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The IAB Issues Ad Campaign Measurement Process Guidelines for Public Comment
What seemed to be a slow news Friday (I haven’t had anything prepared to post today!) turns out quite different. The IAB has yet another release of the ad campaign measurement guidelines, Aegis acquired a SEM firm (the umptieth acquisition this year) and I am supposed to figure out why some people arrived on this [...]
WidgetWebExpo 2008
WidgetWebExpo 2008 will start in less than two weeks and, though I won’t be there, I am really looking forward for it. Checking out the list of speakers, I noticed a few of interest for how online advertising and content monetization can benefit from ‘widgetization’. – Jonathan Mendez (RAMP Digital) will speak on how widgets [...]
IAB’s New Document to Help Reduce Discrepancies in Online Media Buys
The Interactive Advertising Bureau has recently released a document with recommendations for ad agencies and publishers, in an attempt to improve the efficiency of interactive advertising campaigns and reduce discrepancies in online media buys. The document comes under the form of a whitepaper and is titled ‘Interactive Campaign Setup Best Practices’. Not to badmouth the [...]
.Fox Networks Signs Global Contract with ADTECH for Advertising Delivery
ADTECH selected on merits of technology excellence, data privacy and integrity New York, NY – May 8, 2008. ADTECH, a leading provider of ad server technology, has today announced a significant and global deal with .Fox Networks, one of the largest international ad networks and the online division of Fox International Channels (FIC), a wholly [...]
Eyeblaster first to be accredited by MRC for compliance with three IAB ad measurement guidelines
New York, New York (April 15, 2008)— Eyeblaster, the global leader in integrated digital marketing solutions, has successfully completed an independent audit by the Media Rating Council (MRC) against the Interactive Advertising Bureau’s (IAB) Ad Impression Measurement Guidelines, making Eyeblaster the first to be accredited in the three major areas of online ad serving: • [...]
The Rubicon Project Unveils Industry First: Free Ad Network Ad Server
Ad:Tech, San Francisco, Calif. – April 14, 2007 – the Rubicon Project, a company with a mission to automate the large, yet highly inefficient advertising industry unveils an industry first: a free ad server for website publishers, specifically designed to manage multiple ad networks. Also released today is a new enhanced version of its ad [...]
Operative Extends Portfolio to Include Online Advertising Capabilities from ADTECH
Strategic partnership streamlines integrated ad management and process panagement for digital publishers New York, NY – March 3, 2008. Operative, a global technology and ad operations services provider, today announced a reseller partnership with ADTECH, provider of integrated ad management. This alliance will enable digital publishers to leverage best of breed integrated ad management technologies [...]
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