Posts Tagged With: ad networks

the Rubicon Project Celebrates Its Web Publisher Customers’ Massive Growth in 2008

» by Otilia Otlacan December 26th, 2008 at 12:18 pm » Comments (0)

November 2008 Publisher Revenue Grew 11x Over January 2008 LOS ANGELES - the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, extends a thank you to its customers and partners for making 2008 a record-breaking year. the Rubicon Project’s approach to ad network optimization is generating millions of dollars each month in new revenue for the 13,000 sites it serves. Customers include top names from the Comscore 500, many of which are running tens to hundreds of individual sites with the Rubicon Project to make more money from their ad space while protecting their brands and saving ...more »

The Arts Ad Network Selects adConductor to Power New Vertical Ad Network

» by Otilia Otlacan December 24th, 2008 at 1:15 pm » Comments (0)

Technology Serves as Operating Platform for the World’s Premier Ad Network for Fine and Performing Arts Web Sites BURLINGTON, Mass. - Burst Media, a leading provider of online advertising services, announced the signing of The Arts Ad Network as a new client of its adConductor ad management technology and services. The Arts Ad Network has recently formed the world’s premier vertical content network serving fine and performing arts sites. adConductor will provide ad serving and ad management support across this network. The Arts Ad Network offers brand advertisers an efficient way to reach an affluent, educated audience online, and offers web publishers ...more »

Slow Ads Costing Your Website Millions in Ad Revenue?

» by Otilia Otlacan December 22nd, 2008 at 1:14 pm » Comments (1)

the Rubicon Project’s Ad Speed Monitoring Technology Proactively Protects Publishers from Slow Ads from Ad Networks LOS ANGELES - Ask a Web publisher about the major challenges of working with ad networks and you’ll undoubtedly hear about “slow ad serving speeds.” the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, created the world’s first ad network ad speed monitoring system to proactively and comprehensively protect publishers from slow ads from ad networks. the Rubicon Project’s approach to eradicating ad-serving headaches is core to its broader mission of protecting publishers’ brands. The company’s Brand Protection Program includes best of ...more »

ValueClick Media Releases Retargeting Enhancements, White Paper

» by Otilia Otlacan December 18th, 2008 at 9:00 am » Comments (0)

Recency, Frequency, Exclusion and Personalization Add Flexibility and Improve Performance WESTLAKE VILLAGE, Calif. - ValueClick Media, a division of ValueClick, Inc. (Nasdaq:VCLK), announced several enhancements to its Precision Retargeting™ product and the availability of a white paper entitled “Improving Performance with Retargeting,” which can be downloaded at www.valueclickmedia.com. Precision Retargeting™ is a core component of ValueClick Media’s Precision BT™ suite, which launched in July of this year. Precision Retargeting™ offers the ability to anonymously re-engage specific audiences based on their prior interest or interaction with a marketer’s brand. more »

Click Forensics Named Tech Innovation Awards Winner by the Austin Business Journal

» by Otilia Otlacan December 17th, 2008 at 9:00 am » Comments (0)

Top Provider of Search Advertising Quality Management Honored in Internet Award Category AUSTIN, Texas - Click Forensics™, Inc., the industry leader in scoring, auditing, and improving traffic quality for the online advertising community, today announced that it was named a winner of the Austin Business Journal Tech Innovation Awards. This year’s Awards recognize the most promising technologies developed in the central Texas region in 2008. Click Forensics was recognized in the Internet Award category for its market leadership in helping to quantify the size of the industry click fraud problem and for developing breakthrough technologies that help to mitigate the impact ...more »

Premium Network, Inc. Launches 45 Vertical Networks Under PremiumChannels.com Advertising Sales Portal

» by Otilia Otlacan December 15th, 2008 at 10:15 am » Comments (0)

Out of Box Campaigns, Exceptional Reach With Little Duplication and Full Transparency Provide Efficient Media Buying and Cost Savings SAN FRANCISCO - Ken Margolis, CEO of Premium Network, Inc. today announced the launch of Premium Channels (http://www.premiumchannels.com). “Premium Channels delivers unique targeted audiences with exceptional reach, little duplication and 100% transparency,” said Margolis. Premium Channels consists of 45 category specific audiences with over 100 million monthly US Visitors to its sites. Marketers select specific sites, channels or unique contextual targeting to meet their campaign objectives. Categories include entertainment, business, mobile, social communities, casual and hardcore gaming, women, parenting, teens, and more. more »

LucidMedia Secures $8.8 Million in Funding to Launch Contextual Display Advertising Network and Opens Madison Avenue Sales Office

» by Otilia Otlacan December 11th, 2008 at 10:15 am » Comments (0)

RESTON, Va. & NEW YORK - LucidMedia (www.lucidmedia.com), an online contextual display advertising platform and meta-network, today announced several milestones surrounding its continued growth, inclusive of the completion of $8.8 million in funding, including the value of converted debt, to support the launch and expansion of LucidMedia’s contextual advertising network; the opening of a New York City sales office on Madison Avenue; and the hiring of a national sales team to better service its growing client base of interactive agencies and corporations. Despite the current economic climate, LucidMedia has experienced steady growth of its client base, driven by its patented ...more »

24/7 Real Media and OgilvyOne enter Joint Venture to launch China’s ITOP Digital Advertising Network

» by Otilia Otlacan December 4th, 2008 at 9:00 am » Comments (0)

SHANGHAI, China - 24/7 Real Media, Inc., the leading digital marketing company, and OgilvyOne China’s ITOP Performance Marketing division, announced that they are entering a joint venture to create ITOP 24/7 – effective January 2009. Based in Beijing, ITOP 24/7 will be a Chinese display and contextual advertising network that will enable advertisers and publishers to effectively and efficiently engage their target audiences in the digital marketplace. On top of OgilvyOne ITOP’s existing platform, the joint venture will utilize the award winning Open AdStream® ad management technology, enhanced specifically for the Chinese market. OgilvyOne ITOP’s existing ad network covers key categories ...more »

Internet Advertising Revenues in Q3 ‘08 at Nearly $5.9 Billion

» by Otilia Otlacan November 27th, 2008 at 10:30 am » Comments (0)

11% Increase from Q3 '07, Up Slightly from Q2 '08 Despite U.S. Economic Woes NEW YORK - The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) announced that Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008, representing an 11 percent increase over the same period in 2007. While double-digit annual growth continues, the quarter-to-quarter curve remains relatively flat compared to recent past performance. The Q3 2008 figures, published in the IAB Internet Advertising Revenue Report, are 2 percent higher than the Q2 2008 results. Set against strong economic headwinds in the U.S. economy, Q3 '08’s $5.9 ...more »

Chitika Lets Online Advertisers Tap the Power of Consumer Search

» by Otilia Otlacan November 24th, 2008 at 9:45 am » Comments (0)

Chitika's new search-driven ad program lets SEM advertisers target prospects based on their search activity across 34,000 Chitika network websites MARLBOROUGH, Mass. - Chitika Inc., a full-service advertising network, today announced its new behavioral targeting technology, Search Behavior Marketing (SBM), is now available to advertisers in Chitika’s OnDemand ad program. SBM lets advertisers continue to engage prospects after they’ve moved beyond search listings pages and onto content-rich websites. Unlike ad programs that serve ads based on website content, SBM leverages an advertiser’s current keyword-based search engine marketing (SEM) strategy and serves relevant ads based on user’s search activity across Chitika’s network. "After ...more »