NEW YORK – Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced it will be among the first online video advertising network providers for the Open Source Media Framework (OSMF). OSMF simplifies the development of media players by allowing developers to assemble components to create high-quality, full-featured video playback experiences based on the Adobe® Flash® Platform. Tremor Media has developed a plug-in version of Acudeo®, its ad management technology, for OSMF. The plug-in will allow web video publishers that are using OSMF to easily utilize all of the video monetization features available through Tremor Media’s Acudeo platform.

“OSMF provides online video publishers with a powerful new open framework so they can create customized video applications for the Adobe Flash Platform,” said Charles Parra, vice president of product management at Tremor Media. “The open architecture gives developers the ability to take full advantage of the advanced functionality and ease of use of Tremor Media’s Acudeo ad management framework, thus enhancing publishers’ ability to fully monetize their video content.”

With OSMF-Acudeo integration, companies with premium online video can manage advertising policies, integration with multiple advertising networks, ad formats, delivery and inventory fulfillment in a single, easy-to-use interface through the Acudeo console. The Acudeo plug-in works through a simple, one-line integration.

“The Acudeo plug-in for OSMF provides key components for online advertising and video monetization, which can dramatically save media companies time so they don’t have to start the process from scratch,” said Scott Wellwood, director of business development for Dynamic Media at Adobe. “By providing an open framework for media players based on the Adobe Flash Platform, content owners can easily integrate best-of breed components and reach the largest possible online audience as they bring their OSMF-based video players to market.”

“The Open Source Media Framework will be an essential technology for developers and video publishers looking to provide engaging, rich online video experiences that leverage the strength of the Flash platform,” said Jason Glickman, CEO of Tremor Media. “As a leader in the video monetization space it was important for us to create a plug-in that works for the Adobe Flash Platform, the number one video delivery format on the web today.”

In recent months Tremor Media has announced several new products and partnerships that further differentiate it in the online video marketplace. These advances include real-time audience targeting, several engagement-driven in-stream ad formats including the proprietary vChoice unit, and the first of its kind strategic partnership with DoubleVerify for third party ad verification. Read more at www.tremormedia.com.

About Tremor Media

Tremor Media (www.tremormedia.com), the leading online video monetization and advertising company, provides brand advertisers with in-stream and in-banner video advertising solutions on top-tier publisher sites with a combined 192.5 million uniques, reaching 90.4% of internet users. Tremor Media’s innovative video ad formats, advanced targeting, and industry-leading measurement tools enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.

In addition, Tremor Media’s Acudeo technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry’s most flexible and easy-to-use ad policy management tools and provides access to the industry’s leading revenue sources including turnkey integrations with all major online video platforms, video ad networks, ad serving, and video analytic technologies. With Tremor Media’s Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory.

WOODLAND HILLS, Calif. – Online publishers now have a way to make more money from display advertising by eliminating the under delivery of site traffic. FatTail announced PageGage RAFT (Reach And Frequency Tool), which enables online publishers to ensure ad delivery and fulfill advertisers’ campaign goals. PageGage RAFT is an automated service that combines ad contract data and website content to create precise, profitable traffic acquisition strategies. The first version of PageGage RAFT, available immediately, helps publishers by automatically buying search traffic cost effectively and directing that traffic to the pages that need it the most. PageGage RAFT is already being used by several online publishers that are generating proven results.

“Even in slow ad markets, there is oversold ad inventory and advertisers are frustrated that they can’t achieve their reach and frequency goals because online publishers’ most popular pages are oversold,” said Steve Pelletier, FatTail’s CEO. “With PageGage RAFT, publishers can fully deliver on contracts, meet their revenue targets, and make advertisers happy because they don’t have to deal with make goods or short spends.”

PageGage RAFT provides publishers with an easy-to-read dashboard that includes daily page-by-page and site performance indicators along with the traffic requirements necessary to fulfill current ad contracts. The service automatically creates a list of keywords from existing website content and acquires traffic from search engines and other methods at prices that deliver profits to publishers. PageGage RAFT leverages information research words, which are less expensive to purchase than ecommerce words, to ensure that publishers can get the traffic they need at prices they can afford.

“Now, more than ever, marketing budgets are being scrutinized and every dollar spent is questioned,” said Ryan Whittington, vice president and general manager of bizjournals. “PageGage RAFT helps us determine how much we should spend on search traffic and where we need it. The end result is that we can eliminate under deliveries, maximize our marketing expenditures and ensure we meet our revenue goals.”

For more information on PageGage RAFT, visit www.FatTail.com.

About FatTail

FatTail, www.FatTail.com, makes it easy for online publishers to price, plan and sell premium guaranteed inventory. With FatTail’s sales optimization software, publishers can maximize revenue and save time and resources by automating proposal building, inventory and availability forecasting, search engine marketing and other processes. FatTail helps publishers process more transactions faster, get from quote to cash more quickly, and dramatically reduce their reliance on ad networks. Founded in 2001, the company’s AdBook and PageGage online sales and operations optimization software are used by more than 500 of the world’s leading websites. FatTail investors include Fuse Capital, Ted Meisel and others.

NEW YORK & SAN FRANCISCO – Lotame, a provider of data-driven techniques to improve the targeting, delivery and performance of online advertising, announced NaturalPath Media is now using Stadium, a platform enabling the creation of custom audiences for targeted online ad campaigns using anonymous social data. Stadium leverages Lotame’s groundbreaking Crowd Control targeting technology to give partners direct access to a wide range of tools for delivering, measuring and analyzing online ad campaigns.

Stadium is the first ad delivery platform, powered by social data, to be made openly available for use by any company looking to improve the precision and performance of online ads. Stadium is now available in versions designed for advertising agencies, publishers and networks.

“By taking proven targeting principles of audience development and applying them to what we can learn from social activity, online media networks can rise above the crowd and combine their extensive reach with pinpoint targeting and make their networks even more compelling to advertisers,” said Andy Monfried, CEO of Lotame.

Successful site representation firms like NaturalPath Media have combined sizable reach with well defined, highly desirable audience segmentation. Lotame’s Stadium offers networks the ability to directly connect advertisers to the audience on a “brand-to-person” basis rather than based on the overall audience composition.

“Our network has become the most effective means to reach audiences that care about sustainable and healthy living, and while we have concentrations of specific audiences driven by the individual voices of our publishers, there are opportunities for us to target beyond context to reach readers wherever they are in our network,” said David Phillips, CEO of NaturalPath Media. “For example, we may not be reaching the green mom who is reading about solar options for her home on one of our Eco-Tech sites. Stadium allows us to connect brands with audiences based on who they are rather than where they go online. It offers us a means to go beyond content and context, enabling ‘audience-based’ marketing.”

As social functionality and community behavior becomes more popular and more pervasive across the Web, anonymous information about user attributes and interests, stated and demonstrated through social behavior, becomes a valuable resource for improving campaign delivery and performance. For the last two years, Lotame has developed and refined its platform to collect, organize, analyze and use this information responsibly to eliminate waste from ad campaigns.

During the last two years, Lotame has served ads for campaigns supporting more than 100 brands, including leaders in consumer packaged goods, entertainment, financial services and telecommunications.

About Lotame

Since 2007, Lotame has improved the delivery and performance of online advertising through its unique data driven ad targeting platform. Lotame’s patented Crowd Control technology collects, organizes, and employs a rich array of anonymous data sources, including powerful new categories of social data reflecting consumer interests and behaviors within social networks. Crowd Control allows marketers and publishers to define and communicate with target users, forgoing dated targeting techniques based solely on page content. Lotame’s Ad Co-Op, a total solution for brand advertisers, addresses custom-designed consumer audiences. Lotame experts design audiences for Marketers using Crowd Control, manage ad delivery, and measure campaign effectiveness based on advanced tools that take advantage of vast amounts of data from a wide variety of sources. Lotame’s Stadium platform comes in three versions specially designed for agencies, publishers and ad networks, providing direct access to Crowd Control. Stadium enables companies to apply a wide variety of data to advertising decisions including anonymous user data, publisher statistics and third party data sources. Lotame is a member of the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI). Please visit www.lotame.com

About NaturalPath Media

With over 190 publishers and a combined unduplicated reach of over 12.4 million monthly unique visitors (comScore, potential reach), NaturalPath Media is the largest online media network for the sustainable, healthy and conscious living verticals. NaturalPath Media connects publishers, advertisers and audiences by selling customized brand advertising programs to companies that seek to engage highly influential green and healthy living consumers. NaturalPath Media’s content network is segmented into 9 primary channels, including Sustainability, Eco-Tech, Health & Wellness, Travel & Outdoors, Moms & Family, Home & Garden, Lifestyle, Eating Well and Business, representing premium publishers such as TriplePundit.com, ScientificAmerican.com, DrGreene.com, LowImpactLiving.com, Matador Network, EdibleCommunities.com, Wellness.com and GreenLivingIdeas.com. For more information about NaturalPath Media, please visit www.NaturalPathMedia.com.

“We consistently improve our products to meet the demands of our customer base,” explains Michael Cherichetti, CTO of Renegade Internet. “The new contextual targeting module ensures our solutions stay on the cutting edge of ad server technology while providing our customers with greater flexibility in how they sell their advertising space to maximize profit.”

More information can be found on the Renegade Internet web site at www.renegadeinternet.com.

About Renegade Internet:

Renegade Internet is a leading provider of enterprise web applications and services currently focusing on Internet based advertising applications. Soon after it’s inception in 1998 Renegade Internet introduced its flagship product, AdvertPRO, a next-generation Internet ad server application designed to manage, deliver, track and report on Internet based advertising. In 2001, Renegade introduced AdvertSERVE, the managed hosting arm of AdvertPRO offering virtual and dedicated ad server hosting opportunities to customers. AdvertSERVE offers direct connections to several leading Internet backbone providers to assist clients world-wide with serving hundreds of millions of ad impressions daily. The company’s offices are located in Huntsville, Alabama and Pittsburgh, Pennsylvania. For more information visit http://www.renegadeinternet.com

LOS ANGELES–(BUSINESS WIRE)–Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in May, 2008.

Leading brands, including Honda and T-Mobile, participated in the study by running campaigns run-of-site on Break.com over an 11 week period, which concluded on August 2, 2008. Each campaign used the four IAB standardized ad units: linear non-interactive (pre-roll), linear interactive (interactive pre-roll), non-linear non-overlay invitation ad (non-overlay ad) and non-linear overlay (overlay ad). The ads ran against short-form professional, semi-professional and user-generated content on Break.com with Panache providing the ad delivery and back-end reporting technology to test user interaction and engagement levels with each ad format.

“The standardization of video ad formats by the IAB was a critical first step in streamlining media buying, planning and creative processes across the digital video medium,” said Keith Richman, CEO of Break Media. “Our research was a result of our desire to provide data about the effectiveness of those new standards to our clients and partners, and to lay a foundation for future research initiatives to build and expand upon.”

Key Findings

Break Media and Panache were able to mine the data for trends and insights into consumer behavior and online engagement using the various ad formats.

Findings showed:
– Overall results demonstrate the high engagement levels of tested ad units and that marketing objectives should drive creative development
– Pre-roll offers a strong call to action (click-thru rates averaged 10%); Non-Overlays’ strength appears to be in building brand awareness (78% viewed the ad for more than 15 seconds, a majority of the time)
– Pre-roll showed surprisingly high engagement with incredibly high click-thru rates when interacting with a targeted audience
– Completion rates for both 15 second pre-roll and interactive pre-roll averaged 87%
– Pre-roll click-thru rate for the 15 second spot was close to 10%
– Interactive pre-roll click-thru rate for the 15 second spot ranged between 11% higher and 35% higher than non interactive pre-roll depending on the nature of the call to action
– The overlay ad yielded high exposure and overall engagement
– 77% viewed campaigns with the overlay ad for at least 15 seconds and click-thru rates were five times industry averages for standard in-page media
– Media-rich creative with bold colors and animation resulted in increased click-thru rates
– Click-thru rates almost tripled for the non-overlay ads when using brighter, vibrant colors (.045 vs. 0.13%)
– When using interactive pre-roll ads, having the entire ad clickable appeared to impact call to action
– Click-thru rates were four times as high when the entire ad was clickable vs. just the call to action.

“For the in-stream advertising market to evolve, the efficacy of ad formats—whether IAB-standard or new emerging formats—needs to be understood in order for our industry to scale,” said Steve Robinson, CEO of Panache. “This research begins to fill the knowledge gap between the formation of standards and the prophetic future of an efficient and scalable online advertising industry.”

“This study offers a window into the measurable effectiveness of new video ad formats, and it moves forward the broader discussion of online brand-building and advertising,” said Daniel Taylor, senior analyst at Yankee Group. “As the industry develops new ways to engage online audiences, it’s important to benchmark the progress we make. By making this study public, Break and Panache have advanced the entire industry.”

The study conducted by Break and Panache provides a guide for advertisers looking to validate online ad spend and determine the best format and creative to lift key engagement metrics and build brands. It is also intended to spur additional insight on best practices for brands advertising online.

About Break Media

Break Media is the Internet’s premier entertainment community for men. Its wholly owned branded properties (Break.com, Cage Potato, Chickipedia, Holy Taco, Wall Street Fighter and Screen Junkies) and the over 70 site Break Media Network reach 50 million men worldwide each month. Founded in 1998, Break Media offers advertisers unrivaled opportunities to market directly to a young, male demographic using innovative ad formats that introduce relevant brands to the audience either broadly or on a targeted, integrated basis. For more information, please visit http://breakmedia.break.com/.

About Panache

Founded in 2006, Panache is a privately held company headquartered in Los Angeles. The Panache technology enables Internet video sites and networks to dynamically deliver any ad format directly into video content from a third-party ad server or ad network. Ad formats can be generated and delivered to viewers based on profiling and behavioral targeting, resulting in a highly customized experience for the user and a highly scalable model for the video publisher. With Panache, ad formats are completely detached from the video player, allowing publishers to create and deploy new advertising formats in minutes without engineering resources. Panache’s patent-pending solution makes it easy to deliver advanced interactive advertising to all video-distribution channels, including broadband, television, IPTV and other emerging technologies. For more information, visit http://www.panachetech.com.