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Tremor Media Introduces Acudeo Plug-in for the Open Source Media Framework for Adobe Flash Platform
Tremor Media’s Ad Monetization Technology Acudeo Built into Media Player Architecture NEW YORK – Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced it will be among the first online video advertising network providers for the Open Source Media Framework (OSMF). OSMF simplifies the development of media players by allowing developers to assemble [...]
FatTail Introduces PageGage RAFT to Help Online Publishers Make More Money
Automated Search Engine Marketing Service Delivers Reach and Frequency to Advertisers WOODLAND HILLS, Calif. – Online publishers now have a way to make more money from display advertising by eliminating the under delivery of site traffic. FatTail announced PageGage RAFT (Reach And Frequency Tool), which enables online publishers to ensure ad delivery and fulfill advertisers’ [...]
Site Representation Firm NaturalPath Media Signs Up for Lotame’s Stadium
Lotame’s Proven Ad Targeting, Delivery and Campaign Measurement Platform Provides Improved Audience Segmentation across Publishers NEW YORK & SAN FRANCISCO – Lotame, a provider of data-driven techniques to improve the targeting, delivery and performance of online advertising, announced NaturalPath Media is now using Stadium, a platform enabling the creation of custom audiences for targeted online [...]
AdvertSERVE and AdvertPRO Contextual Targeting Module
PITTSBURGH, Pennsylvania — Renegade Internet, Inc. has announced the availability of a new contextual targeting module for both of its AdvertPRO and AdvertSERVE online advertising delivery and tracking solutions. AdvertPRO is Renegade’s stand alone server-based system and AdvertSERVE is a managed hosting service that uses AdvertPRO as its engine. The contextual targeting module adds functionality [...]
Break Media and Panache Research Findings Show IAB Standard Video Ad Formats Effectively Engage Consumers
Industry-First Research Provides Valuable Step for Supporting Online Video Advertising LOS ANGELES–(BUSINESS WIRE)–Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in [...]
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