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ADTECH Announces Global Launch of Expanded Video Solution
VAST Compliant Ad Serving Platform Easily Adapts to New Market Developments NEW YORK – ADTECH, AOL Advertising’s global ad serving platform, announced the launch of an expanded online video advertising solution. With research showing that U.S. Internet users viewed more than 30 billion videos online this past April alone1, ADTECH’s online video product has been [...]
ADTECH Earns Media Rating Council Ad Serving Accreditation
NEW YORK – ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has issued that it has passed the Media Rating Council’s (MRC) auditing process and has been granted accreditation. In doing so, ADTECH brings greater transparency and accountability to its clientele.
AOL Advertising’s ADTECH to Provide Multimedia Ad Serving for Olive Media
ONTARIO – ADTECH announced that it will provide ad serving for Olive Media, one of Canada’s leading online media companies with the ability to reach over 14 million unique Canadian visitors monthly*. ADTECH, http://www.adtech.com, a leading provider of ad serving technology, is part of AOL Advertising. Through this relationship, ADTECH will serve Olive Media’s display, [...]
Ad Operations Interactive (AOI) is the Exclusive Global Reseller of the New Ad-Juster 3rd Party Reporting Tool
Ad-Juster solves two of the digital ad industries major pain points: 3rd party reporting and discrepancy identification. Jesse Poppick, President of AOI, is looking forward to bringing Ad-Juster to the market place: “AOI is in a unique position to provide digital publishers with access to Ad-Juster. We see Ad-Juster as a step towards an ad [...]
Tremor Media Selects ADTECH for Ad Serving Solutions
NEW YORK – ADTECH announced that it will provide ad serving for Tremor Media, http://www.tremormedia.com, the leading online video advertising network, and provider of the Acudeo Video Monetization Platform. ADTECH, http://www.adtechus.com, a leading provider of ad serving technology, is an independently operated unit within AOL’s Platform-A digital advertising business, http://www.platform-a.com. Tremor Media’s Acudeo technology is [...]
Sometrics Launches Industry’s First Virtual Currency Platform to Help Publishers Manage, Optimize Multiple Offer Networks from One Place
First Ad Server to Manage All Virtual Currency Monetization; Measures Results So Social App Publishers Can Optimize to Increase Revenue IAB Leadership Forum LOS ANGELES – Sometrics (http://www.sometrics.com) launched its Virtual Currency Platform – the industry’s first ad server to manage all virtual currency monetization from multiple offer providers. As the benefits of the incentivized [...]
SustainLane Media’s Green Ad Network Doubles Audience in 2008
Toyota, P&G, Visa Among New Advertisers Across 125+ Sites SAN FRANCISCO – Proving that green business is good business, SustainLane Media (SLM) more than doubled its audience reach in 2008. SLM’s Green Ad Network (www.sustainlanegreenadnetwork.com) now encompasses 21 million users, up from 10 million in January, as measured by IAB ad server Adify. This parallels [...]
Ad Products: the Tristitial from snap2eyes
The Tristitial is a multi-ad and/or multi-advertiser rich media ad format that increases CPM ad revenue for web publishers and ad networks by tripling the number of banner ads displayed in an ad space during any particular impression served to a web page. With a Tristitial, each banner ad can be displayed for a discounted [...]
Ringleader Digital Selected to Power Ads for go2 Media’s Mobile Content Network
Ringleader Digital’s Mobile Third-Party Ad Serving Platform Enables go2 Media to Expand its Mobile Site Business and Network Partnerships NEW YORK – Ringleader Digital, a leading mobile third-party ad serving platform technology provider, today announced that go2 Media has selected Ringleader Digital as a mobile ad server for its Mobile Content Network™. go2 Media’s selection [...]
The IAB Issues Ad Campaign Measurement Process Guidelines
New Roadmap for Process Improvement and Discrepancy Reduction in Interactive Advertising NEW YORK, NY (September 22, 2008)—The Interactive Advertising Bureau (IAB) today announced the release of “Ad Campaign Measurement Process Guidelines,” at its annual MIXX Conference & Expo in New York. The guidelines address the process of a publisher’s or advertising agency’s use of a [...]
Break Media and Panache Research Findings Show IAB Standard Video Ad Formats Effectively Engage Consumers
Industry-First Research Provides Valuable Step for Supporting Online Video Advertising LOS ANGELES–(BUSINESS WIRE)–Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in [...]
Google’s Content Network is Now Seasoned with DoubleClick Cookies
One more step for Google towards world domination – well, at least towards user-targeting domination. In a not much advertised move, Google decided to fine-tune the ad targeting in their content network (= Google AdSense monetized sites) by employing DoubleClick cookies. Therefore, whenever you visit a site carrying AdSense ad slots, your browser will likely [...]
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