NEW YORK – Ringleader Digital, RLD, the world’s premier mobile ad serving solution provider, announced that it has launched an online certification center that allows publishers to easily participate in Media Stamp campaigns. Through the Certification Center, advertising agencies will have real-time access to the complete list of Media Stamp certified publishers along with key publisher demographics and contact information, making it quicker and easier to launch highly targeted and relevant, mobile advertising campaigns.

Through the Certification Center, publishers are able to check for technical compatibility with Media Stamp and are educated on Ringleader Digital’s privacy and opt-out policies. Publishers are highly encouraged to share privacy and opt-out information with their visitors. For agencies, the Certification Center allows for easy access to publishers currently certified for Media Stamp campaigns, enabling agencies to run highly targeted, trackable campaigns.

“Media Stamp is becoming the de facto tool for agencies and publishers looking to run highly targeted, measurable campaigns,” said Bob Walczak, CEO of Ringleader Digital. “The Certification Center grants agencies easy access to the publishers leveraging our proprietary technology and also allows us to make sure that publishers are sharing important information about our privacy and opt-out policies with their visitors.”

The Media Stamp technology does not track users. Rather, it builds profiles of each device by tracking mobile online usage patterns across nearly 100 discriminators that include device type, geography, and mobile carrier information. Importantly, Ringleader Digital’s solution does not collect personally identifiable information – and, for example, would not track mobile phone numbers or other personal data. For more information about Media Stamp and Ringleader Digital’s opt-out and privacy policies please visit http://ringleaderdigital.com/privacy-policy.

About Ringleader Digital

Since it was founded in 2005, Ringleader Digital has focused on being the world’s premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets. Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users – in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an à-la-carte basis. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK – Crystal Semantics, a leading innovator in the field of semantic advertising, announced that it will license its semantic advertising technology to ad agencies, publishers, ad networks, ad exchanges and demand-side platforms.

First to market with a semantic advertising solution in 2004 and acquired by ad pepper media in 2006, Crystal Semantics has been driving the development of ad pepper media’s iSense Network, the world’s first brand safe semantic ad network. The network opened a new ad targeting category beyond that of contextual and behavioral targeting. The technology currently manages campaigns with billions of impressions for some of the world’s most well-known brands.

Previously only available to ad pepper media, Crystal Semantics will now license its patented Sense Engine™ (semantic classification) and SiteScreen™ ASP (semantic brand protection technology) to ad agencies, publishers, networks, ad exchanges and demand side platforms.

In contrast to other solutions that conduct simple keyword analysis, only scan top-level domains or make reference to databases of so-called “safe sites” Crystal Semantics carries out real-time page-level semantic analysis of each and every webpage. This method provides superior, precise and powerful ad targeting and brand protection functionality for marketers.

“We decided to change the focus of Crystal Semantics based upon market demand for our technology solutions and the resulting licensing opportunities,” said Ian Saunders, Managing Director, Crystal Semantics. “Leveraging our core competency as a technology company, which is supported by a leading international ad network, Crystal Semantics can now provide leading-edge semantic classification and brand protection solutions backed by relevant knowledge and experience.”

Saunders added, “The drive towards automation in online media requires greater intelligence about audience and the context in which that audience has been identified. Crystal Semantics is uniquely placed to meet the needs of agencies and advertisers, buy and sell-side platforms, ad serving providers, marketplaces and publishers.”

“We recognized the market’s need for superior forms of content analysis and brand protection technology and have decided to make the most of the opportunity by leveraging Crystal Semantics’ technology beyond the confines of the ad pepper media network,” said Ulrich Schmidt, Chairman and CEO for ad pepper media. “This move opens up tremendous opportunities for potential partners to dramatically increase their relevancy targeting, brand protection and behavioral profile enrichment capabilities through the deployment of Crystal’s market-leading semantic advertising technologies.”

Crystal Semantics’ patented semantic technology is the result of more than 10 years of development and is the brain child of Professor David Crystal OBE, one of the world’s leading linguists. The result of his work enables the Sense Engine to relate web content to its proprietary ontology and classify any webpage into one of more than 3,500 categories in any of nine languages. In addition, SiteScreen ASP enables the identification of potentially objectionable content in 18 core categories and the blocking of potentially brand damaging ad impressions, prior to delivery.

About Crystal Semantics

Crystal Semantics is a leading innovator in the field of semantic advertising. The company developed Sense Engine delivers significantly more accurate and powerful analysis of the context of webpages. By applying human “senses” and concepts that current algorithms, semantic systems and other statistical techniques cannot match, Sense Engine™ uniquely uses human linguistic intuition, tapping into the semantic relationships between words and the contexts in which they occur. This has resulted in the development of a comprehensive and proprietary ontology which is leveraged to provide a detailed and granular classification of webpage content. The Crystal Semantics suite of products includes SiteScreen™ ASP – a page level brand protection solution, enabling controversial content to be identified and for ad impressions to be suppressed from appearing alongside such content.

Based in London, Crystal Semantics is a wholly-owned subsidiary of the ad pepper media group and was founded in 2001 by Ian Saunders and Professor David Crystal, a world authority in linguistics.

For more information on the company, please visit http://www.crystalsemantics.com

About ad pepper media

ad pepper media is one of the leading independent international online advertising marketers, ad networks, and digital marketing technology solution provider. With 15 branches throughout the U.S. and Europe, ad pepper media manages campaigns for thousands of national and international advertising clients in more than 50 countries worldwide. ad pepper media successfully sets itself apart with investment in the development of an extensive range of efficient proprietary marketing solutions such as the SiteScreen and iSense Networks, as well as in the areas of lead generation, affiliate marketing and ad serving. For more information on the company, group companies and solutions, please visit http://www.adpepper.us.

NEW YORK – ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has announced that its ad serving solution now complies with the IAB’s (Interactive Advertising Bureau) expanded VAST 2.0 video standards. The objective of VAST is to manage, target and report on online video advertising running via a third-party ad server, as is currently being done for banner advertising. ADTECH implemented the VAST 1.0 into its technology in early October 2008. Now that the update to VAST 2.0 is complete, ADTECH’s ad servers support both standards.

ADTECH CEO Dirk Freytag emphasizes his company’s standardization efforts: “For us it is a given that we are involved in the development of standards and that we expeditiously implement them into practical applications once they become available. Video ads already make up over five percent of the ads we deliver globally. We are closing more and more accounts whose video ad impression volume is growing, in keeping with the industry.” He adds: “In this growth market, standards are the best foundation to generate trust, transparency and more technical choices.”

The IAB published the expanded video standards under the name VAST 2.0 in the United States at the end of 2009. This was preceded by several months of discussion of the standards by leading technology providers, such as ADTECH. In the past three months, ADTECH’s video product team has worked hard to adapt the communication and data exchange between ad servers and video players to meet the new standards. ADTECH’s clients are using players such as the Brightcove 3, JW players, flow players and Ooyala.

A detailed description of the VAST standard can be downloaded from the IAB website (www.iab.net).

About ADTECH

ADTECH is an international supplier of digital marketing solutions and is AOL Advertising’s ad serving platform. The company’s flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.

About AOL

AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, issues a manifesto, Principles of a REVVolution – the ad server is dead, that takes direct aim at the current leaders in the ad server technology market, and details plans for the company’s new publisher-centric digital advertising technology and data platform, engineered exclusively to empower publishers to monetize content and data across all digital media, in every geographic region where their audiences consume media, and at every tier of inventory, from premium inventory to inventory that goes unsold.

“The balance in the marketplace today favors the demand-side, which has lead to significant price erosion for publishers; this erosion threatens the sustainability of the ad-supported digital publishing business. Ad serving technologies currently available to publishers of high-quality digital content are outdated, making it extremely difficult to effectively manage today’s sales organizations,” said Frank Addante, CEO and Founder of the Rubicon Project. “Working with companies whose real goal is to access more inventory on behalf of their own advertisers isn’t in the best interest of, and may even be dangerous for, publishers. Revising that legacy technology, upgrading it, and tacking on bells and whistles isn’t enough; publishers need technology designed specifically to meet their needs.”

At the PaidContent conference in New York, the Rubicon Project revealed plans to expand its platform in 2010 to offer not only additional ad serving, forecasting, and campaign management functionality across both premium guaranteed and non-guaranteed media sales, but also technology for:

- automated demand access;
- self-service advertising sales;
- centralized publisher data platform;
- pricing intelligence & controls;
- yield management;
- channel management;
- brand, ad quality and malware protection;
- all of the above across all digital media formats – Web as well as mobile, video, email and emerging devices
the Rubicon Project has retained Allen & Company as its financial advisor to support the company’s goals. Allen & Company will work with the company, among other matters, to explore options for ongoing business growth initiatives including additional strategic acquisitions, platform expansion and continued international growth.

“It is an honor to work with Allen & Company, and to have their support as we move toward providing the industry with a complete, publisher-centric technology platform that satisfies our customers and their demand partners,” said Addante.

the Rubicon Project is uniquely positioned to deliver this publisher-centric platform as its team’s experience, history of innovation on behalf of publishers, and massive scale, built on technology that provides safe and efficient infrastructure for the entire advertising ecosystem, ensures it delivers the right choice for publishers. The company, which has raised more than $42 million in funding to date, announced year over year growth of 270% at the end of 2009, and is consistently ranked as one of the top two digital platforms in overall user reach. After pioneering ad network optimization in 2007, the company launched its REVV for publishers™ platform in 2009, combining technology, tools, access and integration to deliver a complete yield management optimization solution to premium Web publishers. 2009 also marked the company’s first acquisition, of data technology company Others Online, and global expansion into markets on five continents.

To affirm its commitment to publishers, the Rubicon Project has released a manifesto which outlines the company’s core beliefs and guiding principles as they work to achieve the goal of innovating digital advertising and data technology for publishers, to keep digital media free for consumers, and to help content flourish. To read and respond to the manifesto, Principles of a REVVolution, visit http://rubiconproject.com/manifesto.

About the Rubicon Project

Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s Yield Management Optimization platform, REVV for Publishers™, is engineered to accelerate revenue for premium Web publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 45 billion ads each month and reaching more than 500 million unique Internet users. the Rubicon Project also helps ad sales channels around the world gain access to precise audience-segmented inventory, at broad scale.

“This seal confirms ADTECH’s quality performance in the delivery and reporting of digital advertising,” says CEO Dirk Freytag. “Only those systems that deliver banners in compliance with MRC and IAB standards receive accreditation. This is an important building block that will strengthen the credibility of online advertising. It will reassure our clients and it guarantees professionalism and trustworthiness in a very technical trade.”

MRC Executive Director and CEO George Ivie stated, “ADTECH’s commitment to the MRC accreditation process is a sign of its commitment to quality measurement, and we’re very pleased that ADTECH is now among the industry leaders who have the distinction of achieving MRC accreditation.”

About ADTECH

ADTECH is a leading international supplier of digital marketing solutions and is AOL Advertising’s ad serving platform. The company’s flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like Sky, Hi-Media, Gannett and Fox Networks. ADTECH AG is an ultimate wholly-owned subsidiary of AOL Inc.

About AOL

AOL Inc. (NYSE:AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

“ADTECH’s modern and flexible platform brings increased efficiency and scalability to our business,” said Phil Connell, Director of Operations and Corporate Strategy for Olive Media. “Offered in combination with a knowledgeable Canadian-based support group, ADTECH demonstrated a genuine desire to partner with Olive in our continued effort to provide best-in-class service to advertisers and publishers in the Canadian market.”

ADTECH is committed to providing ad serving technology to the Canadian market with dedicated staff headquartered in Toronto and partnerships with leading online properties including The Weather Network, MétéoMédia and now Olive Media.

About ADTECH

ADTECH is a leading international supplier of digital marketing solutions and AOL Advertising’s ad serving platform. The company’s flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like Sky, Hi-Media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL LLC.

About AOL

AOL is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings. AOL LLC is a wholly-owned subsidiary of Time Warner Inc. with employees in 18 countries across the globe.

About Olive Media: www.olivemedia.ca

Olive Media is a leader in the online advertising market in Canada and has the ability to reach over 14 million unique Canadian visitors monthly* on a variety of top-tier sites. Olive Media offers Canadian media buyers a one-stop shop for highly-engaged online Canadian audiences across premium Canadian and U.S. content channels, including NYTimes.com, People.com, readersdigest.ca, CNET.com, ArtistDirect.com, thestar.com, toronto.com, cyberpresse.ca and tetesaclaques.tv.

Olive Brand Response, an Olive Media product, offers advertisers the opportunity to run performance-related campaigns on over 2000 Canadian and U.S. websites. Olive Media is a partnership between Torstar Digital, a division of Toronto Star Newspapers Ltd. and a company owned by the same group as Gesca Ltd, a newspaper and websites publishing subsidiary of Power Corporation of Canada.

*Custom Olive Media report, based on comScore Media Metrix Audience Duplication report (July 2009)

NEW YORK – ADTECH AG appointed Lou Severine, former Director of Sales North East at Microsoft Advertising, as head of Sales for ADTECH’s U.S. operations. Severine will take over the U.S. sales operations from ADTECH’s CEO Dirk Freytag, who has been overseeing those responsibilities since its introduction and will continue to lead ADTECH’s global operations.

ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL’s digital advertising business. As a well-established ad server provider in Europe, the Middle East and Africa, ADTECH expanded its business to the U.S. in mid-2007 and has already been successful in attracting a blue chip client base.

“With eight years of experience in the digital marketing world and a total of 18 years in sales management and customer service, Lou knows what the U.S. market wants and needs from an ad server, and we’re pleased that he recognizes our technology as the best out there,” said Freytag. “We’ve done a great job at making in-roads and a solid footprint in the U.S. in a short time, and we are now recognized as a major player. Our solution and technical support, coupled with backing from AOL, means that we can provide arguably the most comprehensive digital advertising package on the market. Lou is here to grow our presence even further and we’re delighted to have him leading the team.”

“I’m joining ADTECH at a really exciting time in the online advertising world,” said Severine. “Dirk’s done a phenomenal job getting the business off the ground in the U.S. and we have fantastic customers on board including Tremor Media, Gannett, The Weather Network and MétéoMédia. With established teams on the East Coast and now on the West Coast, we’re well equipped to give publishers and agencies a first class service. I’m looking forward to taking the business to the next level and expanding our reach and influence in the U.S.”

Prior to working at Microsoft Advertising, formerly Accipiter Solutions and aQuantive, Inc., Severine held relevant positions at Digital Impact, the provider of online direct marketing enterprise solutions as regional vice president of sales of its eastern region.

About ADTECH AG

ADTECH is a leading international supplier of digital marketing solutions and Platform-A’s ad serving platform. The company’s flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 125 billion ad impressions monthly and its customers include major players like Sky, Hi-Media, Gannett and Fox Networks. The company is a wholly-owned subsidiary of Platform-A.

About Platform-A Inc.

Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, and the UK, and in Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

NEW YORK – The Interactive Advertising Bureau (IAB) announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). The announcement represents another important step in the IAB’s infrastructure initiative that seeks to build a common language for buying, selling, creating and delivering digital video advertising.

The series of definitions in the VPAID Guidelines help the interactive industry:

* Define a standard method for video ads to communicate with video players and enable ad compatibility across all VPAID-compliant players
* Provide specifications that can be implemented by any type of video player
* Cut production costs and improve ROI for advertisers while enabling a less intrusive experience for video content viewers.

Until now, video ads could only be posted on publisher sites that supported the same technology as an agency did when creating the ads. With VPAID, publishers adhering to these standards will be able to render any type of video advertisement from any video ad serving technology that also adheres to the standards. Likewise, advertisers that adopt the standards can be assured that the ads they create are usable by any ad serving technology and publisher.

Over the past year, the IAB has taken a lead role in the industry-wide effort to create a common structure across distinct areas of digital video. In addition to VPAID, the IAB’s efforts have included the release of the following documents as part of this initiative:

* Digital Video Measurement Guidelines
* Digital Video In-Stream Ad Format Guidelines and Best Practices
* Digital Video Ad Serving Template (VAST)
* Digital Video In-Stream Ad Metrics Definitions

All of these documents can be reviewed at: http://www.iab.net/iab_products_and_industry_services/508676/508950

“Interactive advertising is a bright spot in the current advertising environment, and digital video is one of its most promising formats,” said Jeremy Fain, Vice President of Industry Services at IAB. “VPAID is the final piece of the current Digital Video Infrastructure Initiative. All five parts of the initiative help define the digital video ecosystem, reduce costs and increase efficiency for all parties and, most importantly, make it possible for advertisers to more easily reach larger online audiences.”

“Advertisers and agencies today require more interactive formats that go beyond linear TV ad spots, demand more control over how they experience ads, and want the ability to learn more about particular subjects of interest,” said David Ku, SVP of the Advertising Technology Group at Yahoo!, a member company of the IAB’s Digital Video Committee. “VPAID provides a common standard for how video ads will interact with players and serves as an important step forward to deliver on the promise of digital video ad formats.”

Members of the industry (advertising agencies, advertisers, online publishers and technology vendors) are encouraged to read the proposed guidelines and submit comments on the IAB site at: http://www.iab.net/vpaid. After the comment period closes on March 5, 2009 the feedback will be reviewed and the guidelines will be finalized and released.

About the IAB’s Digital Video Committee:

The Digital Video Committee of the IAB is comprised of over 180 member companies actively engaged in the creation and execution of digital video advertising. One of the goals of the committee is to implement a comprehensive set of guidelines, measurement, and creative options for interactive video advertising. The committee works to educate marketers and agencies on the strength of digital video as a marketing vehicle. A full list of Committee member companies can be found at: http://www.iab.net/digital_video_committee

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

NEW YORK & TOKYO – 24/7 Real Media, Inc. (“24/7”), the leading digital marketing company, and cyber communications, inc. (“cci”) (4788.T), Japan’s leading media representative company, announced the merger of their subsidiaries DENTSU e-LINK, INC. and K.K. 24-7 Search to form Dentsu Search & Link. Japan’s largest advertising agency Dentsu Inc. (“Dentsu”), currently a shareholder in both subsidiaries, shall remain a shareholder of the newly merged company. Dentsu Search & Link will deliver a full spectrum of search engine marketing (“SEM”) services to the Japanese market. Financial terms were not disclosed.

cci and Dentsu will contribute their extensive Japanese marketing industry knowledge and connections to the venture, and consign to the venture SEM services provided to their clients. 24/7 will license its industry-leading Decide DNA® technology and provide its search engine marketing expertise to Dentsu Search & Link. Takeshi Matsuoka, currently Director and President of KK 24-7 Search, will serve as President and CEO of Dentsu Search & Link.

The merger of DENTSU e-LINK INC. and K.K. 24-7 Search is designed to create a best of breed search engine marketing services’ company in Japan. Dentsu Search & Link will leverage cci’s considerable industry relationships and broad media representative experience in combination with 24/7 Real Media’s industry-leading proprietary search management technology, Decide DNA.

“cci has acquired experience in the SEM field through our subsidiary DENTSU E-LINK. The newly merged company shall play a key role in the SEM field in the Dentsu Group. Dentsu Search & Link shall become a robust and optimum company combined with Dentsu Group’s sales force and experience in the Japanese market and 24/7 Real Media’s most advanced technology,” said Hideyuki Nagasawa, President and CEO of cci. “I am confident that Dentsu Search & Link shall lead the continuously growing new market with high competitiveness.”

“24/7 Real Media looks forward to building a strong relationship with Japan’s leading media representative company cci. cci has embraced digital marketing through its subsidiary DENTSU e-LINK and will continue to lead the Japanese SEM marketplace through its new partnership with 24/7 Real Media. Dentsu Group clients have benefited from cci’s and Dentsu’s progressive view of utilizing technology to provide clients with a competitive advantage,” said David J. Moore, Chairman and Founder of 24/7. “We are confident that the enhanced partnership between cci, Dentsu and 24/7 Real Media will provide even more benefits to cci’s and Dentsu’s clients and help expand 24/7’s technology presence in Japan.”

According to eMarketer*, the Japanese paid search market is on pace to reach approximately 226.5 Billion Yen by 2011. Japan has the second highest number of Internet users after China, and the highest number of broadband Internet users in the Pacific Rim, according to PricewaterhouseCoopers Global Media Outlook 2007.

As the majority owner of Dentsu Search & Link, cci will report consolidated financial results including Dentsu Search & Link. Additional details will be provided during cci’s fourth quarter earnings call in 2009.

*Source: eMarketer; Dentsu, as cited in press release, April 16, 2007

About cyber communications, inc.

cci was established in 1996 in the early period of online advertising market in Japan and has led the market growth as a subsidiary of Dentsu Inc. cci has established the business model whereby, as a media representative, it makes connections between thousands of online media and advertising agencies in Japan. cci describes itself as a total interactive, one-stop marketing service company that provides various services regarding internet advertising such as media planning, ad serving technology, ad creative service and market analysis. For more information, please visit http://www.cci.co.jp/english/.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. a WPP company, the leading global digital marketing company, empowers advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, together with its powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

Oakville – December 17, 2008 – ADTECH announced that it will provide ad serving for Canada’s leading weather information services, The Weather Network & MétéoMédia.  ADTECH, a leading provider of ad serving technology, is an independently operated unit within AOL’s Platform-A digital advertising business.

The Weather Network & MétéoMédia will utilize ADTECH’s display, video and mobile ad serving solutions across its websites, desktop applications and mobile platform.  The partnership allows advertisers to serve ads to theweathernetwork.com, meteomedia.com, WeatherEye desktop and mobile products with an average of more than 7.5 million* monthly unique visitors, reaching more than 31% of the Internet audience in Canada*.  Under the partnership, ADTECH’s flagship ad serving platform, HeliosIQ, may deliver more than 750 million monthly ad impressions across The Weather Network’s online network.

“The partnership with The Weather Network & MétéoMédia is an important milestone for ADTECH in terms of establishing our technology with one of the most popular media brands in Canada,” said Dirk Freytag, CEO of ADTECH.  “ADTECH’s full-service ad management capabilities and scalable technology will enable The Weather Network & MétéoMédia to control their digital advertising business by offering an integrated suite of applications, including display, mobile and video formats.”

“After looking at the various ad serving options in the marketplace, ADTECH’s HeliosIQ stood out with its vast array of campaign management capabilities” said Robert Crawford, Director of Sales, Interactive Services for The Weather Network. “Helios IQ provides enhanced ad serving functionality to our web, desktop and mobile properties which enables us to serve our clients better.”

The Weather Network & MétéoMédia is one of the most popular media brands in Canada, with weather forecasts and reports on a full range of media platforms, including TV, web, desktop and mobile.

CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert partners, pre-integrated technologies and services to support online video initiatives of any size and scope in every market.

“Video is pervasive on the Web and website producers and operators are faced with an increasingly complex set of requirements and challenges to operate successful online video initiatives,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “Our fast-growing network of Brightcove Alliance partners extends the possibilities of online video for organizations regardless of their size or market. The Brightcove Alliance helps our customers grow their businesses and expand the role of online video on the Web, while empowering our partners to create new innovations in online video.”

Brightcove has attracted a wide range of partners that wish to provide solutions to the hundreds of major media companies and marketers that publish their video through the Brightcove platform. With the launch of Brightcove 3 in October 2008, the company released a rich set of open APIs that partners can use to integrate with and build solutions on top of the Brightcove platform.

The Brightcove Alliance launches with more than 90 partners, spanning a variety of online video needs, including creative and interactive design, advertising networks and server technologies, delivery and distribution, analytics and audience measurement, social media and community building. Through the Alliance, partners have access to training, support, technology and co-marketing opportunities for reaching the Brightcove customer base.

In early 2009, Brightcove will introduce training and certification programs for partners as well as channel reseller opportunities. For more information on the Brightcove Alliance partner program please visit http://www.brightcove.com/partners.

Alliance Partner Support

“Video is a central focus for any brand with a serious presence on the Web. The Brightcove Alliance enables us to easily bundle online video capabilities into our agency services and free up interactive resources to focus on creative execution instead of software development and maintenance.”
Rob Davis, leader of the interactive video practice at OgilvyInteractive

“24/7 Real Media’s Open AdStream seamlessly integrates with Brightcove, allowing our publishers to simply traffic video campaigns. Our clients benefit tremendously from our strong partnership with Brightcove by allowing them to monetize their video content in the most productive, efficient way. In working with Brightcove we are empowering media companies to operate a more successful online video business by pulling together all of the necessary pieces to the puzzle – a proven platform in Brightcove and a market leading ad serving technology in Open AdStream.”
Nicolle Pangis, vice president, product management, global media and technology, 24/7 Real Media

“Brightcove’s open platform and partner program provide exciting new opportunities to accelerate innovation and boost efficiencies for online video campaigns. We’re looking forward to having VivaKi become a part of the Brightcove Alliance and expanding the success we’ve already had with Brightcove at Denuo to other Publicis Groupe agencies.”
Tim Hanlon, executive vice president and managing director of Publicis Groupe’s VivaKi Ventures and advisor to Brightcove

“Nielsen’s VideoCensus provides deep online video measurement and independent accounting of key audience metrics that are critically important to any news or entertainment brand with an online advertising business. The integration of our measurement service with Brightcove’s platform will provide mutual customers with a turn-key opportunity to gauge audience size, demographics and other important indicators associated with their online video programming.”
Charley Shoemaker, director, product management, Nielsen Online

“Platform-A and ADTECH’s integration with Brightcove provides publishers with new ways to enhance productivity by streamlining their online video operations, which in turn helps to drive business growth. Platform-A’s goal is to be a one-stop shop for online advertising, so the Brightcove Alliance will help us to bring more features to media owners and more premium content to advertisers looking to deepen their engagement with audiences, both of which are crucial in today’s economic climate. For Brightcove publishers, ADTECH provides powerful ad serving solutions for the monetization of their video content.”
Dirk Freytag, CEO, ADTECH

Brightcove Platform Customer Support

“As part of our mission to satisfy curiosity across all platforms, Discovery has created a compelling online video experience supported by Brightcove technology. As we continue to expand and enhance our video offerings, we look forward to leveraging new opportunities and partnerships through the Brightcove Alliance.”
Kevin Loftis, senior vice president, interactive technology, Discovery Communications

“Brightcove has allowed FUEL TV to develop our online video offering in ways we could not have accomplished on our own and easily connect with third-party technologies to grow our online audience. We applaud its successes to date and look forward to future innovations to help us further build our online video product and advance our video distribution strategy.”
Gene Pao, FOXs FUEL TV vice president of new media and international development

“TheStreet.com has built a successful online video business with the Brightcove platform. Now, through Alliance partners like Metacafe and Clearspring, we can use the same platform to easily distribute video through a popular portal and across social networks. We’re excited about the possibilities offered by Brightcove’s network of partners and the opportunities to grow our business.”
Bill McCandless, general manager, multimedia, for TheStreet.com

“We continue to see value from the Brightcove platform in helping us build community and drive traffic not only to Channel Sun, but also to www.sun.com and other Sun Web properties. We’ve also been able to rapidly plug in commenting and rating features from best-of-breed technology providers like JS-Kit to further engage our online audience without having to build the features from scratch.”
Karen Galatis, senior director of integrated marketing, Sun Microsystems

“Tremor’s ad network and Acudeo platform adds value to our Brightcove online video operations, helping us maximize ad delivery opportunities. Our ability to leverage Brightcove’s network of partners like Tremor is crucial as we continue to expand our online video operations.”
David Katz, executive director, digital media, Starz Media

“Red Star 18′s use of the Brightcove platform has enabled us to seamlessly integrate streaming video into our entertainment, editorial and Web exclusive site sections. Our initial phase has been very successful in delivering video, and we look forward to further expanding the reach of our Brightcove-powered video by leveraging third party content partnerships and developing additional video channels.”
Paul FitzGerald, account director at Air Canada

Companies participating in Brightcove Alliance launch include:

Advertising and Monetization
24/7 Real Media
Ad Delivery Solutions
Adap.tv
ADTECH
Asterpix
BrightRoll
CheckM8
DoubleClick*
evenhere
Eyeblaster
FreeWheel
Google Adsense for Video
HIRO-Media
InSkin Media
JD Project
LiveRail
Panache
Platform-A
ScanScout
Smart AdServer
Smartclip
SpotRails
SpotXchange
Tremor Media
Utarget.FOX
YuMe

Distribution
AnySource Media
AOL Video
Bebo
Glam Media
Metacafe
Preview Networks
TubeMogul
Veoh Networks
Mobile
AtomiZ
Azuki Systems
Nellymoser
Transpera
vtap
Yospace

Reporting and Analytics
GlanceGuide
Nedstat
Nielsen Online
Omniture
Quantcast
Snoobi
TubeMogul
Visible Measures

Search and Discovery
Blinkx
Cooliris
EveryZing
Lingospot
Loomia
Taboola
Vibrant Media

Social Media
Automattic Inc.
Clearspring
Gigya
IntenseDebate
iWidgets
JS-Kit
Meebo
Pluck
Six Apart
Slide
Sprout
Viewer Experience
Audible Magic
dotSUB
Limelight Networks
PLYmedia
Quova

Solution Partners
Adjust Your Set
Best Before Media
Blonde
Cantos
Code and Theory
Cynergy
HubSales
IDINI Consulting Group
Maverick Television
Method
myvideorights.com
NBTV Studios
Oasis Technology Partners
OgilvyInteractive
Red Star 18
Schematic
Serranetga
Simply Media
Slamcore
StoryWorks Media
StudioNow
Thinkdigital
Twin Technologies
VivaKi
xif
* DoubleClick is a trademark of Google Inc.

About Brightcove
Brightcove is an online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business with offices across North America, Europe and Asia. For more information, visit http://www.brightcove.com.

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, today announced that it has teamed with Island Def Jam Music Group (IDJ) to provide Quattro’s ad serving technology for IDJ’s mobile Internet site, IDJMobile.com. With Quattro as its exclusive WAP ad partner, Island Def Jam now can provide advertisers with unique opportunities to reach fans of today’s most popular artists – including Mariah Carey, Rihanna, Kanye West, The Killers, Fall Out Boy and Bon Jovi – anytime, anywhere.

IDJMobile.com provides exclusive news, photos, videos, blogs, and other content about Island Def Jam artists. Using Quattro Wireless’ ad platform, IDJ can extend its brand and broaden its audience while remaining focused on delivering an exceptional consumer experience. In addition, Quattro enables IDJ to pursue new and advanced opportunities for advertising partners on the new mobile website, including special banner placements and channel sponsorships.

“Island Def Jam artists are household names, particularly among younger demographics – a group that spends much of their day on the go,” said Christian Jorg, Senior VP of New Media and Commerce, Island Def Jam Music Group. “That lifestyle makes IDJMobile.com critical for reaching those fans when they’re away from their TVs, PCs or radios. With Quattro’s dynamic ad platform, advertisers now have powerful new options for reaching those fans and create interactive experiences for them.”

“The collaborative nature of the Quattro-IDJ relationship has enabled IDJ to provide advertisers the opportunity to reach a specific demographic while providing consumers with relevant information they seek,” said Andy Miller, CEO of Quattro Wireless. “We’re pleased to be working with IDJ to provide a targeted advertisement reach through the mobile phone.”

“IDJ artists constantly create media content 24-hours a day with news, blog postings, new photos, videos and more,” said Mark Lehmann, VP Web and Mobile Marketing, Island Def Jam Music Group. “Now fans know that IDJMobile.com is the mobile destination for this unique content and advertisers now know how to reach them.”

Mobile marketing is a trend that is continuing to grow globally, and is projected to become a major initiative for brands to reach targeted audiences. Quattro is working with multiple companies in the urban sector including Boost Mobile, Bossip and now IDJmobile.com. As the use of mobile marketing increases across all demographics, Quattro will continue to align itself with industry leaders.

About IDJmobile

The Island Def Jam Music Group is home to a multi-cultural and diverse family of artists and has fast become one of the most successful labels in the industry. It is comprised of Island Records and Def Jam Recordings, and is in partnerships with Disturbing Tha Peace and Slip N Slide. The roster boasts an array of talented artists including Mariah Carey, Kanye West, Fall Out Boy, The Killers, The-Dream, Melissa Etheridge, Jay-Z, LL Cool J, NAS, Bon Jovi, Ludacris, Lionel Richie, Rihanna, Hoobastank, Sum 41, Rick Ross , Young Jeezy and Ne-Yo.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

NEW YORK – AOL today announced that ADTECH will provide ad-serving capabilities for React2Media, a leading online advertising network offering a complete suite of interactive marketing opportunities to media agencies, direct advertisers and publishers. A leading provider of ad-serving technology, ADTECH (http://www.adtechus.com) is an independently operated unit within AOL’s Platform-A digital advertising business.

React2Media will utilize ADTECH’s HeliosIQ solution to provide ad-serving for its network of more than 150 exclusive Web sites, including the QuikZilla search portal and CookingTown.com. The React2Media migration follows ADTECH’s major ad-serving deal with Gannett Co., Inc., which includes all of Gannett’s local newspaper Web sites, digital properties for all of Gannett’s 19 local broadcast markets and USATODAY.com – one of the most popular national news sites on the Web. The deal marked ADTECH’s U.S. debut as Platform-A’s ad-serving unit.

“With the future of digital advertising unfolding, and TV and the Internet increasingly becoming indistinguishable, React2Media has been able to identify and surpass some of the greatest hurdles in the industry,” said Dirk Freytag, CEO of ADTECH. “Our goal in bringing ADTECH’s robust, scalable technology to React2Media is to help them further this impressive progress in the current advertising climate, as well as into the future.”

“After reviewing all of the current ad servers in the marketplace, selecting ADTECH was an easy decision because of their distinctive array of mobile and display ad-serving capabilities,” said Alex Shaller, CEO of React2Media. “Based upon our business model and ADTECH’s ability to integrate our technologies, this was the best solution to service both publishers and advertisers alike.”

About Platform-A

Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad-serving business; Third Screen Media, a mobile ad-serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

About ADTECH

ADTECH is a leading international supplier of digital marketing solutions. The company’s flagship product, HeliosIQ ad-serving platform, enables Web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. HeliosIQ differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. ADTECH is a wholly-owned subsidiary of Platform-A’s Advertising.com. Visit www.adtechus.com for more information.

About React2Media

React2Media is one of the leading independent full service online advertising networks. Offering a complete suite of interactive marketing opportunities to media agencies, direct advertisers and publishers alike, they have successfully eliminated the challenges faced in the current ad network landscape. With a company built on integrity, honesty and most importantly RESULTS, React2Media is focused on ensuring every ad impression is monetized in the most efficient manner possible yielding the highest effective CPM for their publishers as well as the greatest ROI possible for their advertisers. This is accomplished by in-house proprietary technologies, the most sophisticated Web 2.0 optimization tools with full visibility and disclosure offered to customers.

New York, NY – September 15, 2008. ADTECH, a leading provider of ad serving technology, today announced that it delivers more than 100 billion display ads each month on Web sites all over the globe. Since January 2008, more than 150 new ad networks, publishers and agencies worldwide have opted to use ADTECH’s seamless ad serving solution, including major players such as German Interactive Media, U.S. media giants Gannett and Fox Networks, as well as Aftonbladet and Nettavisen from Scandinavia. ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL’s Platform-A digital advertising business.

ADTECH was founded in 1998 in Frankfurt on Main, Germany with the goal of providing Web publishers with the best tools and technologies to manage and monetize their advertising inventory. ADTECH’s HeliosIQ flexible ad serving solution allows ad networks and publishers to extract maximum value for their advertising inventory. According to AGOF (quarterly independent survey for Germany www.agof.de ), ADTECH holds second position in the number of impressions served amongst German ad serving providers. Since 2006, ADTECH has grown into new markets and is presently on all five continents.

Dirk Freytag, CEO of ADTECH, commented that the company continues to be strategically on track as it marks this important milestone. “We have made considerable progress this year winning business and signing up new customers with our industry-leading response times and our simple integration solution into our client’s existing technologies. Delivery volumes have exceeded even our most optimistic expectations. We laid the foundation for this success early on. Our decision to invest in our infrastructure with new computing centres, more ad servers and enhanced line capacities was the right one.” He added: “Even at 100 billion impressions supplied each month, we still have considerable scope for growth.”

“This growth was only possible with our dedicated team,” continued Freytag. “From implementing our technology with new customers to providing development work, the ADTECH team always put our customers first and focuses on offering personal support services to deliver the best results. This personal attention to detail has allowed us to earn new business and, in some cases, new business from other providers.”

“AdConductor has been a part of our advertising operations for years,” said Jim Woodward, Ad Operations Manager at The Christian Science Monitor. The Christian Science Monitor (csmonitor.com), is one of the most respected international daily newspapers, and recently renewed its contract with AdConductor. “Burst understands a publisher’s needs and their commitment to transparency in all of their applications assures us of the quality we demand. It is a pleasure to continue to work with AdConductor to enable our targeted advertising services.”

The growth of AdConductor’s client base solidifies its position as a leading ad management and ad serving technology for independent web publishers. AdConductor offers two different service levels – AdConductor’s Desktop solution is designed for publishers who are looking for a single-site ad serving and campaign management solution to power advertising programs. AdConductor also offers an Enterprise solution that enables centralized management of advertising operations across large networks of affiliated websites. AdConductor incorporates Burst Media’s twelve years of technological innovation and online advertising best practices, delivering its capabilities via multiple secure ad serving data centers.

“The online publishing environment is transforming, becoming even more specialized as content becomes customized for users,” said Sean Keaveny, Senior Vice President, AdConductor Sales. “By choosing AdConductor as a mechanism for advertising delivery, publishers can finely match appropriate ad content to their sites to maximize revenue opportunities.”

AdConductor client wins and renewals include: Americas’ SAP Users’ Group (ASUG), CatholicContent.com, EveryZing, F+W Media, Inc., Ideal Media, LLC., Kidz Bop L.L.C., MedTech Publishing Company, LLC, mybeautybestfriend, National Association of REALTORS® (realtors.org), Pangea Media, PawSpot.com, Powderhouse Productions, Inc. (shoetube.tv), RegionalServicesRated.com (RatingSmart.com), SheZoom, Inc., Summit Publishing Company, The Christian Science Monitor, The Daily Hampshire Gazette (GazetteNET.com), THEOOZE, Valassis Communications Inc., and Velocityscape.
About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

BEDFORD, Mass. – Jingle Networks, Inc., the leader in free advertiser-supported directory assistance and operator of 1-800-FREE411, has launched “JingleConnect,” an in-call advertising network service to connect advertisers with millions of ready-to-buy consumers. Using its own ad-serving technology, Jingle Networks will help advertisers and companies with high call volume earn revenue by selling in-call ad time – a proven way to reach consumers via a one-to-one calling environment.

JingleConnect allows any company with high call volume to easily and seamlessly insert audio advertisements in their calls, by taking advantage of Jingle’s existing base of more than 130,000 advertisers on 1-800-FREE411. Jingle’s technology can distribute audio advertising to other companies that operate call centers, information lines, or any calling environment where their consumers are on hold.

JingleConnect is already serving millions of advertisements each month for more than a dozen publishers. These include companies such as SayNow, which enables fans to send phone and text messages to celebrities and Slydial, which lets you slip a message directly into voicemail. Other publishers include Snoozester, Inc. and RH Brands, operators of The Rejection Hotline.

“JingleConnect is a logical evolution for us, as we’ve already created a profitable ad-supported directory assistance service that has served more than 900 million ads to date,” said John Roswech, president of Jingle Networks. “JingleConnect has the ability to attract advertisers that are looking for new and effective ways to talk to a large audience of consumers – and to help companies easily monetize in-call time.”

In-call advertising is becoming an increasingly important media channel for advertisers who are looking for new ways to reach a fast growing mobile population. Given that wait times for customer service lines now average up to 15 minutes or more per call, converting dead air into a revenue stream while capturing a captive audience on hold has become an attractive revenue opportunity for companies of all types and sizes.

Since launching 1-800-FREE411 in 2005, Jingle has assembled one of the largest telephonic audio ad networks in the world, with more than 130,000 advertisers. Partners such as Idearc and Citysearch.com, marquee brands like McDonald’s, Wal-Mart, Ford and Radio Shack, and small independent retailers use Jingle’s interactive audio campaigns to engage target audiences.

“A successful in-call ad network requires an ad inventory that will attract companies looking to build a revenue stream from their customer hold time, and having the technology to deliver the ads,” said Matt Booth, senior vice president and program director, Interactive Local Media for The Kelsey Group. “With its track record in bringing in-call advertising to its own customers in the free directory assistance business, Jingle Networks is well positioned to deliver JingleConnect to other markets.”

For more information, or to join the JingleConnect, contact bizdev@free411.com or go to www.jingleconnect.net.

About Jingle Networks

Jingle Networks is transforming the way advertisers view the telephone. Jingle runs the nation’s leading ad-supported directory assistance service 1-800-FREE411 (www.free411.com), providing consumers an anytime, anywhere source of free information by phone. 1-800-FREE411 offers advertisers highly targeted and timely promotional opportunities to reach a large but targeted customer base who are ready-to-buy, garnering a response rate twice that of other direct response media. The company also operates JingleConnect, an in-call advertising network that allows any company with high call volume to easily and seamlessly insert audio advertisements in their calls, by leveraging of Jingle’s base of over 130,000 advertisers. For more information on Jingle Networks and 1-800-FREE411 go to www.free411.com and for information on JingleConnect go to www.jingleconnect.net.

SAN BRUNO, CA–(Marketwire – August 24, 2008) – Australian Chef Benjamin Christie today launched Gourmet Ads (www.gourmetads.com), the first Australian vertical advertising network focused on delivering major brand advertising to food, wine and beer enthusiasts. Gourmet Ads is powered by Adify (www.adify.com), the premier vertical ad network management company, to harness culinary enthusiasts and enable marketers to reach this engaged audience. The network encompasses food, wine, and beer blogs and Web sites in Australia, with plans for expansion to the United States early next year.

With a lack of options in Australia to monetize Web sites, Christie saw a need for a gourmet vertical ad network to help advertisers fight growing fragmentation and reach the long-tail food, beer and wine sites, while helping those sites generate revenue from brand advertising. A highly sought after audience for marketers, food enthusiasts are typically high-income females 27 to 45 years of age. With most Australian marketers still focusing on this audience through traditional print and television media, opportunities in the online space remain untapped. Adify’s ad serving technology coupled with Christie’s expertise and relationships with publishers helps marketers reach an audience that generates over three million page views per month for Gourmet Ads.

“The market in Australia is much different than that in the U.S. and brand marketers continuously gravitate to traditional media outlets, forgetting how successful the Internet can be in targeting highly engaged audiences such as food enthusiasts,” said Benjamin Christie of Gourmet Ads. “Advertisers that work with Gourmet Ads can target consumers that value high quality food, beer and wine. This audience relies on long-tail culinary sites for recipes, ideas and other resources that satisfy their interests. Marketers need to reach them on the sites that they visit, while they are in the right frame of mind and are thinking about food.”

Adify is providing the Gourmet Ads network with the key network management services required to execute successful advertising campaigns, including ad management, tracking, reporting, billing, payment and technical support functions. This infrastructure is capable of delivering content sponsorships, video, image and rich media advertising for its various network partners. Gourmet Ads editorial board hand-selects publishing partners for the ad network and is currently representing a cross section of popular Australian food blogs and recipe websites.

“Benjamin’s expertise as a television presenter, cookbook author and culinary educator has led to the creation of one of the most unique ad networks to date,” said Russ Fradin, president of Adify. “Today, long-tail culinary sites are being sought due to the growing interest in cooking and food in general, which has not only hit the United States but other countries as well. With more individuals gravitating towards the kitchen table, an effective way of reaching them is through vertical ad networks that cater to the need of the culinarily engaged.”
About Adify

Adify Corporation is the premier vertical ad network management company and an independent, wholly-owned subsidiary of Atlanta-based Cox Enterprises, one of the nation’s leading media companies and providers of automotive services.

As part of a multi-faceted campaign that crosses multiple borders, the widgets leverage Eyeblaster’s digital expertise and technology to enhance user experience and brand integration for one of the most well-known brands on the planet.

“We’re excited to launch one of the largest global video widget campaigns ever,” said Mike Cookson, content and media director at Nike EMEA. “AKQA’s creative ability, MindShare’s leading distribution strategy and Eyeblaster’s targeting technology is enabling Nike to distribute content in ever-smarter ways.”
NIKE’s new campaign uses ad-unit content distribution (ACD) to extend the reach of NIKE branded football films found on its groundbreaking NIKEFootball website. AKQA designed the NIKE widget to showcase video using well known sporting and media celebrities to deliver NIKE branded content directly from a video banner ad to social networks, homepages, blogs, etc.

“NIKE’s new campaign breaks the traditional online advertising model,” said Chris Hancock of AKQA. “We wanted to invent a way to push content out to users. Using Eyeblaster, we designed a campaign that uses advertising space on websites as a channel to distribute video from a site in conjunction with the added ability for consumers to ‘grab’ the content.”

“The widget represents fresh thinking that adds value to consumers’ experiences of the brand. It allows us to sustain a 3-way dialogue between Nike and consumers and amongst themselves, throughout the campaign and beyond, by continually refreshing our messaging and the functionality of the widget,” added Hani Mahdi, account director at MindShare WorldWide.
To maximize ad spend and add a viral aspect to the campaign, AKQA integrated seeding technology with the video widget. The seeding technology is powered by Gigya in cooperation with Eyeblaster. Users can “grab” the widget from the website they are looking at and install it on their social networking page. This opens a direct, permanent communication channel with users where NIKE can update video content at anytime.

“NIKEFootball’s new widget campaign revolutionizes the way any brand has ever used ad serving technology,” said Gal Trifon, CEO and co-founder of Eyeblaster. “Eyeblaster makes it possible to fully execute MindShare’s and AKQA’s creative strategy and we are confident that the campaign will generate great results.”

The campaign is being served and measured using Eyeblaster’s Ad Campaign Manager (ACM) platform. With ACM, AKQA and Nike can access data consolidation and manage geo targeting, dynamic content and global distribution from one platform.

You can get the widget at: http://demo.eyeblaster.com/AKQA/NIKE/NIKEFOOTBALL_Widget.html

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.
In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

Media Contact:
Jamie Fishler
Mortar
T: 415.772.9907 ext. 117
C: 727.492.5548
jamie@mortarpr.com

Over the past three years, ADTECH has seen its client base increase by more than 50%, with more than 350 active customers using ADTECH’s ad management solutions to optimize their digital marketing initiatives.

“In the past several months, we’ve seen a steady increase in the demand for mobile, video and online ad management solutions, especially in our core European market and throughout the United States,” said Dirk Freytag, CEO of ADTECH. “More and more companies are utilizing ADTECH’s robust, scalable technology that delivers customized services. In addition, we guarantee customers sovereignty over their data and complete control over their advertising space.”

Some of ADTECH’s new customers include: international .Fox Networks, Nicker Network and Wi-Fi Guys from the United States; TotallyMoney.com in the UK, Irish Generator ISS, Deutsche Telekom and Stellwerk3 GmbH from Germany, OmniMedia AG from Switzerland, Sweclockers.se and DagensPS.se in Sweden and www.sharenet.co.za from South Africa.

About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company’s flagship product, Helios IQ ad serving platform, enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. Helios IQ differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. ADTECH is a wholly-owned subsidiary of Platform-A’s Advertising.com.

From its roots as one of the first cost-per-click ad networks when it launched in April, 1998, to its initial public offering in 2001 and 14 strategic acquisitions since then, ValueClick reported $646 million in revenue in 2007 and now boasts more than 1,400 employees in offices across the U.S., Europe and Asia. A full chronology of ValueClick’s history is available at http://www.valueclick.com/about/history.html.

As the largest diversified, independently-held online marketing service provider in the world, highlights of ValueClick’s many accomplishments in its first ten years include:

- Becoming the global affiliate marketing leader, serving nearly half of the top online retailers who utilize third-party services and driving billions of dollars in e-commerce transactions enabled each year.

- Developing the largest independent display advertising network, with 35 billion impressions across 13,500 sites, collectively reaching, 130 million unique visitors, or 75 percent reach of the U.S. Internet audience each month, along with comparable reach numbers in major European markets.

- Creating one of the most scalable lead generation platforms in the industry, generating millions of qualified leads each month across multiple recruitment channels.

- Building the largest independent ad serving technology provider, with a unified dashboard to manage performance across all Internet advertising channels, as well as a collection of offline media planning and buying software packages that can be used alone or in combination.

- Growing some of the largest consumer comparison shopping properties in the U.S. and Europe.

- Nurturing relationships with more than 5,000 advertisers and 60,000 publisher clients worldwide.

“We are extremely proud of the accomplishments we have achieved in our first ten years, something made possible only through the enterprising spirit and leadership of our team and the drive and commitment of our performance-minded advertiser and publisher clients,” said ValueClick CEO Tom Vadnais, who has been with the company since its acquisition of Mediaplex in October, 2001.

Today ValueClick’s international operations are consolidated under four primary operating units:

Media – Operating the world’s largest independent display advertising network, ValueClick Media also offers video advertising, behavioral targeting and large-scale lead generation programs.

Affiliate Marketing – Under the Commission Junction brand, ValueClick is the leading affiliate marketing services provider worldwide.

Technology – One of the original third-party and publisher ad serving providers, Mediaplex now offers the ability to manage display, search and affiliate programs from a single interface, as well as offering software for managing offline media campaigns.

Comparison Shopping – Led by its PriceRunner and Smarter.com brands, ValueClick is the leading comparison shopping property in Europe and the fourth largest in the U.S.

As it begins its second decade, ValueClick shows no signs of slowing down in terms of integration and innovation, developing one of the largest in-stream video advertising networks, advanced behavioral targeting technologies and sophisticated cross-channel attribution and path-to-conversion analytics capabilities.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company’s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on March 1, 2007; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

New York, NY – March 3, 2008. Operative, a global technology and ad operations services provider, today announced a reseller partnership with ADTECH, provider of integrated ad management.  This alliance will enable digital publishers to leverage best of breed integrated ad management technologies and operational support services through one touch point.

Through the partnership, customers of ADTECH and Operative can tap into Operative’s ad trafficking and campaign management expertise, as well as competitive ad serving rates utilizing ADTECH.   Publishers will benefit from Operative’s robust Managed Services team to help users better understand and maximise the full functionality of the ad server, as well as drive optimal campaign performance from the onset.
“By partnering with Operative we can offer customers additional and optional value added services such as outsourced operations (trafficking) and a sales order processing solution,” said Dirk Freytag, CEO, ADTECH.  “They have a great track record for advising and simplifying ad operations for its customers. This partnership is another step toward advancing widespread adoption of our digital marketing solutions.”

“Operative is excited about working with ADTECH – a company that is adapting and growing in line and ahead of market requirements,” said Mike Leo, CEO and President, Operative.  “We believe partnerships that bring together complementary solutions will enable our customers to scale their business while providing deep advertiser value.”

To learn more about ADTECH’s ad serving technology, please visit www.operative.com or www.adtechus.com.

About ADTECH
ADTECH is an international leader of digital marketing solutions. The company’s flagship product is the Helios IQ ad serving platform. It enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an independent and wholly-owned subsidiary of AOL’s Advertising.com division. Globally, ADTECH AG works with customers in more than 25 countries.

About Operative
Established in 2000, Operative is a global organisation that provides its clients with technology and services to improve all aspects of their advertising operations lifecycle, from pre-sale to collections, trafficking to reconciliation. OperativeDashboard™, an ASP software solution, is an end-to-end workflow management platform that enables media publishers to automate contract management, product packaging and pricing, inventory management, campaign reporting and revenue recognition. Operative’s client base includes The Wall Street Journal, The Economist, MSN, Smart Money, iVillage, NBC Universal, and National Public Broadcasting. More information about Operative can be found at: operative.com.