OpenX recognized for creating new opportunities in advertising and publishing LOS ANGELES - OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, announced that it has been…
ADTECH, an international provider of ad serving solutions and a division of the Advertising.com Group, has appointed Will Schmahl as the company’s new head of sales for ADTECH’s U.S. operations. In this role, Schmahl will take over the U.S. sales operations, lead the sales team and continue to build the brand within the publisher, agency and advertiser communities, driving sales across the country.
Ben Lindquist, a key technology architect of Right Media’s exchange later sold to Yahoo, has joined AdJuggler, Inc. as its Vice President of Technology. AdJuggler Inc. is a fast-growing provider of SaaS-based digital ad management technology and monetization services for publishers, media companies, and ad networks. While at Right Media, Mr. Lindquist was responsible for the design and deployment of Right Media’s distributed data handling and reporting capabilities, scalable to more than 100,000 impressions per second.
Real Media Group, a business unit of 24/7 Media, WPP’s marketing technology company, announced the addition of several new clients to its portfolio of 1,200-plus top web publishers. Business Insider, Investing Media Solutions, Inc., Beliefnet.com and DirectorsLive are among a number of publishers who have recently selected 24/7 Open AdStream as their online ad management technology. “Real Media Group offered us the best combination of service and technology for our ad management needs,” said Julie Hansen, President and COO of Business Insider. “Since we began using 24/7 Open AdStream our ad operations have been seamless, instant and easy.”
Adzerk’s core mission is to help publishers get the most revenue from the great content and resources they are creating. We do that through the adOS platform which is built to make optimizing both direct sold inventory as well as ad networks and remnant sources like Rubicon and Pubmatic as easy as possible. The adOS platform is at it’s core an ad serving platform that aims to be the fastest, easiest to use, and most flexible platform available on the market.
PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, today announced partnerships with publisher-side ad servers that will be integrated through PubLink, the company’s enterprise app marketplace for publishers.
Local Corporation (NASDAQ: LOCM), a leading online local media company, announced new online video ad capabilities for its rich media solutions, powered by the Rovion ad management platform.
Established in 2011, Poland, Epom Ltd. (www.epom.com) is a company with innovative vision, providing creative solutions for publishers, advertisers and networks, namely the integrated platform for fast and convenient digital…
The Interactive Advertising Bureau (IAB) released the final version of “Guidelines for the Conduct of Ad Verification.” This advanced framework, developed in conjunction with the Media Rating Council (MRC), will ensure a common set of methods and practices for ad verification, ultimately providing vital assurances to marketers and publishers alike that companies engaged in the verification of interactive advertising campaigns can themselves be audited against a common, transparent standard.
Former AOL VP will drive the growth of OpenX’s breakthrough advertising technology service for large publishers LOS ANGELES – OpenX Technologies, Inc. (OpenX), the world’s leading independent provider of digital…
