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NBCUniversal Executive Joins VINDICO Group as Senior Vice President of Sales
Jes Santoro to oversee all sales efforts as VINDICO grows client base by more than 400 percent NEW YORK – VINDICO Group, the first advertising management platform built exclusively for video, announced that Jes Santoro has joined as senior vice president of sales. Santoro, formerly vice president of sales at NBCUniversal, will oversee all sales [...]
PubMatic To Host Industry’s First Event Focused on Improving Premium Publisher Brand Control
PubMatic Will Unveil & Demonstrate The Industry’s Most Advanced Suite of Publisher Brand Protection Products & Services PALO ALTO, Calif. – PubMatic (http://www.PubMatic.com), the company that provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, announced [...]
Burst Media Acquires OTP Media
Deal Reinforces Burst’s Commitment to Empowering Vertical Content Online BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, announced it has completed the acquisition of On The Phone Media Limited – which conducts business as OTP Media (OTP). The strategic acquisition reinforces Burst Media’s position [...]
24/7 Real Media Announces Open AdStream 10 for Seamless Online Revenue Optimization
Augmented Functionality and Data Partner Integrations Enhance Renowned Ad Management Platform NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, released Open AdStream® 10, the latest upgrade to its renowned ad management platform for the targeting and delivery of multi-channel digital advertising. Open AdStream 10 combines 24/7 Real Media’s latest technology [...]
LucidMedia Launches ADvisor DSP, Demand-Side Platform with Integrated Multi-Source Real-Time Bidding for Enhanced Transparency, Insight, and Agency Control
RESTON, Va. – LucidMedia (www.lucidmedia.com), an optimized display ad network and scalable targeting platform, announced that its pioneering demand-side platform (DSP) with integrated real-time bidding (RTB) is available to interactive advertising agencies. LucidMedia ADvisor DSP™ is designed for interactive agencies that need to control their campaigns, extend their reach into the online community, and streamline [...]
Burst Media Partners with Anchor Intelligence
Advertisers and Publishers Benefit from Enhanced Protection against Click Fraud BURLINGTON, Mass. – Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, announced a partnership with Anchor Intelligence, the foremost provider of traffic quality solutions that assess search and publisher ad inventory. The partnership enhances Burst’s existing inventory auditing [...]
Burst Media Launches adConductor SmartTag Solution
Allows Web Publishers to Quickly Monetize Ad Inventory BURLINGTON, Mass. – adConductor™, a division of Burst Media, announced the launch of its SmartTag™ solution. SmartTag allows online media companies with large sites, multiple sites, or affiliates to quickly translate their existing targeting hierarchies into adConductor’s ad management and optimization platform. SmartTag’s advanced capabilities eliminate the [...]
EveryZing Announces Strategic Advertising Partnership with YuMe
Integration of YuMe Will Enable Improved Monetization and Ad Targeting Opportunities across EveryZing’s Publisher Network CAMBRIDGE, Mass. – EveryZing, the media industry’s go-to solution for next-generation universal search and audio/video SEO, announced that it has entered into a strategic partnership with YuMe to provide turnkey in-stream advertising solutions to its network of publisher customers. YuMe [...]
Burst Media Appoints Jim Garrity to Board of Directors
Former Wachovia CMO Brings Extensive Marketing and Brand Experience to Board BURLINGTON, Mass. – Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, announced the appointment of Jim Garrity to the company’s Board of Directors. Garrity, who retired from his most recent position as the Chief Marketing Officer (CMO) [...]
Burst Media Partners with RedOrbit.com to Launch Branded Vertical Advertising Network
Unique Opportunity for Web Marketers to Reach 22 Million Influential Science & Technology Enthusiasts Burlington, MA – January 13, 2009 – Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced a partnership with redOrbit.com to launch a branded vertical advertising network targeting an audience interested in science, space, technology and health news. [...]
The Arts Ad Network Selects adConductor to Power New Vertical Ad Network
Technology Serves as Operating Platform for the World’s Premier Ad Network for Fine and Performing Arts Web Sites BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the signing of The Arts Ad Network as a new client of its adConductor ad management technology and services. The Arts Ad Network has [...]
Burst Media Launches Thought Leaders Ad Network
Network Targets Knowledgeable Audiences Across Political and Business Topics BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, today announced the launch of the Burst Thought Leaders Network. The network contains 140 websites delivering more than 150 million impressions monthly. Burst’s Thought Leaders Network delivers information to an affluent, predominantly male audience [...]
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