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Socialnomics: How Social Media Transforms the Way We Live and Do Business
DUBLIN – Research and Markets has announced the addition of John Wiley and Sons Ltd’s new report “Socialnomics: How social media transforms the way we live and do business” to their offering. A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what’s in store for the [...]
New Oneupweb Social Media Eye Tracking Study: Facebook, Twitter, YouTube – Search is Going Social
A new eye tracking study conducted on Facebook, Twitter and YouTube by digital marketing leader Oneupweb reveals some surprising trends, including the way users interact with paid ads in social media. TRAVERSE CITY, Mich. – Social media is all the rage. But can marketers take advantage of this growing online trend, and garner actual business [...]
Americans Viewed a Record 16.8 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
Average U.S. Viewer Watched 6.4 Hours of Online Video During the Month, According to comScore Video Metrix RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, released April 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 16.8 billion online videos during the month, representing an [...]
Tremor Media Achieves Top Spot in Premium Video Views according to comScore
* Tremor Media’s Video Ad Network Delivers the Largest Reach within Premium Content to Unlock Brand Advertiser Budgets. * Company Second to YouTube in Total Video Viewers1. NEW YORK – Tremor Media, the leading online video advertising network and provider of the Acudeo video monetization platform, announced it has reached the highest ranking in terms [...]
Hulu Continues Ascent in U.S. Online Video Market, Breaking Into Top 3 Properties by Videos Viewed for First Time in March
Average U.S. Viewer Watched 5.5 Hours of Online Video During the Month, According to comScore Video Metrix RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 14.5 billion online videos during the month, representing [...]
Sprint Now Network Expands Web Presence with Brand’s Newest Integrated Digital Campaign
Tailored Homepage Takeovers and Custom Ad Placements Bring Personal Touch to Entertainment, Sports and Business Sites OVERLAND PARK, Kan. – Sprint (NYSE:S), purveyors of America’s most dependable 3G network*, launched a series of customized online ads showcasing the breadth of its Now Network™. These innovative spots feature interactive homepage takeovers tailored to the specific audiences [...]
Social Media & User-generated Content (Q1 09), Including Market Forecasts for Social Networking Through 2013
DUBLIN, Ireland – Research and Markets has announced the addition of the “Social Media & User-generated Content (Q1 09)” report to their offering. This report analyzes the social media market. It defines the market and outlines current initiatives to monetize it. It also presents alternative business models and profiles technology vendors who can facilitate them. [...]
Calysto Communications Launches Social Media Marketing Practice
Global public relations firm offers a full range of social media services, including social media audits/competitive audits, objective-setting and ROI for social media Is your company taking full advantage of the social media phenomenon? Do you know what is already being said about your company online? How far ahead of you are your competitors with [...]
Google Ends AdSense for Video Units, Effective April 2009
1.5 years – this is how long the Google AdSense Video Units survived before succumbing to lack of vision of where video monetization is going, how publishers would use YouTube videos, and what advertisers expect. AdSense Video Units were launched October 2007, with quite some bang. The feature allowed English-language AdSense publishers to add video [...]
New Social Media Marketing Platform Extends Livemercial Direct Response to Online Communities
VALPARAISO, Ind. – Livemercial, the leading provider of online direct response marketing, introduced a new social media marketing platform at the Electronic Retailers Summit in Miami today. The Social Response Pack (SRP) will provide a turn-key solution for Livemercial direct response clients looking to connect with online communities, engage online visitors, and increase conversion through [...]
French Online Video Audience Grows 16 Percent in the Past Year to 27 Million Viewers in January
YouTube Accounted for 31 Percent of the 2.5 Billion Videos Viewed Online in January PARIS, France, March 12, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that 27.1 million French Internet users viewed a video online in January 2009, up [...]
Research and Markets: CDNs Deliver 30% Growth In ’08 Led By Pro Video Publishing, Video Ad Network Momentum
DUBLIN, Ireland – Research and Markets has announced the addition of the “CDN Account Verticals and Revenue Performance: 2006 – 2010” report to their offering. Content Delivery Networks (CDNs) posted $1.16 billion in 2008 revenue, notching 30% improvement over 2007. The U.S. market made up an estimated 57% of the global tally; combined geographies are [...]
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