NEW YORK – ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has issued that it has passed the Media Rating Council’s (MRC) auditing process and has been granted accreditation. In doing so, ADTECH brings greater transparency and accountability to its clientele.
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ONTARIO – ADTECH announced that it will provide ad serving for Olive Media, one of Canada’s leading online media companies with the ability to reach over 14 million unique Canadian visitors monthly*. ADTECH, http://www.adtech.com, a leading provider of ad serving technology, is part of AOL Advertising. Through this relationship, ADTECH will serve Olive Media’s display, video and mobile advertising. In addition, Olive Media will integrate ADTECH’s advertising platform with its customer relationship management (CRM) system.
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Ad-Juster solves two of the digital ad industries major pain points: 3rd party reporting and discrepancy identification.

Jesse Poppick, President of AOI, is looking forward to bringing Ad-Juster to the market place: “AOI is in a unique position to provide digital publishers with access to Ad-Juster.  We see Ad-Juster as a step towards an ad operations holy grail”.

Ad-Juster is not just a tool for ad operations, however.  “Ad Sales, Operations and Finance and Billing groups will all benefit from access to 3rd party data”, says Mike Lewis, President of Ad-Juster.  “We have designed Ad-Juster to be flexible and easy to use, while keeping the price point low.  We know this is a solution to a universal problem and we want Ad-Juster to be accessible to everyone”, Mr. Lewis continued.

Ad-Juster automatically pulls ad delivery data from all 3rd party systems (DFA, Atlas, Ad Networks, and Rich Media Vendors) into one, easy to read report.  Delivery Reports can be customized with over a dozen different data columns and can be set up to be delivered directly into an email in-box every day.
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NEW YORK – ADTECH announced that it will provide ad serving for Tremor Media, http://www.tremormedia.com, the leading online video advertising network, and provider of the Acudeo Video Monetization Platform. ADTECH, http://www.adtechus.com, a leading provider of ad serving technology, is an independently operated unit within AOL’s Platform-A digital advertising business, http://www.platform-a.com.

Tremor Media’s Acudeo technology is a patent-pending video solution that provides publishers and advertisers with a platform to monetize streaming video and maximize ROI. Rather than build an ad server in-house, Tremor has elected to leverage ADTECH’s best of breed solution for campaign scheduling and delivery, and has integrated ADTECH with Acudeo. ADTECH’s ad serving solution will facilitate the delivery of Tremor’s proprietary video formats across the Tremor network which reaches more than 135 million unique visitors – more than 70% of the U.S. Internet audience – across 1,400 publisher sites each month. This vast audience can also be segmented through Tremor Media’s behavioral, contextual, geographical and bandwidth targeting.
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First Ad Server to Manage All Virtual Currency Monetization; Measures Results So Social App Publishers Can Optimize to Increase Revenue

IAB Leadership Forum

LOS ANGELES – Sometrics (http://www.sometrics.com) launched its Virtual Currency Platform – the industry’s first ad server to manage all virtual currency monetization from multiple offer providers.

As the benefits of the incentivized virtual currency revenue model are becoming more apparent, the industry is seeing an influx of providers in the space. Sometrics’ new platform will manage offers from any ad network, including Super Rewards, Offerpal and SocialMedia Networks. Sometrics will measure and report revenue, completion rates and demographic details, to help application developers analyze the effectiveness of each offer network.

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Toyota, P&G, Visa Among New Advertisers Across 125+ Sites

SAN FRANCISCO – Proving that green business is good business, SustainLane Media (SLM) more than doubled its audience reach in 2008. SLM’s Green Ad Network (www.sustainlanegreenadnetwork.com) now encompasses 21 million users, up from 10 million in January, as measured by IAB ad server Adify. This parallels a rapid expansion of content and increased demand from advertisers targeting the growing mainstream, green-minded demographic.

The list of Green Ad Network partners comprises well-known blue chip corporations and progressive, forward-thinking companies across all sectors. Volkswagen, National Grid, Tom’s of Maine (Colgate-Palmolive), FIJI Water, Procter and Gamble, Toyota, Esurance and Visa, are among those who chose SLM’s Green Ad Network in 2008. All ad campaigns are now carbon neutral, as the Green Ad Network began offsetting carbon produced by campaigns this year—the only ad network in the industry to do so.

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The Tristitial is a multi-ad and/or multi-advertiser rich media ad format that increases CPM ad revenue for web publishers and ad networks by tripling the number of banner ads displayed in an ad space during any particular impression served to a web page. With a Tristitial, each banner ad can be displayed for a discounted CPM that substantially lowers advertising costs for each of the three corresponding advertisers (if used as a solution to serve ads from multiple advertisers for the same impression), while still yielding aggregate discounted CPM ad revenue from all three advertisers that exceeds the total ad revenue that would have resulted from just one advertiser paying the non-discounted CPM.

The Tristitial is inspired by the classic rotating billboards of outdoor advertising that enable the same ad space to be shared by three different online campaigns.

The Tristitial is comprised of 3 static GIFs and/or JPEGs (one static GIF or JPEG for each advertiser) and can optionally integrate up to 3 Flash-based creatives that are downloaded and displayed at run-time.
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Ringleader Digital’s Mobile Third-Party Ad Serving Platform Enables go2 Media to Expand its Mobile Site Business and Network Partnerships

NEW YORK – Ringleader Digital, a leading mobile third-party ad serving platform technology provider, today announced that go2 Media has selected Ringleader Digital as a mobile ad server for its Mobile Content Network™. go2 Media’s selection of Ringleader Digital illustrates that leading mobile sites understand that the deployment of an open third-party ad serving model is pivotal to a company’s mobile advertising success. Ringleader Digital’s mobile campaign management platform simplifies mobile advertising by automating and accelerating advertising campaign distribution to virtually any mobile publisher, and offering real-time campaign management visibility, and centralized reporting across sites, networks, and new media.
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