Helps to tackle online video advertising industry issues of price, quality and measurement Adap.tv is addressing the key online video advertising industry issues of measurement, the quality of websites on…
Adap.tv and Admonsters research points to shift in perception of online advertising and highlights the challenges 86% of UK advertising agencies purchased digital video inventory in 2012, with 62% listing…
New offering boosts buyer confidence with independent verification London – Adap.tv introduced Certified Viewability – an industry-first feature that independently verifies the viewability of video ads in real-time and blocks…
Adap.tv, the global leader in programmatic video advertising, announced the appointment of Timothy R. Morse to the newly created position of Chief Financial Officer.
The rapid growth of the online video sector continued in 2012, with more campaigns undertaken and clients seeing the medium offer real value. However, Adap.tv, the company that delivers a programmatic way to trade video advertising, believes the industry must continue to push for further significant changes in 2013.
Adap.tv, the company that delivers a programmatic way to plan, buy, sell and measure TV and video advertising, is continuing to expand its European team as it prepares for significant growth in the sector.
Adap.tv announced it has been named the fastest-growing video advertising company in Inc.magazine’s 2012 “Inc. 500,” a ranking of the nation’s fastest-growing private companies. In addition to the #1 position within its industry segment, Adap.tv ranked on the Inc. 500 list as the second fastest-growing company among all firms based in Silicon Valley and the San Francisco Bay Area, and ranked #32 among all companies nationwide.
MediaMind, a division of DG (NASDAQ:DGIT), and the leading independent provider of integrated digital advertising solutions, today announced a strategic regional partnership with Adap.tv, the world’s leader in programmatic video advertising, that will provide greater efficiency to advertising partners in Australia and New Zealand.
Appatyze (http://www.appatyze.com/) today announced that it will use Adap.tv’s programmatic ad trading platform to support the buying and selling of video through its ad network, the Appatyze MARKETPLACE. Under this new partnership, Appatyze’s Facebook app developers get the automated tools and services they need to access to a wider range of demand sources, while video advertisers gain a straightforward route to reach their target audience.
Adap.tv today announced its Campaign Optimizer for video, a ground-breaking technology that provides buyers with full visibility into the results of a campaign before running a single impression. Using historical data to analyze billions of impressions, the Campaign Optimizer allows buyers to set the performance goals they want, and get the real-time price and inventory availability needed to achieve them.
