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DoubleVerify Applauds the Most Compliant Ad Technology Companies with First-Ever Trust Index

Otilia Otlacan | September 29, 2010 | 0 Comments

Findings from DoubleVerify’s 1H 2010 Report Drawn from 150+ Billion Impressions from Industry’s Leading Ad Networks, Publishers, Ad Exchanges & DSPs New York, NY – DoubleVerify, the pioneer and worldwide leader in online media verification, released findings from its 1H 2010 Trust Index. The report provides insight into compliance and brand safety in online advertising [...]

Contextual Advertising Leader Vibrant Surpasses 100 Million Uniques in the US and Reaches Global Audience of 170 Million

Otilia Otlacan | September 8, 2010 | 0 Comments

Vibrant’s Global and U.S. Users up 24% since July 2009 NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in contextual advertising, has surpassed 100 million U.S. users, according to July 2010 comScore, an increase of 24% since July 2009. Vibrant currently reaches 1 in 2 U.S. Internet consumers, according to comScore. The company’s global audience [...]

AdoTube Launches Vertically-Integrated Buy-Side Video Advertising Platform

Otilia Otlacan | September 1, 2010 | 0 Comments

AdoTube platform aims to expand in-stream video advertising market by eliminating cost, format and asset barriers for advertisers White-label version helps advertisers streamline many services into one cohesive, intuitive platform NEW YORK – AdoTube announced the commercial availability of a complete in-stream video advertising platform that brings together an entire ecosystem of tools to facilitate [...]

DataArt to Develop Mobile Banner Ad Apps for TexTango

Otilia Otlacan | August 18, 2010 | 0 Comments

Software development firm creates new mobile application for mobile marketing ad network NEW YORK – DataArt, a high-end software development company with headquarters in New York and R&D centers in Eastern Europe, was selected by TexTango™, a mobile marketing startup based in San Diego, to build a series of mobile ad applications to revolutionize marketing [...]

[x+1] Hires Former Sears Media Holdings, Media6Degrees Execs to Meet Growing Demand in its Client Solutions Group and Expand its Chicago Presence

Otilia Otlacan | July 5, 2010 | 0 Comments

Digital platform targeting company also promotes former Advertising.com account executive to Senior Manager, Client Services NEW YORK – In order to meet growing demand from its Fortune 500 client base, online platform targeting leader [x+1] announced the hiring of Christopher Black as Vice President, Client Solutions; Lewis Steckler as Director of Client Strategy; and the [...]

IAB Increases Transparency in the Use of Data in the Interactive Advertising Industry

Otilia Otlacan | May 10, 2010 | 1 Comment

Releases “Data Usage & Control Primer: Best Practices & Definitions” NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of “Data Usage & Control Primer: Best Practices & Definitions,” a guide that explains in plain terms what data can be collected online and how that data should be collected, as well as providing [...]

Kantar Media Introduces Internet Ad Network Reporting

Otilia Otlacan | April 29, 2010 | 1 Comment

First to offer insight into companies, advertisers and products running on ad networks Analysis finds more than 7,000 companies advertising on ad networks New York, NY, April 28 – Kantar Media, the leading provider of strategic advertising intelligence to advertisers, advertising agencies and media properties, is introducing Internet ad network competitive tracking reporting.

the Rubicon Project Launches Permission Control 2.0 to Empower Publishers to Regain Balance in the Digital Advertising Ecosystem

Otilia Otlacan | April 21, 2010 | 0 Comments

Company Signs 14 New Demand Partners to Participate in Protected RTB Beta Program LOS ANGELES – the Rubicon Project, the digital advertising technology and data company, has launched Permission Control 2.0, sales rights management and pricing control technology that delivers efficient and safe access to the most sources of advertising revenue for publishers. Permission Control [...]

IAB and NAI Release Technical Specifications for Enhanced Notice to Consumers for Online Behavioral Advertising

Otilia Otlacan | April 20, 2010 | 1 Comment

Critical Step in Interactive Industry’s Ongoing Self-Regulatory Efforts NEW YORK – Advancing the self-regulatory efforts of the digital advertising and marketing industry, the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI) released the CLEAR Ad Notice Technical Specifications, a set of common technical standards enabling enhanced notice in online ads. These technical specifications [...]

AdMeld’s Mobile Platform Selected as a Finalist in the 2010 CTIA E-Tech Awards

Otilia Otlacan | March 24, 2010 | 1 Comment

Recognition Validates AdMeld’s Cross-Platform Yield Optimization Technology, Leveraging 300+ Demand Sources to Maximize Publisher Revenues Across Web & Mobile Winners To Be Announced At International CTIA Wireless 2010 NEW YORK – AdMeld (www.admeld.com), the leader in yield optimization for premium publishers, announced the company’s mobile platform has been named a finalist in the Enterprise Mobile [...]

Auditude and Dailymotion Announce Advertising Agreement

Otilia Otlacan | March 16, 2010 | 0 Comments

PALO ALTO, Calif. & PARIS – Auditude, a leading video advertising management and monetization platform, announced a comprehensive video advertising agreement with Dailymotion, one of the world’s largest video entertainment websites. Under the new deal, Auditude will work with Dailymotion’s catalog of more than 12 million videos. Dailymotion attracts 66 million unique monthly visitors (source: [...]

Adconion Launches Suite of Online Video Products with Joost Video Network

Otilia Otlacan | March 11, 2010 | 0 Comments

Provides complete online video advertising solutions with reach and quality of a portal combined with the scale and efficiency of a network SANTA MONICA, Calif. – Adconion Media Group (www.adconion.com), the largest independent global audience and content network, introduced the Joost Video Network, a complete suite of online video advertising products and services. The Joost [...]