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Kantar Video Partners with OpenAmplify to Make Videolytics First to Track and Analyze Social Video Reactions Wherever a Video is Posted

Otilia Otlacan | May 20, 2011

OpenAmplify will power advanced social analytics and semantic insight for the VideolyticsTM Platform giving marketers a greater understanding of Social Video ROI and viewer intent NEW YORK & ANNAPOLIS, Md. – Kantar Video (www.KantarVideo.com), a division of WPP’s insight, information, and consultancy network, Kantar, announced a partnership with OpenAmplify (www.openamplify.com), The Meaning Platform. OpenAmplify will [...]

comScore Releases March 2011 US Online Video Rankings

Otilia Otlacan | May 5, 2011 | 0 Comments

Google Sites Nears 2 Billion Content Viewing Sessions RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore Video Metrix service showing that 174 million U.S. Internet users watched online video content in March for an average of 14.8 hours per viewer. The total U.S. Internet [...]

comScore Releases February 2011 US Online Video Rankings

Otilia Otlacan | March 28, 2011 | 0 Comments

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore Video Metrix service showing that 170 million U.S. Internet users watched online video content in February for an average of 13.6 hours per viewer. The total U.S. Internet audience engaged in more than 5.0 billion viewing [...]

China’s Top Entertainment Video Portal 56.com Gains Popularity among Advertisers

Otilia Otlacan | March 25, 2011 | 0 Comments

In recent years, China’s largest video sharing website 56.com has become a marketing partner of premier international brands including P&G, Reckitt Benckiser, Pepsi, McDonald’s and Nestle in the Chinese market. It is not only attributed to the overall robust growth of China’s video industry, but also to the YouTube mode adopted by 56.com that is [...]

Avi Brown Joins Sharethrough as New Vice President of Platform Operations

Otilia Otlacan | March 23, 2011 | 0 Comments

An influential voice in digital video and an ad operations veteran, Brown brings extensive technology expertise, broad industry perspective to leading social video advertising company San Francisco, California – Sharethrough, the leader in social video advertising, announced that Avi Brown has joined the company as vice president of platform operations. Most recently vice president of [...]

Sorenson Media Unveils Robust New Features in Sorenson 360 Online Video Platform

Otilia Otlacan | March 23, 2011 | 0 Comments

Enhanced Sorenson 360 OVP Supports All Major Video Players, Provides Advanced WebM Support and Social Media Integration; New Integration with Sorenson Squeeze Server Streamlines Encoding for Customers, Enabling them to Focus More on Their Core Business; Expanded Feature Set Boosts Web-based Video Content Delivery, User Experience SAN DIEGO – Sorenson Media announced a series of [...]

Intergi Entertainment Launches Playwire: Online video Advertising for the Rest of Us

Otilia Otlacan | March 15, 2011 | 0 Comments

Deerfield Beach, Fla. – While the market for online video advertising is maturing, it remains difficult for smaller businesses to make money from their video content. Today, the online advertising experts at Intergi Entertainment are solving this problem with the launch of Playwire, the first online video platform that makes it easy for anyone to [...]

Collective Acquires Video Ad Platform Oggifinogi

Otilia Otlacan | March 11, 2011 | 0 Comments

Becomes First to Provide Advertisers with Unified Audience Metrics for In-Banner and In-Stream Video NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired video advertising platform and services provider, Oggifinogi. The deal furthers Collective’s position as a leader in delivering audiences [...]

Tremor Media Names Anthony Risicato General Manager, Video Platforms

Otilia Otlacan | March 11, 2011 | 0 Comments

Interactive Media Veteran Increases Value of Platform Offering to Both Buyers and Sellers NEW YORK – Tremor Media, the largest independent online video advertising company, announced that Anthony Risicato has been named General Manager, Video Platforms. Risicato will manage Tremor Media’s marketing platform that provides the insights and analytics that increasingly are establishing the criteria [...]

Tremor Media Acquires Transpera Mobile Video Advertising Platform and Network

Otilia Otlacan | February 23, 2011 | 0 Comments

Deal Enables Brand Advertisers to Reach Viewers at Scale across Multiple Platforms NEW YORK – Tremor Media announced its acquisition of San Francisco-based Transpera, the leading mobile video advertising company. Tremor Media’s acquisition of Transpera, the mobile video advertising platform with the broadest penetration, will accelerate Tremor Media’s ability to scale its own mobile video [...]

myvideorights Brings Expertise to the U.S. Market to Manage and Monetize Online Video

Otilia Otlacan | December 17, 2010 | 0 Comments

Company taps into $1.2 billion of unrealized annual revenue for rights holders of professionally produced video NEW YORK – myvideorights (MVR), the expert in actively managing and monetizing professionally produced video online, announced its launch in the U.S., led by cable television veteran Ron Schneier. Mr. Schneier was Executive Vice President at A&E Television and [...]

Tremor Media Acquires ScanScout

Otilia Otlacan | November 16, 2010 | 0 Comments

- Combination Creates Dominant Online Video Advertising Network – Tremor Media’s Acudeo and ScanScout’s SE2 in-stream video technologies marry the market-leading publisher and advertiser platforms NEW YORK – Tremor Media announced its acquisition of ScanScout, creating a clearly dominant player in online video – the fastest growing interactive advertising segment. The combined company’s scale makes [...]