DUBLIN – Research and Markets has announced the addition of John Wiley and Sons Ltd’s new report “Socialnomics: How social media transforms the way we live and do business” to their offering.

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what’s in store for the future Social Media. You’ve heard the term, even if you don’t use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.
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A new eye tracking study conducted on Facebook, Twitter and YouTube by digital marketing leader Oneupweb reveals some surprising trends, including the way users interact with paid ads in social media.

TRAVERSE CITY, Mich. – Social media is all the rage. But can marketers take advantage of this growing online trend, and garner actual business for the company? According to a new eye tracking study conducted by Oneupweb, the answer is yes.
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Average U.S. Viewer Watched 6.4 Hours of Online Video During the Month,  According to comScore Video Metrix

RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, released April 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 16.8 billion online videos during the month, representing an increase of 16 percent versus March. A significant increase in video viewing at YouTube during April contributed to the month’s sizeable gains.
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* Tremor Media’s Video Ad Network Delivers the Largest Reach within Premium Content to Unlock Brand Advertiser Budgets.
* Company Second to YouTube in Total Video Viewers1.

NEW YORK – Tremor Media, the leading online video advertising network and provider of the Acudeo video monetization platform, announced it has reached the highest ranking in terms of premium video views, as well as the number two spot in total video viewers according to comScore’s March Video Metrix Ad Focus report.
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Average U.S. Viewer Watched 5.5 Hours of Online Video During the Month,

According to comScore Video Metrix

RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 14.5 billion online videos during the month, representing an increase of 11 percent versus February.
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Tailored Homepage Takeovers and Custom Ad Placements Bring Personal Touch to Entertainment, Sports and Business Sites

OVERLAND PARK, Kan. – Sprint (NYSE:S), purveyors of America’s most dependable 3G network*, launched a series of customized online ads showcasing the breadth of its Now Network™. These innovative spots feature interactive homepage takeovers tailored to the specific audiences of marquee sites, beginning with Yahoo! today and expanding to AOL, ESPN.com, WSJ.com, People.com, CNET, and YouTube throughout the following week. The campaign also includes custom placements on MySpace, Pandora, Gawker, FoxNews.com and Reuters.com, all of which feature ad banners containing feeds of readership-tailored data from the Sprint Now Network site.
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DUBLIN, Ireland – Research and Markets has announced the addition of the “Social Media & User-generated Content (Q1 09)” report to their offering.

This report analyzes the social media market. It defines the market and outlines current initiatives to monetize it. It also presents alternative business models and profiles technology vendors who can facilitate them. The report also provides market forecasts for social networking through 2013.

Social networking is moving to the television, driven by a young audience interested in video features such as multiplayer games, chat, and content discovery. This trend will help increase U.S. ad spending in social media to almost $3 billion by 2013, according to Parks Associates.
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Global public relations firm offers a full range of social media services, including social media audits/competitive audits, objective-setting and ROI for social media

Is your company taking full advantage of the social media phenomenon? Do you know what is already being said about your company online? How far ahead of you are your competitors with their social media strategies? These are some of the questions that global public relations firm Calysto Communications is asking companies in the communications-technology industry today. Calysto recently launched a new social media marketing practice for companies in the broadcasting, telecommunications and wireless industries.
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