NEW YORK – Total measured advertising expenditures in the opening quarter of 2009 plunged 14.2 percent versus a year ago, to $30.18 billion, according to data released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. This follows a 9.2 percent decline in Q4 2008 as the advertising recession accelerated in the new year.
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“Out of Sight” Businesses Risk Perception of “Out of Business”

NEW YORK – At a time when financial institutions are pulling back on their advertising, a new study from Nielsen IAG shows that consumer confidence in the long-term health of these companies is dramatically influenced by advertising and marketing efforts.

Details from the study, including charts and a video of Richard Khaleel, EVP of Nielsen IAG’s Financial practice, are available at Nielsen Wire: http://blog.nielsen.com/nielsenwire/nielsen-news/financial-company-ads-out-of-sight-out-of-business.
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Below are a couple articles that really caught my attention, well worth the reading:

- Real Time Content: ‘Advertising Is (Not) Dead’ (Gavin O’Malley for MediaPost)
“Looking to further establish its stateside presence, U.K.-based Web video ad technology provider Real Time Content is kicking off a multi-platform print and Web marketing campaign.” 

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