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Former SVP/GM at Monster, Rick Cotton, Joins adBrite as Chief Revenue Officer

Otilia Otlacan | October 12, 2011

Digital Ad Sales Veteran Adds Experience and Leadership to adBrite’s Executive Team to Drive Massive Publisher Adoption of Real-Time Pricing Technology San Francisco, Calif. – adBrite® (www.adbrite.com), the largest independent ad exchange, today announced that digital ad sales veteran Rick Cotton has joined the company as Chief Revenue Officer (CRO). Rick has nearly two decades [...]

Interview: Iggy Fanlo, adBrite President & CEO, Discusses Real-Time Pricing for Ad Exchanges

Otilia Otlacan | August 26, 2011

Two days ago, adBrite announced the launch of their Real-Time Pricing™ solution that maximizes ad revenue for premium publishers by automatically optimizing the floor price for every page view on their properties. We spoke with Iggy Fanlo, adBrite’s President & CEO, about what this launch represents and how RTP can serve both publishers and advertisers. [...]

adBrite to Pioneer Real-Time Pricing Solution for Premium Publishers

Otilia Otlacan | August 23, 2011

Initial Floor-Optimizing Tests Show Significant Revenue Growth; Beta Now Open to Select Publishers San Francisco – adBrite®, the largest independent ad exchange, has begun testing a groundbreaking Real-Time Pricing™ (RTP) solution that maximizes ad revenue for premium publishers by automatically optimizing the floor price for every page view on their properties.

Dapper’s Fixing Advertising Series Makes Its European Debut in London

Otilia Otlacan | October 5, 2010 | 0 Comments

Fixing Advertising Came to London to Explore How the Changing Display Landscape That Is Taking North America by Storm Is Taking Shape in Europe SAN FRANCISCO – Dapper, a pioneer in transforming display advertising into a predictable and scalable performance marketing channel, announced that it has brought its acclaimed Fixing Advertising series to London on [...]

Dapper Announces Fixing Advertising Special Event at SES San Francisco: “The Quants Strike Back”

Otilia Otlacan | August 16, 2010 | 0 Comments

Dapper Hosts Fireside Chat with eBay and Expedia to Discuss How Search Engine Marketers Can Leverage Their Expertise to Transform Display into a Profitable Channel SAN FRANCISCO – Dapper, a pioneer in transforming display advertising into a predictable and scalable performance marketing channel, announced that it will host a Fixing Advertising special event – The [...]

Dapper to Host Fixing Advertising Panel at Internet Week NY 2010

Otilia Otlacan | June 4, 2010 | 0 Comments

Acclaimed Panel Series Returns to NYC to Explore the New Display Advertising Landscape Powered by User Data, Intelligent Media Buying, and Dynamic Creative SAN FRANCISCO – Dapper, a pioneer in building a predictable and scalable growth channel in display advertising, announced that it will continue its popular Fixing Advertising panel series during Internet Week New [...]

comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks

Otilia Otlacan | May 22, 2009 | 0 Comments

AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the [...]