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Online Video Advertising – in-Depth Profiles of the Major US Online Video Advertising Industry Players
DUBLIN – Research and Markets has announced the addition of the “Online Video Advertising: Strategies & Results” report to their offering. This report provides in-depth profiles of the major U.S. online video advertising industry players. The report analyzes consumer use of online video and patterns based on key advertising demographics. Additionally, the report reviews existing [...]
Seed Corn Advertising Network Selects adConductor to Power Premium Vertical Ad Network
Technology Serves as Operating Platform for the Premier Ad Network of Web Sites BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the signing of the Seed Corn Advertising Network as a new client of its adConductor™ ad management technology and services. The Seed Corn Advertising Network (SCA Network) has recently [...]
the Rubicon Project Declares the Ad Server Dead
Allen & Company LLC Retained as Financial Advisor to Support Strategic Growth Initiatives; Company Developing Next Generation Publisher-Centric Digital Ad Platform LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, issues a manifesto, Principles of a REVVolution – the ad server is dead, that takes direct aim at the current leaders in the [...]
24/7 Real Media Upgrades Open AdStream with Multiple Productivity Enhancements
Quarterly Software Updates Providing Publishers with Leading Ad Serving Technology Developments NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, released the latest product innovations to Open AdStream®, its award-winning ad serving and campaign management platform for the targeting and delivery of ads to Web sites. Open AdStream 7.3 introduces several [...]
Doner Picks Eyeblaster’s MediaMind as Preferred Ad Serving Solution
New platform boosts digital media efficiency by 30% New York, New York —Doner announced a strategic partnership with Eyeblaster for its digital campaign management in a bid to more effectively harness the micro-targeting potential of digital media for its clients. The move coincides with the launch of MediaMind, the first agency-based solution built from the [...]
OpenTV’s Advertising Campaign Management Technology Launches with Suddenlink
Company Continues to Grow US Footprint of OpenTV EclipsePlus™ by Managing All Central and Western US Local Ad Sales Operations for Suddenlink Media SAN FRANCISCO – OpenTV Corp. (NASDAQ:OPTV), a leading software and technology provider of advanced digital television and advanced advertising solutions, announced that OpenTV EclipsePlus, its campaign management technology, went live at Suddenlink [...]
MediaCom Taps Eyeblaster as New Ad Serving Provider
Partnership Provides Enhanced Cross Channel Delivery and Stronger Accountability for Clients NEW YORK – MediaCom announced a partnership with Eyeblaster, the leading independent provider of integrated digital advertising solutions, to streamline its campaign management and reporting capabilities. Working with MediaCom, Eyeblaster will provide 3rd party ad serving support for Lifeline, Mediacom’s proprietary campaign management solution, [...]
14 Firms Participate in Addressable Advertising Interoperability Event Held at CableLabs
LOUISVILLE, Colo. – CableLabs hosted 14 companies at an Addressable Advertising Interfaces interoperability event the week of June 1 at its laboratories here. The event included multi-vendor interoperability testing for dynamic VOD ad insertion and other addressable advertising technologies. Second in a series, the event is part of the ongoing technical support CableLabs is providing [...]
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