Tag Archives: ad verification

comScore Validated Campaign Essentials (vCE) Receives MRC Accreditation for Online Campaign Validation
Ad & Media Strategies
August 2, 2012 posted by Otilia Otlacan

comScore Validated Campaign Essentials (vCE) Receives MRC Accreditation for Online Campaign Validation

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has received accreditation from the Media Rating Council (MRC) for the validation suite in comScore validated Campaign Essentials™ (vCE), which includes viewability, brand safety, in-country geographic delivery, engagement, and removal of non-human traffic. comScore’s unique solution combines patented and patent-pending technological approaches to measuring viewability, which account for census-level ad delivery.

MediaMind Announces Full Integration with ADagoo Campaign Visualization & Verification Technology
Ad & Media Strategies
July 12, 2012 posted by Otilia Otlacan

MediaMind Announces Full Integration with ADagoo Campaign Visualization & Verification Technology

MediaMind, a division of DG (NASDAQ:DGIT), and the leading independent provider of integrated digital advertising solutions, announced today its successful technological integration with ADagoo, a web-page level, cookie-free visualization and verification platform. MediaMind customers now benefit from better planning and buying, superior trading and versioning, and increased ROI per impression. As ADagoo is fully integrated with the MediaMind platform, users experience a seamless verification workflow that leads to improved efficiencies.

DoubleVerify Continues Mission of Trust and Transparency with 12 New Partnerships
Ad & Media Strategies
March 19, 2012 posted by Otilia Otlacan

DoubleVerify Continues Mission of Trust and Transparency with 12 New Partnerships

DoubleVerify, the pioneer and worldwide leader in online media verification and real-time decisioning, today announced its newly inked partnerships with twelve ad networks and platforms. These partners join DoubleVerify in continuing its industry mission to create more trust, transparency and accountability in the online advertising industry by utilizing its verification, brand safety and page quality targeting and decisioning services.