Allen & Company LLC Retained as Financial Advisor to Support Strategic Growth Initiatives; Company Developing Next Generation Publisher-Centric Digital Ad Platform

LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, issues a manifesto, Principles of a REVVolution – the ad server is dead, that takes direct aim at the current leaders in the ad server technology market, and details plans for the company’s new publisher-centric digital advertising technology and data platform, engineered exclusively to empower publishers to monetize content and data across all digital media, in every geographic region where their audiences consume media, and at every tier of inventory, from premium inventory to inventory that goes unsold.
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NEW YORK – ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has issued that it has passed the Media Rating Council’s (MRC) auditing process and has been granted accreditation. In doing so, ADTECH brings greater transparency and accountability to its clientele.
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ONTARIO – ADTECH announced that it will provide ad serving for Olive Media, one of Canada’s leading online media companies with the ability to reach over 14 million unique Canadian visitors monthly*. ADTECH, http://www.adtech.com, a leading provider of ad serving technology, is part of AOL Advertising. Through this relationship, ADTECH will serve Olive Media’s display, video and mobile advertising. In addition, Olive Media will integrate ADTECH’s advertising platform with its customer relationship management (CRM) system.
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Former Director of Sales at Microsoft Advertising to Lead ADTECH US

NEW YORK – ADTECH AG appointed Lou Severine, former Director of Sales North East at Microsoft Advertising, as head of Sales for ADTECH’s U.S. operations. Severine will take over the U.S. sales operations from ADTECH’s CEO Dirk Freytag, who has been overseeing those responsibilities since its introduction and will continue to lead ADTECH’s global operations.
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“VPAID” Guidelines Standardize Communication Between Ad and Player, Reduce Costs, and Increase Efficiency for Digital Video Advertising

NEW YORK – The Interactive Advertising Bureau (IAB) announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). The announcement represents another important step in the IAB’s infrastructure initiative that seeks to build a common language for buying, selling, creating and delivering digital video advertising.

The series of definitions in the VPAID Guidelines help the interactive industry:

* Define a standard method for video ads to communicate with video players and enable ad compatibility across all VPAID-compliant players
* Provide specifications that can be implemented by any type of video player
* Cut production costs and improve ROI for advertisers while enabling a less intrusive experience for video content viewers.
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Merger between Search Engine Marketing Specialists Will Support Japan’s Largest Advertising Company and Market 24/7 Real Media’s Decide DNA® Technology to Dentsu’s and Other Agencies’ Clients

NEW YORK & TOKYO – 24/7 Real Media, Inc. (“24/7”), the leading digital marketing company, and cyber communications, inc. (“cci”) (4788.T), Japan’s leading media representative company, announced the merger of their subsidiaries DENTSU e-LINK, INC. and K.K. 24-7 Search to form Dentsu Search & Link. Japan’s largest advertising agency Dentsu Inc. (“Dentsu”), currently a shareholder in both subsidiaries, shall remain a shareholder of the newly merged company. Dentsu Search & Link will deliver a full spectrum of search engine marketing (“SEM”) services to the Japanese market. Financial terms were not disclosed.

cci and Dentsu will contribute their extensive Japanese marketing industry knowledge and connections to the venture, and consign to the venture SEM services provided to their clients. 24/7 will license its industry-leading Decide DNA® technology and provide its search engine marketing expertise to Dentsu Search & Link. Takeshi Matsuoka, currently Director and President of KK 24-7 Search, will serve as President and CEO of Dentsu Search & Link.
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Deal with popular media brand in Canada builds ADTECH momentum

Oakville – December 17, 2008 – ADTECH announced that it will provide ad serving for Canada’s leading weather information services, The Weather Network & MétéoMédia.  ADTECH, a leading provider of ad serving technology, is an independently operated unit within AOL’s Platform-A digital advertising business.

The Weather Network & MétéoMédia will utilize ADTECH’s display, video and mobile ad serving solutions across its websites, desktop applications and mobile platform.  The partnership allows advertisers to serve ads to theweathernetwork.com, meteomedia.com, WeatherEye desktop and mobile products with an average of more than 7.5 million* monthly unique visitors, reaching more than 31% of the Internet audience in Canada*.  Under the partnership, ADTECH’s flagship ad serving platform, HeliosIQ, may deliver more than 750 million monthly ad impressions across The Weather Network’s online network.
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Leading Technology, Distribution and Solution Providers Join Brightcove Alliance

CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert partners, pre-integrated technologies and services to support online video initiatives of any size and scope in every market.
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