Kim Stiefel Arrives at Social Advertising Company 140 Proof Ready to Build Out App Developer Partnerships and Expand Tumblr Base San Francisco, CA — The leading social advertising service, 140…
Social advertising company 140 Proof today announced that it has expanded its leadership team with the appointment of two senior executives. Sean Cowan has been hired to fill the newly created position of Vice President of National Sales. Michael Cascio has been promoted to the newly created position of Senior Vice President of Business Development and Strategy.
Social ad platform 140 Proof (www.140proof.com) announced, earlier this month, a new solution for political campaigns that allows candidates to reach large groups of targeted voters within the social stream. Co-founder and CTO John Manoogian III gave us further insights into how political campaigns can best leverage the opportunities offered by social media.
140 Proof, the leading social ad platform for Twitter and Facebook, today launched a new social ad solution for political campaigns that allows candidates to reach large groups of targeted voters within the social stream. 140 Proof social ads enable candidates to amplify their campaign efforts and extend their reach beyond existing followers, putting their messages at the top of the social news feeds of over 100 million potential voters.
140 Proof, the leading social ad platform for Twitter and Facebook, announced that it increased revenues by 700 percent in 2011, with social stream ad buys by Fortune 500 brands more than quadrupling during the course of the year. The company’s growth was fueled in large part by a steady increase in the average deal size for social stream ad campaigns: 140 Proof reports that brands are now investing two times more in social stream ad campaigns than they did one year ago.
140 Proof, the leading social ad platform for Twitter and Facebook, launched a new in-app social video ad unit that enables brands to increase social engagement around videos and better capture the positive buzz surrounding their video campaigns. This is the first time advertisers will be able to serve video content to consumers within their favorite social apps.
