Tag Archives: adchoices icon

Evidon Serving 2 Billion Daily “Ad Choices” Icons Worldwide
Ad & Media Strategies
October 5, 2012 posted by Otilia Otlacan

Evidon Serving 2 Billion Daily “Ad Choices” Icons Worldwide

Evidon, the global leader in revealing the invisible web, today announced that it is now serving more than two billion “AdChoices” privacy notices a day around the world. Including the AdChoices icon in online ads is the fundamental requirement of compliance with Self-Regulatory Programs for Online Behavioral Advertising in the United States, which is administered by the Digital Advertising Alliance (DAA), and in the European Union, which is administered by the European Interactive Digital Advertising Alliance (EDAA).

Jumptap and Evidon Partner to Enhance Mobile Consumer Privacy
Ad & Media Strategies
August 24, 2012 posted by Otilia Otlacan

Jumptap and Evidon Partner to Enhance Mobile Consumer Privacy

Jumptap, the leader in targeted mobile advertising, today announced a partnership with Evidon, the world leader in empowering consumers and businesses to see, understand and control data online. The partnership is designed to support consumer notice and choice through the creation and implementation of the ‘AdChoices’ Icon in mobile web and app advertisements.