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Jumpstart Automotive Group Announces Organizational Changes, Creates New Audience Performance Group

Jumpstart Automotive Group, a division of Hearst Magazines and expert automotive integrated sales and marketing organization, announced a reorganization including the creation of a new Audience Performance Group to help enhance advertising performance and efficiency for clients.

Samsung Mobile Celebrated for Advertising Excellence

The American Advertising Federation (AAF) Tenth District has announced that Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the U.S. 1, and its agencies have been selected as the 2012 Innovation and Leadership in Advertising (ILA) Award recipient for outstanding work in advertising. The award recognizes Samsung and its agencies for their commitment to producing ground-breaking and inventive advertising programs.

Vizu Provides Proof Points for Social Media Advertising

Vizu Corporation, an online ad technology company that enables advertisers and publishers to measure and optimize Brand Lift in real-time, today announced the availability of a series of case studies developed to evaluate the effectiveness of different approaches to social media advertising. In recent weeks, the company has partnered with 33Across, BuzzFeed, BlogHer, and others to benchmark the effectiveness of brand advertising using social media tactics ranging from blogging to leveraging the social graph, from marketers such as Jones New York, GE, and Mary Kay Inc.

Yahoo! Digital NewFront Provides Sneak Peak at Programming Line-Up for 2012 and Beyond

Yahoo! Inc. (NASDAQ: YHOO), the premier digital media company, showcased a stellar line-up of original video for its monthly global audience of 700 million users at its Digital Content NewFront event today in New York City. Top Hollywood talent and industry leaders such as Tom Hanks, Anthony Zuiker, Ben Sherwood (ABC News), Bob Bowman (MLB), Ken Marino, Fabio Vivani (Top Chef) in addition to surprise guests, took part in Yahoo!’s event.

AOL Unveils The AOL On Network: Powerful New Video Platform Places High Value on Programmed Content

New Brand Spotlights Videos that are Relevant NOW Across 14 Content Channels NEW YORK - AOL launched AOL On, a platform of AOL’s complete video offerings and a curated video hub for consumers that offers premium video across 14 content channels including food, business, entertainment, style, tech, travel, health and others, reaching an audience of 57 [...]

Operative Appoints Manu Warikoo As Chief Product Officer

Operative, a global software company, today announced that Manu Warikoo will assume the role of Chief Product Officer, leading the company’s product strategy and R&D roadmap. Previously serving as senior vice president of solutions at Operative, Warikoo will leverage his engineering and business experience in his new role to bridge product, strategy and engineering for Operative’s products and services, which simplify the buying and selling of ad inventory for media companies.

Sandy Shanman Joins Exponential Interactive as General Manager of new Mobile Advertising Division

Exponential Interactive, the global digital advertising company, has appointed Sandy Shanman as General Manager, Mobile, to run its newly launched AppsnackTM, advertising division that provides in-app, rich-media brand engagement solutions for brand advertisers.

Robert Elder Joins GumGum as Senior Vice President, Sales

GumGum, the world’s largest in-image ad platform, announced today that Robert Elder has joined the company as Senior Vice President of Sales, a newly created position. Elder will oversee GumGum’s brand sales strategy and national sales team. He will be based in New York.

Hit iOS App Snapguide Receives Major Update to Provide Search by Topic

Snapguide, the hit free iOS app and web service for those that want to create and share step-by-step “how to guides,” today announced a major update that will allow users to search the guides by topic. The new functionality will make it easier than ever to find the guides of interest across a wide range of categories including Arts & Crafts, Food, Sports & Fitness, Gardening, Automotive, Games & Tricks, Music and many more.

Centro Partners with Krux to Create the Safest Ad Exchange Environment for Quality Publishers and Trusted Brands

Centro, the leading provider of media logistics software and services, today announces its partnership with Krux to provide the most secure, exclusive advertising exchange for premium publishers. An advanced platform connecting the highest quality publishers with the best content and brands, the Centro Brand Exchange is a private, invitation-only exchange platform supported by Krux’s leading publisher data management technology.