Tag Archives: adform

Rich Media Display Ads Three Times More Effective Than Traditional Banner Formats in Europe
Ad & Media Strategies
September 18, 2012 posted by Otilia Otlacan

Rich Media Display Ads Three Times More Effective Than Traditional Banner Formats in Europe

As the levels of advertising across all digital channels continue to rise, traditional display advertising is failing to win-over consumers who are increasingly desensitised to standard banner ads. Instead, rich media formats are achieving significantly higher levels of cut-through with online audiences, who are three times more likely to click on rich media ads than traditional banners.

Interview: Adform CMO Martin Stockfleth Larsen Discusses the Current Display Advertising Market and Adform’s Unique Offering
Ad & Media Strategies
March 26, 2012 posted by Otilia Otlacan

Interview: Adform CMO Martin Stockfleth Larsen Discusses the Current Display Advertising Market and Adform’s Unique Offering

Danish software company Adform (www.adform.com) has been seeing great growth following the launch of the first Pan-European demand side platform in November last year. Recent news around Adform’s expansion has put the company in the spotlight once again. CMO Martin Stockfleth Larsen shares with us some insights into the current state of display advertising and explains how the Adform platform is radically different.

Adform Invests Locally to Grow Finland’s Online Media Market, Driving Real Time Bidding and Rich Media Capabilities
Ad & Media Strategies
March 9, 2012 posted by Otilia Otlacan

Adform Invests Locally to Grow Finland’s Online Media Market, Driving Real Time Bidding and Rich Media Capabilities

Danish software company Adform opens local office in Finland, following expansion of a number of recent openings across Europe. Adform is uniquely represented in all Nordic countries, and boasts more coverage across Europe than any competitive solution. The company now operates locally serviced offices in eleven European markets.