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PubMatic Named as Leading Sell-Side Platform
Excellent Yield Optimization and Data Management Capabilities Fuel PubMatic’s Competitive Edge NEW YORK – PubMatic (www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, announced that Forrester Research, Inc. has named it a leading sell-side platform.
the Rubicon Project Hosts Press Conference With CEO & Founder, Frank Addante
LOS ANGELES – the Rubicon Project will host a press conference to discuss company strategy and future growth plans. Who: Frank Addante, CEO and Founder of the Rubicon Project When: Monday, November 1, 2010 at 11:00am Eastern / 8:00am Pacific. A brief question and answer session will follow the press conference.
Collaborative Case Study by PubMatic, DataXu, MediaMath, Turn, and [x+1] Reveals Significant Benefits of Real-Time Bidding for Publishers and Advertisers
Effort Between PubMatic and Four Demand Side Platforms (DSPs) Finds Real-Time Bidding Delivers 64% Revenue Lift for Publishers and Up to 749% Performance Improvement for Advertisers NEW YORK – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better [...]
PubMatic’s Ad Revenue 2010 Conference to Explore if Online Advertising Is On Brink Of Becoming A Seller’s Market
Randall Rothenberg, Terence Kawaja, Jeff Jarvis to speak at PubMatic’s 3rd Annual Premium Publisher Conference in New York City on October 7th PALO ALTO, Calif. – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising [...]
PubMatic Announces Agreement with United Online to Provide Inventory Management and Revenue Optimization
NEW YORK – PubMatic (http://www.PubMatic.com), the company that provides online publishers the tools and service needed to significantly increase revenue and better manage their advertising inventory, announced that United Online, Inc. (Nasdaq: UNTD) has implemented PubMatic’s solution to help manage non-guaranteed ad inventory and revenue. United Online is a leading provider of consumer products and [...]
ContextWeb Welcomes PubMatic to the ADSDAQ Ad Exchange
Signifies Continued Growth in the ADSDAQ Ecosystem of Ad Buyers, Ad Sellers and Ad Trading Partners NEW YORK – ContextWeb, Inc., operator of the ADSDAQ Ad Exchange, the leading independent ad exchange, announced a new partnership that enables PubMatic’s clients to sell ad inventory on the ADSDAQ Ad Exchange in real time. The new agreement [...]
the Rubicon Project Offers Web Publishers Global Insight into Their Ad Space
VANTAGE 2.0 Gives Publishers Transparency into the True Value of Their Ads & Demand Channel Partners LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, has significantly enhanced VANTAGE, its proprietary Firefox browser plug-in that provides its premium Web publisher customers real-time perspective on their advertising space. Available through the company’s REVV for [...]
White Paper is a Guide for Online Publishers to Understand What Real-Time Bidding is, Why it Matters and How to Take Advantage of It
PALO ALTO, Calif. – PubMatic (http://www.PubMatic.com), the pioneer of Ad Revenue Optimization technology and full-service ad operations support for premium online publishers, published the industry’s first white paper exclusively focused on Real-Time Bidding (RTB) (http://www.PubMatic.com/real-time-bidding). Because RTB is one of the fastest growing segments of US online advertising, it’s imperative that publishers understand the RTB [...]
PubMatic Extends Leading Publisher Platform for Ad Network Optimization to Include Mobile Advertising
PubMatic Will Increase Ad Revenue Made From Publishers’ Mobile Web Sites and Applications PALO ALTO, Calif. – PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization technology and full-service ad operations support for premium online publishers, announced a new solution that leverages real-time optimization technology to help publishers maximize revenue from their mobile ad inventory. PubMatic [...]
TVGuide.com Chooses PubMatic To Help Manage Non-Guaranteed Ad Inventory
PubMatic’s Best-in-Class Ad Revenue Acceleration Technology Continues To Provide The Most Significant Results To The Web’s Top Publishers PALO ALTO, Calif. – PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, announced that another top-tier publisher has implemented their solution. TVGuide.com, [...]
Audience-Based Sales Now Drive 10% of Online Advertising Revenue for Web’s Premium Publishers
the Rubicon Project’s Targeted Audience Program empowers Web publishers and sales channel partners to build customized audiences and sell more secondary premium inventory to clients LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, has engineered technology and tools for premium Web publishers and their sales channel partners to make the most of [...]
PubMatic Introduces Version 3.0 of Real-Time Bidding Technology for Targeting on Over 250 Million Unique Users
Real-Time Bidding Capabilities Improve Ad Network Campaign ROI by Over 100%; PubMatic Adds 80+ Buyer and Facilitates Billions of Impressions Representing Several Hundred Campaigns Monthly PALO ALTO, Calif. – PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, announced the achievement [...]
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