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RingRevenue Appoints Ad Industry Veteran as EVP Sales
Monty Hudson Brings Broad Network and Deep Industry Knowledge to Pay-Per-Call SANTA BARBARA, Calif. – Performance marketing and online advertising sales veteran Monty Hudson has joined pay-per-call provider RingRevenue as executive vice president of sales, the company announced.
TNS Media Intelligence Reports U.S. Advertising Expenditures Declined 14.2% in First Quarter 2009
NEW YORK – Total measured advertising expenditures in the opening quarter of 2009 plunged 14.2 percent versus a year ago, to $30.18 billion, according to data released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. This follows a 9.2 percent decline in Q4 2008 as the advertising recession accelerated in [...]
Advertising Builds Confidence for Financial Brands in Crisis, Nielsen IAG Study Finds
“Out of Sight” Businesses Risk Perception of “Out of Business” NEW YORK – At a time when financial institutions are pulling back on their advertising, a new study from Nielsen IAG shows that consumer confidence in the long-term health of these companies is dramatically influenced by advertising and marketing efforts. Details from the study, including [...]
Ad Ops Daily Bits: March 20 2009
Below are a couple articles that really caught my attention, well worth the reading: – Real Time Content: ‘Advertising Is (Not) Dead’ (Gavin O’Malley for MediaPost) “Looking to further establish its stateside presence, U.K.-based Web video ad technology provider Real Time Content is kicking off a multi-platform print and Web marketing campaign.”
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