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Tumri Secures Over $15 Million in New Financing


Ad Operations OnlineTime Warner and Silicon Valley Bank Join Impressive Investor Syndicate to Help Fuel Tumri’s Growth and Extend Leadership in the Dynamic Display Advertising Space

MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, announced that it has added over $15 million in new capital. The capital investment includes over $10 million in equity from Time Warner Investments and existing investors Accel Partners, Shasta Ventures and Tenaya Capital, as well as $5 million in debt commitment from Silicon Valley Bank.
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Posted in Ad Serving, TumriComments (0)

Top Technology and Digital Media Leaders Converge at Stanford to Discuss Downturn’s Impact


The 15th Stanford Accel Symposium Hosted by MediaX Will Feature Thought Leaders From WPP, eBay, Facebook, CNET, Yahoo! and LinkedIn

PALO ALTO, Calif. – Accel Partners and Stanford’s MediaX announced their 15th symposium, which will feature unfiltered industry insights and offer the unique opportunity to learn and discuss the impacts of 2008’s dramatic events on the world of digital media and technology. The Symposium brings together the Stanford research community, high-technology business leaders, and entrepreneurs who are collectively driving developments in this rapidly changing arena.

The Accel symposium is geared towards entrepreneurs, academic and industrial researchers, investors and executives to learn first-hand how to be better informed about new trends in digital media, advertising, and next generation media-oriented business models. Attendees will explore the future of information technologies and services, and will gain critical direction and insight to take back to their companies and help drive their strategic and operational decisions.

Topics will include:
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Posted in Ad Groups & Agencies, Digital Marketing, Events, Facebook, Internet Marketing Services, LinkedIn, Social Networks, WPP, YahooComments (1)

Glam Media’s Brash.com Announces the Brash 50 Women


New List Includes the Top 50 Smart, Funny, Successful and Sexy Women to Watch Out for in 2009

Silicon Valley, CA and New York, NY—January 12, 2009—Brash.com, (www.brash.com) the recently launched vertical content network for men from Glam Media, Inc., today announced the Brash 50 Women. The Brash 50 Women list includes the most sought-after women poised for great success in 2009 from across industries, including film, sports, television, modeling and music.

The Brash 50 Women list represents a dynamic range of women, including long-time favorites such as Jennifer Lopez, as well as up-and-coming “it” girls like Megan Fox and Taylor Swift. A number of diverse personalities are represented among the Brash 50 Women ranging from reality TV hosts (Heidi Klum) to Grammy winning recording artists (Alicia Keys) and from tennis stars (Maria Sharapova) to award winning screenwriters (Tina Fey). The full list can found in full at www.brash.com.
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Posted in Ad Networks and Platforms, Glam Media, Internet Marketing Services, Internet StrategyComments (0)

Google Certifies Tumri’s Ad Platform for Context-Aware Ads


Tumri’s AdPods Certified to Use Contextual Information across the Google Content Network

MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, announced that Tumri’s display ad platform is certified to operate context-aware ads across the Google content network. Advertisers will now be able to benefit from the performance support of Google’s contextual information and Tumri’s dynamic ad creation and optimization capabilities. The certification allows advertisers who use DoubleClick’s DFA to use Tumri’s AdPods to serve context-aware ads on the Google content network.

Tumri’s participation in context-aware ads on the Google content network benefits advertisers by allowing Google to feed its contextual page information about web page content into Tumri’s dynamic ad generation engine. Tumri’s AdPod seamlessly generates highly-targeted marketing messages in real time through its dynamic, intelligent ad optimization and presentation layer based upon the advanced contextual information from Google. As a result, advertisers deliver more targeted, higher-performance display ad campaigns that create greater customer satisfaction and more meaningful interactions with its target audience.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Ad Serving, Ads by Creative, Display Ads, Google, Google AdSense, Internet Marketing Services, TumriComments (0)

Glam Media Launches Japan


Global Luxury Brands Headline as Launch Advertisers

Yuki Yamamura, Japanese Internet Pioneer and Former CEO of DoubleClick Japan and Excite Japan Launches Glam Subsidiary

Tokyo, Japan, Silicon Valley, California and New York, New York—November 25, 2008—Glam Media, Inc. (www.GlamMedia.com), pioneer of vertical content networks and recently ranked comScore Media Metrix Top 10 Web property, today announced the launch of Glam Media Japan KK (www.glam.jp). Glam Japan launches with leading magazine partners and more than 20 local Web publishers, blogs and sites including CanCan, Nikkei Woman and Cafeglobe. Global luxury, beauty and consumer packaged good brands headlining as launch advertisers for Glam Japan include: MAYBELLINE NEW YORK (NIHON L’OREAL K.K.); FENDI JAPAN; MHD Diageo Moet Hennessy K.K. and ANA.
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Posted in Ad Networks and Platforms, Glam Media, Internet StrategyComments (0)

LeWeb’08 : “StartUp Competition” The 30 Shortlisted Companies


PARIS – For the 3rd year running, the LeWeb conference organised by Géraldine and Loïc Le Meur will be paying tribute to enterprising spirit with the StartUp Competition. The competition will enable young companies to raise their profile and present themselves before a panel of key business professionals and investors as part of the largest Internet-dedicated event in Europe.

A truly international shortlist!

After several weeks of deliberations and with the help of Seedcamp*, one of the event partners, 30 shortlisted start-ups from 19 different countries have just been announced. The Seedcamp team examined each entry in its entirety, and the 30 finalists were selected on the basis of criteria including innovativeness, business model and concrete evidence of the benefit offered.

Shortlisted companies in alphabetical order:
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Posted in Events, Internet StrategyComments (0)

Glam Media Launches Glam Applications Network with More Than 50 Charter Widget and Application Developers and Media Companies


Glam Media Pioneers First Brand Ad-Enabled Distributed Media App Platform Requiring IAB Standard Ad Units for Ad-Supported Widgets

Silicon Valley, CA and New York, NY—November 18, 2008—Glam Media, Inc. (www.GlamMedia.com), recently ranked comScore Media Metrix Top 10 Web property, today announced the launch of the Glam Applications Network. The platform that enables brand ad-enabled applications and widgets to be integrated into web sites and blogs, Glam Apps “Atako”, includes a standardized payment system for developers, publishers and media companies. Apps and widgets will be available in the Glam Apps Store (www.GlamApps.com), which provides a curated set of applications for publishers to add new features, build traffic and create new revenue streams. Today, Glam Apps names more than 50 premier charter developers, including: Sphere (a division of AOL); BuzzFeed; Meebo; PollDaddy; PicApp, JS-Kit and Kwanzoo. GlamTV, a signature application on the Glam Apps platform, features video content from select media partners including Cinelan, Diagonal View and Young Hollywood.
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Posted in Ad Networks and Platforms, Ads by Creative, Glam Media, Internet Marketing Services, Online Advertising Challenges, ROI Measurement, Widget AdsComments (0)

AdMob Raises $15.7 Million in Series C Funding to Grow Worldwide Leadership in Mobile Advertising


AdMob Triples Number of Ads Served in the Past Year and Expands Network to Include More Than 6,000 Publishers

SAN MATEO, Calif. & LONDON – AdMob, the world’s largest and fastest growing mobile advertising marketplace, today announced it has achieved cash flow positive results and secured a new $15.7 million Series C investment round, led by Sequoia Capital’s Growth Fund with existing investor Accel Partners participating, to expand its global leadership position. The company has experienced strong growth over the past year, more than tripling the number of ads served on a monthly basis to 4.5 billion in September 2008.

Fueled by this funding, AdMob will make significant strategic investments to increase the company’s clear lead in mobile advertising, including:
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Posted in Ad Networks and Platforms, AdMob, Mobile AdvertisingComments (0)

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