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Major Expansion at In-Gaming Ad Leader Double Fusion
Acquires Social/Casual Gaming Platform NeoEdge, Adds Canadian Distribution and Opens NY Sales Office SANTA MONICA, Calif. – Double Fusion, the leading independent in-game advertising network, announced its acquisition of NeoEdge Networks, a pioneer in social and casual in-game advertising. This strategic acquisition of NeoEdge’s assets positions Double Fusion as the premier, comprehensive in-game advertising solution [...]
CONTEXTWEB Reaches Major Milestone, With 50% of its RTB Inventory Enabled for Expandable Rich Media
Company delivers more ad engagement opportunities for RTB buyers NEW YORK – CONTEXTWEB Inc., www.contextweb.com, the integrated digital services company, announced it had reached a significant milestone, with 50% of its available RTB (real-time bidding) inventory accepting expandable rich media ads, the largest percentage available in the industry.
Specific Media Among the First Ad Networks to Receive New IAB Quality Assurance Certification
Leading media platform company joins elite group of vendors receiving IAB Compliance Seal, providing safe environment for brands NEW YORK & IRVINE, Calif. – Specific Media, a next-generation media platform company, announced its certification through the new Interactive Advertising Bureau (IAB) Ad Network & Exchange Quality Assurance Certification program. Specific Media is one of the [...]
Glam Media Creates New Sales Team Focused on International Luxury & Premium Advertisers
Hires key executive from Lagardere to build the new division, based in London to deliver global advertising solutions for brand advertisers worldwide LONDON – Glam Media, the leading vertical media company with the #1 global reach for women online, announced it is opening a premium brand sales team based out of its international headquarters in [...]
SpotXchange Announces Advanced Real-Time Bidding Solution for Video Advertising
SpotMarket RTB™ Helps Advertisers Control Video Ad Buys on an Impression-by-Impression Basis, While Increasing Revenue for Publishers DENVER – Leading video advertising network SpotXchange announced today the availability of SpotMarket RTB™, an enhanced version of its real-time bidding (RTB) application programming interface (API), which helps efficiently match the audience targeting requirements of advertisers, agencies, ad [...]
Reach Media Group and Harrah’s Entertainment Launch New Digital Place-Based Advertising Network
SAN FRANCISCO – Reach Media Group (RMG), a leading digital place-based media and entertainment company, and Harrah’s Entertainment, the casino and hotel operator, announced that they are launching a new place-based Hospitality Entertainment Network. The new network will be one of the first of its kind within the space, breaking new ground in an aggressively [...]
Goodway Group Accepting Applicants for Interactive Investment Fund
Leading Digital Marketing Firm Launches Investment Program to Enable Digital Media Innovation Jenkintown, PA – Goodway Group, an 80-year-old marketing services company that owns and operates three ad networks, Beep! Automotive, SWAY Political, and IvyPixel, announced the launch of the Goodway Investment Fund (GIF) – an initiative that will unlock the growth potential of emerging [...]
ADSDAQ Ad Exchange to Become CONTEXTWEB Ad Exchange
CONTEXTWEB Changes Name of Largest Independent Ad Exchange to Focus and Simplify the CONTEXTWEB Brand NEW YORK – CONTEXTWEB, Inc., which created the ADSDAQ Ad Exchange, the largest independent ad exchange, has changed the name of that exchange to CONTEXTWEB Ad Exchange.
DoubleVerify Boosts Service and Support for Ad Networks
C. Eoin Townsend Joins as Sr. VP Partnerships and Business Development New York, NY – DoubleVerify, the pioneer and worldwide leader in online media verification, announced a new addition to the executive team, C. Eoin Townsend, senior vice president of partnerships and business development. Previously a senior product, services and business operations executive in the [...]
Leading Video Advertising Network SpotXchange Begins IAB Self-Certification
Guideline adherence strengthens SpotXchange ability to offer advertisers and publishers one of the most transparent, trusted ad networks on the market DENVER – October 4, 2010 – Top-rated online video advertising network, SpotXchange, announced today that it had begun the Interactive Advertising Bureau (IAB) self-certification process for ad networks and exchanges, which will help provide [...]
Digital Throttle partners with Canned Banners to Provide Self-Service Ad Creative for Motorsports Advertisers
Ad network bundles hassle-free banner ad creation with targeted media buys SAN FRANCISCO, California — Vertical online ad network Digital Throttle launched a new service today that will allow advertisers to easily build display ads at no extra charge using the Canned Banners self-service platform. Digital Throttle, a vertical ad network built on the Adify [...]
DoubleVerify Applauds the Most Compliant Ad Technology Companies with First-Ever Trust Index
Findings from DoubleVerify’s 1H 2010 Report Drawn from 150+ Billion Impressions from Industry’s Leading Ad Networks, Publishers, Ad Exchanges & DSPs New York, NY – DoubleVerify, the pioneer and worldwide leader in online media verification, released findings from its 1H 2010 Trust Index. The report provides insight into compliance and brand safety in online advertising [...]
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