Tag Archives: ad platforms

Nielsen Online Campaign Ratings Expands Footprint Across 15 Online Ad Platforms
Ad & Media Strategies
September 19, 2012 posted by Otilia Otlacan

Nielsen Online Campaign Ratings Expands Footprint Across 15 Online Ad Platforms

Nielsen, a global provider of information and insights into what consumers watch and buy, today announced an expansive business and thought leadership initiative with more than a dozen of the industry’s leading online ad platforms. The Nielsen Online Campaign RatingsTM initiative is the first to align a number of top online ad platforms—key drivers in the online advertising ecosystem—behind Nielsen’s online audience reach standard.

GumGum Expands to Canada in Agreement with Oboxmedia
Ad & Media Strategies
May 9, 2012 posted by Otilia Otlacan

GumGum Expands to Canada in Agreement with Oboxmedia

GumGum, the world’s largest in-image ad platform, today announced an agreement which will introduce in-image advertising in Canada for the first time. GumGum is partnering with Montreal-based Oboxmedia, a media company with more than 40 websites targeted to over 8 million online entertainment conscious Canadians aged 18 to 44 yrs. old. This is the first time GumGum has been offered outside the US where it pioneered in-image advertising which turns publisher photographs into interactive user experiences by placing contextual ads on part of the images.