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Ringleader Digital Announces Media Stamp Certification Center
New Certification Center Streamlines the Approval Process for Publishers and Agencies Interested in Running Media Stamp Campaigns NEW YORK – Ringleader Digital, RLD, the world’s premier mobile ad serving solution provider, announced that it has launched an online certification center that allows publishers to easily participate in Media Stamp campaigns. Through the Certification Center, advertising [...]
Crystal Semantics to Focus on Licensing of its Semantic Advertising Technology
Semantic advertising pioneer to license semantic classification and brand protection technology to ad agencies, publishers, ad serving technology, ad exchanges, and demand-side platforms NEW YORK – Crystal Semantics, a leading innovator in the field of semantic advertising, announced that it will license its semantic advertising technology to ad agencies, publishers, ad networks, ad exchanges and [...]
ADTECH Implements New IAB Video Standards
ADTECH Delivers Video Ads in Compliance with the Latest Video Ad Serving Template (VAST) 2.0 Standards NEW YORK – ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has announced that its ad serving solution now complies with the IAB’s (Interactive Advertising Bureau) expanded VAST 2.0 video standards. The objective of [...]
the Rubicon Project Declares the Ad Server Dead
Allen & Company LLC Retained as Financial Advisor to Support Strategic Growth Initiatives; Company Developing Next Generation Publisher-Centric Digital Ad Platform LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, issues a manifesto, Principles of a REVVolution – the ad server is dead, that takes direct aim at the current leaders in the [...]
ADTECH Earns Media Rating Council Ad Serving Accreditation
NEW YORK – ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has issued that it has passed the Media Rating Council’s (MRC) auditing process and has been granted accreditation. In doing so, ADTECH brings greater transparency and accountability to its clientele.
AOL Advertising’s ADTECH to Provide Multimedia Ad Serving for Olive Media
ONTARIO – ADTECH announced that it will provide ad serving for Olive Media, one of Canada’s leading online media companies with the ability to reach over 14 million unique Canadian visitors monthly*. ADTECH, http://www.adtech.com, a leading provider of ad serving technology, is part of AOL Advertising. Through this relationship, ADTECH will serve Olive Media’s display, [...]
ADTECH Names Lou Severine Head of U.S. Sales
Former Director of Sales at Microsoft Advertising to Lead ADTECH US NEW YORK – ADTECH AG appointed Lou Severine, former Director of Sales North East at Microsoft Advertising, as head of Sales for ADTECH’s U.S. operations. Severine will take over the U.S. sales operations from ADTECH’s CEO Dirk Freytag, who has been overseeing those responsibilities [...]
IAB Advances Effort to Solidify Infrastructure for Digital Video Advertising; Releases Video Player-Ad Interface Definitions for Public Comment
“VPAID” Guidelines Standardize Communication Between Ad and Player, Reduce Costs, and Increase Efficiency for Digital Video Advertising NEW YORK – The Interactive Advertising Bureau (IAB) announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). The announcement represents another important step in the IAB’s infrastructure initiative that seeks to build a common [...]
Cyber Communications, Inc. and 24/7 Real Media Announce Merger of their Subsidiaries DENTSU e-Link Inc. and KK 24-7 Search to Deliver Search Engine Marketing Services in Japan
Merger between Search Engine Marketing Specialists Will Support Japan’s Largest Advertising Company and Market 24/7 Real Media’s Decide DNA® Technology to Dentsu’s and Other Agencies’ Clients NEW YORK & TOKYO – 24/7 Real Media, Inc. (“24/7”), the leading digital marketing company, and cyber communications, inc. (“cci”) (4788.T), Japan’s leading media representative company, announced the merger [...]
Platform-A’s ADTECH to Provide Multimedia Ad Serving for The Weather Network & MétéoMédia
Deal with popular media brand in Canada builds ADTECH momentum Oakville – December 17, 2008 – ADTECH announced that it will provide ad serving for Canada’s leading weather information services, The Weather Network & MétéoMédia. ADTECH, a leading provider of ad serving technology, is an independently operated unit within AOL’s Platform-A digital advertising business. The [...]
Brightcove Extends Online Video Platform with Global Partner Ecosystem
Leading Technology, Distribution and Solution Providers Join Brightcove Alliance CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through [...]
Quattro Wireless Powers Ads for Island Def Jam Music Group’s Mobile Web Site
Quattro Gives IDJMobile.com Advertisers a Way to Reach Fans of Today’s Top Artists WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, today announced that it has teamed with Island Def Jam Music Group (IDJ) to provide Quattro’s ad serving technology for IDJ’s mobile Internet site, IDJMobile.com. With Quattro as its [...]
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