In the spotlight:
Online Advertising Challenges
Hoover’s New Platform Enhances Advertising Offering
18 March 2010
Platform Delivers Added Flexibility and Higher Degree of Targeting for Advertisers SAN FRANCISCO – Hoover’s, Inc. (www.hoovers.com) announced the immediate availability of a new platform that, along with underscoring Hoover’s commitment to staying ahead of its customers’ needs to grow their businesses, will also enhance its advertising offering by making significant improvements to the site’s ad [...]
Posted in Ad Groups & Agencies, Ad Operations, Ad Products, Digital Marketing, Internet StrategyComments (0)
Treehouse Interactive Announces Marketing View Integration with Oracle CRM On Demand
18 March 2010
Demand Generation/Marketing Automation System Now Available as Integrated Solution for Oracle CRM On Demand Users SALT LAKE CITY – TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced that Marketing View, the company’s demand generation solution, now integrates with Oracle® CRM On Demand. [...]
Posted in Internet Marketing Services, Internet Strategy, Marketing StrategyComments (0)
comScore Launches Audience Advantage Predictive Modeling Platform to Help Publishers Optimize Audiences for Digital Ad Campaigns
18 March 2010
Campaign Planning Tool Reduces Waste, Delivering Efficiency and Effectiveness for Advertisers and Higher CPMs for Publishers RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of comScore Audience Advantage™, a digital audience optimization platform that enables publishers to provide advertisers and media planners with the ability to accurately reach [...]
Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Ad Products, Internet Marketing Services, Media Planning, Online Media, Reports and Studies, comScoreComments (0)
IAB Hosts Interactive Advertising’s First-Ever Ad Verification Summit
17 March 2010
Leading Agencies, Publishers and Networks Converge to Discuss Operational and Sales Implications of Latest Advertising Tools NEW YORK – Seeking to lend order and clarity to an increasingly important yet confusing component of the interactive advertising ecosystem, the Interactive Advertising Bureau (IAB) convened the interactive industry’s first interdisciplinary forum on ad verification companies and technologies. “Ad [...]
Posted in Ad Groups & Agencies, Ad Networks and Platforms, Ad Operations, Ad Serving, Digital Marketing, IAB, Internet Marketing Services, Online MediaComments (0)
GoldSpot Media Introduces the Industry’s first iPhone and iPad Video Advertising Solution
17 March 2010
Enhanced iPad SDK Delivers Unprecedented Flexibility to Publishers SUNNYVALE, Calif. – GoldSpot Media Inc., a leader in interactive mobile media solutions, released an enhanced version of its mobile advertising client SDK, miAPI, to support iPad applications. With a simple, easy-to-use interface, the miAPI client SDK offers developers a single video advertising monetization solution across the Apple [...]
Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Ads by Creative, Ads by Display, In-Stream Ads, Marketing Strategy, Mid-roll Ads, Mobile Advertising, Overlay Ads, Rich Media Ads, Video AdsComments (0)
Mobile Advertising – Global Strategic Business Report
17 March 2010
DUBLIN – Research and Markets has announced the addition of the “Mobile Advertising – Global Strategic Business Report” report to their offering. This report analyzes the worldwide markets for Mobile Advertising in US$ Million. The report provides separate comprehensive analytics for US, Japan, Europe, Asia-Pacific, and Rest of World. Annual forecasts are provided for each region [...]
Posted in Ad Networks and Platforms, Ad Operations, Ad Serving, AdMob, Digital Marketing, Mobile Advertising, Quattro Wireless, Reports and Studies, Ringleader DigitalComments (0)
deviantART Expands Self-Serve Advertising with adPro Powered by Shiny Ads
17 March 2010
Shiny Ads powers deviantART’s new adPro self-serve advertising offering for small businesses looking to advertise directly to deviantART’s artist community deviantART launched the next phase of its self-serve advertising strategy with a service entitled adPro. adPro allows professionals and comercial organizations to directly advertise on deviantART and reach the web’s largest creative community.
Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Ad Serving, Digital Marketing, Online MediaComments (0)
24/7 Real Media Announces Open AdStream 10 for Seamless Online Revenue Optimization
16 March 2010
Augmented Functionality and Data Partner Integrations Enhance Renowned Ad Management Platform NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, released Open AdStream® 10, the latest upgrade to its renowned ad management platform for the targeting and delivery of multi-channel digital advertising. Open AdStream 10 combines 24/7 Real Media’s latest technology innovations [...]
Posted in 24/7 Real Media, Ad Metrics, Ad Networks and Platforms, Ad Operations, Ad Revenue Optimization, Ad Serving, Digital Marketing, IABComments (0)
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