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24/7 Real Media Acquires Digital Video Advertising Company, Panache
NEW YORK – 24/7 Real Media, Inc., WPP’s marketing technology company, announced its acquisition of Panache®, a leader in digital video advertising fulfillment software and services. The addition of the latest digital video advertising technologies to 24/7 Real Media’s award-winning Open AdStream® ad management platform, creates new and expanded revenue generating opportunities for clients of [...]
Nicolle Pangis Named President, 24/7 Real Media, Europe
NEW YORK – 24/7 Real Media, Inc., WPP’s marketing technology company, announced the appointment of Nicolle Pangis to the new role of President, Europe. Pangis most recently served as 24/7 Real Media’s EVP, Global Media and Technology Product Management with responsibility for the overall health and growth of the global media and technology businesses. She [...]
24/7 Real Media Announces Real-Time Bidding Capabilities
Delivers First Scalable Technology Solution Enabling RTB Within One Ad Management Platform NEW YORK – 24/7 Real Media, Inc., WPP’s ad technology company, announced the availability of real-time bidding (RTB) within its proprietary ad management technology, Open AdStream®. With this new capability, 24/7 Real Media delivers the first enterprise-level technology solution that enables real-time bidding [...]
24/7 Real Media Closes the Gap Between Online Publishers and Advertising Dollars
24/7 Connect offers an automated pipeline between advertising spend and premium inventory NEW YORK – 24/7 Real Media announced its new offering, 24/7 Connect: an exclusive pipeline between digital advertising spend and premium inventory. With the 24/7 Connect offering, 24/7 Real Media expands upon its proprietary technology platform, Open AdStream®, to facilitate relationships between world-class [...]
24/7 Real Media Announces New Marketing Leadership
Peter Jurew, SVP Marketing; Sandy Drayton, Director of Communications NEW YORK – 24/7 Real Media announced today the appointment of Peter Jurew and Sandy Drayton to newly-created leadership positions within 24/7 Real Media’s expanded global marketing organization.
24/7 Real Media Receives IAB Ad Network & Exchange Quality Assurance Certification
24/7 Real Media’s Global Web Alliance of High Quality Publisher Websites is One of the First 17 Ad Networks to Receive Certification NEW YORK – 24/7 Real Media’s Global Web Alliance of high quality publisher websites is one of the first 17 ad networks & exchanges to certify against the IAB Networks & Exchanges Quality [...]
24/7 Real Media Releases the Latest Version of its Ad Management Platform, Open AdStream 11
Open AdStream 11 Brings Video Enhancements Including IAB Vast 2.0 Compliance Among Other New Features NEW YORK – 24/7 Real Media is pleased to announce the release of Open AdStream® 11, its proprietary ad management technology platform that provides publishers with flexibility, control and the tools they need to streamline ad management operations and drive [...]
comScore Reports Top 10 UK Ad Networks
24/7 Real Media Growth Outpaces all Other Networks, Doubling Reach in Past Year London, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, reported the top 10 ad networks based on their reach among U.K. internet users in July 2010. The ranking showed that Google Ad Network remains on top, with [...]
IAB Applauds the First Ad Networks and Exchanges to Commit to Self-Certification
Companies Advance Brand Safety in the Industry NEW YORK – Responding to marketers’ call for better brand safety and enhanced transparency online, the Interactive Advertising Bureau (IAB) announced that 16 member companies are the first to commit to comprehensive self-certification against the IAB “Networks & Exchanges Quality Assurance Guidelines.” Released in June of this year, [...]
24/7 Real Media Announces Leadership Evolution
Jonathan K. Hsu to transition to CEO of RecycleBank; Chairman, David J. Moore, additionally appointed as CEO of 24/7 Real Media; WPP forms external Global Technology Advisory Council with Hsu as founding member WPP and RecycleBank to collaborate to introduce green incentives programs to WPP client base
24/7 Real Media Named Top Five Ad Network
24/7 Real Media’s Global Web Alliance is the number five ad network according to comScore’s Media Metrix June 2010 report NEW YORK – 24/7 Real Media, Inc. was named among the top five ad networks in the U.S. according to comScore’s June 2010 rankings. The Global Web Alliance is 24/7 Real Media’s network of thousands [...]
24/7 Real Media Announces Executive Promotions
Jon Greenwood promoted to SVP, General Counsel; Nicolle Pangis promoted to SVP, Global Product Management NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, announced the promotion of two of the company’s top executives to new leadership roles. These seasoned executives will continue to enhance 24/7’s award-winning services for advertisers and [...]
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