Tag: Ad Revenue Optimization
Turn Launches Real-Time Bidding Across Major Inventory Platforms, Sees Dramatic Initial Results
Full Integration with AdMeld and PubMatic Real-Time Bidding Programs Drives Significantly Improved Performance for Brand and Performance Marketers Redwood City, Calif., — Turn Inc., the smart platform for digital advertising, today announced that the company is fully integrated with the Real-Time Bidding capabilities of leading inventory platforms AdMeld and PubMatic.
PubMatic Releases In-Depth Ad Revenue Report That Maps Out Online Advertising Ecosystem to Help Premium Publishers
Ad Revenue Report Breaks Down Online Display Advertising Ecosystem Into Nine Primary Segments That Help Premium Publishers Increase Revenue PALO ALTO, Calif. – PubMatic, (www.PubMatic.com), a global ad revenue optimization company that works with thousands of premier online publishers and hundreds of ad networks, unveiled The 2nd Channel Ecosystem (http://www.PubMatic.com/AdRevenue2009), a detailed report and analysis [...]
The Rubicon Project’s Q2 Market Report Finds CPMs Trend Upward Over the Quarter
Fragmented Data Landscape Threatens Publisher Revenue Opportunity LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts for 2009 in the sixth installment of its Online Advertising Market Report series. Among the findings, culled from 97 billion impressions that ran across more than 400 [...]
Top DoubleClick and eBay Executives Join PubMatic to Lead Premium Publisher Optimization
Additions Accelerate Publisher Acquisition and Streamline Dedicated Team Service PALO ALTO, Calif. – PubMatic (www.pubmatic.com), the pioneer of ad revenue optimization technology for premium online publishers, announced that it has added two senior members to its management team: Andrew Rutledge, formerly of Google/DoubleClick and Josh Wetzel, formerly of eBay/Shopping.com. Both vice presidents will play a [...]
PubMatic Data Reveals Ad Pricing Has Significantly Increased In 2009
Latest Research Brief Shows 35% Boost in Ad Pricing Levels for Past 6 Months; PubMatic to Publish Full Online Ad Pricing Report at Ad Revenue 2009 Conference PALO ALTO, Calif. – PubMatic (www.pubmatic.com), the pioneer of ad revenue optimization technology for large online publishers, revealed that industry ad pricing levels have increased 35% since the [...]
PubMatic Transforms Online Publisher Ad Sales with Ad Price Prediction
Enables Real-Time Comparison of Ad Network and Ad Exchange Pricing on Behalf of Publishers; Lifts Online Publisher Ad Revenue up to 70% PALO ALTO, Calif. – PubMatic (www.pubmatic.com), the pioneer of ad revenue optimization technology and full-service ad operations support for large online publishers, unveiled Ad Price Prediction as a key component to its second [...]
the Rubicon Project Begins International Expansion; Former MySpace SVP of Audience Jay Stevens to Lead Charge
First International Office Located in London LOS ANGELES & LONDON – the Rubicon Project, the Internet advertising infrastructure company, brings its online advertising network optimization technology to the UK market, allowing publishers to fully harness the power of the channel. Jay Stevens, former Vice President of European operations, and most recently SVP of Audience, at [...]
the Rubicon Project’s Q1 2009 Online Advertising Market Report Highlights $15 Billion Incremental Global Revenue Opportunity
Revenue Trending Up for Remainder of 2009 LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts for 2009 in the fifth installment of its Online Advertising Market Report series. Among the findings, culled from the 40 billion monthly ad transactions that run across [...]
PubMatic Releases Web Ads Analysis Tool That Allows Publishers to Quickly Eliminate Unwanted Ads and Resolve Channel Conflict
PubMatic Ad Inspector Offers One‐Click Analysis to Identify, Adjust or Block Improper, Faulty or Malicious Ads Served on Their Sites PALO ALTO, Calif. – (June 3, 2009) – PubMatic (www.pubmatic.com), a provider of ad revenue optimization technology for global online publishers, today released a new application to help publishers analyze and evaluate all ads served [...]
PubMatic Boosts International Ad Revenue for European and U.S. Online Publishers
Partners with Improve Digital to Deliver PubMatic’s Ad Revenue Optimization Platform to Over 90% of European Publishers; Helps U.S. Publishers Monetize International Traffic PALO ALTO, Calif. – PubMatic (www.pubmatic.com), a global ad revenue optimization company that works with over 5,500 online publishers, unveiled a strategic European expansion that will dramatically increase ad revenue for both [...]
the Rubicon Project Automates the Buying of Online Advertising
Rubicon onDemand Gives Ad Networks, Publishers’ Direct Sales Teams and Audience Sales Representatives Instant Access to the Web’s Best Premium Inventory LOS ANGELES – the Rubicon Project, an Internet advertising technology company that pioneered Ad Network Optimization, is now automating the buying of online ad inventory with Rubicon onDemand, an easier way for ad networks, [...]
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