White paper outlines the best and worst metrics for optimizing display media campaigns SALT LAKE CITY – mediaFORGE, a dynamic display media provider, released a white paper detailing its position on why optimizing campaigns for impressions, post-impression attribution, and click-through rate (CTR) does not give an adequate understanding of campaign performance, and how post-engagement is [...]
CPG Brand Website Visitors Spend 37% More on the Brand and 53% More on Product Category in Retail Stores Website Features that Attract Visitors Include Compelling Brand Value Messages Updated on a Frequent Basis Along with Content that Engages Visitors
Leading Search Syndication Network Boosted By Direct Advertiser Growth NEW YORK – Powered by increased spend from direct advertisers, adMarketplace, the leading search syndication platform, posted its fourth consecutive record quarter as revenue increased 78% in the fourth quarter over the same period in 2010.
- Mobile Content & Access Was Largest Mobile & Social Media Sector in 2011 at $39.2 Billion, with Revenues from Business Segment Accounting for 58% of Total
Leading Search Syndication Network Boosted By Direct Advertiser Growth NEW YORK – Powered by increased spend from direct advertisers, adMarketplace, the leading search syndication platform, posted its fourth consecutive record quarter as revenue increased 78% in the fourth quarter over the same period in 2010.
LiveRail for Advertisers Gives Agencies One Platform to Target, Deliver and Track Video Advertising SAN FRANCISCO – LiveRail for Advertisers Gives Agencies One Platform to Target, Deliver and Track Video Advertising LiveRail, provider of the world’s largest real-time online video ad platform, today announced the launch of LiveRail For Advertisers, a new ad serving product [...]
“Earned media” is inconsistent and famously difficult to value. Jun Group (www.jungroup.com), the premier social video platform, has recently announced a study that provides simple metrics for valuing earned media – and clear evidence that social video programs consistently deliver earned media results. We have spoken to Mitchell Reichgut, Founder and CEO of Jun Group, [...]
NEW YORK – “Earned media” is inconsistent and famously difficult to value. Jun Group (www.jungroup.com), the premier social video platform, today announced a study that provides simple metrics for valuing earned media – and clear evidence that social video programs consistently deliver earned media results.
White paper outlines the best and worst metrics for optimizing display media campaigns SALT LAKE CITY – mediaFORGE, a dynamic display media provider, released a white paper detailing its position on why optimizing campaigns for impressions, post-impression attribution, and click-through rate (CTR) does not give an adequate understanding of campaign performance, and how post-engagement is [...]
CPG Brand Website Visitors Spend 37% More on the Brand and 53% More on Product Category in Retail Stores Website Features that Attract Visitors Include Compelling Brand Value Messages Updated on a Frequent Basis Along with Content that Engages Visitors
Bizo (www.bizo.com) has just announced a major new executive hire – Frannie Danzinger as Director of Market Development – and a fantastic growth of over 130% in 2011. We have spoken to Russell Glass, Bizo’s CEO, about business audience targeting and how it supports Bizo’s recent growth.
LiveRail for Advertisers Gives Agencies One Platform to Target, Deliver and Track Video Advertising SAN FRANCISCO – LiveRail for Advertisers Gives Agencies One Platform to Target, Deliver and Track Video Advertising LiveRail, provider of the world’s largest real-time online video ad platform, today announced the launch of LiveRail For Advertisers, a new ad serving product [...]
White paper outlines the best and worst metrics for optimizing display media campaigns SALT LAKE CITY – mediaFORGE, a dynamic display media provider, released a white paper detailing its position on why optimizing campaigns for impressions, post-impression attribution, and click-through rate (CTR) does not give an adequate understanding of campaign performance, and how post-engagement is [...]
CPG Brand Website Visitors Spend 37% More on the Brand and 53% More on Product Category in Retail Stores Website Features that Attract Visitors Include Compelling Brand Value Messages Updated on a Frequent Basis Along with Content that Engages Visitors
Leading Search Syndication Network Boosted By Direct Advertiser Growth NEW YORK – Powered by increased spend from direct advertisers, adMarketplace, the leading search syndication platform, posted its fourth consecutive record quarter as revenue increased 78% in the fourth quarter over the same period in 2010.
- Mobile Content & Access Was Largest Mobile & Social Media Sector in 2011 at $39.2 Billion, with Revenues from Business Segment Accounting for 58% of Total
Bizo (www.bizo.com) has just announced a major new executive hire – Frannie Danzinger as Director of Market Development – and a fantastic growth of over 130% in 2011. We have spoken to Russell Glass, Bizo’s CEO, about business audience targeting and how it supports Bizo’s recent growth.
“Earned media” is inconsistent and famously difficult to value. Jun Group (www.jungroup.com), the premier social video platform, has recently announced a study that provides simple metrics for valuing earned media – and clear evidence that social video programs consistently deliver earned media results. We have spoken to Mitchell Reichgut, Founder and CEO of Jun Group, [...]
Following YuMe’s recent launch of interactive ads for engagement across online, connected TV and mobile platforms, we have talked to Scot McLernon, YuMe’s Chief Revenue Officer, who explains further how brands can achieve superior audience engagement through video ads. Otilia Otlacan: YuMe has just launched three ad units, all focused on increasing the brand engagement [...]
Shiny Ads (www.shinyads.com) has just announced the launch of their audience targeting platform; Roy Pereira has kindly agreed to give us more insights into this breakthrough product that helps publishers make the most of of their ad inventory.
- Mobile Content & Access Was Largest Mobile & Social Media Sector in 2011 at $39.2 Billion, with Revenues from Business Segment Accounting for 58% of Total
Innovative “App Engagement Program” Allows Brands to Reach Consumers Who Have Previously Downloaded Their Apps and Drive Sustained Usage BALTIMORE – Millennial Media, the independent leader in mobile advertising, announced a new solution for advertisers to drive usage and engagement within their branded apps. The new “App Engagement Program” will allow brands to re-engage users [...]
With Almost a Quarter of a Billion Unique Devices Reached in the US, Mojiva’s Global Saturation is Attributed to Growing Demand from Advertisers and Publishers for a Mobile Presence New York – Mojiva, the mobile ad network that specializes in making “big idea,” cross-platform, mobile strategies come to life at scale, today announced a monumental [...]
Mobile Marketing Leader Shortlisted in the Most Sought After Awards Competition in the Global Communications Industry Mobile World Congress 2012 KIRKLAND, Wash. – Hipcricket, the one-stop mobile marketing and advertising brand owned by Augme Technologies, Inc. (OTCBB: AUGT or “Augme”), announced that it has been named a finalist in the GSM Association’s (GSMA) 17th Annual [...]
With Facebook’s Timeline rolling out to all 800 million users, SodaHead.com, the web’s largest opinion based community, polled its users to get their thoughts on the new design. In a landslide, 70% of poll respondents stated that they did not like Timeline and hoped that Facebook would “lose it.” Only 20% indicated that they liked [...]
CRM Agency Named in Ad Age’s Annual A-List Issue COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced it has been named in Ad Age’s Agency A-List Issue (January 2012) as one of the Ten Agencies to Watch. The special annual issue honors the best [...]
Study Looks at Unique Characteristics of America’s Younger Consumers and Their Responses to Advertising across Platforms RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the report Next-Generation Strategies for Advertising to Millennials, highlighting the results from a recent comScore study that identifies the unique characteristics of the Millennial [...]
MOUNTAIN VIEW, Calif. – The NFL Playoffs are often an interesting test run for advertising during the Super Bowl. According to data released today from Ace Metrix, the authority of television advertising effectiveness, Apple, General Motors (Cadillac), Applebee’s, Nissan, and Google were the most effective advertisers during the past three weekends of playoff football.
SARASOTA, Fla. – Could the click-ad era be drawing to a close? It certainly could be, if Obscene Jeans Corp. (OTCBB:OBJE) has its way. The company is exploring the development of new crowd-sourcing ad software and online technology platforms that could make online ads generate cash for both clients and consumers.
Partners from WORLDCOM PR Group’s Consumer Practice Group Point to Five Important Emerging Trends to Watch in New Report NEW YORK – Social media has dramatically altered the way that agencies and their clients approach consumer engagement campaigns, and in most cases, changed the way in which businesses connect with their target audiences. WORLDCOM Public [...]
Keep in touch!