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CPX Interactive Selects AppNexus as Exclusive Ad Server
Digital advertising company moves to world-class, real-time ad platform to maximize cost efficiencies. New York, NY – CPX Interactive, a digital advertising company and global distribution engine, and AppNexus, the world leader in real-time advertising technology, announced that CPX has chosen AppNexus as its exclusive ad server in order to maximize operational and cost efficiencies [...]
Digital Spy Selects aiMatch for Fresh Approach to Ad Serving
Top Entertainment Site Uses aiMatch’s Ad-Serving Platform to Target Audiences Advertisers Demand RALEIGH, N.C.- aiMatch, the intelligent ad-serving platform for online publishers, announced that it has signed an agreement to help Hachette Filipacchi’s global entertainment website Digital Spy maximise advertising revenues across its international portfolio.
Interview: Zedo CEO Roy de Souza Discusses Ad Exchanges in the Current Marketplace
As part of our “Experts Talk” series of interviews, we have asked Roy de Souza, co-founder and CEO of Zedo, to clarify a few aspects on how ad exchanges work and where they are heading to nowadays. Otilia Otlacan: Ad exchanges are a hot topic these days, and, as you so clearly explained 1, they [...]
OpenX Closes $20 Million Series D Funding
SAP Ventures Leads New Round After Rapid Company Growth and Launch of Breakthrough OpenX Enterprise Revenue Serving Platform LOS ANGELES – OpenX Technologies, Inc. (OpenX), the world’s leading independent provider of digital advertising technology, today announced it has completed a $20 million Series D funding round that brings the total investment in OpenX to more [...]
Mpire Signs Global AdXpose Reseller Agreement with AOL Advertising’s ADTECH
Advertisers and Agencies Can Now Add Industry-Leading Verification, Optimization and Brand Security Solutions to Their Campaigns Directly from the ADTECH IQ Platform Seattle, WA – Mpire, the market-leading verification and optimization technology company, today announced that it has signed a technology reseller agreement with ADTECH, a leading global provider of technology solutions and AOL Advertising’s [...]
ZEDO, Inc. Signs Reseller Agreement With Mpire to Empower Publishers With Greater Data and Visibility Around Live Ad Campaigns
Mpire’s AdXpose Is the first Verification Solution to Be Embedded Within a Publisher Ad Server; Arms Publishers With Campaign Data to Mitigate Post-Campaign ‘Make-Goods’ SAN FRANCISCO, CA – Mpire, the market-leading verification and optimization technology company, and ZEDO, Inc., the world’s largest independent ad server and advertising technology partner for publishers, announced that ZEDO has [...]
24/7 Real Media Adds Mobile Enhancements to the Newest Release of Open AdStream 10
Platform Updates Enable Advanced Mobile, Rich Media and Video Management NEW YORK – This year, almost 30 percent of the entire U.S. population will access the mobile Web, according to eMarketer. That’s about 100 million people that marketers have the opportunity to reach with relevant advertising on their phones- wherever they are. So it is [...]
Magnetic Announces Industry Leading Search Re-Targeting Solution for Retailers Powered by Tumri’s Dynamic Ad Platform
Magnetic and Tumri’s Deep Technical Integration Enables the Only Offering in the Market That Allows Retailers to Combine Fast, Precise and Seamless Site Re-Targeting With Search Re-Targeting NEW YORK, NY – Magnetic (www.magnetic.is), the leader in search re-targeting, announced a joint marketing solution with Tumri to help find potential high intent customers who are generally [...]
YuMe Launches ACE for Advertisers, Giving Advertisers and Agencies Complete Control Over Their Video Advertising Campaigns
First End-to-End Video Solution Covers Entire Campaign Lifecycle, Including Planning and Buying, Ad Serving and Campaign Management, and Post Campaign Analytics REDWOOD CITY, CA – October 13, 2010 – YuMe, Inc., the leading video advertising technology company, today announced that it has launched ACE™ for Advertisers, the first end-to-end, buy-side video ad management system architected [...]
DoubleVerify Applauds the Most Compliant Ad Technology Companies with First-Ever Trust Index
Findings from DoubleVerify’s 1H 2010 Report Drawn from 150+ Billion Impressions from Industry’s Leading Ad Networks, Publishers, Ad Exchanges & DSPs New York, NY – DoubleVerify, the pioneer and worldwide leader in online media verification, released findings from its 1H 2010 Trust Index. The report provides insight into compliance and brand safety in online advertising [...]
BrightTag Launches to Put Website Owners in Control of their Data
- Industry’s First Data Rights Management Platform™ for Marketers and Publishers to Control their Most Important Asset – their Data – Technology to Control Partner Tracking Tags, Protect Against Data Leakage and Transparently Facilitate the Monetization of First Party Data Chicago, IL – BrightTag™ publicly announced the launch of their company, which provides a data [...]
24/7 Real Media Named Top Five Ad Network
24/7 Real Media’s Global Web Alliance is the number five ad network according to comScore’s Media Metrix June 2010 report NEW YORK – 24/7 Real Media, Inc. was named among the top five ad networks in the U.S. according to comScore’s June 2010 rankings. The Global Web Alliance is 24/7 Real Media’s network of thousands [...]
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