Category: Yahoo
US Internet Publishing and Services Report: Top 50 Companies such as Google, IAC and Yahoo Account for 90% of the $34 Billion in Annual Revenue
DUBLIN – Research and Markets has announced the addition of the “Internet Publishing and Services” report to their offering. The Internet publishing and broadcasting and search portal industry includes about 2,300 companies with combined annual revenue of about $34 billion. Major companies include Google, IAC, and Yahoo!. The publishing and broadcasting segment of the industry [...]
Google Continues to Dominate US Search Market, but Early Results of Bing-Yahoo Alliance Show Positive Signs for Advertisers
SearchIgnite issues Q3 report evaluating the state of U.S. search marketing ATLANTA – The U.S. paid search market continued to heat up in Q3, with spend on paid search advertisements increasing nearly 6% year-over-year as marketers again turned to search marketing to fuel online growth. Among the engines, Google took an even more dominant lead, [...]
Yahoo! Makes Searching More Relevant, Productive and Fun
New Features Help People Explore Their Interests and Do More SUNNYVALE, Calif. – Yahoo! (NASDAQ:YHOO) introduced new Search enhancements that will help millions of people be entertained, productive, and informed anywhere they are across Yahoo!. Leveraging Yahoo!’s rich content and robust technology platforms, these new Yahoo! Search features will help people get to the entertainment [...]
Yahoo to Acquire Dapper; Extends Leadership in Display Advertising With Dapper’s Ability to Drive Performance and Efficiency With Creativity and Science
SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ:YHOO) announced the company has signed a definitive agreement to acquire Dapper (www.dapper.net), a technology platform providing dynamic display ad creation and optimization. Dapper enables advertisers and agencies to quickly and easily build dynamic ad creative, leveraging data to automatically show the right product, offer, or message with each impression. [...]
Advertisers to See a Cost-Per-Click Increase of 78 Percent with Yahoo and Microsoft Search Alliance Transition, GroupM Search Study Reveals
ST. LOUIS – Advertisers could see a cost-per-click (CPC) increase up to 78 percent above current Bing CPCs as a surge of competitors move to one platform with the Yahoo and Microsoft Search Alliance transition, a study completed by GroupM Search revealed. Based on the impact two industry milestones had on advertisers – Yahoo’s introduction [...]
Yahoo!, Ad Council Launch Second Annual “Create for a Cause” Competition
Contest to Reward the Most Creative Digital PSA Campaign SUNNYVALE, Calif. & NEW YORK – Yahoo! (NASDAQ: YHOO) and the Ad Council announced the launch of the 2010 “Create for a Cause” contest to recognize the best in digital advertising for public service campaigns. The winning campaign, selected by a panel of digital advertising leaders, [...]
Research and Markets: Google Dominates The Sector and Has A Brand Value Of $32bn In The Branding Agency Interbrands 2009 Analysis Of Global Brands
DUBLIN – Research and Markets has announced the addition of the “Trends and Strategies in Pharmaceutical and Medical Device Branding” report to their offering. It is interesting to consider what if the founders of Yahoo had stuck to the original name. Certainly we would not have the iconic logo and of course the memorable name [...]
comScore Media Metrix Ranks Top 50 US Web Properties for July 2010
Online Gambling Sites See Pickup during World Series of Poker Tournament; Americans Browse Retail Sites to Shop Summer Deals RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for July 2010 based on data from the comScore [...]
Yahoo!, Dex One Expand Partnership
Allows All Dex One Clients’ Listings to Appear on Yahoo! Local SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ: YHOO) and Dex One Corporation (NYSE: DEXO) announced an expanded partnership which will increase local businesses’ online exposure. All businesses advertising on Dex One’s popular local search site, DexKnows™ (www.dexknows.com), will now be able to have their online [...]
Research and Markets: Yahoo! Inc. – SWOT Analysis
DUBLIN – Research and Markets has announced the addition of the “Yahoo! Inc. – SWOT Analysis” company profile to their offering. The Yahoo! Inc. – SWOT Analysis company profile is the essential source for top-level company data and information. Yahoo! Inc. – SWOT Analysis examines the company’s key business structure and operations, history and products, [...]
GoodSearch Announces Issuance of US Patent for Charitable Search Engine
92,000 Nonprofits and Schools On Board LOS ANGELES – What if even a fraction of the billions of dollars generated by search engine advertisers was directed towards good causes? That is the concept behind GoodSearch.com, a Yahoo-powered Internet search engine that donates 50% of its revenue, approximately a penny per search, to the charities designated [...]
comScore Media Metrix Ranks Top 50 US Web Properties for June 2010
Americans Head to Travel Sites for Vacation Planning; Summer Recreation Drives Millions to Gaming and Teens Sites RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for June 2010 based on data from the comScore Media Metrix [...]
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