Home » Archives for ad network

Tag: ad network

Mojiva Launches White Label Solution for Publishers

Otilia Otlacan | March 11, 2009 | 1 Comment

Platform Gives Publishers Full Control of Advertising Inventory to Rapidly Monetize Their Mobile Ad Space; Aggregation Toolset Also Manages Ad Network Relationships NEW YORK – Publishers now have a faster, easier, and more effective way to monetize their mobile content. Mojiva’s Publisher White Label Solution, launched today, represents an enhanced advertising platform that lets publishers [...]

The GSN Ad Network Click Through Rates (“CTR”) and Conversion Rates Perform up to 800% Greater than Traditional Online Campaigns

Otilia Otlacan | February 26, 2009 | 1 Comment

Grocery Shopping Network Shows Offline Lift for Food Manufacturers MINNEAPOLIS – Grocery Shopping Network is a digital advertising network that focuses on delivering relevant content to consumers and an unparalleled advertising platform for packaged goods advertisers. Today the company released the results from an online campaign that was run in their network. Grocery Shopping Network [...]

PubMatic Offers Ad Networks On Demand International Inventory With Expanded AdFlex Campaign Fulfillment Service

Otilia Otlacan | February 19, 2009 | 0 Comments

Ad Networks Can Now Access Transparent Publisher Inventory for International Spot Buys or Multiple Campaigns Through PubMatic PALO ALTO, Calif. – PubMatic (www.pubmatic.com), which provides more than 5,500 online publishers with real-time ad optimization, announced AdFlex International, an expanded version of the popular AdFlex campaign fulfillment service that dozens of ad networks have used since [...]

Ad Networks Quality: Vizi Swamped in Adult and Malware Ads from Oridian, via RightMedia Exchange

Otilia Otlacan | February 12, 2009 | 6 Comments

Vizi considers filing a criminal complaint against Oridian over bad ads Many of you may have been subjected lately to malware or adult ads, on web sites you would normally not expect any such things. Hell, you may have even sent out angry emails complaining how you were subjected to such ads, causing you either [...]

PubMatic Enhances Dynamic Default Optimization Technology That Helps Publishers Generate More Revenue From Default Ad Impressions

Otilia Otlacan | February 5, 2009 | 4 Comments

PubMatic Issues White Paper Detailing New Technology PALO ALTO, Calif. – PubMatic (www.pubmatic.com), an ad revenue optimization company that works with over 5,500 online publishers, enhanced its Dynamic Default Optimization technology that allows publishers to ensure maximum revenue from every ad impression, despite ad network defaults. PubMatic also released a white paper, available for download [...]

MIVA Direct Launches ALOT Desktop Beta

Otilia Otlacan | December 30, 2008 | 0 Comments

New Widget Delivery Platform Extends the Reach of MIVA’s Expanding ALOT Brand NEW YORK – MIVA Direct, Inc., the toolbar, homepage and content division of digital media and advertising company, MIVA, Inc. (NASDAQ:MIVA), announced the beta release of ALOT Desktop, a free software application that enables users to display widgets directly on their computer desktops [...]

Sometrics Launches Industry’s First Virtual Currency Platform to Help Publishers Manage, Optimize Multiple Offer Networks from One Place

Otilia Otlacan | December 23, 2008 | 0 Comments

First Ad Server to Manage All Virtual Currency Monetization; Measures Results So Social App Publishers Can Optimize to Increase Revenue IAB Leadership Forum LOS ANGELES – Sometrics (http://www.sometrics.com) launched its Virtual Currency Platform – the industry’s first ad server to manage all virtual currency monetization from multiple offer providers. As the benefits of the incentivized [...]

CARFAX Joins Autobytel’s Expanding AutoReachSM Ad Network

Otilia Otlacan | December 16, 2008 | 0 Comments

Vehicle History Information Industry Leader Continues AutoReach Growth IRVINE, Calif. – Autobytel Inc. (Nasdaq: ABTL), a leading automotive marketing services company, today announced the addition of Carfax to its rapidly growing AutoReach Ad Network. Autobytel will supply targeted online advertising from the AutoReach Ad Network to Carfax, which is used by millions of used car [...]

Overstock.com Joins Autobytel’s Expanding AutoReachSM Ad Network

Otilia Otlacan | December 12, 2008 | 0 Comments

Top 100 Web Property Receives Nearly Twenty Million Unique Visitors Every Month IRVINE, Calif. – Autobytel Inc. (Nasdaq:ABTL), a leading automotive marketing services company, announced the addition of Overstock.com, the popular online retailer of brand-name merchandise at discount prices, to its rapidly growing AutoReach Ad Network. Autobytel will supply targeted online advertising from AutoReach to [...]

Alloy Media + Marketing Wins PointRoll’s “Beanie Award” for Top Interactive Campaign with the Pentel “Hyper-G Smoothest Line” Contest

Otilia Otlacan | December 12, 2008 | 0 Comments

Social video ad ranks as PointRoll’s best performing rich media unit of the year NEW YORK – Alloy Media + Marketing, one of the country’s largest providers of media and marketing programs reaching targeted consumer segments, has been awarded a PointRoll “Beanie Award” for the Pentel “Hyper-G Smoothest Line” campaign. The rich media campaign was [...]

Panasonic ‘Links’ with Quattro Wireless for Mobile Venture

Otilia Otlacan | December 11, 2008 | 0 Comments

Panasonic Connecting Consumers to “Link-To-Cell” with Mobile Campaign; Mobile Use to Fuel Season’s Shopping WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, announced a strategic and exclusive partnership with Panasonic to catapult its home-based Link-To-Cell product over mobile devices for their holiday campaign. The campaign, with both publishing services and [...]

Brightcove Extends Online Video Platform with Global Partner Ecosystem

Otilia Otlacan | December 8, 2008 | 0 Comments

Leading Technology, Distribution and Solution Providers Join Brightcove Alliance CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through [...]