Automated Search Engine Marketing Service Delivers Reach and Frequency to Advertisers

WOODLAND HILLS, Calif. – Online publishers now have a way to make more money from display advertising by eliminating the under delivery of site traffic. FatTail announced PageGage RAFT (Reach And Frequency Tool), which enables online publishers to ensure ad delivery and fulfill advertisers’ campaign goals. PageGage RAFT is an automated service that combines ad contract data and website content to create precise, profitable traffic acquisition strategies. The first version of PageGage RAFT, available immediately, helps publishers by automatically buying search traffic cost effectively and directing that traffic to the pages that need it the most. PageGage RAFT is already being used by several online publishers that are generating proven results.
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Lotame’s Proven Ad Targeting, Delivery and Campaign Measurement Platform Provides Improved Audience Segmentation across Publishers

NEW YORK & SAN FRANCISCO – Lotame, a provider of data-driven techniques to improve the targeting, delivery and performance of online advertising, announced NaturalPath Media is now using Stadium, a platform enabling the creation of custom audiences for targeted online ad campaigns using anonymous social data. Stadium leverages Lotame’s groundbreaking Crowd Control targeting technology to give partners direct access to a wide range of tools for delivering, measuring and analyzing online ad campaigns.
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PITTSBURGH, Pennsylvania — Renegade Internet, Inc. has announced the availability of a new contextual targeting module for both of its AdvertPRO and AdvertSERVE online advertising delivery and tracking solutions. AdvertPRO is Renegade’s stand alone server-based system and AdvertSERVE is a managed hosting service that uses AdvertPRO as its engine. The contextual targeting module adds functionality to match banners, text ads, and popups to keyword and phrases in page content as well as reporting of relevant keywords to the popular ad delivery platform.

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Industry-First Research Provides Valuable Step for Supporting Online Video Advertising

LOS ANGELES–(BUSINESS WIRE)–Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in May, 2008.
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