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24/7 Real Media Announces Executive Promotions

Otilia Otlacan | July 5, 2010 | 2 Comments

Jon Greenwood promoted to SVP, General Counsel; Nicolle Pangis promoted to SVP, Global Product Management NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, announced the promotion of two of the company’s top executives to new leadership roles. These seasoned executives will continue to enhance 24/7’s award-winning services for advertisers and [...]

24/7 Real Media and Maxifier Win Ad Technology Platform Award

Otilia Otlacan | July 1, 2010 | 1 Comment

In a Competitive Category with Seven Other Companies Listed at the AOP Digital Publishing Awards LONDON – 24/7 Real Media, Inc. and Maxifier, a division of Magenta Technology Ltd., won the Ad Technology Platform award for Maxifier, the 24/7 Real Media Open Ad Stream Optimization Module. The category was competitive, with seven other companies shortlisted [...]

ContextWeb’s Jay Sears Co-Chairs IAB Committee

Otilia Otlacan | June 25, 2010 | 1 Comment

Leads Networks & Exchanges Committee with 24/7’s Dave Moore NEW YORK – ContextWeb, Inc., which runs the ADSDAQ Ad Exchange, the largest independent ad exchange, announced that Jay Sears, General Manager of ContextWeb’s ADSDAQ Exchange, has been elected as the new co-chair of the IAB’s Networks & Exchanges Committee. He will serve as co-chair with [...]

24/7 Real Media and Maxifier Announce Display Optimisation for Inventory Revenue Maximisation

Otilia Otlacan | March 29, 2010 | 1 Comment

Open AdStream Optimisation Powered by Maxifier Improves Web Publishers’ Ability to Prioritise and Enhance Campaign Performance NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, announced Open AdStream® Optimisation powered by Maxifier. This unique technology provides Open AdStream users with heightened capabilities to increase revenue and prioritise online advertising campaigns. This [...]

24/7 Real Media Announces Open AdStream 10 for Seamless Online Revenue Optimization

Otilia Otlacan | March 16, 2010 | 6 Comments

Augmented Functionality and Data Partner Integrations Enhance Renowned Ad Management Platform NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, released Open AdStream® 10, the latest upgrade to its renowned ad management platform for the targeting and delivery of multi-channel digital advertising. Open AdStream 10 combines 24/7 Real Media’s latest technology [...]

Omniture Announces Display Advertising Solutions for Increased Return on Ad Spend

Otilia Otlacan | March 8, 2010 | 0 Comments

Omniture Expanding Online Marketing Suite with New Display Targeting Solutions for Advertisers and Publishers; Working with Leading Display Ad Service Providers SALT LAKE CITY – Omniture Summit 2010

24/7 Real Media and Omniture Increase Value of Advertising Inventory Using Publisher-Side Integrated Platform

Otilia Otlacan | October 21, 2009 | 3 Comments

Dominion Enterprises Deploys New Service from Omniture and 24/7 to Serve Visitors More Relevant Ads; Joint Solution Combines Online Analytics with Publisher-side Ad Management OREM, Utah & NEW YORK – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and 24/7 Real Media Inc., a WPP company (NASDAQ: WPPGY) and a leader [...]

24/7 Real Media Upgrades Open AdStream with Multiple Productivity Enhancements

Otilia Otlacan | September 30, 2009 | 2 Comments

Quarterly Software Updates Providing Publishers with Leading Ad Serving Technology Developments NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, released the latest product innovations to Open AdStream®, its award-winning ad serving and campaign management platform for the targeting and delivery of ads to Web sites. Open AdStream 7.3 introduces several [...]

IAB Elects New Chair and Vice Chair

Otilia Otlacan | June 30, 2009 | 0 Comments

IAB Elects New Chair, David J. Moore, Chairman & Founder, 24/7 Real Media, and Vice Chair, Neil Ashe, President, CBS Interactive Edward F. (Ted) West, President and CEO of LookSmart, Also Elected to IAB’s Board of Directors NEW YORK – The Interactive Advertising Bureau (IAB) announced that its Board of Directors has elected a new [...]

comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks

Otilia Otlacan | May 22, 2009 | 0 Comments

AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the [...]

24/7 Real Media’s Global Web Alliance Now a Top Five Ad Network

Otilia Otlacan | April 28, 2009 | 0 Comments

NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, now operates the fifth largest ad network in the U.S., according to the March 2009 ranking from comScore Media Metrix. Over the past few years, the company’s Global Web Alliance has added a significant number of publishers to target advertisers’ messages to [...]