Largest adult ad network hits first major milestone, while experiencing unprecedented growth since launching in June.

BOSTON – MediaJerky, the ad network expertly improving direct response advertising in the adult industry, today announced its traffic results for the month of August, totaling more than four billion impressions worldwide. Additionally, the network has realized 1000% growth since launching in June 2009.
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A new study from TNS and Eyeblaster, an independent 3rd party ad server reveals cross channel campaigns constitute almost one quarter of total campaigns showing a major move to integrate cross channel performance data – across TV, outdoor, mobile, print and online.

The survey polled 400 senior marketing executives across the globe citing that marketers are indeed looking for cross channel data and reporting. Evidence also points out that marketers expect total digital market spending to grow by 30% over the next two years with a third of the market experiencing growth over 50%. Highlights include:
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SAN FRANCISCO & MUMBAI, India – Silicon Valley based ZEDO Inc, the largest independent ad server in the world, announced that Google has authorized ZEDO as a certified Third Party Ad Server (3PAS) to serve ads into the Google Content Network. This certification lets direct advertisers and agencies run their ZEDO tags in the Google Content Network.
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Leading Ad Management Company Shakes Up the Online Advertising Industry With New “Pay as You Go” Pricing Structure

ALEXANDRIA, VA. (APRIL 21, 2009)  – AdJuggler, the industry leader in online ad management systems for small and mid-market businesses, announced today that it is now offering on-demand pricing that does away with long-term contracts, requires no monthly minimums and allows web sites serving up online ads complete flexibility to meet their business goals.  This pricing model lowers the barriers of entry for enterprise level ad management platforms and is a paradigm shift in an industry whose pricing models have not worked in favor of smaller companies with dynamic business projections.
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Paris, 31 March 2009 – Smart AdServer, a leading player in Europe in adserving and digital marketing, today unveils the results of its first Smart AdMetrics barometer, which looks at the popularity and evolution of the main formats of interactive banners.

Carried out on the basis of data approved by its advertisers, agencies, advertising houses and publishers, that is to say several hundred billion displays for 2008, the conclusions of this first study were the following:
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Migration from DoubleClick Ad Serving System Delivers Significant Cost Savings

ADTECH Head Dirk Freytag Promoted to Platform-A Senior Vice President

NEW YORK – AOL’s Platform-A, the leading advertising platform in the U.S. with a 91% reach across the Internet*, announced that it will now offer advertisers the full-service benefits of ADTECH’s ad serving system for delivering brand messages to their customers. The company previously utilized DoubleClick and has now replaced those systems with ADTECH’s technology, which lets Platform-A deliver ad campaigns across AOL’s MediaGlow properties.

“The ad serving switch from DoubleClick to ADTECH is a major milestone for Platform-A and our advertising partners. Acquiring ADTECH was a smart, strategic move that saves the company millions of dollars each year and allows us to more effectively serve display, video, and mobile campaigns across the MediaGlow properties and our third-party networks,” said Greg Coleman, President of Platform-A. “In January, Platform-A reached more than 174 million unique visitors*, and now that we’ve switched our ad serving to ADTECH, we’re in a stronger position to help advertisers reach those consumers more efficiently and build brands that perform online.”
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Smart AdServer, a leading player in Europe in ad serving and digital marketing, continues to post strong growth in France and abroad. With turnover of 4.353 million Euros for the 2008 financial year, the French ad server can boast excellent growth of 43% over the previous year. In December 2008 Smart AdServer had 143 clients compared with 87 in 2007, or an increase of 64%, for 1200 sites in four continents. Finally, 2008 was also a clear international success for the company, in particular in Europe, and opening up to emerging markets.

Seeking market share gains in France

This year Smart AdServer has reinforced its position as a benchmark ad server on the French market, with the signing of 26 new contracts, including Elsevier Masson, SeLogerNeuf, Reader’s Digest selection…
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Today, Google has officially announced their newest service with regard to ad serving and ad operations: the Google Ad Manager Consultants program.

The program includes a certification (along the lines with the GAP certification, Google Advertising Professional) as well as the possibility to be featured in the very Ad Manager’s help centre as a certified ad serving consultant.

Here’s what an earlier message sent out to Ad Manager users says:
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