Tag: Ad Serving
Magnetic Announces Industry Leading Search Re-Targeting Solution for Retailers Powered by Tumri’s Dynamic Ad Platform
Magnetic and Tumri’s Deep Technical Integration Enables the Only Offering in the Market That Allows Retailers to Combine Fast, Precise and Seamless Site Re-Targeting With Search Re-Targeting NEW YORK, NY – Magnetic (www.magnetic.is), the leader in search re-targeting, announced a joint marketing solution with Tumri to help find potential high intent customers who are generally [...]
YuMe Launches ACE for Advertisers, Giving Advertisers and Agencies Complete Control Over Their Video Advertising Campaigns
First End-to-End Video Solution Covers Entire Campaign Lifecycle, Including Planning and Buying, Ad Serving and Campaign Management, and Post Campaign Analytics REDWOOD CITY, CA – October 13, 2010 – YuMe, Inc., the leading video advertising technology company, today announced that it has launched ACE™ for Advertisers, the first end-to-end, buy-side video ad management system architected [...]
DoubleVerify Applauds the Most Compliant Ad Technology Companies with First-Ever Trust Index
Findings from DoubleVerify’s 1H 2010 Report Drawn from 150+ Billion Impressions from Industry’s Leading Ad Networks, Publishers, Ad Exchanges & DSPs New York, NY – DoubleVerify, the pioneer and worldwide leader in online media verification, released findings from its 1H 2010 Trust Index. The report provides insight into compliance and brand safety in online advertising [...]
BrightTag Launches to Put Website Owners in Control of their Data
- Industry’s First Data Rights Management Platform™ for Marketers and Publishers to Control their Most Important Asset – their Data – Technology to Control Partner Tracking Tags, Protect Against Data Leakage and Transparently Facilitate the Monetization of First Party Data Chicago, IL – BrightTag™ publicly announced the launch of their company, which provides a data [...]
24/7 Real Media Named Top Five Ad Network
24/7 Real Media’s Global Web Alliance is the number five ad network according to comScore’s Media Metrix June 2010 report NEW YORK – 24/7 Real Media, Inc. was named among the top five ad networks in the U.S. according to comScore’s June 2010 rankings. The Global Web Alliance is 24/7 Real Media’s network of thousands [...]
Research: As Dwell on Ads Increase, Conversion Rate Climbs Higher
New research from MediaMind links metric with both response and branding objectives New York, New York – A periodic analysis of global benchmarks released by MediaMind, the leading independent provider of integrated digital advertising solutions, reveals that when more consumers engage with an ad, conversion rate increases, showing a direct link between a high Dwell [...]
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