SEATTLE – AdReady, a pioneering technology company that delivers powerful yet easy-to-use software solutions for digital display advertising, announced it has raised $5.3M to help meet the growing demand for its display advertising technology platform for agencies, advertisers and publishers. The company had full participation from current investors Madrona Venture Group, Bain Capital and Khosla Ventures.

AdReady also announced the addition of software industry veteran Steve Singh to the Board of Directors. Singh, chairman and CEO of Redmond, WA-based Concur (NASDAQ: CNQR), the world’s leading provider of on-demand Employee Spend Management solutions, has extensive experience growing technology businesses into market leaders. His expertise will be important as the company grows its customer base and seizes new opportunities around the display advertising sector – a market expected to reach nearly $17 billion by 2014.

“We are thrilled to receive another round of funding and to be adding another technology pioneer to our board,” said Karl Siebrecht, President and CEO of AdReady. “Steve’s experience taking enterprise software and making it accessible and affordable to companies of all sizes will be invaluable to AdReady as we continue to drive widespread uptake for display advertising among businesses.”

“I’ve been fortunate in my career to work with amazingly talented and dedicated people,” said Singh. “Building a business that transforms sophisticated, complex and expensive applications into on-demand services for organizations of all sizes is incredibly rewarding. I’m excited to join the board of a company that shares my passion for innovation and delivering value to the customer, and I look forward to offering my perspective to help AdReady’s continued growth.”

About AdReady

AdReady’s platform delivers the power and sophistication of multiple best-in-class enterprise software solutions for digital display advertising in a simplified, cost-effective, yet highly powerful next-generation platform. The platform is for large agencies and companies trying to efficiently reach micro-targeted segments and mid-sized companies trying to cost-effectively go digital. AdReady provides centralized, single-point control across all major publishers for end-to-end display advertising management. AdReady’s technology platform was recently named “Best Ad Delivery Platform Innovation” by the Digital Publishing and Advertising Conference (DPAC). The company was also named “Service Provider of the Year” by the Washington Technology Industry Association (WTIA). To learn more, please visit www.adready.com, follow us on Twitter @AdReady, or find us on Facebook.

PALO ALTO, Calif. – PubMatic (http://www.PubMatic.com), the company that provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, announced today plans to host the online advertising industry’s first event focused on improving brand control for online publishers. The special event, Blueprint for Publisher Brand Control, will address and offer publisher solutions for issues including creative control, channel conflict, ad loading speed, audience data leakage, and other problems that can result in a negative experience for the publisher’s audience.

Schedule and Details for Blueprint for Publisher Brand Control (http://www.PubMatic.com/control):

What: Blueprint for Publisher Brand Control
Where: Helen Mills Theater, 137-139 West 26th St, NYC
When: Wednesday, May 26
Time: 2:00 – 5:30pm

Program:

Opening Remarks
Rob Beeler, VP Content & Media, AdMonsters
How Brand Control Affects Revenue and Operations
Q&A by Rob Beeler, VP Content & Media, AdMonsters with
Greg Coleman, President and CRO, Huffington Post
Blueprint for Publisher Brand Control: Current Solutions & Developing the Industry Roadmap
Rajeev Goel, Co-Founder & CEO, PubMatic
Networking Happy Hour with Hors D’ Oeuvres and Cocktails
Theater seating is very limited. Publishers can request an invite by visiting http://www.PubMatic.com/control.

“We take protecting the publisher’s brand very seriously because it affects publishers on several major fronts – revenue, operations, and end user experience,” said Rajeev Goel, Co-founder and CEO of PubMatic. “Brand Control is a major part of the PubMatic Premier ad management and monetization platform for publishers, and we’ve developed the industry’s most advanced suite of brand control solutions for publishers. This event is a chance for publishers to understand what solutions are available to help them and how PubMatic will continue to lead the industry on brand control innovation.”

About PubMatic

PubMatic’s (http://www.PubMatic.com) ad management technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

Privately held PubMatic, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, has seven offices around the world in the US, Europe, and Asia.

BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the signing of the Seed Corn Advertising Network as a new client of its adConductor™ ad management technology and services. The Seed Corn Advertising Network (SCA Network) has recently formed a premier vertical content network, serving more than 3,400 specialty-content web sites, organized in more than 400 channels. adConductor will provide ad serving and ad management support across this network.

The Seed Corn Advertising Network offers brand advertisers an efficient way to reach audiences online, and offers web publishers the opportunity to monetize their ad inventory with high quality targeted advertising. adConductor will allow The SCA Network to coordinate in a single system the various aspects of ad sales, delivery and campaign management. It will also allow the network to target and optimize ad campaigns to its highly engaged visitors without advertising waste.

“We are looking forward to launching “SCA Networks” – our premium ad network utilizing Burst Media’s Industry leading adConductor ad management and technology platform,” said Andrew Stern, President of Seed Corn Advertising. “In a survey of over 7 different solutions, the adConductor platform stood out as the most innovative and scalable system on the market today. With this move, we now have the ability to offer many new services and technologies to our clients such as full transparency, access to an exchange, re-targeting, network forecasting, custom RFP building tools and industry leading optimization strategies. We hope that this improved technology and more robust platform will help our network grow to the next level and are ready to offer the full suite of products to our base of over 300 advertisers.”

adConductor helps leading online companies deliver the advertising they sell on behalf of their publishers through a rich suite of targeting, campaign management, campaign reporting and billing tools. adConductor is one of the largest independent vendors of ad management technology, serving billions of ads every month on behalf of thousands of websites, ad networks, and other online publishing entities.

“There is an ongoing transformation of the advertising space and sophisticated vertical networks like the ones built by Seed Corn Advertising are taking part in the evolutionary process,” said Sean Keaveny, SVP of adConductor. “Advertising is finally moving toward the content-rich collection of sites that consumers visit and use. Advertisers who capitalize on the opportunities provided with this new approach will break through media clutter and reach the most interested consumers for their offer.”

About Seed Corn Advertising

Founded in 2002, Seed Corn Advertising, Inc (www.seedcornadv.com) is an online ad network and agency delivering over 3 billion impressions per month across its search and display networks. With over 300 advertisers and over 6,000 sites and 200 publishers in its network, Seed Corn Advertising has a robust and International reach and is highly regarded as one of the few one-stop-shops for online companies looking to reach active and qualified consumers at an affordable price. Seed Corn Advertising operates out of Studio City, California. For more information, visit www.seedcornadv.com or call 818-760-3999.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. The company’s Giant Realm unit represents some of the leading gaming sites that attract males age 18-34. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

Dirk Freytag, CEO of ADTECH, explains the impetus behind the creation of the Analytics product: “The need for information and customized reporting for online advertising has risen dramatically in recent months. ADTECH is one of the first providers worldwide to launch an analysis product. It demonstrates the transformation of our technology from an ad server to an advanced business intelligence tool.”

During a six-month test phase, ADTECH collaborated with six customers, globally. International ad network Hi-media was one of the first ADTECH customers to have the chance to extensively test the new product. Frank Erdmann, Hi-media’s International Head of Ad Operations, talks about Hi-media’s experience with the product: “The ADTECH Analytics solution provides us with new options for measurement and reporting. The graphic representations, models etc., enable us to gain more insight into our existing data. Subsequently we are able to significantly increase the efficiency of our daily ad operations.”

Freytag comments: “We’ve invested heavily in this solution to make sure that we got it right – the result is an intelligent analysis tool which looks beyond the results of a single online ad campaign and shows detailed reports, views and long-term trends. It’s exactly what our customers and the market are asking for.”

ADTECH Analytics marks the launch of a suite of such products for ADTECH. Erhard Neumann, COO and Product Director at ADTECH, looks ahead to the future: “Our next step will be to offer simulations and forecasts. The effectiveness of digital campaigns can be easily assessed and decisions on the level of Cost per Transactions (CPTs) can be played through, based on alternative scenarios. We’re moving past the original image of an ad serving provider. The feedback from our trade show appearances and test customers is very good. They appreciate that we are giving them new ways to learn more from their data.”

About ADTECH

ADTECH is an international supplier of digital marketing solutions and is AOL Advertising’s ad serving platform. The company’s flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.

About AOL

AOL Inc. (NYSE:AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

CTIA Wireless 2010
LAS VEGAS – AdMarvel, a leading provider of mobile advertising services, announced that it has reached a new strategic partnership with PointRoll, wholly-owned subsidiary of Gannett Co., Inc. (NYSE:GCI) and the leading provider of digital marketing solutions. As a result of the partnership, the companies together launch the iPad Advertising Platform, which combines PointRoll’s cutting-edge rich media technology with AdMarvel’s mobile advertising capabilities.

The iPad launch is part of a broader partnership to deliver comprehensive mobile capabilities across multiple platforms providing developers, publishers, agencies and ad networks with a comprehensive platform for monetizing ad revenue on the industry’s newest distribution channels. By combining AdMarvel’s expertise in improving the performance and revenue associated with mobile advertising with PointRoll’s scalable rich media technology capabilities, the industry now has a solution that offers ad mediation, campaign management, ad serving and analytics specifically tailored for mobile devices such as the iPad.

For Developers and Publishers: Easy-to-integrate, managed service platform to maximize ad revenue

Works across browser and application modalities. AdMarvel SDK dramatically extends rich media advertising options for iPad, iPhone, iPod Touch, and other mobile applications including Android and Blackberry
Ad sourcing from over 60 ad networks around the world – delivering geo-targeted advertising to users across the globe
Rich media campaign management; ad composition, ad serving, granular targeting, pricing and forecasting for direct-sourced ad deals or house ads used to create awareness and cross promote properties
Real-time reports and analytics for unparalleled visibility and control over advertising monetization
For Marketers and Ad Networks: Easy-to-use platform to maximize visibility & efficiency

Target and engage consumers as they interact with the leading mobile content brands and properties around the world
Sophisticated campaign management, targeting and frequency control for optimal ROI on campaign spend
Best-in-class creative services, engaging features, and advertiser metrics for unparalleled interactive campaigns that allow you to easily extend the work you do with PointRoll on the desktop into the mobile space
“The iPad and mobile devices in general represent a great opportunity for both publishers and advertisers to engage consumers,” said Mahi de Silva, CEO at AdMarvel. “The iPhone was a quantum leap in mobile phone usability and interaction, creating a new paradigm for rich media advertising. The iPad promises to take this to the next level. Most of the legacy advertising infrastructure designed for desktops and laptops will not work on the iPad – but this is a tremendous opportunity for advertisers to explore new, more relevant and better performing engagement models for advertising.”

The partnership’s iPad Advertising Platform supports JavaScript, expandable ad units, animation, interstitials, transparent overlays of content and interaction. The platform also supports the ability to contain an ad experience within an application for the promotion of new features or content channels. Additionally, the iPad Advertising Platform features click-to-contact, click-to-maps, click-to-app and click-to-video actions. The platform is further supported by server-side tools to help advertisers create, manage and track rich media ad performance and analytics.

“We are very pleased to partner with AdMarvel to enable marketers and publishers to deliver memorable and measurable PointRoll campaigns across mobile environments,” said Max Mead, Vice President, Business Development & Strategy at PointRoll Inc. “It’s extremely important to us that the campaigns we deliver create an interactive and engaging user experience on whatever platform they appear. With the iPad, it’s not just about repurposing mobile technology on a larger ad space, but enabling marketers and publishers to meaningfully connect with consumers.”

AdMarvel powers many of the leading developers on iPhone, iPad and Android platforms. AdMarvel works on behalf of more than 500 publishers and carriers globally to source, manage, optimize and serve advertising from over 60 ad Networks and Agencies.

About AdMarvel

AdMarvel makes mobile advertising work by enabling mobile developers, publishers and carriers to easily source, provision, manage and track advertising from virtually any ad network or direct sourced advertising inventory. As the leading trusted third party in mobile advertising, AdMarvel works with mobile publishers, developers, carriers, ad networks, agencies and advertisers to optimize advertising inventory and revenue. AdMarvel services work across mobile web, WAP, SMS/MMS and in-application and video modalities. AdMarvel is a wholly owned subsidiary of Opera Software ASA. For more information, visit www.admarvel.com.

About PointRoll

PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE:GCI), is the leading provider of digital marketing services and technology. PointRoll enables advertisers, agencies and Web publishers to create, deliver and measure interactive and action-inspiring online video, rich media display, mobile, and social campaigns. Delivering both the art and science of the digital engagement, PointRoll provides the creative tools, analytics, distributed content, and expertise marketers need to effectively engage consumers and make a memorable and measurable impression. Evolving beyond the banner, PointRoll allows marketers to find consumers wherever they are across any digital platform and deliver a relevant and engaging brand or direct response experience, dramatically improving ad effectiveness. Serving more than 350 billion impressions for more than two-thirds of the Fortune 500 brands, PointRoll delivers measurable online advertising campaign results. For more information, please visit www.pointroll.com.

BOSTON – MediaJerky, the ad network expertly improving direct response advertising in the adult industry, today announced its traffic results for the month of August, totaling more than four billion impressions worldwide. Additionally, the network has realized 1000% growth since launching in June 2009.

“The response we have received from the adult online market is unparalleled and we are truly humbled by our successes,” said Andrew Bachman, President of MediaJerky. “Publishers have realized the success of our eCPM model and understand the robust nature of our technologies as compared to other adult ad networks. Our powerful growth over the past three months motivates us to keep on our commitment in delivering the highest level of service to our partners.”

MediaJerky’s unique ability to generate qualified leads with exceptionally targeted ad placements attracts both publishers and advertisers to the network. With MediaJerky’s distinctive performance ad serving technology, publishers can maximize their site revenue faster than before. Furthermore, advertisers are able to make the most of MediaJerky’s compliant branded display banners, ensuring the highest quality of conversions.

About MediaJerky:

MediaJerky.com is an industry leading ad network focused on improving direct response advertising in order to target a Publisher’s visitors with the most relevant Advertiser offers possible. By utilizing proprietary optimization algorithms and specific demographic data, they are able to generate the most relevant offers for a targeted audience. MediaJerky is leading the way in providing viable ad management solutions for the adult industry. Visit www.MediaJerky.com to learn more about MediaJerky.

The survey polled 400 senior marketing executives across the globe citing that marketers are indeed looking for cross channel data and reporting. Evidence also points out that marketers expect total digital market spending to grow by 30% over the next two years with a third of the market experiencing growth over 50%. Highlights include:

- Nearly 67% of respondents cite that they already are running cross channel campaigns; yet only 12% are actually integrating cross channel performance data

- Marketers note the following as the barriers to cross channel adoption: 44% blame lack of suitable metrics to measure impact and ROI, 37% note lack of case studies to prove cross channel effectiveness & 34% cite lack of technology

- 51% of marketers are currently analyzing display with search on a PC – 38% would like to

- 22% are currently analyzing TV with PC or PC with mobile – 61% would like to

- 7-8% currently analyze TV to mobile and outdoor to mobile – 65% would like to

Looking ahead, respondents expect mobile and TV to be the top channels for branding and response as well as the go to channels for brands response synergy.  To download the complete TNS/Eyeblaster white paper, click here.

Summer Koide, VP of Product and Services at ZEDO said, “Today’s publishers are sensitive to the experience of their users, and need assurance that third party ad calls won’t cause any performance or quality problems on their site. At the same time, our Advertisers have long awaited the ability to run their Google campaigns from the ZEDO Ad server. This certification program is extremely valuable to major Advertisers and Agencies, and we’re happy to be part of it.”

The ZEDO ad server solution is certified to meet IAB guidelines and boasts several features for high volume publishers, ad networks and agencies, including Self Service Advertising, Ad Network Optimization and Reporting, Ad Hoc and Canned Reports, Rich Media, Broad and Granular Geo Targeting, Behavioral and Retargeting technology, Ads for Flash Players and applications, Ads for iPhones, Executive Dashboards and Summaries, APIs, workflow and more. ZEDO’s Support and Services include 24/7 personal support, dedicated implementation and account management teams, on-site and computer based training and regular account reviews.

About Zedo Inc

ZEDO now in its 10th year, is the world’s third largest ad serving company and the largest independent ad server. ZEDO focuses on maximizing revenue for web publishers. It sells behavioral campaigns for publishers, offers a cutting edge behavioral technology platform for publishers with a sales team, ad network optimization that calculates which ad network will pay the publisher the most, ad serving in flash video players, a widely acclaimed easy to use full ad serving platform and a new “Self Service Platform built by ZEDO.”

ZEDO is headquartered in San Francisco, California and has offices and development centers in India and Russia. For more information about ZEDO call 415 348 1975 or visit www.ZEDO.com.

ALEXANDRIA, VA. (APRIL 21, 2009)  – AdJuggler, the industry leader in online ad management systems for small and mid-market businesses, announced today that it is now offering on-demand pricing that does away with long-term contracts, requires no monthly minimums and allows web sites serving up online ads complete flexibility to meet their business goals.  This pricing model lowers the barriers of entry for enterprise level ad management platforms and is a paradigm shift in an industry whose pricing models have not worked in favor of smaller companies with dynamic business projections.

AdJuggler is offering its new on-demand pricing to online advertisers, publishers of online content and online advertising networks.  With no long-term contracts or monthly minimums, advertisers now have the ability to start and stop campaigns as they choose and only pay for what they use.

“We really felt the industry was making it difficult for many online advertisers to get the flexibility they need to effectively run their campaigns and achieve ROIs, so we wanted to change that,” said David Waldack, vice president of sales and business development for AdJuggler.
“With AdJuggler’s on-demand pricing, we are making it easier to serve ads and providing customers with the flexibility to adjust their needs when and if their business strategies and campaign sizes change.”

AdJuggler has consistently made an impact on the online advertising industry by setting the standards for product functionality, ease of use, creative pricing structures and custom on-site training. As one of the most highly advanced, yet intuitive and easy-to-use systems in the marketplace, AdJuggler provides live, real-time reporting; faster implementation times for quicker ROIs; advanced charting and graphing capabilities; custom development and API extensions for branding of the user interface; and much
more.

About AdJuggler
AdJuggler (www.adjuggler.com) develops and maintains the industry-leading online ad management system, AdJugglerR, and offers a broad range of managed server solutions ranging from dedicated hosting platforms to highly available clustered configurations. AdJuggler supports Linux environments, specializing in serving enterprises with resource-intensive commerce, streaming, and transaction requirements. AdJuggler’s world-class data center and network operations are located in Alexandria, VA. AdJuggler Sales can be contacted at 1-888-358-3400 or sales@adjuggler.com.

Carried out on the basis of data approved by its advertisers, agencies, advertising houses and publishers, that is to say several hundred billion displays for 2008, the conclusions of this first study were the following:

· The banner market is fragmented into forty advertising formats;

· Only 7 of these formats have been used every year since 2006;

· 728×90 and 300×250 between them represent almost two thirds of the market share;

· A historic format, 468×60, is on the point of disappearing;

· The average weight of banners has barely grown over the last four years, going from 27 to 32 Ko;

· The number of banners per page has remained relatively stable (2.3).

This first barometer is also the occasion to note the relative reduction of the surface or weight of banners. Even if the 728×90 is 50% larger than its predecessor (468×60), it represents no more than 6% of a screen having resolution such as the XSGA (1280×800), whereas a 468×60 banner took up around 9% of a VGA resolution screen (640×480).

Still according to the Smart AdMetrics barometer, the weight of a banner has grown slightly. For the most popular banners, this weight grew from fifteen kilobytes to around 30 kilobytes in 2009. At the same time, bandwidth available to Internet users grew almost tenfold, switching from modest 56 kb/s modems (7 Ko/s) to ADSL boxes with their minimum rate of 512 kb/s (64 Ko/s), that is to say an increase of more than 900%.

“At a time when certain online media have seen downward pressure on their CPM rates, calling into question the very basis of the entire online environment, the hour has now come to reinvent the banner, simply making it more visible and more creative. A reliable partner of agencies and advertising houses for more than a decade, Smart AdServer has placed its technology at the service of this aim”, says Cyrille Geffray, Managing Director of Smart AdServer.

About Smart AdServer (www.smartadserver.com)

Smart AdServer SAS develops and markets one of the main adserving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer has soon become a key player in France, posting the fastest growth in Europe in terms of customers compared with its competitors, thanks to the innovative and unique functionalities offered by its product, and its ease of use. Smart AdServer has 150 customers for 1200 sites spanning four continents.

Among its clients are large media agencies such as Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia, Universal McCann, Brilliant Media … as well as a large number of sites and companies, including PIXmania, Toms’s Hardware (Bestof media US), Reed Business, Axel Springer Hungary & Poland, Radio Canada, MSD Global, Wolters Kluwer, La Vanguardia, Canal+, Curse Gaming, Amiado.

ADTECH Head Dirk Freytag Promoted to Platform-A Senior Vice President

NEW YORK – AOL’s Platform-A, the leading advertising platform in the U.S. with a 91% reach across the Internet*, announced that it will now offer advertisers the full-service benefits of ADTECH’s ad serving system for delivering brand messages to their customers. The company previously utilized DoubleClick and has now replaced those systems with ADTECH’s technology, which lets Platform-A deliver ad campaigns across AOL’s MediaGlow properties.

“The ad serving switch from DoubleClick to ADTECH is a major milestone for Platform-A and our advertising partners. Acquiring ADTECH was a smart, strategic move that saves the company millions of dollars each year and allows us to more effectively serve display, video, and mobile campaigns across the MediaGlow properties and our third-party networks,” said Greg Coleman, President of Platform-A. “In January, Platform-A reached more than 174 million unique visitors*, and now that we’ve switched our ad serving to ADTECH, we’re in a stronger position to help advertisers reach those consumers more efficiently and build brands that perform online.”

“Bringing our ad serving technology in-house was one of the most complex technological challenges we’ve undertaken, and now that our project is complete, our systems can deliver ad campaigns faster than our former DoubleClick solution,” said Freytag. “Even in a turbulent economy, ADTECH’s business continues to grow, which is a testament to the brand value that ADTECH brings to online advertisers. ADTECH is committed to being a business partner for our customers. We don’t deliver a technology – we deliver solutions that ultimately help drive revenue for digital advertisers.”

In conjunction with today’s announcement, Platform-A also announced that Freytag has been promoted to Senior Vice President of Platform-A, in addition to his role as CEO of ADTECH. Since taking the position of CEO in 2005, Freytag has overseen the growth of ADTECH’s business in Europe and the United States. He joined ADTECH in 2000 as VP of Corporate Communications and in two years rose to become Chief Operating Officer. AOL acquired ADTECH in May 2007 with the strategic goal of leveraging its flagship product, the Helios IQ ad serving platform, to enable web publishers to manage, serve, and evaluate virtually any kind of digital advertising campaign.

Platform A was established by integrating AOL’s advertising business, Advertising.com, ADTECH, Quigo, TACODA and others to provide marketers with an efficient, effective means to leverage display, video, mobile, contextual, affiliate and search marketing solutions at scale. The mission of Platform-A is to enable marketers to reach their targeted audiences at scale through delivery of highly engaging and effective advertising for maximum value and results.

* January 2009 comScore Media Metrix

About Platform-A

Platform-A, AOL’s advertising business, reaching 91%* of the U.S. Internet audience, is the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

Seeking market share gains in France

This year Smart AdServer has reinforced its position as a benchmark ad server on the French market, with the signing of 26 new contracts, including Elsevier Masson, SeLogerNeuf, Reader’s Digest selection…

Very strong international growth

With the signing of 30 new contracts for this year and 484% growth in international turnover compared with 2007, Smart AdServer is really speeding up its development in the major European countries and North America.

Smart AdServer is continuing to develop its customer portfolio in Germany and the Netherlands.

Also, this year also saw the beginning of business in Spain, with the signing of almost 10 new contracts in one year, as well as in Great Britain and emerging economies such as Hungary, Poland and Slovenia.

Finally, Smart AdServer has consolidated its positions in Canada (Radio Canada, Trader.ca…).

In 2008, 139% of the French ad server’s business was carried out abroad, compared with 3.5% in 2007. These excellent results confirm Smart AdServer’s considerable potential for development abroad.

2009 OUTLOOK

Smart AdServer plans to strengthen its organisation to best exploit market opportunities and maintain optimum service quality. Investment will be made in the areas of customer monitoring, commercial development in the different geographical areas targeted, as well as in technical innovations to the advertising campaign management and distribution tool.

About Smart AdServer (www.smartadserver.com)

Smart AdServer SAS develops and markets one of the main adserving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer has soon become a key player in France, posting the fastest growth in Europe in terms of customers compared with its competitors, thanks to the innovative and unique functionalities offered by its product, and its ease of use. Smart AdServer has 150 customers for 1200 sites spanning four continents.

Among its clients are large media agencies such as Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia, Universal McCann, Brilliant Media … as well as a large number of sites and companies, including PIXmania, Toms’s Hardware (Bestof media US), Reed Business, Axel Springer Hungary & Poland, Radio Canada, MSD Global, Wolters Kluwer, La Vanguardia, Canal+, Curse Gaming, Amiado…

The program includes a certification (along the lines with the GAP certification, Google Advertising Professional) as well as the possibility to be featured in the very Ad Manager’s help centre as a certified ad serving consultant.

Here’s what an earlier message sent out to Ad Manager users says:

“[...] It’s important to invest your ad serving and ad operations budget where you’ll get the greatest return.

That’s why we’re excited to announce Google Ad Manager’s partnership with companies who can provide advanced ad serving support and professional services.

Whether you have an established in-house sales and IT team, or are just getting started, our certified partners are here to help you take full advantage of their experience using Google Ad Manager. This will allow you to spend more time focusing on what you do best, producing great content, while our partners can help you manage the rest.

Google Ad Serving Certified Consultants can assist you with services such as:

Ad Trafficking: Day-to-day ad operations services.

Consultation: Inventory recommendations, campaign management and optimization.

Training: On-site, classroom, and web based training are all available.

Advanced Support: Dedicated technical support and troubleshooting [...]”

Surely, Google had all the interest in eliminating the workload on their own support teams for Ad Manager, particularly since, well, true ad serving experts aren’t that easily found and they usually work for premium, paid ad serving platforms (DoubleClick included).

However, there’s one question to be answered: who and how will decide which of the “certified partners” will be featured, and in what order? For now, only four are listed – Acceleration, Epik One, Outsourced Ad Ops, Vanguardistas – but one can imagine how fast the list would grow. How’s this program going to be managed, who will make the list and who will not?

Claiming to “driving monetization with ads that reach the right audience“, here’s what the official announcement says:

“Over the next few months we’ll start offering interest-based advertising to a limited number of advertisers as part of a beta, and expand the offering later in 2009. Whether the advertiser’s goal is to drive brand awareness or increase responses to their ads, these capabilities can help expand the success of their campaigns and should increase your earnings as advertiser participation increases.”

All’s good and well, only, as with many other Google initiatives that fall into the gray area of privacy intrusion, this is an opt-out feature. That means that the aforementioned users will be subjected to behavioral targeting of the Google ads they may bump into any given site – and yes, I do realize the irony of having a certain ad slot right here – unless they proactively seek a way out of it.

Here’s how it works: “To develop interest categories, we’ll recognize the types of webpages users visit across the AdSense network. As an example, if they visit a number of sports pages, we’ll add them to the “sports enthusiast” interest category. You can visit the Help Center to learn more about how interest categories will be developed and your associated account settings. [...] by visiting the new Ads Preferences Manager, users can see what interest categories we think they fall into, or add and remove categories themselves. The Ads Preferences Manager can be found by clicking on most “Ads by Google” links you see on Google ads throughout the web.”

Going back a little while, do you remember the roll-out of the “web search history” across Google accounts? Again, this was an opt-out feature – that has, privacy wise, the same approach as the current rolling of behavioral targeting. One would hope that, having already opted out of it (“No, I most certainly don’t want you to observe and store the URLs I visit!“), common sense would prevent future invasions from happening. Clearly not the case: behavioral targeting is active even if you surf while logged into a Google account with web history deactivated.

While it’s quite obvious what drove this initiative to life in the first place, I really dislike the approach: nobody should be subjected to tracking and behavioral targeting unless they have specifically agreed to it! While you, readers, may be knowledgeable enough to avoid this and stay updated on the online ad industry news and practices, the average internet user is not. Considering the extremely wide reach of Google’s content network, one’s chances to come across sites carrying Google ads – and be tracked and targeted – are very, very high.

Google calls this “privacy innovations“. I call it “deception“. What do you call it?

*http://adsense.blogspot.com/2009/03/driving-monetization-with-ads-that.html

Oakville – December 17, 2008 – ADTECH announced that it will provide ad serving for Canada’s leading weather information services, The Weather Network & MétéoMédia.  ADTECH, a leading provider of ad serving technology, is an independently operated unit within AOL’s Platform-A digital advertising business.

The Weather Network & MétéoMédia will utilize ADTECH’s display, video and mobile ad serving solutions across its websites, desktop applications and mobile platform.  The partnership allows advertisers to serve ads to theweathernetwork.com, meteomedia.com, WeatherEye desktop and mobile products with an average of more than 7.5 million* monthly unique visitors, reaching more than 31% of the Internet audience in Canada*.  Under the partnership, ADTECH’s flagship ad serving platform, HeliosIQ, may deliver more than 750 million monthly ad impressions across The Weather Network’s online network.

“The partnership with The Weather Network & MétéoMédia is an important milestone for ADTECH in terms of establishing our technology with one of the most popular media brands in Canada,” said Dirk Freytag, CEO of ADTECH.  “ADTECH’s full-service ad management capabilities and scalable technology will enable The Weather Network & MétéoMédia to control their digital advertising business by offering an integrated suite of applications, including display, mobile and video formats.”

“After looking at the various ad serving options in the marketplace, ADTECH’s HeliosIQ stood out with its vast array of campaign management capabilities” said Robert Crawford, Director of Sales, Interactive Services for The Weather Network. “Helios IQ provides enhanced ad serving functionality to our web, desktop and mobile properties which enables us to serve our clients better.”

The Weather Network & MétéoMédia is one of the most popular media brands in Canada, with weather forecasts and reports on a full range of media platforms, including TV, web, desktop and mobile.

CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert partners, pre-integrated technologies and services to support online video initiatives of any size and scope in every market.

“Video is pervasive on the Web and website producers and operators are faced with an increasingly complex set of requirements and challenges to operate successful online video initiatives,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “Our fast-growing network of Brightcove Alliance partners extends the possibilities of online video for organizations regardless of their size or market. The Brightcove Alliance helps our customers grow their businesses and expand the role of online video on the Web, while empowering our partners to create new innovations in online video.”

Brightcove has attracted a wide range of partners that wish to provide solutions to the hundreds of major media companies and marketers that publish their video through the Brightcove platform. With the launch of Brightcove 3 in October 2008, the company released a rich set of open APIs that partners can use to integrate with and build solutions on top of the Brightcove platform.

The Brightcove Alliance launches with more than 90 partners, spanning a variety of online video needs, including creative and interactive design, advertising networks and server technologies, delivery and distribution, analytics and audience measurement, social media and community building. Through the Alliance, partners have access to training, support, technology and co-marketing opportunities for reaching the Brightcove customer base.

In early 2009, Brightcove will introduce training and certification programs for partners as well as channel reseller opportunities. For more information on the Brightcove Alliance partner program please visit http://www.brightcove.com/partners.

Alliance Partner Support

“Video is a central focus for any brand with a serious presence on the Web. The Brightcove Alliance enables us to easily bundle online video capabilities into our agency services and free up interactive resources to focus on creative execution instead of software development and maintenance.”
Rob Davis, leader of the interactive video practice at OgilvyInteractive

“24/7 Real Media’s Open AdStream seamlessly integrates with Brightcove, allowing our publishers to simply traffic video campaigns. Our clients benefit tremendously from our strong partnership with Brightcove by allowing them to monetize their video content in the most productive, efficient way. In working with Brightcove we are empowering media companies to operate a more successful online video business by pulling together all of the necessary pieces to the puzzle – a proven platform in Brightcove and a market leading ad serving technology in Open AdStream.”
Nicolle Pangis, vice president, product management, global media and technology, 24/7 Real Media

“Brightcove’s open platform and partner program provide exciting new opportunities to accelerate innovation and boost efficiencies for online video campaigns. We’re looking forward to having VivaKi become a part of the Brightcove Alliance and expanding the success we’ve already had with Brightcove at Denuo to other Publicis Groupe agencies.”
Tim Hanlon, executive vice president and managing director of Publicis Groupe’s VivaKi Ventures and advisor to Brightcove

“Nielsen’s VideoCensus provides deep online video measurement and independent accounting of key audience metrics that are critically important to any news or entertainment brand with an online advertising business. The integration of our measurement service with Brightcove’s platform will provide mutual customers with a turn-key opportunity to gauge audience size, demographics and other important indicators associated with their online video programming.”
Charley Shoemaker, director, product management, Nielsen Online

“Platform-A and ADTECH’s integration with Brightcove provides publishers with new ways to enhance productivity by streamlining their online video operations, which in turn helps to drive business growth. Platform-A’s goal is to be a one-stop shop for online advertising, so the Brightcove Alliance will help us to bring more features to media owners and more premium content to advertisers looking to deepen their engagement with audiences, both of which are crucial in today’s economic climate. For Brightcove publishers, ADTECH provides powerful ad serving solutions for the monetization of their video content.”
Dirk Freytag, CEO, ADTECH

Brightcove Platform Customer Support

“As part of our mission to satisfy curiosity across all platforms, Discovery has created a compelling online video experience supported by Brightcove technology. As we continue to expand and enhance our video offerings, we look forward to leveraging new opportunities and partnerships through the Brightcove Alliance.”
Kevin Loftis, senior vice president, interactive technology, Discovery Communications

“Brightcove has allowed FUEL TV to develop our online video offering in ways we could not have accomplished on our own and easily connect with third-party technologies to grow our online audience. We applaud its successes to date and look forward to future innovations to help us further build our online video product and advance our video distribution strategy.”
Gene Pao, FOXs FUEL TV vice president of new media and international development

“TheStreet.com has built a successful online video business with the Brightcove platform. Now, through Alliance partners like Metacafe and Clearspring, we can use the same platform to easily distribute video through a popular portal and across social networks. We’re excited about the possibilities offered by Brightcove’s network of partners and the opportunities to grow our business.”
Bill McCandless, general manager, multimedia, for TheStreet.com

“We continue to see value from the Brightcove platform in helping us build community and drive traffic not only to Channel Sun, but also to www.sun.com and other Sun Web properties. We’ve also been able to rapidly plug in commenting and rating features from best-of-breed technology providers like JS-Kit to further engage our online audience without having to build the features from scratch.”
Karen Galatis, senior director of integrated marketing, Sun Microsystems

“Tremor’s ad network and Acudeo platform adds value to our Brightcove online video operations, helping us maximize ad delivery opportunities. Our ability to leverage Brightcove’s network of partners like Tremor is crucial as we continue to expand our online video operations.”
David Katz, executive director, digital media, Starz Media

“Red Star 18′s use of the Brightcove platform has enabled us to seamlessly integrate streaming video into our entertainment, editorial and Web exclusive site sections. Our initial phase has been very successful in delivering video, and we look forward to further expanding the reach of our Brightcove-powered video by leveraging third party content partnerships and developing additional video channels.”
Paul FitzGerald, account director at Air Canada

Companies participating in Brightcove Alliance launch include:

Advertising and Monetization
24/7 Real Media
Ad Delivery Solutions
Adap.tv
ADTECH
Asterpix
BrightRoll
CheckM8
DoubleClick*
evenhere
Eyeblaster
FreeWheel
Google Adsense for Video
HIRO-Media
InSkin Media
JD Project
LiveRail
Panache
Platform-A
ScanScout
Smart AdServer
Smartclip
SpotRails
SpotXchange
Tremor Media
Utarget.FOX
YuMe

Distribution
AnySource Media
AOL Video
Bebo
Glam Media
Metacafe
Preview Networks
TubeMogul
Veoh Networks
Mobile
AtomiZ
Azuki Systems
Nellymoser
Transpera
vtap
Yospace

Reporting and Analytics
GlanceGuide
Nedstat
Nielsen Online
Omniture
Quantcast
Snoobi
TubeMogul
Visible Measures

Search and Discovery
Blinkx
Cooliris
EveryZing
Lingospot
Loomia
Taboola
Vibrant Media

Social Media
Automattic Inc.
Clearspring
Gigya
IntenseDebate
iWidgets
JS-Kit
Meebo
Pluck
Six Apart
Slide
Sprout
Viewer Experience
Audible Magic
dotSUB
Limelight Networks
PLYmedia
Quova

Solution Partners
Adjust Your Set
Best Before Media
Blonde
Cantos
Code and Theory
Cynergy
HubSales
IDINI Consulting Group
Maverick Television
Method
myvideorights.com
NBTV Studios
Oasis Technology Partners
OgilvyInteractive
Red Star 18
Schematic
Serranetga
Simply Media
Slamcore
StoryWorks Media
StudioNow
Thinkdigital
Twin Technologies
VivaKi
xif
* DoubleClick is a trademark of Google Inc.

About Brightcove
Brightcove is an online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business with offices across North America, Europe and Asia. For more information, visit http://www.brightcove.com.

SAN BRUNO, CA–(Marketwire – November 17, 2008) – Adify, the premier vertical ad network management company, today announced enhanced video ad serving functionality with the release of version 3.3 of the Adify platform. Adify Video enables online publishers to implement and monetize video for their contextual portfolio of sites. Adify network operators can now syndicate and generate revenue from video content and easily build an open video ad network for partner sites — expanding the reach of their video while controlling distribution to only quality sites. Network builders and publishers can integrate any video player with the Adify Video platform and reliably deliver pre-roll, mid-roll, post-roll and overlay ads within syndicated videos.

According to eMarketer, $505 million will be spent on online video advertising this year. It is an effective revenue driver for publishers because it has higher CPMs, higher click-through rates and longer engagement than traditional online advertising. Furthermore, marketers who buy on Adify-powered networks benefit from quality premium content that video ads are sold against. The Adify Video platform includes measurement capabilities for publishers and advertisers to evaluate the effectiveness of video. Network operators launching with Adify Video include:

– Break Media (http://breakmedia.break.com), the premier online destination for the young male audience, is integrating Adify Video as a component of its own video player, which enables marketers and content owners to showcase and syndicate professional and relevant video content. Break is offering pre-roll and overlay ad units that are trafficked by Adify, which prioritizes ad delivery based on many variables, including CPM, impression goals, and importance. Within two months, Break Media has served more than seven million video ads from a variety of marketers.

– DriverTV (www.drivertv.com), a leading producer and distributor of professionally produced, high-definition, automobile-related video content for consumers, created a new online content and advertising network using Adify Video. The driverTV network gives auto manufacturer advertisers the ability to pair targeted overlay and display advertising with specific video content. Charter advertisers include BMW, GM and Subaru.

“Video offers premier independent publishers increased revenues and audience interest. There is plenty of potential in creativity and effectiveness for both buyer and seller. Prior to Adify Video, standardization was a major roadblock that made it very difficult to integrate the various video players with the various ad serving technologies and video ad feeds,” said Russ Fradin, president of Adify. “Adify Video alleviates this challenge for publishers through our open platform. Additionally, any type of rich media marketing specialist can enhance the targeting and delivery capabilities for the networks on our platform, thereby maximizing their share of the online video ad spend.”

Adify Video is part of the key network management services and ad technology created by Adify for publishers to execute successful distributed advertising campaigns. Adify’s syndicated ad server, tracking, reporting, billing, payment and technical support functions are relied upon by over 140 networks and more than 6,000 independent publishers. This open infrastructure delivers content sponsorships, video, image and rich media advertising to the unique specifications of each network builder. Working with Adify Video, network operators can now ramp up video offerings within days.

“Video content and video advertising have long been key components of our wholly-owned websites. By integrating our video player and content management system with Adify’s ad serving platform, we are now able to deliver video content and ads to the 90+ third-party sites that comprise the Break Media Network. This means that our advertisers can now engage with their core male audience via the Break Media Network using the full power of streaming media and the publishers who are part of our network now have yet another way to monetize their Web properties,” said Huan Le, Vice President of Business Development at Break Media.

About Adify
Adify Corporation is the premier vertical ad network management company and an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises, one of the nation’s leading media companies and providers of automotive services.

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, today announced that it has teamed with Island Def Jam Music Group (IDJ) to provide Quattro’s ad serving technology for IDJ’s mobile Internet site, IDJMobile.com. With Quattro as its exclusive WAP ad partner, Island Def Jam now can provide advertisers with unique opportunities to reach fans of today’s most popular artists – including Mariah Carey, Rihanna, Kanye West, The Killers, Fall Out Boy and Bon Jovi – anytime, anywhere.

IDJMobile.com provides exclusive news, photos, videos, blogs, and other content about Island Def Jam artists. Using Quattro Wireless’ ad platform, IDJ can extend its brand and broaden its audience while remaining focused on delivering an exceptional consumer experience. In addition, Quattro enables IDJ to pursue new and advanced opportunities for advertising partners on the new mobile website, including special banner placements and channel sponsorships.

“Island Def Jam artists are household names, particularly among younger demographics – a group that spends much of their day on the go,” said Christian Jorg, Senior VP of New Media and Commerce, Island Def Jam Music Group. “That lifestyle makes IDJMobile.com critical for reaching those fans when they’re away from their TVs, PCs or radios. With Quattro’s dynamic ad platform, advertisers now have powerful new options for reaching those fans and create interactive experiences for them.”

“The collaborative nature of the Quattro-IDJ relationship has enabled IDJ to provide advertisers the opportunity to reach a specific demographic while providing consumers with relevant information they seek,” said Andy Miller, CEO of Quattro Wireless. “We’re pleased to be working with IDJ to provide a targeted advertisement reach through the mobile phone.”

“IDJ artists constantly create media content 24-hours a day with news, blog postings, new photos, videos and more,” said Mark Lehmann, VP Web and Mobile Marketing, Island Def Jam Music Group. “Now fans know that IDJMobile.com is the mobile destination for this unique content and advertisers now know how to reach them.”

Mobile marketing is a trend that is continuing to grow globally, and is projected to become a major initiative for brands to reach targeted audiences. Quattro is working with multiple companies in the urban sector including Boost Mobile, Bossip and now IDJmobile.com. As the use of mobile marketing increases across all demographics, Quattro will continue to align itself with industry leaders.

About IDJmobile

The Island Def Jam Music Group is home to a multi-cultural and diverse family of artists and has fast become one of the most successful labels in the industry. It is comprised of Island Records and Def Jam Recordings, and is in partnerships with Disturbing Tha Peace and Slip N Slide. The roster boasts an array of talented artists including Mariah Carey, Kanye West, Fall Out Boy, The Killers, The-Dream, Melissa Etheridge, Jay-Z, LL Cool J, NAS, Bon Jovi, Ludacris, Lionel Richie, Rihanna, Hoobastank, Sum 41, Rick Ross , Young Jeezy and Ne-Yo.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

NEW YORK – AOL today announced that ADTECH will provide ad-serving capabilities for React2Media, a leading online advertising network offering a complete suite of interactive marketing opportunities to media agencies, direct advertisers and publishers. A leading provider of ad-serving technology, ADTECH (http://www.adtechus.com) is an independently operated unit within AOL’s Platform-A digital advertising business.

React2Media will utilize ADTECH’s HeliosIQ solution to provide ad-serving for its network of more than 150 exclusive Web sites, including the QuikZilla search portal and CookingTown.com. The React2Media migration follows ADTECH’s major ad-serving deal with Gannett Co., Inc., which includes all of Gannett’s local newspaper Web sites, digital properties for all of Gannett’s 19 local broadcast markets and USATODAY.com – one of the most popular national news sites on the Web. The deal marked ADTECH’s U.S. debut as Platform-A’s ad-serving unit.

“With the future of digital advertising unfolding, and TV and the Internet increasingly becoming indistinguishable, React2Media has been able to identify and surpass some of the greatest hurdles in the industry,” said Dirk Freytag, CEO of ADTECH. “Our goal in bringing ADTECH’s robust, scalable technology to React2Media is to help them further this impressive progress in the current advertising climate, as well as into the future.”

“After reviewing all of the current ad servers in the marketplace, selecting ADTECH was an easy decision because of their distinctive array of mobile and display ad-serving capabilities,” said Alex Shaller, CEO of React2Media. “Based upon our business model and ADTECH’s ability to integrate our technologies, this was the best solution to service both publishers and advertisers alike.”

About Platform-A

Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad-serving business; Third Screen Media, a mobile ad-serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

About ADTECH

ADTECH is a leading international supplier of digital marketing solutions. The company’s flagship product, HeliosIQ ad-serving platform, enables Web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. HeliosIQ differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. ADTECH is a wholly-owned subsidiary of Platform-A’s Advertising.com. Visit www.adtechus.com for more information.

About React2Media

React2Media is one of the leading independent full service online advertising networks. Offering a complete suite of interactive marketing opportunities to media agencies, direct advertisers and publishers alike, they have successfully eliminated the challenges faced in the current ad network landscape. With a company built on integrity, honesty and most importantly RESULTS, React2Media is focused on ensuring every ad impression is monetized in the most efficient manner possible yielding the highest effective CPM for their publishers as well as the greatest ROI possible for their advertisers. This is accomplished by in-house proprietary technologies, the most sophisticated Web 2.0 optimization tools with full visibility and disclosure offered to customers.

New York, NY – September 15, 2008. ADTECH, a leading provider of ad serving technology, today announced that it delivers more than 100 billion display ads each month on Web sites all over the globe. Since January 2008, more than 150 new ad networks, publishers and agencies worldwide have opted to use ADTECH’s seamless ad serving solution, including major players such as German Interactive Media, U.S. media giants Gannett and Fox Networks, as well as Aftonbladet and Nettavisen from Scandinavia. ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL’s Platform-A digital advertising business.

ADTECH was founded in 1998 in Frankfurt on Main, Germany with the goal of providing Web publishers with the best tools and technologies to manage and monetize their advertising inventory. ADTECH’s HeliosIQ flexible ad serving solution allows ad networks and publishers to extract maximum value for their advertising inventory. According to AGOF (quarterly independent survey for Germany www.agof.de ), ADTECH holds second position in the number of impressions served amongst German ad serving providers. Since 2006, ADTECH has grown into new markets and is presently on all five continents.

Dirk Freytag, CEO of ADTECH, commented that the company continues to be strategically on track as it marks this important milestone. “We have made considerable progress this year winning business and signing up new customers with our industry-leading response times and our simple integration solution into our client’s existing technologies. Delivery volumes have exceeded even our most optimistic expectations. We laid the foundation for this success early on. Our decision to invest in our infrastructure with new computing centres, more ad servers and enhanced line capacities was the right one.” He added: “Even at 100 billion impressions supplied each month, we still have considerable scope for growth.”

“This growth was only possible with our dedicated team,” continued Freytag. “From implementing our technology with new customers to providing development work, the ADTECH team always put our customers first and focuses on offering personal support services to deliver the best results. This personal attention to detail has allowed us to earn new business and, in some cases, new business from other providers.”

SAN BRUNO, CA–(Marketwire – August 24, 2008) – Australian Chef Benjamin Christie today launched Gourmet Ads (www.gourmetads.com), the first Australian vertical advertising network focused on delivering major brand advertising to food, wine and beer enthusiasts. Gourmet Ads is powered by Adify (www.adify.com), the premier vertical ad network management company, to harness culinary enthusiasts and enable marketers to reach this engaged audience. The network encompasses food, wine, and beer blogs and Web sites in Australia, with plans for expansion to the United States early next year.

With a lack of options in Australia to monetize Web sites, Christie saw a need for a gourmet vertical ad network to help advertisers fight growing fragmentation and reach the long-tail food, beer and wine sites, while helping those sites generate revenue from brand advertising. A highly sought after audience for marketers, food enthusiasts are typically high-income females 27 to 45 years of age. With most Australian marketers still focusing on this audience through traditional print and television media, opportunities in the online space remain untapped. Adify’s ad serving technology coupled with Christie’s expertise and relationships with publishers helps marketers reach an audience that generates over three million page views per month for Gourmet Ads.

“The market in Australia is much different than that in the U.S. and brand marketers continuously gravitate to traditional media outlets, forgetting how successful the Internet can be in targeting highly engaged audiences such as food enthusiasts,” said Benjamin Christie of Gourmet Ads. “Advertisers that work with Gourmet Ads can target consumers that value high quality food, beer and wine. This audience relies on long-tail culinary sites for recipes, ideas and other resources that satisfy their interests. Marketers need to reach them on the sites that they visit, while they are in the right frame of mind and are thinking about food.”

Adify is providing the Gourmet Ads network with the key network management services required to execute successful advertising campaigns, including ad management, tracking, reporting, billing, payment and technical support functions. This infrastructure is capable of delivering content sponsorships, video, image and rich media advertising for its various network partners. Gourmet Ads editorial board hand-selects publishing partners for the ad network and is currently representing a cross section of popular Australian food blogs and recipe websites.

“Benjamin’s expertise as a television presenter, cookbook author and culinary educator has led to the creation of one of the most unique ad networks to date,” said Russ Fradin, president of Adify. “Today, long-tail culinary sites are being sought due to the growing interest in cooking and food in general, which has not only hit the United States but other countries as well. With more individuals gravitating towards the kitchen table, an effective way of reaching them is through vertical ad networks that cater to the need of the culinarily engaged.”
About Adify

Adify Corporation is the premier vertical ad network management company and an independent, wholly-owned subsidiary of Atlanta-based Cox Enterprises, one of the nation’s leading media companies and providers of automotive services.

Over the past three years, ADTECH has seen its client base increase by more than 50%, with more than 350 active customers using ADTECH’s ad management solutions to optimize their digital marketing initiatives.

“In the past several months, we’ve seen a steady increase in the demand for mobile, video and online ad management solutions, especially in our core European market and throughout the United States,” said Dirk Freytag, CEO of ADTECH. “More and more companies are utilizing ADTECH’s robust, scalable technology that delivers customized services. In addition, we guarantee customers sovereignty over their data and complete control over their advertising space.”

Some of ADTECH’s new customers include: international .Fox Networks, Nicker Network and Wi-Fi Guys from the United States; TotallyMoney.com in the UK, Irish Generator ISS, Deutsche Telekom and Stellwerk3 GmbH from Germany, OmniMedia AG from Switzerland, Sweclockers.se and DagensPS.se in Sweden and www.sharenet.co.za from South Africa.

About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company’s flagship product, Helios IQ ad serving platform, enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. Helios IQ differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. ADTECH is a wholly-owned subsidiary of Platform-A’s Advertising.com.

Exactly how such targeting is done, that is a tech issue far beyond our Online Advertising Basics topic, as it is entirely depending on the ad server used. What is important to us, digital marketers, is to be aware of this facility ad servers have, and use it towards making online campaigns more efficient.

Hour targeting is especially useful when:

- we already know the online buying habits of our target;
- we want to create an association between our products and a certain time of the day when interest might be higher;
- we try to avoid a certain category of customers that are known to be more active at a certain hour interval;
- we know from previous researches that sites where we’re advertising have different categories of visitors, with different interests and behavior, active at certain hours.

Let us try to image some examples of justified hour targeting:

- Premium IT products (such as laptops) could probably use a business hours targeting, on the premises that active, working professionals have more buying power. Similarly, off-hours and weekend targeting could be used when promoting basic desktop systems with a lower price, to a younger audience with less buying power and/or buying decision.

- FMCG products might benefit from targeting ads within hour intervals when these products are more likely to be utilized. We would probably want to place ads for coffee on news web sites during the morning hours; and advertising creams and gels for muscular pains later in the afternoon or evening, when such pains are more likely to occur (am I the only one with a rather uncomfortable desk chair?)

- It is widely known that web surfers using a dial-up connection will primarily get online in the evening and at night. Therefore, if we are to promote products or services destined to dial-up users (modems, access cards, offers to switch to a superior connection) it only makes more business sense to target late hours.

That being said, hour targeting in its narrow, restricted sense, is not always successful. A media planner or an ad trafficker might be tempted to abuse the targeting power of the ad server, only to realize later on that hour targeting is not always a sure way to increase the audience relevancy. For example, a banner for a banking product placed on a business portal would not need hour targeting, as professionals visiting such portals are know to have permanent internet connection at office, at home, or on a mobile device. A regular reader of Financial Times online might opt to access the site in the evening, from the comfort of his home, long after the regular “business hours”, and would be a missed target if we employ business hours targeting.

To conclude, hour targeting for online campaigns makes a very powerful and efficient tool, but needs to be performed only after having carefully assessed the surfing and buying behaviors on web sites where we advertise. Most ad servers, free or premium, do have this targeting capability – use it wisely!

NAVTEQ will deploy Operative’s flagship product, Operative Dashboard™, ARM technology across the NAVTEQ Media Solutions interactive advertising suite, which includes mobile and online ad platforms. Operative Dashboard™ will accommodate a seamless integration with NAVTEQ’s ad serving technologies and systems, providing a single process and dataset that streamlines workflow for digital ad execution.

“Traffic.com selected Operative because of its proven track record and advertising campaign optimization abilities,” stated David Klein, vice president, NAVTEQ Advertising Sales. “By integrating Operative’s services, we will be able to provide a comprehensive media solutions package that will enhance our efforts to meet customer objectives.”

“As companies like NAVTEQ continue to innovate and expand advertiser opportunities, it is imperative that they adopt multiple technologies within multiple media channels,” said R. Michael Leo, CEO and president, Operative. “Operative is the only company that is agnostic to these technologies. We provide the business platform that allows our clients to quickly implement and easily interchange technology partners without disrupting daily operations. NAVTEQ is in a fast moving environment and requires that service providers grow with them.”

With one process and one data set, Operative will provide increased transparency into the analytics to enhance business decisions and centralize the advertising inventory. Operative has integrated online ad operations across clients’ advertising products by linking sales, marketing, finance and inventory teams through Operative Dashboard™ with companies like Fox Interactive Media (MySpace) and Dow Jones.

About NAVTEQ

NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has over 3,300 employees located in 174 offices in 32 countries.

NAVTEQ and NAVTEQ Traffic are trademarks in the U.S. and other countries. All rights reserved.

New York, NY – March 3, 2008. Operative, a global technology and ad operations services provider, today announced a reseller partnership with ADTECH, provider of integrated ad management.  This alliance will enable digital publishers to leverage best of breed integrated ad management technologies and operational support services through one touch point.

Through the partnership, customers of ADTECH and Operative can tap into Operative’s ad trafficking and campaign management expertise, as well as competitive ad serving rates utilizing ADTECH.   Publishers will benefit from Operative’s robust Managed Services team to help users better understand and maximise the full functionality of the ad server, as well as drive optimal campaign performance from the onset.
“By partnering with Operative we can offer customers additional and optional value added services such as outsourced operations (trafficking) and a sales order processing solution,” said Dirk Freytag, CEO, ADTECH.  “They have a great track record for advising and simplifying ad operations for its customers. This partnership is another step toward advancing widespread adoption of our digital marketing solutions.”

“Operative is excited about working with ADTECH – a company that is adapting and growing in line and ahead of market requirements,” said Mike Leo, CEO and President, Operative.  “We believe partnerships that bring together complementary solutions will enable our customers to scale their business while providing deep advertiser value.”

To learn more about ADTECH’s ad serving technology, please visit www.operative.com or www.adtechus.com.

About ADTECH
ADTECH is an international leader of digital marketing solutions. The company’s flagship product is the Helios IQ ad serving platform. It enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an independent and wholly-owned subsidiary of AOL’s Advertising.com division. Globally, ADTECH AG works with customers in more than 25 countries.

About Operative
Established in 2000, Operative is a global organisation that provides its clients with technology and services to improve all aspects of their advertising operations lifecycle, from pre-sale to collections, trafficking to reconciliation. OperativeDashboard™, an ASP software solution, is an end-to-end workflow management platform that enables media publishers to automate contract management, product packaging and pricing, inventory management, campaign reporting and revenue recognition. Operative’s client base includes The Wall Street Journal, The Economist, MSN, Smart Money, iVillage, NBC Universal, and National Public Broadcasting. More information about Operative can be found at: operative.com.