Award recognizes ExactTarget’s latest contributions to the one-to-one marketing field, including ExactTarget SMS, Live Offers and Live Ads

INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces it has been named a recipient of the 2009 Upshot50 Marketing Technology Leaders Award.

The Upshot50 Awards recognize marketing technology providers offering the most innovative, powerful and useful marketing tools and techniques. Compiled by Upshot Institute, a marketing analysis, education and consulting firm, the list was determined by nominations from marketing professionals and ultimately selected based on votes from the marketing community.
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SALT LAKE CITY – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces today the expansion of its Omniture integration capabilities with the launch of Live Content for Omniture, an email integration for Omniture Test&Target through Omniture Genesis. Live Content for Omniture enables marketers to increase conversions by rendering popular optimized web content in emails at the time emails are opened, instead of when they are sent.

Live Content, a real-time content delivery capability from ExactTarget, is already being used in the company’s Live Offers and Live Ads email offerings and will now connect to Omniture’s offerings through Omniture Genesis, a marketing platform that integrates complementary third-party marketing applications with Omniture products, giving customers a single view into their marketing data. Omniture Test&Target allows marketers to test and change content to determine which campaigns or offers perform better with online visitors. Marketers often include web content within their email campaigns, and Test&Target’s ability to allow web content optimization to continuously occur means emails leveraging that content will always be relevant for the subscriber. Live Content for Omniture combines analytical and behavioral information with a dynamic email marketing solution that puts the marketer in complete control – even after emails have been sent.
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Over 500 Reseller Partners Representing More Than 2,000 Organizations Participating in New Program

INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces the launch of the Reseller Partner program. Created to reward and support the over 500 partners that rely on the ExactTarget platform to serve more than 2,000 organizations’ digital marketing needs, ExactTarget is committed to recognizing and promoting its Reseller Partners through this new program.

“We designed our Reseller Partner program on the premise of ‘shared success’ and with the goal of ensuring their clients’ one-to-one marketing success,” said Jim Kreller, ExactTarget’s vice president, channel sales. “We are delighted to reward our loyal Reseller Partners that have invested the time and resources to certify themselves to properly sell, service and provide level-one support for the ExactTarget platform.”
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Free Reference Guide Forecasts Email, SMS and Other One-to-One Marketing Trends, Provides Tips to Help Marketers Dominate the Inbox Competition and Succeed in 2009

INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, is releasing The 2009 Marketing Almanac, a free reference guide predicting five trends for email and one-to-one marketing in 2009.

The 2009 Marketing Almanac from ExactTarget discusses the difficult terrain marketers must navigate in 2009 and offers effective email and SMS strategies to deploy with customers. Each trend prediction is accompanied by actionable advice for one-to-one marketers seeking to increase sales and improve customer relationships.

“On average, we expect open rates, click-through rates and conversion rates will decline in 2009 as subscribers’ inboxes are flooded with bad email from marketers trying to stay afloat,” said Morgan Stewart, director of research and strategy for ExactTarget. “Competitors will also put more marketing dollars towards email, so it will be more important than ever to deliver relevant, timely information to customers in a way that honors the individual preferences of each subscriber.”
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Industry experts discuss and interpret insights from MarketingSherpa’s 2009 Email Marketing Benchmark Guide

INDIANAPOLIS – ExactTarget, a leading provider of on-demand email marketing solutions, and MarketingSherpa, a marketing research organization dedicated to researching what works in marketing, jointly announce today the launch of the Email Marketing Intelligence Webinar Series, an eight-part, complimentary event designed to provide email marketers with actionable insights from MarketingSherpa’s 2009 Email Marketing Benchmark Guide. The webinars will analyze and interpret research on a wide variety of email marketing topics including budgeting, segmentation, tactics, conversion, delivery and open rates.
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Groundbreaking Subscriber-Centric Philosophy to be Featured at ExactTarget’s Connections ’08 Users Conference Today

INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces the launch of its SUBSCRIBERS RULE! initiative aimed at educating marketers on the importance of respecting subscriber preferences when sending marketing messages. Key aspects of the initiative include a newly-launched blog, www.subscribersrule.com, that covers subscriber-centric marketing practices, and a whitepaper series that helps marketers leverage email and other one-to-one communication channels to optimize relationships with their most loyal customers.

The ‘SUBSCRIBERS RULE! philosophy consists of three simple tenets:
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INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, is introducing ExactTarget 3sixty, an online community designed to empower ExactTarget users to share ideas, strategies and solutions. 3sixty promotes cross-client collaboration, encourages user-generated content and provides comprehensive training and education resources in a single location.

“3sixty was designed to allow the relationships that are formed at ExactTarget’s Connections user conference to live on forever,” said Tim Kopp, chief marketing officer of ExactTarget. “With this interactive community, our users can become resources of inspiration and innovation for each other.”
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Online Showcase Increases the Value of On-Demand One-to-One Marketing Solutions, Including Integrations with Google, Microsoft, salesforce.com and Omniture
ExactTarget Connections ‘08 Conference

INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces the launch of the Extensions Network, an online showcase of integrations with the ExactTarget platform. Built entirely with ExactTarget’s on-demand platform, this online showcase provides marketers with a one-stop resource to find the tools they need to enhance their marketing performance, and it connects independent software vendors and other organizations with prospective customers.
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