Tag: Ad Network Optimization
AdMeld Processes Its Billionth Real-Time Bid
Results Prove RTB’s Benefits for Publishers and Buyers, Delivering Better Rates, Better Performance, and Increased Transparency NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced it has processed more than a billion API-based real-time bids on behalf of its customers. The results provide an encouraging view into how this [...]
Top DoubleClick and eBay Executives Join PubMatic to Lead Premium Publisher Optimization
Additions Accelerate Publisher Acquisition and Streamline Dedicated Team Service PALO ALTO, Calif. – PubMatic (www.pubmatic.com), the pioneer of ad revenue optimization technology for premium online publishers, announced that it has added two senior members to its management team: Andrew Rutledge, formerly of Google/DoubleClick and Josh Wetzel, formerly of eBay/Shopping.com. Both vice presidents will play a [...]
Pandora Turns to AdMeld for a 95% Yield Boost from Discretionary Ad Inventory
New York, NY – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced a partnership with Pandora (www.pandora.com), the leading Internet radio and music discovery service. During Q209, AdMeld’s optimization technology generated a 95% increase in Pandora’s yield from discretionary ad inventory and a significant reduction in operational burdens.
AdMeld Raises $8 Million in Series B Funding
Grows Customer Base 500% in Six Months, Opens UK Office and Data Center NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced it closed an $8 million round of Series B funding led by Spark Capital and Foundry Group. The funding, which AdMeld will use to accelerate its sales [...]
WWE.com Tag Teams With AdMeld for Ad Network Optimization
World Wrestling Entertainment® Using Cutting-Edge Technology to Optimize and Manage its Ad Network Relationships New York, NY – June 18, 2009 – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, today announced a partnership with World Wrestling Entertainment, one of the world’s most recognized entertainment & media brands. WWE® is leveraging AdMeld [...]
the Rubicon Project’s Q1 2009 Online Advertising Market Report Highlights $15 Billion Incremental Global Revenue Opportunity
Revenue Trending Up for Remainder of 2009 LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts for 2009 in the fifth installment of its Online Advertising Market Report series. Among the findings, culled from the 40 billion monthly ad transactions that run across [...]
AdMeld Appoints Technology and Internet Industry Veteran Alan Davison as Chief Financial Officer and Joe Pedro, Director of Quality of Service
NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, has appointed Alan Davison as Chief Financial Officer and Joe Pedro as Director of Quality of Service. The announcement was made today by AdMeld CEO Michael Barrett. As a member of AdMeld’s executive team, Davison will oversee all aspects of the [...]
the Rubicon Project Automates the Buying of Online Advertising
Rubicon onDemand Gives Ad Networks, Publishers’ Direct Sales Teams and Audience Sales Representatives Instant Access to the Web’s Best Premium Inventory LOS ANGELES – the Rubicon Project, an Internet advertising technology company that pioneered Ad Network Optimization, is now automating the buying of online ad inventory with Rubicon onDemand, an easier way for ad networks, [...]
The Huffington Post Taps AdMeld for Ad Network Optimization
Leading News Site Uses New Technology to Maximize Revenues and Operational Efficiency in Today’s Challenging Marketplace New York, NY – April 2, 2009 – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, today announced a partnership with The Huffington Post (www.huffpost.com), one of the web’s top news destinations. As a result of [...]
the Rubicon Project ‘Finds Money’ for Majority of Top U.S. Newspaper Publishers
Revenue in Premium News Segment up 80% Q1 ‘09 vs. Q4 ‘08 LOS ANGELES, NAA MediaXchange – the Rubicon Project, an advertising technology company focused on global ad network optimization, reveals specific insights into the huge revenue opportunity for Premium News publishers online with ad networks. This knowledge comes from optimizing more than 150 billion [...]
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