a position to evaluate how online behavior drives offline sales. The powerful combination of comScore, the leader in Internet measurement, and IRI provides a comprehensive suite of media planning, buying and analysis services which will help provide the insights that the CPG industry needs as it explores the many and varied uses of online marketing.”

Cindy Neumann, Director Consumer Insights Advanced Analytics at ConAgra Foods commented: “Our brands are always seeking new ways to build a complete picture of consumer response to digital marketing initiatives. This new offering provides the ability to measure cross channel sales ROI. This ability compliments the comScore Ad Effx Suite which includes survey-based brand lift studies and post-buy campaign delivery reports.”

Yaakov Kimelfeld, VP Analytics at MediaVest said: “We admire comScore’s unwavering drive to connect the dots and provide advertisers and agencies with a comprehensive measurement solution, capturing the entire hierarchy of advertising effects: exposure, attitude change, behavioral change, online and offline conversions. Using the IRI panel enriches digital campaign analytics with a previously unavailable set of powerful data, and we are looking forward to gaining the full advantage of it for our clients.”

“These tools will improve our ability to develop customer insights, deploy relevant media and create the digital experiences that drive our CPG clients’ businesses. We’re excited to deploy this data to add value to our clients,” said Andy Fisher, VP Analytics and National Lead, Razorfish.

Russ Fradin, CEO of Adify, added: “This is an important new capability from comScore and IRI because it measures the offline sales ROI from any online ad campaign run on any Internet property. It’s a great fit for an ad network seeking to prove its value to a CPG advertiser.”

Barry Krause, CEO of Suite Partners, Inc. and former Publicis NY CEO and JWT Chicago President commented: “When IRI came along it gave CPG leaders the power of true behavioral measurement of marketing ROI. When comScore came along it broke open the mystery of the new digital world allowing marketers to observe real online behavior. Still, the critical chasm in ROI intelligence between the online and offline worlds has limited confidence in online ad investment. Until now, that is. Bridging comScore and IRI could be the game-changer the marketing industry has been waiting for. And that could unleash a total reallocation of the marketing mix.”

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

About Information Resources, Inc.

IRI is the world’s leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com.

comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks

Otilia Otlacan — Fri, 22 May 2009 08:55:21 +0000

AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the top ad network, reaching nearly 176.5 million U.S. Internet users, or 91.5 percent of the total audience, followed by Yahoo! Network (167.1 million) and Google Ad Network (164.5 million). New ad network FOX Audience Network ranked sixth, reaching 149.2 million people. Several ad networks in the top 25 achieved double-digit growth during the past year, led by Turn Inc. (up 121 percent), CPX Interactive (up 88 percent) and 24/7 Real Media (up 48 percent).

______________________________________________________________________________
Top 25 Ad Networks

April 2009 vs. April 2008

Total U.S. – Home/Work/University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)
Apr-2008 Apr-2009 % Change

Total Internet: Total Audience 190,728 192,875 1

Platform-A                              170,508         176,455           3
Yahoo! Network                          160,206         167,129           4
Google Ad Network                       155,882         164,518           6
ValueClick Networks                     140,930         160,307          14
Specific Media                          144,773         158,012           9
FOX Audience Network                        N/A         149,249         N/A
24/7 Real Media                          99,959         147,668          48
Traffic Marketplace                     114,682         143,519          25
Microsoft Media Network US              119,595         139,674          17
Tribal Fusion                           135,113         138,274           2
Casale Media – MediaNet                 127,184         137,884           8
interCLICK                              107,961         134,834          25
Turn, Inc                                60,617         134,028         121
Adconion Media Group                    117,965         133,498          13
CPX Interactive                          69,178         130,370          88
Collective Network by Collective Media   88,279         129,808          47
ADSDAQ by ContextWeb                     93,815         123,534          32
AudienceScience (formerly Revenue Science) N/A         121,001         N/A
Burst Media                              89,670         116,727          30
Undertone Networks                       72,940          97,053          33
AdBrite                                  81,838          91,033          11
Pulse 360                                   N/A          82,574         N/A
Vibrant Media                            72,351          80,779          12
Adify                                       N/A          73,467         N/A
Kontera                                  52,159          72,870          40
______________________________________________________________________________

“Underscoring the growing importance of ad networks to the digital advertising economy, each of the top 25 ad networks has expanded its reach during the past year,” commented Jack Flanagan, comScore executive vice president. “It almost seems that new ad networks are emerging every day, each aimed at helping advertisers achieve their campaign objectives, whether it’s to deliver reach and frequency or to target a specific audience segment.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

comScore Study Highlights Rapid Emergence of Vertical Ad Networks for Reaching Engaged, Targeted Audiences

Otilia Otlacan — Wed, 06 May 2009 09:32:53 +0000

People Reached by Vertical Ad Networks Exhibit Substantially Higher Engagement With Site Category Content than Average Visitors

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world released the results of a study of vertical ad networks, which target ads to specific audiences online according to demographic or category content. Vertical ad networks include entities such as Adify Media, Federated Media, Glam Media and Travel Ad Network, among numerous others. The study showed that the collective reach of vertical ad networks tracked by comScore has increased substantially in the past year, from 21.5 percent of the total U.S. Internet audience in March 2008 to 57.1 percent in March 2009.

_____________________________________________________________________________
Growth in Vertical Ad Network Reach

March 2009 vs. March 2008

Total U.S. – Home/Work/University Locations

Source: comScore

Category Mar-08 Mar-09 Percent

Change

Total U.S. Internet Audience 188,010 192,173 2%

Vertical Ad Networks – Unique Visitors (000) 40,343 109,757 172%

Vertical Ad Networks – Reach (%) 21.5% 57.1% 166%

_____________________________________________________________________________

“comScore research indicates that vertical ad networks are a growing phenomenon in the online advertising space, in part because of their ability to deliver engaged, targeted audiences,” said Lesle Litton, VP, Media at comScore. “As more vertical ad networks prove their ability to effectively reach specific target audiences by aggregating mid-tail publisher sites, the industry will likely give greater consideration to these emerging ad delivery channels.”

People Reached by Vertical Ad Networks Exhibit High Category Engagement

The study showed that vertical ad networks were effective in reaching people with significantly higher than average engagement in their respective content categories. Of the five segments studied, people reached by vertical ad networks spent at least 60 percent more time in those site categories than the average category visitor. For example, people reached in the Gaming segment spent 423 minutes per visitor on sites in that category, 123 percent higher than the average visitor.

_____________________________________________________________________________
Category Engagement of People Reached via Vertical Ad Networks

March 2009

Total U.S. – Home/Work/University Locations

Source: comScore

Site Category                         Average Minutes per Visitor
People Reached by      Average Category      Index*
Vertical Ad Network          Visitor

Gaming 422.9 190.0 223

Entertainment 417.8 191.4 218

Community 136.2 82.1 166

News/Information 123.8 77.3 160

Health 54.2 31.7 171
_____________________________________________________________________________

*Index = Time Spent by Vertical Ad Network visitors / Time Spent by Category Visitors x 100; Index of 100 indicates average representation

Twitter Profiles List – Ad Operations and Online Advertising

Otilia Otlacan — Fri, 20 Feb 2009 21:44:46 +0000

Below is a list that is regularly maintained – well, as regularly and accurately as possible – of Twitter accounts related to Ad Operations, Online Advertising, Online Marketing topics. In other words, if you’re interested in the topics discused here at AdOperationsOnline.com, you may want to follow the twits and bits from the accounts listed below.

To suggest an addition, please leave a comment with the Twitter URL and I’ll review it as soon as possible.

AdRevenue ’08 Explores Online Ad Strategies for New Economic Reality

Otilia Otlacan — Fri, 14 Nov 2008 08:30:36 +0000

PubMatic-Sponsored Summit Assembles Media and Advertising Thought Leaders to Address How to Maximize Ad Revenue

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), which provides more than 5,000 online publishers with real-time ad optimization, will host AdRevenue ’08 this Friday, November 14th, at The Golden Gate Club in San Francisco.

What: AdRevenue ’08 (www.adrevenue08.com) is a one-day summit that brings together leading media executives, analysts, and other innovators in the media and online advertising industry to deliver insight and proven strategies to help publishers, ad networks, and ad exchanges increase ad revenue. Forrester Research analyst Barry Parr jump starts the event with a keynote presentation, “Online Advertising: A Volatile Ecosystem,” which will be immediately followed by the opening panel “The Real Difference between Ad Networks, Ad Exchanges, and Ad Optimizers.”

Who:

* Adam Gerber, CMO, Quantcast
* Anand Subramanian, CEO, ContextWeb
* Barry Parr, Analyst, Forrester Research
* Brian Morrissey, Digital Editor, Adweek
* Chas Edwards, CRO, Federated Media
* Chris Moore, General Partner, Redpoint Ventures
* Dave Zinman, Vice President, Network Management, Yahoo! Inc.
* Geoff Katz, Director of Advertising Services, Razorfish
* Jeff Green, COO, AdECN
* Joe Zawadzki, Founder and CEO, Media Math
* Martin Green, COO, Meebo
* Michael Rubenstein, Director, Ad Exchange, Google, Inc.
* Nick Johnson, VP Digital Media Sales, NBC Universal
* Rajeev Goel, Co-Founder and President, PubMatic
* Russ Fradin, Co-Founder and President, Adify

When:
Friday, November 14; 8:30 AM PT Registration

Where:

The Golden Gate Club, at the Presidio
135 Fisher Loop
San Francisco, CA 94129

For additional venue details and directions click here.

For media inquiries, contact Mandy Kakavas (akakavas@horngroup.com | 415-905-4015)

About PubMatic

PubMatic provides more than 5,000 web publishers real-time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of ad networks and has created thousands of new publisher/ad network relationships. PubMatic is a service of Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at www.pubmatic.com.

AdRevenue ’08: First Online Industry Summit Dedicated to Improving Ad Inventory Strategies

Otilia Otlacan — Thu, 30 Oct 2008 17:19:59 +0000

Ad Revenue Optimizer PubMatic Develops Thought Leadership Conference Focused on Increasing the Value of Unsold Inventory Amid Online Advertising Slowdown

PubMatic (www.pubmatic.com), which provides more than 5,000 online publishers with real-time ad optimization, announced AdRevenue ’08 (www.adrevenue08.com), the first conference dedicated entirely to improving the value of ad inventory for online publishers and ad networks. PubMatic, known for recognizing trends in ad network pricing with its AdPrice Index, identified the need for a forum where the most respected names in the online advertising come together to address strategies to maximize industry-wide ad inventory revenue.

During the one-day summit taking place November 14th in San Francisco at the Golden Gate Club, attendees are invited to meet with leading technology entrepreneurs, executives, established media and industry thought leaders from Adify, Avenue A / Razorfish, ContextWeb, Draper Fischer Jurvetson, Forrester Research, Google / DoubleClick, NBC Universal, Quantcast, and other innovators in the industry.

PubMatic executives, along with some of the online advertising industry’s most prominent thought leaders, will deliver unparalleled insight to online publishers, ad networks and exchanges, online advertising analysts and application developers looking to improve their ad revenue.

Forrester Research analyst Barry Parr will open the event with a keynote presentation, “Online Advertising: A Volatile Ecosystem,” which will be followed by multiple expert panels on digital advertising monetization.
Distinguished speakers at AdRevenue ’08 include:

* Adam Gerber, CMO, Quantcast
* Anand Subramanian, CEO, ContextWeb
* Barry Parr, Analyst, Forrester Research
* Brian Morrissey, Digital Editor, Adweek
* Chris Moore, General Partner, Redpoint Ventures
* Geoff Katz, Director of Advertising Services, Avenue A / Razorfish
* Jeff Green, COO, AdECN
* Joe Zawadzki, Founder and CEO, Media Math
* Martin Green, COO, Meebo
* Michael Rubenstein, Director, Ad Exchange, Google, Inc.
* Nick Johnson, VP Digital Media Sales, NBC Universal
* Rajeev Goel, Co-Founder and President, PubMatic
* Russ Fradin, Co-Founder and President, Adify

“In today’s online environment, 70% of ad inventory goes unsold. With the uncertainty of the economy and its possible impact on the digital advertising industry, companies and independent publishers should re-evaluate their ad monetization strategies to ensure maximum yield,” said Rajeev Goel, Co-Founder and President of PubMatic. “As PubMatic continues to evolve and create solutions that support intelligent ad inventory strategies, we are pleased to take part in such an unprecedented event that finally addresses the needs of the industry.”

As identified in PubMatic’s latest AdPrice Index, online ad prices continue to remain stagnant and reflect a weak economy. Never before has the need been so great to address how the online advertising industry can increase ad pricing levels while other segments continue to decline. Tickets are limited, and this is an event no one in the online advertising industry can afford to miss.

To register and view the full conference agenda, please visit: www.adrevenue08.com

What: AdRevenue 2008 – PubMatic’s Conference Dedicated to Improving Unsold Ad Inventory Strategies
When: Friday, November 14, 2008
Where: The Golden Gate Club 135 Fisher Loop San Francisco, CA 94129
For additional venue details and directions click here

About PubMatic
PubMatic provides more than 5,000 web publishers real-time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of ad networks and has created thousands of new publisher/ad network relationships. PubMatic is a service of Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at www.pubmatic.com

Adify Widget Share Powers Content Syndication for Publisher Networks

Otilia Otlacan — Tue, 25 Mar 2008 15:00:23 +0000

New Widget Platform Allows Media Owners to Distribute Content of Any Type to Spread and Elevate Brand Quality Among In-Network Publishers

SAN BRUNO, CA, March 25, 2008 – Adify, the premier technology and media company focused on vertical online advertising, today announced Adify Widget Share. The content syndication platform enables media creators to elevate the brand quality of in-network sites by securely syndicating exclusive content of any type (RSS, video, Flash games, etc.) via widgets within an editorially selected community of publishers. Through a new, highly configurable widget distribution and tracking platform, Adify Network Builders will be able to increase the quantity and quality of content viewed across sister sites, thereby visually branding their network to increase reader loyalty and engagement.

Adify Widget Share transforms online networks from simple advertising vehicles into communities with captive audiences. By providing access to exclusive content and publicizing the most recent updates across the entire network, widgets drive more traffic across all network sites. As a result, media owners can generate higher advertising rates through increased page views and traffic, and better targeting based on valuable information about their sites’ readership interests. Different from viral widgets, only publishers whose content is on-target and reviewed by the editorial team of Adify’s Network Builders can access and showcase these widgets.
“The challenge with widgets has always been simplifying distribution and reporting, tracking how readers use them, and translating the data to increase the value of your sites for advertisers. In addition to being the secure syndication platform to distribute content exclusively within an editorially selected community of sites, Adify Widget Share also measures how widget content is boosting impressions.” said Russ Fradin, CEO of Adify. “Advertisers are constantly looking for new ways to engage audiences with their brand. Widgets with exclusive content can drive this engagement on high quality, premium niche sites, where Adify enables advertisers to track how publisher quality delivers engaged audiences who support the marketer’s brand.”

Adify Widget Share is a new product available on Adify’s vertical ad network platform for creating, managing and commercializing vertical advertising communities. It delivers a comprehensive, secure framework to create or drop-in widgets exclusively for distribution on Adify customer’s networks. Adify Widget Share can distribute image, HTML/Javascript, RSS, iFrames, Video and Flash widgets. The configurable reporting features show performance by widget, by site hosting the widget and by individual content feed within the widget.

“IDG TechNetwork uses Adify Widget Share to distribute unique widgets which help drive qualified traffic among the premium technology publishers in our media network,” said Kevin Normandeau, vice president, sales and business development, IDG Tech Network. “IDG TechNetwork and our publishers now have unmatched flexibility in content syndication along with visibility through easy to use, drill down reporting.”

Adify enables media owners to deliver brand advertising solutions to targeted premium niche audiences across their portfolio of editorially selected Web sites. Adify’s infrastructure delivers content sponsorships, video, image and rich media advertising as well as behavioral targeting and now widget distribution. Adify provides the key network management services required to execute successful advertising campaigns, including ad management, tracking, reporting, billing, payment and technical support functions.

About Adify

Adify is changing the rules of Web advertising by creating brand networks anchored by leading media companies and entrepreneurs where brand advertisers unlock value from hard to reach audiences. Adify’s Build Your Own Network (BYON) technology capitalizes on the increasing fragmentation of the Internet, offering marketers the reach of a branded advertising network with the quality of a premier property buy. Through a unique mix of technology, expertise and key business services, Adify customers can rapidly define, assemble, merchandize and manage highly targeted ad networks with little or no upfront cost. Entrepreneurs and global media partners such as adChakra, Comcast Corp., The Guardian, HotChalk, Houseblogs, Martha Stewart, NBC Universal, Reuters, Time Warner, The Washington Post Co. and Yardbarker use Adify’s solutions to extend their brands, increase their reach and grow their revenue. Adify was founded by the team that created Flycast Communications — the first successful direct-response online advertising solution — and is backed by blue-chip venture firms Venrock Associates and U.S. Venture Partners, as well as GE Commercial Finance, NBC Universal, Inc., and Time Warner Investments.