Tag Archives: ace metrix

iPhone 5 Ads Perform Exceptionally Well with Consumers
Ad & Media Strategies
October 5, 2012 posted by Otilia Otlacan

iPhone 5 Ads Perform Exceptionally Well with Consumers

Ace Metrix®, the new standard in analytics for television and video advertisers, today revealed that the new ads for the iPhone 5 performed extremely well among U.S. TV viewers. The top two iPhone ads – one that portrays the new panoramic photo feature and another that reveals the new headphones – ranked among the top three mobile phone ads year-to-date. Those ads out-performed their two counterparts from Samsung which mixed Galaxy S III features with a playful spoof of the Apple fanboy lines.

Ace Metrix Reviews the Top Tablet Ads of the Year, a List that Doesn’t Include iPad
Ad & Media Strategies
October 1, 2012 posted by Otilia Otlacan

Ace Metrix Reviews the Top Tablet Ads of the Year, a List that Doesn’t Include iPad

Ace Metrix®, the new standard in analytics for television and video advertisers, today announced the top tablet ads year-to-date, a list dominated by Samsung, who introduced two new ads in the last two weeks that both achieved Ace Metrix “Ad of the Week” status. These two new ads further seal Samsung’s dominance of the tablet Ad of the Year ranking thus far, in which Samsung holds six of the top 10 spots; Google’s Nexus 7 holds two; Kindle holds two; and iPad is conspicuously absent.