Home » Archives for Ad Network Optimization
Tag: Ad Network Optimization
PubMatic CEO Rajeev Goel Comments on the Rubicon Project’s Buy of Fox Audience Network
Earlier this week, we have published the official announcement around the Rubicon Project acquisition of the Fox Audience Network (FAN). PubMatic CEO Rajeev Goal’s commented on Rubicon Project announcement and offered the following feedback:
the Rubicon Project Hosts Press Conference With CEO & Founder, Frank Addante
LOS ANGELES – the Rubicon Project will host a press conference to discuss company strategy and future growth plans. Who: Frank Addante, CEO and Founder of the Rubicon Project When: Monday, November 1, 2010 at 11:00am Eastern / 8:00am Pacific. A brief question and answer session will follow the press conference.
the Rubicon Project Launches REVV for mobile
the Rubicon Project Partners with mOcean Mobile to Provide Premium Web Publishers With Mobile Ad Optimization LOS ANGELES – the Rubicon Project, the digital advertising technology and data company, has partnered with mOcean Mobile, an independent mobile advertising platform, to provide premium Web publishers with a unified view into monetization across their display and mobile [...]
LucidMedia Launches ADvisor DSP, Demand-Side Platform with Integrated Multi-Source Real-Time Bidding for Enhanced Transparency, Insight, and Agency Control
RESTON, Va. – LucidMedia (www.lucidmedia.com), an optimized display ad network and scalable targeting platform, announced that its pioneering demand-side platform (DSP) with integrated real-time bidding (RTB) is available to interactive advertising agencies. LucidMedia ADvisor DSP™ is designed for interactive agencies that need to control their campaigns, extend their reach into the online community, and streamline [...]
AdMeld to Host Industry-Leading Conference on Real Time Bidding (RTB)
Forrester’s Emily Riley to Present RTB Research Findings, Top Digital Advertising Thought Leaders to Explore Technology’s Impact NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, has announced it will host an invite-only conference on Real Time Bidding (RTB) on February 4, 2010 at the Time Warner Center in New [...]
AdMeld Hires Mobile Industry Veteran to Lead Cross-Platform Inventory Optimization Efforts
Entrepreneur, Investor Marc Theermann to Join AdMeld Executive Team NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, has appointed mobile industry veteran Marc Theermann as Vice President of Mobile. The announcement, made by AdMeld CEO Michael Barrett, comes a little more than a month after the company introduced the [...]
PubMatic Extends Leading Publisher Platform for Ad Network Optimization to Include Mobile Advertising
PubMatic Will Increase Ad Revenue Made From Publishers’ Mobile Web Sites and Applications PALO ALTO, Calif. – PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization technology and full-service ad operations support for premium online publishers, announced a new solution that leverages real-time optimization technology to help publishers maximize revenue from their mobile ad inventory. PubMatic [...]
ZEDO Signs Pictas Interactive in Europe
SAN FRANCISCO – ZEDO Inc., the largest privately held ad server in the US, announced that it has added European ad network Pictas Interactive to its ever-growing customer base worldwide. ZEDO has been expanding its presence in the European market. Recent feature developments for Europe include new formats and built-in ad network optimization, behavioral targeting [...]
AdMeld Launches Real Time Bidding (RTB) in the UK
Leading Publisher-Side Platform Brings Advanced Method of Transacting Digital Ad Inventory to Europe’s Premium Publishers LONDON – AdMeld (www.admeld.com), the leader in ad network optimisation for premium publishers, announced the introduction of Real Time Bidding (RTB) capabilities in the United Kingdom. The move allows publishers across Europe to harness the enhanced levels of efficiency, transparency [...]
the Rubicon Project Celebrates 270% Year over Year Growth in 2009
Premium Web Publisher Customers Regain Power This Year with REVV for Publishers LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, extends a thank you to its premium publisher customers and demand partners for making 2009 a year full of innovation, growth and success. This year alone, more than 350 billion ads were [...]
AdMeld Moves to Maximize Mobile Ad Revenues for Premium Publishers
Introduces Industry’s First Ad Network Optimization Platform Supporting Both Web Display and Mobile Ad Inventory NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced it is integrating support for mobile ad inventory into its platform. The solution applies AdMeld’s real time revenue maximization technology to the mobile space, offering [...]
AdMeld Doubles Client Base since June, Opens New NY Headquarters to Better Serve Publishers
Client Wins Include AccuWeather.com, Answers.com, Billboard.com, Daily Kos, Hearst Television, New York Post and Time Out New York NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced it has doubled the size of its client base since June, additions include AccuWeather.com (www.accuweather.com), Answers.com (www.answers.com), Billboard.com (www.billboard.com), Daily Kos (www.dailykos.com), [...]
Keep in touch!