LAS VEGAS – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced the launch of Samsung AdHub, its advertising platform for the Samsung Smart TV platform. Through the newly-announced AdHub service, brands can deliver 3D, video and interactive advertisements into the living room via Samsung’s market-leading Smart TVs.

Samsung AdHub allows delivery of advertisements to the front-page of Samsung’s Smart TV interface, with multiple forms of compelling digital interactivity. Advertisements will be dynamic, allowing audiences to click to access video content, new applications and services, or the web browser. The company’s new Smart TV advertising platform will provide marketers and ad creatives new monetization models and opportunities to engage and interact with target audiences.

Samsung AdHub also enables a unique 3D video advertising experience within the Samsung branded 3D VOD service, ‘Explore 3D’ application. Samsung is the first consumer electronics manufacturer to offer 3D advertising on Smart TVs, giving advertisers new opportunities to create compelling and visually dynamic content in native 3D.

“Samsung is delivering the future of Smart TV now. With Samsung AdHub, we are enabling a richer content ecosystem that will benefit advertisers, application developers and consumers. Samsung’s global reach and expertise in Smart TV is creating a unique and innovative way for marketers to reach audiences with exciting and interesting content. We are helping brands break creative boundaries,” said Daniel Park, Vice President of Samsung’s Media Solution Center.

“Our complete Smart TV advertising solution is another example of our commitment to drive innovation in the TV market. Our goal is to create new opportunities throughout the Smart TV value-chain; providing a platform for advertisers and developers to participate is a key element of this goal. Ultimately, we think this is a win for consumers, because a dedicated way for developers to monetize services will contribute to a richer, more robust content experience,” added Park.

Samsung has already begun running several campaigns from leading advertisers such as State Farm and Best Buy. The company has also formed advertising sales partnerships with Rovi and YuMe. Smart TV advertising has launched in Korea and the United States.

Samsung expects to deploy its Smart TV in-app advertising solution in 2012. Smart TV application developers will be able to incorporate in-app capabilities available through the Samsung SDK (Software Development Kit) 3.0 for Samsung Smart TVs.

Visit http://www.samsungadhub.com for more information about Samsung AdHub.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

About Rovi

Rovi Corporation is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.

Rovi holds approximately 5,100 issued or pending patents worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, China, Luxembourg, and the United Kingdom. More information about Rovi can be found at http://www.rovicorp.com/.

About YuMe

YuMe is the software infrastructure provider powering digital video and the next generation of television with its operating system for TV 2.0. Its video advertising technology and services seamlessly connect advertisers, app developers, content distributors, consumer electronics manufacturers, and publishers across the globe. YuMe’s patent-pending Relevance Engine powers its premium in-stream video ad network, the YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV. YuMe is a privately held company headquartered in Redwood City, CA with its European headquarters in London. The company is backed by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures, Samsung Ventures, and Translink Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter (www.twitter.com/YuMevideo), or like YuMe on Facebook at www.facebook.com/YuMevideo.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore Video Metrix service showing that 184 million U.S. Internet users watched online video content in October for an average of 21.1 hours per viewer. The total U.S. Internet audience viewed 42.6 billion videos, representing an all-time high.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in October with 161 million unique viewers and reached a record high of 20.9 billion videos viewed. Facebook.com ranked second with 59.8 million viewers, followed by VEVO with 57 million, Microsoft Sites with 49.1 million and Viacom Digital with 48.2 million. More than 42 billion videos were viewed during the month, with the average viewer watching a record 21.1 hours. Google Sites demonstrated the highest engagement with 7.1 hours per viewer.

*A video is defined as any streamed segment of audiovisual content, (both progressive downloads and live streams).
For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed 7.5 billion video ads in October, with Hulu generating the highest number of video ad impressions at more than 1.3 billion. Tremor Video ranked second overall (and highest among video ad exchanges/networks) crossing the 1 billion mark for the first time. BrightRoll Video Network ranked third with 756 million, followed by Specific Media with 512 million and CBS Interactive with 415 million. Time spent watching video ads totaled more than 3.2 billion minutes during the month, with Tremor Video delivering the highest duration of video ads at 614 million minutes. Video ads reached 53 percent of the total U.S. population an average of 47 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 46.5.

Note: Adap.tv has been excluded from this list due to a technological issue with its video census tags,
affecting data for October 2011.
*Video ads include streaming-video advertising only and do not include other types of video monetization,
such as overlays, branded players, matching banner ads, homepage ads, etc.
**Indicates video ad network

Top 10 YouTube Partner Channels by Unique Viewers

The October 2011 YouTube partner data revealed that video music channels VEVO (54.2 million viewers) and Warner Music (30.4 million viewers) maintained the top two positions. Gaming channel Machinima ranked third with 17.7 million viewers, followed by Schmooru with 9.9 million, Maker Studios with 9.4 million and Demand Media with 7.4 million. Within the top 10 partners, Machinima demonstrated the highest engagement with 65.1 minutes per viewer on average, while accounting for the second highest number of videos viewed (277 million) after VEVO.

*YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content

Other notable findings from October 2011 include:

- 86.2 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 5.5 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 14.9 percent of all videos viewed and 1.4 percent of all minutes spent viewing video online.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

The Boards of blinkx plc (AIM:BLNX), the world’s largest video search engine (“blinkx” or the “Company”) and Prime Visibility Media Group, Inc., a leading online performance advertising network and digital marketing agency (“PVMG”) are pleased to announce today that they have entered into a definitive stock purchase agreement (the “Purchase Agreement”) pursuant to which blinkx has acquired the entire issued and to be issued shares of common stock and the entire issued and to be issued shares of preferred stock of PVMG (the “PVMG Shares”) for an aggregate consideration of US$36 million (£22.4 million), to be satisfied in cash (the “Acquisition”).

The Acquisition consideration of US$36 million (£22.4 million) will be funded through blinkx’s existing cash balances and the proceeds from a proposed placing of new ordinary shares in the capital of the Company (the “Placing”) announced separately today. A separate announcement is being issued by the Company this morning which will contain details of the Placing.

In the event that the Placing does not complete for any reason, the Acquisition will be funded entirely from the Company’s existing cash balances.

Further details of the Acquisition are set out in the Appendix to this document, available at http://www.blinkx.com/article/acquisition-prime-visibility-media-group-inc-blinkx-plc~1667.

Transaction Highlights

PVMG’s network averages over 600 advertisers (measured over the 6 month period to 30 September 2011) and 350 publishers. Processing 1.5 billion queries, and generating 14 million ad interactions every day, PVMG has the reach and volume to meet the demands of metric-driven advertisers and enables publishers to monetise their traffic from multiple forms of advertising.

Following the Acquisition, blinkx expects to integrate PVMG’s platform with blinkx’s so as to enable the blinkx video search engine to respond to a portion of PVMG’s 1.5 billion daily queries with relevant video results. Where available these videos can be paired with rich media video ads that typically monetise at a higher rate.

In September 2011, the average effective cost per mille (eCPM) of PVMG’s sponsored text advertisements was approximately US$5.00, while blinkx’s standard untargeted sponsored video advertisements were priced at US$13.00. blinkx believes that the combined group will be able to realise some of the differential between these two rates to generate incremental revenue.

PVMG also operates a digital marketing agency which offers consulting services to assist customers in developing Internet marketing strategies to establish and enhance their digital presence, through Search Engine Optimisation (SEO), Search Engine Marketing (SEM), social media, email and mobile marketing services.

Following the Acquisition, blinkx expects that the agency business will provide useful insights into its brands’ Internet marketing strategies, which will enable blinkx to offer more compelling advertising solutions.

PVMG is led by a team of seasoned executives with deep and diverse expertise in the search, rich media, mobile and agency sectors of the digital marketing industry. blinkx expects to benefit from the strategic addition of PVMG’s senior leadership in key areas across its business. PVMG CEO, S. Brian Mukherjee, will be joining blinkx as EVP and GM for Search and Mobile.

PVMG’s consolidated audited financial statements for its financial year ending 31 December 2010 show gross assets of US$22.4 million, and gross revenues of US$29.9 million, and a net loss for the period of US$389,511.

The integration is expected to begin immediately, and by the end of the financial year ending 31 March 2013 the Acquisition is expected to have an annual revenue run-rate of between US$35 million and US$40 million.

Commenting on the Acquisition, Suranga Chandratillake, CEO of blinkx, said:

“Online video advertising continues to be the fastest growing format by a significant margin, and is forecast to reach $3.5 billion over the next three years. Brands continue to move an increasing amount of their TV advertising budgets to online video, but need to be able to reach an audience of equivalent size on the Web. We’re extremely excited about the Acquisition because the integration of our video search engine with PVMG’s text search platform will enable us to tap into a new audience of intent-driven consumers and deliver TV-style brand advertising to them, which gives us the opportunity to expand our customer reach and increase PVMG’s margins over time.”

Commenting on the Acquisition, S. Brian Mukherjee, CEO of Prime Visibility Media Group, said:

“As a close knit team with the shared sense of optimism to lead the next revolution of digital advertising, we are proud of our accomplishments at PVMG. We believe that the Acquisition puts us at the very heart of one of the most dynamic sectors of the digital advertising industry – online video. The combination of our powerful, proven high frequency transaction engine and audience reach with blinkx’s unrivalled video search technology and vast content index unlocks a tremendous opportunity for us to develop high value online video advertising solutions.”

blinkx Current Trading

Trading for the first half of the financial year ending 31 March 2012 has been strong. For the half year period to 30 September 2011, the Company expects to report revenues of approximately US$44.6 million, an increase of over 60% from the corresponding period ended 30 September 2010, and to report EBITDA for the half year of approximately US$5.7 million and an operating profit for the half year of approximately US$4.9 million , an increase of approximately 95% over the corresponding period ended 30 September 2010. For the half year period to 30 September 2011, blinkx expects to report cash and cash equivalents of approximately US$52.9 million. blinkx is pleased to report that the integration of Burst Media Corporation is proceeding very well. blinkx expects that the cost of restructuring will be approximately US$2.5 million; less than the market predicted US$4.5 million. The Company has also seen continued growth of the AdHoc advertising platform with new brands, including Kelloggs, Disney, Pimms and Nivea.
blinkx expects to announce its half year results on 11 November 2011.

PVMG Overview

Established in December 2007, and headquartered in New York, NY, Prime Visibility Media Group, Inc., is a digital marketing holding company with three operating units: Prime Visibility, LLC an award winning search marketing agency; AdOn Network, Inc., a long tail performance, cost-per-click advertising network; and Predic.tv, LLC, an early stage rich media advertising company, which intends to target premium online advertisers and publishers.

San Francisco, Calif. – Bleacher Report, one of the fastest-growing sites on the Internet and the Web’s fifth largest sports media destination with more than 20 million monthly unique users, today announced a series of enhancements aimed at improving the overall experience for sports fans across the site with the launch of an innovative video hub featuring original programming and short form video content.  Today’s news comes on the heels of last month’s announcement of Bleacher Report’s partnership with YouTube in which YouTube announced plans to roll out more than one hundred new original channels, created specifically for today’s connected viewers.

Through this video investment, Bleacher Report is further establishing itself as the leading source for sports content around the teams and topics that fans are most passionate about, while empowering fans with a voice through its contributor system and giving advertisers a unique platform in reaching a highly influential and engaged audience.

And through its partnership with YouTube, Bleacher Report will be building on its video investment by creating a new, diverse and creative set of original programming that will augment the content ecosystem YoutTube is evolving across various categories including sports.

“Bleacher Report in such a short period of time has revolutionized the way sports content is created and consumed,” said Dave Nemetz, Co-Founder and VP Video Programming and Production.  “With this new investment in video, Bleacher Report is building on its commitment in providing sports fans with the best overall experience with content that is both compelling and entertaining while giving our advertising partners a robust environment in reaching a highly coveted audience with tremendous purchasing power.”

First Independent Player to Offer HD and Original Video Content

Behind a site refresh that is designed to better accommodate the growing volume of content offered by Bleacher Report, the site features a state-of-the art video destination for readers looking for the best and curated video programming on the Web.  This is the first time that an independently owned and operated media site has offered HD video production for multiple sports content.  Bleacher Report recently introduced a new original Mixed Martial Arts (MMA) program called The Ultimate Show, a weekly series featuring Kenda Perez (Spike TV’s Best of Pride Fighting Championship) as the host.  With Edge shave gel as the title sponsor, the series each week features fight previews and highlights, interviews with some of the top fighters in the sport, and in-depth analysis and panel discussions with Bleacher Report experts and MMA luminaries.

“Partnering with Bleacher Report on the new Mixed Martial Arts video series made perfect sense for Edge, as we are a brand committed to giving guys an Edge in life, inside and outside the octagon,” said Jeffrey Wolf, senior brand manager for Edge shave gel at Energizer Personal Care.  “Bleacher Report’s ongoing investment in providing readers with the ultimate sports experience through new products like video represents their commitment in building scalable publishing and editorial model for partners like us.”

And as part of this investment in video, Bleacher Report plans to roll out a slate of new shows later this year and beginning in 2012.

Deepens Coverage of Team and Topic Coverage Through Video

Complementing original programming, Bleacher Report will also embark on providing users with short form video vignettes that maps to the company’s unique approach in content creation around teams and topics that consumers want through a video format.

Initially, Bleacher Report’s short form video coverage will feature team and topic news from a select group of editorial experts and will expand over time as the company scales video production with a focus on enabling many of the company’s vast contributor base to help power this form of video content creation and distribution.

About Bleacher Report
Bleacher Report (B/R) is the Web’s leading publisher of original and entertaining sports content and is one of the fastest growing sports media Web sites in the U.S.  Since launching in 2008, B/R’s Web site has grown to an audience of more than 20 million monthly unique visitors.  The company’s distinguished editorial team leads more than 1,000 Featured Columnists and 6,000 contributors, and directs Bleacher Report’s unique data-driven approach to creating and programming content.  The result is first-rate sports commentary that gives B/R’s audience the stories they want to read in real-time around the teams and topics they are most passionate about.  B/R’s editorial content is also syndicated to a number of national and regional publishing partners including USA Today, Los Angeles Times, Philly.com, San Francisco Chronicle, Houston Chronicle and Seattle PI.  In addition, more than 1.5 million users have subscribed to B/R’s sport-and-team-specific email newsletters, which provide a demand driven mix of content that engages a broad array of sports fans.

To learn more about Bleacher Report, visit http://bleacherreport.com/about

NEW YORK – AOL Video today announced the launch of Editors Room, a new platform for the embed video market that allows editors the opportunity to add premium, brand safe video to every page and digital publishers the opportunity to generate additional revenue on those videos. The platform offers Web editors and publishers access to more than 250,000 curated premium videos from top media companies and independent producers including BBC News, Hearst, Meredith, GigaOM, blip.tv and Bonnier, and was beta tested by the Huffington Post Media Group.

The video platform was designed with editorial staff in mind and presents an intuitive ad-free search interface that simplifies selecting and embedding video. From current events and breaking news to seasonal content, the Editors Room streamlines searching for relevant video content and offers publishers the ability to immediately monetize their video embeds with pre-roll and overlay ads.

“Through our longstanding relationship with publishers we know one of the top pain points they face is increasing revenue on video,” said Ran Harnevo, Senior Vice President of AOL Video. The Editors Room not only offers editors a quick and easy way to discover and embed premium video content with their stories, it also offers publishers the opportunity to monetize and increase their yield per page.”

Harnevo added, “We are excited to partner with top media companies to increase our already robust library of videos. Our curated approach, easy interface and monetization should set the Editors Room apart in the embed marketplace, benefitting editors, publishers and ultimately the consumer experience.”

The editors at Huffington Post Media Group used the Editors Room in beta. In a comparison of two versions of the same content page – one with video and one without – readers spent 86% more time on the page with embedded video*.

AOL Video, one of the top-10 video platforms on the Web with 40.7M unique viewers and 370.0M U.S. streams per month**, recently launched its premium video slate appealing to multiple audiences and advertising categories. The AOL Video platform is growing 86% in unique views year-over-year and ranks first in key industry categories, including tech, autos, travel, fashion, food and home**.

Editors Room is launching in the U.S.; for more information, visit editorsroom.5minmedia.com.

*Internal testing on content pages across one-hour time span
**August 2011 comScore Video Metrix

About AOL

AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprising a wide range of destination websites, including AOL.com, The Huffington Post, TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleList and MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, Pictela, Video (inclusive of AOL Video, goviral and 5min Media), Content Solutions and Sponsored Listings and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third-party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services in the U.S., which serves as another distribution channel for its consumer subscription products, such as AOL TechGuru and Computer Checkup.

CAMBRIDGE, Mass. – Brightcove, a leading global provider of cloud content services, announced that Sue Thexton has joined the company as senior vice president of sales for EMEA. Ms. Thexton comes to Brightcove with more than 20 years of experience in the software and media industry. Brightcove has appointed Ms. Thexton to further develop and expand the company’s business across EMEA.

Ms. Thexton comes to Brightcove from Datawatch Corporation, a report analytics product and services provider, where she was vice president of EMEA and focused on enterprise sales development. She also served as managing director of ITN Source, a provider of professional video content through its online archive portal. Before this, Thexton worked at Macromedia, a graphics and software development company, for ten years, first as general manager for Northern Europe and then as EMEA vice president.

“Having worked with Sue at Macromedia, I am confident in her ability to deepen our engagement across Europe,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “She joins Brightcove at an important time as we look to meet the growing demand for content publishers and brands to deliver and publish content across every screen. Sue’s cache of relevant experience makes her a great asset to the EMEA team.”

Thexton also established Adobe’s Northern Europe presence in 1989 and has worked as a media and technology consultant for clients including Skillset, Red Bee Media and the BBC. She has held several non-executive positions, including being a member of the British Academy of Film and Television Arts (BAFTA) Council, a Trustee of Futurelab and a visiting professor at Middlesex University in London.

Brightcove first established a presence in Europe in 2007 with the launch of a UK office. Since then, the company has launched operations in France, Spain, and Germany. Brightcove customers in Europe include a broad cross-section of media companies, leading brand marketers and associations, such as the UK’s Financial Times, Turner Broadcasting Europe, BSkyB, The Football Association (FA), BAFTA; Germany’s Financial Times Deutschland, SPOX.de, Sky Deutschland, Die Zeit; Italy’s Sky Italia, De Agostini Editore; France’s Le Figaro Group, Societe Generale, Audi France, Roche; and Spain’s Grupo Vocento, Grupo V, Conde Nast Digital Spain, among many others.

Thexton’s new role follows the appointment of Robert Raiola as senior marketing director for EMEA in February 2011. She will be based at Brightcove’s European headquarters in London.

About Brightcove
Brightcove Inc., a leading global provider of cloud content services, provides a family of products used to publish and distribute the world’s professional digital media. The company’s products include Brightcove Video Cloud, the market-leading online video platform, and Brightcove App Cloud, a pioneering content app platform. Nearly 3,300 customers in over 50 countries rely on Video Cloud to build and operate media experiences across PCs, smartphones, tablets and connected TVs. For more information, visit http://www.brightcove.com.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore Video Metrix service showing that 178 million U.S. Internet users watched online video content in June for an average of 16.8 hours per viewer. The total U.S. Internet audience engaged in more than 6.2 billion viewing sessions during the course of the month, an all-time high.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in June with 149.3 million unique viewers, followed by VEVO with 63.0 million viewers and Yahoo! Sites with 52.7 million viewers. Microsoft Sites came in fourth with 50.7 million viewers, while Viacom Digital ranked fifth with 49.5 million viewers. Total viewing sessions surpassed the 6 billion mark for the first time, with Google Sites generating the highest number of viewing sessions (2.3 billion) and highest time spent per viewer (324 minutes, or 5.4 hours).

*A viewing session is defined as a period of time with continuous video viewing followed by a 30-minute period of video inactivity.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed nearly 5.3 billion video ads in June, with Hulu generating the highest number of video ad impressions at more than 1.0 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 753 million ad views, followed by Adap.tv (678 million) and BrightRoll Video Network (629 million). Time spent watching videos ads totaled more than 2.2 billion minutes during the month, with Tremor Media Video Network delivering the highest duration of video ads at 429 million minutes. Video ads reached 49 percent of the total U.S. population an average of 35.6 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 38.8 over the course of the month.

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.
**Indicates video ad network
†Indicates video ad exchange

Other notable findings from June 2011 include:

- The top video ad networks in terms of their potential reach of the total U.S. population were: Tremor Media at 44.3 percent, BrightRoll Video Network at 38.5 percent and Break Media at 37.6 percent.
- 85.6 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 5.4 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 13.6 percent of all videos viewed and 1.3 percent of all minutes spent viewing video online.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

LOS ANGELES – Feed Company, the leading video seeding company for creative brands and agencies, announced that Jonathan Quello has joined the company as Vice President of Sales. Most recently Director of Digital Ad Sales at Alloy Media + Marketing, Quello will be responsible for fueling sales and client service growth at Feed Company.

Quello joins Feed Company from Alloy Media + Marketing, where he led the digital division in sales servicing Fortune 500 companies including Microsoft, Sears, Disney, T-Mobile, and Warner Brothers. Prior to Alloy, Quello was a media planner at MediaCom Los Angeles.

Quello is the second video ad industry expert to join Feed Company this month. Jeff Sue, formerly of Traffic Marketplace, a top 10 ad and video display network, joins Feed Company as Director of Publisher Development responsible for overseeing the company’s growing video syndication network. Sue joins Feed Company from Traffic Marketplace where he was Manager of Publisher Development responsible for top properties in the company’s network, including AOL, MSN, and Huffington Post.

Both join Feed Company during a period of rapid sales growth at the company, spurred by increased demand by major advertisers for video ad solutions that feature a social engagement component. “Feed Company is expanding because marketers and agencies recognize and want a video advertising solution that’s able to reach and engage audiences socially on the web,” said Josh Warner, President and founder of Feed Company. “Both Jonathan and Jeff bring a track record of experience and new thinking to Feed Company so our clients can have meaningful conversations with audiences with video they create.”

“I joined Feed Company because we have a custom and scalable solution for advertisers that delivers engaged video views wherever the audience is – on Facebook, YouTube, mobile, blogs,” said Quello. “Having options is incredibly attractive to advertisers.”

About Feed Company

Feed Company is the video seeding company creative brands and agencies rely on to get video exposed to users on top blogs, video sites, mobile and social networks. Our ability to guarantee millions of user-initiated views and social engagements make us the first choice for Fortune 500 companies and their agencies. Our selected clients include Goodby, Silverstein & Partners, BBDO, DraftFCB, Universal McCann, Levi Strauss & Co. Founded in 2007, Feed Company is a privately held company based in Los Angeles, Calif. For more information about Feed Company, please visit http://feedcompany.com/

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore Video Metrix service showing that 176 million U.S. Internet users watched online video content in May for an average of 15.9 hours per viewer. The total U.S. Internet audience engaged in more than 5.6 billion viewing sessions during the course of the month.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in May with 147.2 million unique viewers, followed by VEVO with 60.4 million viewers and Yahoo! Sites with 55.5 million viewers. Facebook.com came in fourth with 48.2 million viewers, while Viacom Digital ranked fifth with 46.5 million viewers. Google Sites had the highest number of viewing sessions with more than 2.1 billion, and highest time spent per viewer at 311 minutes, crossing the 5-hour mark for the first time.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed 4.6 billion video ads in May, with Hulu generating the highest number of video ad impressions at more than 1.3 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 700.8 million ad views, followed by Adap.tv (642 million) and BrightRoll Video Network (565 million). Time spent watching videos ads totaled more than 2.0 billion minutes during the month, with Hulu delivering the highest duration of video ads at 560 million minutes. Video ads reached 45 percent of the total U.S. population an average of 34 times during the month. Hulu also delivered the highest frequency of video ads to its viewers with an average of 48 over the course of the month.

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.
**Indicates video ad network
†Indicates video ad exchange

Other notable findings from May 2011 include:

- The top video ad networks in terms of their potential reach of the total U.S. population were: Tremor Media at 47.1 percent, BrightRoll Video Network at 42.1 percent and Break Media at 40.4 percent.
- 83.3 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 5.2 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 12.6 percent of all videos viewed and 1.2 percent of all minutes spent viewing video online.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

NEW YORK & ANNAPOLIS, Md. – Kantar Video (www.KantarVideo.com), a division of WPP’s insight, information, and consultancy network, Kantar, announced a partnership with OpenAmplify (www.openamplify.com), The Meaning Platform. OpenAmplify will integrate with Kantar Video’s VideolyticsTM platform to create Videolytics SocialTM, giving marketers the ability to track online and mobile video ads and content, while analyzing the social discussion around specific client video during and after its airing. Analysis includes sentiment tracking, topics being discussed, the actions viewers are considering, and the ability to view aggregated comments.

“Brands and advertisers are crying out for more dynamic ways to measure and dimension earned media, and Kantar Video is joining the dots here,” explained Mark Redgrave, CEO, OpenAmplify. “For the first time, marketers can not only verify that their video is getting in front of the right audience, but also find out exactly what those people thought about it: what parts of the message they picked up on, which bits they loved, what they weren’t so keen on, who they shared it with, and what they intend to do as a result of that video. Earned media needs metrics that make relevant and in context, and VideolyticsTM delivers an integrated solution for marketers.”

Kantar’s ability to track and monitor online video provides a clear picture of a campaign’s audience and impact. This unique capability is further enhanced by OpenAmplify’s sophisticated natural language processing technology that uncovers topics that emerge from social discussion around videos distributed across microsites, blogs, social media outlets, digital press releases and elsewhere on the open web. This combination enables unprecedented insight into how audiences react to a campaign, what elements they discuss, and whether the video has incited action.

“Integrating OpenAmplify’s Natural Language Processing technology with the Videolytics platform will help drive a deeper understanding into the drivers of social and viral video campaigns,” said Slavi Samardzij, EVP, Marketing Intelligence, Wunderman. “As video and social media continue to grow in importance in the digital landscape, the marriage of both datasets is of utmost importance in driving campaign planning and optimization.”

The partnership will mean that at a dashboard level within the VideolyticsTM platform, marketers can now view metrics on:

Number of Comments and ‘reactions’ any video has created across the main social media platforms
Which of the social platforms are creating the most engagement
Number of shares & embeds
Sentiment ratings down to a URL level (including embed and re-posted video)
Which topics are being most discussed
“To truly understand the success of social and viral video campaigns and gain a clearer picture of ROI, metrics need to move beyond the number of views, comments, and likes,” said Andrew Latzman, VP of Research, Kantar Video. “Our integration with OpenAmplify’s technology will help marketers understand how viewers actually react to their video and the associated impact for brands.”

About OpenAmplify

OpenAmplify (www.OpenAmplify.com) is The Meaning Platform – a semantic web service that brings human understanding to content. OpenAmplify uses patented Natural Language Processing technology, mimicking the human process of language understanding to identify the significant topics, brands, people, perspectives, emotions, intentions, actions and timescales contained in online text. The Web service returns the meaning in English-language content in usable and actionable data structures including XML and RDF, thereby enabling other solutions providers to create value, profit and grow.

About KANTAR Video

Kantar Video is the New York-based business unit of Kantar, a division of WPP, the world’s leading media and marketing services company, built to accelerate global online, mobile, and multi-channel video innovation. Its comprehensive Kantar VideolyticsTM online and mobile video advertising and content measurement platform offers content identification, syndication, tracking, measurement, analytics, and optimization for marketers and their agencies, media companies, and content creators and distributors. Kantar VideolyticsTM is specifically designed for on-demand ease of use and efficient workflow and analysis to promote better decision-making. Learn more at www.kantarvideo.com.

About KANTAR

Kantar is one of the world’s largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com.

About WPP

WPP is the world’s largest communications services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; information, insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs 145,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore Video Metrix service showing that 174 million U.S. Internet users watched online video content in March for an average of 14.8 hours per viewer. The total U.S. Internet audience engaged in more than 5.7 billion viewing sessions during the course of the month.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in March with 143.2 million unique viewers, followed by AOL, Inc. with 57.0 million viewers and Yahoo! Sites with 56.4 million viewers. Microsoft Sites came in fourth with 53.1 million viewers, while VEVO ranked fifth with 52.6 million viewers. Google Sites had the highest number of viewing sessions as it neared the 2 billion mark, and highest time spent per viewer at 276 minutes, or 4.6 hours.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed 4.3 billion video ads in March, with Hulu generating the highest number of video ad impressions at more than 1.2 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 804.3 million ad views, followed by Adap.tv (553 million) and BrightRoll Video Network (398 million). Time spent watching videos ads neared 1.9 billion minutes during the month, with Hulu delivering the highest duration of video ads at 520 million minutes. Video ads reached 43 percent of the total U.S. population an average of 33 times during the month. Hulu also delivered the highest frequency of video ads to its viewers with an average of 47 over the course of the month.

*Video ads include streaming-video advertising only and do not include other types of video monetization,
such as overlays, branded players, matching banner ads, homepage ads, etc.
**Indicates video ad network

Other notable findings from March 2011 include:

The top video ad networks in terms of their potential reach of the total U.S. population were: Tremor Media at 47.9 percent, BrightRoll Video Network at 40.5 percent and Break Media at 39.6 percent.
83.5 percent of the U.S. Internet audience viewed online video.
The duration of the average online content video was 5.2 minutes, while the average online video ad was 0.4 minutes.
Video ads accounted for 12.7 percent of all videos viewed and 1.2 percent of all minutes spent viewing video online.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 141.1 million unique viewers. VEVO ranked second with 49.0 million viewers, followed by Microsoft Sites with 48.8 million, Yahoo! Sites with 46.7 million, and Facebook.com with nearly 46.7 million. Google Sites had the highest number of viewing sessions with 1.8 billion, and average time spent per viewer at 262 minutes, or 4.4 hours.

*Facebook.com experienced a positive step-change in its data this month due to the inclusion of an additional video serving location that was not previously credited to Facebook.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed 3.8 billion video ads in February, with Hulu generating the highest number of video ad impressions at more than 1.1 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 548.3 million ad views, followed by ADAP.TV (396 million) and SpotXchange Video Ad Network (343 million). Time spent watching videos ads totaled 1.7 billion minutes during the month, with Hulu delivering the highest duration of video ads at 454 million minutes. Video ads reached 42 percent of the total U.S. population an average of 30 times during the month. Hulu also delivered the highest frequency of video ads to its viewers with an average of 48 over the course of the month.

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.
**Indicates video ad network
†BrightRoll Video Network reported an internal tagging error that led to a potential undercounting of their videos.

Other notable findings from February 2011 include:

The top video ad networks in terms of their potential reach of the total U.S. population were: Google Display Network at 46.7 percent, Tremor Media at 46.3 percent, BrightRoll Video Network at 37.3 percent and Break Media at 36.8 percent.
82.5 percent of the U.S. Internet audience viewed online video.
The duration of the average online content video was 5.1 minutes, while the average online video ad was 0.4 minutes.
Video ads accounted for 12.4 percent of all videos viewed and 1.2 percent of all minutes spent viewing video online.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Nowadays, video websites have become an important channel for the Chinese audience to watch movies and TV series and obtain entertainment content. According to the 2011 Survey on Chinese Netizens’ Online Video Applications released by CCNIC (China Internet Network Information Center), China’s online video users amounted to 284 million by December 2010, with an annual growth rate of 18.1 percent, and the number accounted for over 70 percent of the total number of Chinese netizens. It is surprising that China’s video website only took several years to grow into a new medium platform with over 100 million users. It is overtaking traditional media such as newspaper and journal and catching up with TV in its influence.

According to iResearch’s statistics, China’s video industry recorded sales revenue is RMB 2.36 billion in 2010, representing an annual growth rate of 73.2 percent. It is predicted that video websites will be even more attractive to the advertisers in 2011, and the video advertising revenue will continue its rapid growth to reach RMB 5 billion. The expanding market will be shared by leading video websites represented by 56.com.

During the past decade, TV was the most popular advertising platform, accounting for 70 percent of China’s media market. However, the situation is about to change now. With the Chinese government’s promotion of Tri-network Convergence (convergence of telecom network, Internet and cable network), medium convergence has become a new trend with the influence of video websites on the rise. In future, when targeting at an overlapping audience group, the advertisers will evaluate the options of multi-million-user video website and TV, allowing the video websites to share the advertising market previously dominated by TV. As a matter of fact, in China’s larger cities, nearly half of the young people spend more time on video websites than on TV. The technical advantages of video websites in the process of Tri-network Convergence are regarded as helpful in obtaining more users and channels. PPlive, a Chinese video website with a strong technical strength received a $250 million investment this year from Softbank.

Moreover, with an increasing number of people watching videos through mobile Internet devices such as smart phones and iPad, the video websites have seen a great opportunity for future growth. Currently, 56.com is ranked among the top three domestic video websites in terms of traffic via PC. Meanwhile, 56.com is accelerating its plans for mobile terminals including cell phones and iPad. In the near future, 56.com will be able to provide Android and iOS platform users with a smooth watching experience.

Besides obtaining variety show programs through extensive cooperation with TV stations, 56.com also encourages the netizens to upload their cell phone videos, in particular those of fun and interactivity. “We are engaged in building a top entertainment video portal in China. We hope all the Chinese youngsters will enjoy the fun experiences brought by 56.com,” said Kitty Zhou, Founder of 56.com.

San Francisco, California – Sharethrough, the leader in social video advertising, announced that Avi Brown has joined the company as vice president of platform operations.   Most recently vice president of ad operations at Break Media, Brown will oversee the delivery and optimization of all ad campaigns at Sharethrough, and work closely with the product team on the development and evolution of Sharethrough’s social video platform.

Brown joins Sharethrough from Break Media, where he led the development of a proprietary platform agnostic ad server and helped create and grow their video ad network.  Prior to Break Media, Brown led ad operations at BUZZMEDIA.  A leader in the digital media industry, Avi is a member of the IAB Ad Operations Council, IAB Digital Video Committee, and the Google Video Ads Steering Committee.

Brown is the second senior executive added to the Sharethrough management team this year; in February, the company announced that it had hired former MySpace and Forbes sales veteran Robert Pietsch to lead Sharethrough’s national sales team.  Both join the company during a period of explosive growth, as more brands look for ways to turn their paid video media buys into “earned” media through social marketing strategies. Sharethrough recently announced that their customers have tripled average campaign size and overall company revenue has grown by over 230% since last year.

“Sharethough is rapidly scaling product development and advertising operations to meet the enormous demand for our social video advertising solution,” said Dan Greenberg, co-founder and CEO of Sharethrough. “As someone who has his finger on the pulse of digital video and a solid track record for innovation, Avi will bring both broad vision and a high level of operational rigor to our team. He will be instrumental in helping build out our social video platform and ensuring that Sharethrough meets the needs of video marketers today and in the future.”

“With today’s massive growth and user adoption of both video advertising and social media, there is a huge hole in the advertiser ecosystem that is being solved by Sharethrough’s social video platform,” said Brown.  “I joined Sharethrough because we are providing a very compelling and tangible solution for making social video more predictable, measurable and scalable.”

About Sharethrough
Sharethrough provides brands with a repeatable, scalable and transparent approach to distributing video content that guarantees viewership and maximizes shared engagement.  Sharethrough drives engaged audiences for brand videos through its social video ad products, unique publisher network and proprietary targeting and optimization tools.  Sharethrough is used by many of the world’s leading brands, including Sony, Microsoft, General Motors, Victoria’s Secret, Nestle and LEGO, as well as top agencies such as Pereira & O’Dell, Universal McCann, Evolution Bureau and Goodby, Silverstein & Partners.  Founded in 2008, Sharethrough is a privately held company based in San Francisco, Calif.  For more information about Sharethrough, please visit www.sharethrough.com.

SAN DIEGO – Sorenson Media announced a series of robust new features within the Sorenson 360 online video platform (OVP), which provide customers with increased flexibility and customizability to improve delivery of dynamic video content across the Web.

“With more video formats and players than ever before, customers demand choice and control. We designed this new feature to give them both, without sacrificing the ease of use for what is already the most intuitive and highest-quality OVP on the market,” said Eric Quanstrom, COO of Sorenson Media. “With these enhancements, users benefit not only with from full integration with social media tools and the industry-best Squeeze encoding engine, but also from Sorenson 360’s unique mix of comprehensive advantages.”

View Sorenson 360’s full feature set at: http://www.sorensonmedia.com/video-delivery-network/

The enhanced feature set builds on Sorenson 360’s standing reputation for high-quality, full-featured video management and delivery, and enables users to publish video in the widest variety of formats and uncapped, unlimited data rates for playback on any computer or mobile device. The key new features include:

- Full Video Player Compatibility: Users can now choose from all major video players, such as Flash, QuickTime, HTML5 and Silverlight, to publish video in the most popular formats, including Flash (Spark and VP6), MPEG-4 (H.264), WebM and Windows Media (VC1).
- WebM Support: Like all Sorenson Media products and services, Sorenson 360 supports WebM encoding and playback for users interested in creating Web environments using HTML5.
- Facebook Integration: With an integrated button on the video player, users are able to post their video along with comments directly to their Facebook accounts, which can in turn be spread virally via the popular social media site.
- Automated Video Sitemaps for SEO: Advanced search engine optimization (SEO) tools and consistent indexing by major search engines enable customers to have their videos found, without extraordinary effort.
- Closed Captioning Support: Useful for compliance or providing subtitles as part of the video experience.
- Direct Sorenson Squeeze Server Integration: For users with large volumes of video encoding and delivery needs, the Squeeze Server/Sorenson 360 integration gives users a unique tool that utilizes Sorenson Media’s encoding prowess to create the highest-quality video as well as the intuitive and custom video management and delivery capabilities of the Sorenson 360 OVP.

For the past six months, IDEA Health & Fitness Association has been using Sorenson 360 to encode, manage and deliver hundreds of educational fitness videos to its user base of health, wellness and fitness professionals. With the new integration of Sorenson Squeeze Server, this leading health and fitness organization plans to further streamline the process it uses to encode and manage content submitted by its clients, while also enabling those users to tap into Sorenson 360’s user-specific content management capabilities.

“Since implementing Sorenson 360, we have been able to streamline so many steps in the online video delivery process that used to require a lot of hours and expertise to manage,” said Gus Aguirre, User Interface Designer for IDEA Health & Fitness Association. “We have already begun testing the Sorenson Squeeze Server integration and love what we see. The true beauty of Sorenson 360 is that it allows us to focus more time on the products and services we provide. The video quality, speed and options we have with Sorenson 360 enable us to get our visual messages out to an ever-wider audience of fitness and wellness professionals.”

In addition to the seamless integration with Squeeze Server and other new features, Sorenson 360 users have access to the OVPs:

- Powerful, best-in-class quality encoding with professional filters
- Multi-user and sub-account functionality
- Seamless integration with the leading video production suites, such as Apple’s Final Cut and iMovie, Adobe Premiere and Avid’s suite of editing applications
- Intelligent embed codes, including native support for iPhone, iPad and other Apple products
- Detailed engagement analytics
- HD video support
- Reliable, redundant, scalable cloud service built on Amazon Web Services infrastructure
- APIs for developers

Sorenson 360’s superior video quality is based on Sorenson Media’s history of encoding expertise and understanding of online video needs. Working seamlessly with the company’s gold-standard video encoding application, Sorenson Squeeze, and all versions of Sorenson Squeeze Server, Sorenson 360 enables customers to employ optimized presets, video filters, fully customizable players and unlimited data rates for RTMP streaming across 15 points-of-presence throughout the globe.

Pricing and Availability

The new features are available in every Sorenson 360 account. For additional pricing and feature information, contact sales@sorensonmedia.com.

About Sorenson Media

Sorenson Media (www.sorensonmedia.com) is an award-winning provider of the highest quality, differentiated video encoding solutions. With highly scalable cloud- and server-based encoding solutions and desktop applications, Sorenson Media empowers the enterprise and video professionals to easily and cost-effectively encode, transcode, manage and deliver the highest-quality video online and to mobile devices. Since 1995, Sorenson Media has been at the forefront of bringing online and mobile video into the economic and cultural mainstream. As video rapidly proliferates online, businesses and video professionals increasingly rely on Sorenson Media’s innovative solutions and legacy of trust to meet their evolving needs.

Leading online video platforms were designed to help Web marketing experts stream, share and monetize video. Unfortunately, the cumbersome technical requirements and expensive contracts associated with these services have been a barrier to entry for many mid-to-small sized businesses. YouTube and other free video platforms make it easy to post video content, but do not help publishers monetize content directly. Only Playwire was built from the ground up with a singular focus on making it easy for everyone to stream, share and make money with online video.

“With Playwire, Intergi has leveled the playing field for publishers that want to monetize video. With its ‘pay as you go’ business model, industry experience and advertiser relationships – it’s a killer solution that blows YouTube away,” said Daniel McNeely, CEO of Armor Games Inc. “We’ve been able to get up and running very quickly, without an army of developers, and we are amazed by the visual quality and features that are included with the product.”

The top outlet for reaching video game and entertainment enthusiasts online, Intergi Entertainment represents a number of leading, high-profile clients in the gaming world. The company specializes in tailored and integrated advertising campaigns, including banner ads, takeovers, and in-game opportunities. With the launch of Playwire, Intergi leverages its existing technology, advertiser relationships and industry partnerships to simplify the processes of earning money with online video for the underserved ‘long-tail’ of the market. Playwire’s launch partners include: AdTech, Adap.tv, Adobe, Amazon web services, AOL, BrightRoll, Google, Specific Media, Spotxchange, Tidal TV and Tremor Media/ScanScout.

At the heart of Playwire’s online video platform is the state-of-the-art ‘Bolt’ video player, a free, open source video player that delivers fast, high definition video anywhere – including mobile devices (see: http://www.playwire.com/features). Other key features include:

· Easy uploading and seamless delivery – Playwire provides encoding for more than 100 video formats (99.99% of available formats) to ensure a high quality viewing experience on any internet-enabled device, and in true HD video.

· Advanced content management and free storage – View, organize and search an unlimited number of videos by title, date, tag or category and create playlists based on similar categories, tags and most viewed videos.

· Superior Profitability and ROI – Playwire is a one-stop-shop for monetizing video content, filling 100% of advertising for all videos. Detailed analytics and reporting make it easy to optimize performance and maximize the full value of each video.

· Effortless sharing and syndication – Drive traffic and buzz with viral sharing through social media platforms, email and Playwire’s unique ‘Sandbox’ of shared videos.

· Unbeatable pricing – With Playwire’s ‘pay as you go’ approach, you only pay for what you use each month – and the more you use, the less you pay. Playwire also offers a free account with limited streaming and storage, for more information see: http://playwire.com/pricing.

“With 10 years experience in online advertising, we recognize the benefits that come with economies of scale – but that doesn’t mean the market for online video platforms should ignore the long tail,” said Jayson Dubin, CEO of Intergi Entertainment. “The technology has advanced to a point where it should be accessible to everyone, and that is what we intend to accomplish with Playwire.”

Playwire’s ‘Bolt’ video player is based on Adobe’s Open Source Media Framework, delivering fast, high definition video using Real Time Messaging Protocol (RTMP) streaming as well as HTML 5 and Flash. The Bolt player also supports Internet Advertising Bureau (IAB) standards such as Video Ad Serving Template (VAST) and Video Player-Ad Interface Definitions (VPAID). Playwire’s content delivery network (CDN) is powered by secure tier-one data centers worldwide, ensuring video requests are automatically routed to the nearest location and delivered with the best possible performance.

About Playwire

Playwire was launched in 2011 to make online video delivery and publishing simple for web publishers of all sizes. Playwire is the only leading video hosting company that provides users with everything needed to publish videos online: encoding, hosting, content management, analytics, syndication and monetization all in one application at a fraction of the cost of competitors. Playwire is a product of Intergi Entertainment, the premier global gaming site representation company. For more information on Playwire, please visit: http://playwire.com/

About Intergi Entertainment

Ranked by comScore as a top digital outlet for reaching video game and entertainment enthusiasts online, Intergi Entertainment offers advertisers unparalleled access to millions of online gaming enthusiasts powering the multi-billion dollar gaming industry. Intergi helps connect advertisers and brand managers with the coveted male (18-34) and female (25-54) consumer engaged in online gaming. Intergi creates customized, site specific and channel-wide opportunities designed to help each advertiser deploy tailored, integrated advertising campaigns, including banner ads, takeovers and in-game opportunities, across entertainment and specialized gaming categories. For more information, visit http://www.intergi.com.

NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired video advertising platform and services provider, Oggifinogi. The deal furthers Collective’s position as a leader in delivering audiences to brand advertisers utilizing unified in-banner and in-stream video ad formats.

“The dramatic growth in video viewership over the past three years led to television quality video being more widely distributed online,” said Joe Apprendi, CEO, Collective. “The full potential of online video advertising has yet to be unleashed. This acquisition enables us to bring the right mix of art and science to brand advertisers, especially as they rethink their television advertising budget and look to online to complement their broadcast and cable ad spend.”

As brand advertisers continue to seek relevant metrics and insight into what factors boost brand awareness, Collective now provides reporting features that make it possible to compare the effectiveness of in-banner and in-stream video. The company is uniquely poised to secure increased online video dollars by providing marketers with measurement programs that help them understand how each impact key brand metrics including lift and awareness.

Collective also makes available Internet Gross Rating Point (iGRP) reporting for all Collective video, rich media and display campaigns. In its study of video advertising trends, Digital Video Advertising Trends 2011, Break Media revealed that the majority of advertisers believe that online advertising should be measured using GRPs, and 47 percent would spend more with online video if it were available.

Oggifinogi is a natural extension of Collective’s product suite as the company continues to align its business with meeting brand advertising objectives. Despite the forecasts that online video advertising spending will increase by forty three percent over the next two years, brand advertisers have not yet tapped video’s promise. Apprendi maintains that more than seventy percent of Collective’s business is generated by brand advertisers looking to shift spend from TV budgets.

Oggifinogi provides highly interactive video advertising in both the banner and interactive pre roll space and is recognized for the significant interactive rates that its product drives. Collective’s acquisition of Oggifinogi combines audience targeting with engaging ad units, making it possible for AMP clients to more readily tap the benefits of rich media and video ad formats into their existing AMP capabilities. Oggifinogi’s platform is already seamlessly integrated into Collective’s AMP platform and media network, with more than 300 campaigns executed since 2009.

Based in Bellevue, Washington, Oggifinogi’s client roster includes more than 100 companies, including Bing, Best Buy, Sony, NBC, Paramount and others. Its rapid growth is due largely in part to its first-rate customer service, a feature that has also set Collective apart. The synergy between the two in this area will further enhance Collective’s reputation for service excellence.

Oggifinogi reaches more than 150 million unique users across more than 2,500 publisher sites, and will continue to operate as a subsidiary of Collective, servicing its existing agencies, advertisers and publishers.

“We are thrilled to become a part of Collective, integrating our creative and technical know-how with Collective’s access to publisher, agency and marketer channels,” said Michael Hyman, CEO, Oggifinogi. “Together, we can offer a turn-key video advertising solution for brand advertisers.”

The deal closed at an undisclosed amount.

About Collective

Founded in 2005, Collective is a full service provider of media and technology solutions for display advertising. We help brand advertisers and leading publishers monetize quality audience data and brand safe ad inventory. Collective’s industry expertise provides a strategic advantage to its clients by leveraging proprietary audience modeling, insights and ad effectiveness metrics. Our flagship products, Collective Display and Collective Video®, are powered by AMP®, our market-tested ad management, targeting and analytics platform. A member of the NAI, IAB, AAAA, DMA and OPA, Collective is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco and London. For more information please visit www.collective.com.

NEW YORK – Tremor Media, the largest independent online video advertising company, announced that Anthony Risicato has been named General Manager, Video Platforms. Risicato will manage Tremor Media’s marketing platform that provides the insights and analytics that increasingly are establishing the criteria for brands’ marketing success in video advertising. Risicato also will focus on increasing market penetration for Tremor Media’s existing and developing solutions, including Acudeo®, the video monetization platform that lies at the core of publisher advertising solutions and powers advanced video ad formats for thousands of leading digital publishers.

Most recently, Risicato was CEO of Mobile Commons, the Mobile Marketing platform, and prior to that, he was General Manager at Covario, one of the top SEO/SEM Platforms in the US. Before managing Covario, Risicato managed the SEM platform for Innovation Interactive, one of the largest digital marketing services firms in the world. He also launched and managed multiple lines of business for DoubleClick in Europe, Middle East, Africa and North America.

“We brought Anthony on board for his relevant and dynamic experience in developing scalable buying and ad-management platforms,” said Jason Krebs, Chief Media officer, Tremor Media. “We see our opportunity in the video segment as resembling the opportunity faced by Search buyers in 2002. Our segment is exploding and our success will rely on how our platform performs for buyers. Since ours is the only scalable platform in our segment, Anthony has a great head start on the competition.”

Risicato is a summa cum laude graduate of Pace University in New York, and is active in the support and fundraising for charitable organizations.

“We are at a critical point in time where consumers are flocking to watch video across all of their screens and advertisers are racing to understand and participate in the medium,” said Risicato. “At Tremor Media we will continue to be the critical link between video consumption and marketing success. And as someone who has spent most of his career marrying marketers to technology to generate results for brands, I’m glad to be part of the leading digital video company as the digital video segment is exploding.”

This story was first reported in VideoNuze: http://videonuze.com/blogs/?2011-03-01/Exclusive-Tremor-Media-Launching-Video-Ad-Buying-Platform-Hires-Risicato-to-Run-It/&id=2958

About Tremor Media

Founded in 2005, Tremor Media (www.tremormedia.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and the Acudeo® publisher technology, Tremor Media delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Media is the only video ad platform that pre-approves content at the video stream level, finally giving advertisers control and full confidence in brand safety. Powered by the award-winning SE2 Engagement Engine, Tremor Media’s real-time intelligence gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-only-for-engagement pricing. Tremor Media is a privately held company headquartered in NYC with 10 national and international offices.

NEW YORK – Tremor Media announced its acquisition of San Francisco-based Transpera, the leading mobile video advertising company. Tremor Media’s acquisition of Transpera, the mobile video advertising platform with the broadest penetration, will accelerate Tremor Media’s ability to scale its own mobile video advertising efforts.

“Tremor Media’s acquisition of Transpera will help drive mobile video advertising to the next level and help establish some of the same advertising and analytics principles in the mobile video landscape that have set them up as a leader in online video,” said Doug Brodman, Associate Digital Media Director at Mediavest. “Tremor Media has strengthened its vast scale by not only continually improving their ad technology, but also through the continued development of their data and analytics platform. This will surely impact the mobile video segment.”

The acquisition of Transpera by Tremor Media marries the leading mobile video advertising company with the largest online video advertising company. With this addition, Tremor Media will provide advertisers with the most comprehensive multi-platform service offering for video advertisers – creating the unique ability to run a video campaign across online and mobile platforms, and across a large number of premium publishers with one single media buy, at scale. This dramatically reduces the complexity of a video ad campaign at every level, from managing ad creative and campaign flights, to targeting and reporting. More importantly, for the first time ever, this enables brand advertisers to target, optimize and obtain insights in a unified manner.

“Transpera has become the go-to company for mobile marketing through a powerful media platform that complements Tremor Media’s reach,” said Bill Day, Tremor Media’s CEO. “The continued acceleration of consumer adoption of smart phones and tablets makes mobile devices an increasingly important part of an advertiser’s media plan and moving into the mobile space is a strategic extension of Tremor Media’s current offering – we can help advertisers reach their consumer wherever they may be in a simplified way.”

The acquisition comes in response to key advertiser-driven objectives for online video, solutions for which have not been available in any one place until now. Consumers are spending more time on mobile devices and the depth and richness of experience on these devices makes the mobile segment an increasingly critical component of a brand advertiser’s video campaign. According to Nielsen, in the US, smart phones will overtake feature phones by the end of 2011 while eMarketer predicts tablet sales will reach 24 million units in 2011, up from 9.7 million in 2010.

“We are excited to be part of Tremor Media, furthering our combined leadership in video advertising,” said Frank Barbieri, Transpera’s Chairman and CEO. “The combination of our mobile platform and footprint, and Tremor Media’s own success in digital video advertising will help solve a lot of the challenges our publisher and advertiser customers face in this fast-moving market.”

eMarketer also forecasts US mobile ad market size growing at a robust 48 percent year-over-year to $1.1 billion in 2011, with the video ad format within mobile growing the fastest at 124 percent year-over-year. Combining the largest digital video advertising companies, positions Tremor Media as the sole entity that can deliver results against all of these goals.

This story was first covered in TechCrunch: http://techcrunch.com/2011/02/04/exclusive-tremor-media-acquires-mobile-video-ad-platform-transpera/

About Transpera

Transpera is the leading mobile video ad network, enabling app developers to generate the highest CPMs available on mobile via high quality, interactive video ads from leading brands. For brand advertisers, Transpera is The Attention Network, fostering pure, undivided attention between consumers and brands. Transpera is based in San Francisco, Calif. and is funded by top venture firms Flybridge Capital, Intel Capital, First Round Capital, Labrador Ventures and Blackberry Partners Fund. For more information, visit www.transpera.com or follow us on Twitter @transpera.

About Tremor Media

Founded in 2006, Tremor Media (www.tremormedia.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and the Acudeo® publisher technology, Tremor Media delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Media is the only video ad platform that pre-approves content at the video stream level, finally giving advertisers control and full confidence in brand safety. Powered by the award-winning SE2 Engagement Engine, Tremor Media’s real-time intelligence gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-only-for-engagement pricing. Tremor Media is a privately held company headquartered in NYC with 10 national and international offices.

NEW YORK – myvideorights (MVR), the expert in actively managing and monetizing professionally produced video online, announced its launch in the U.S., led by cable television veteran Ron Schneier. Mr. Schneier was Executive Vice President at A&E Television and for the 17 years he was with the organization, he was instrumental in building four successful networks – A&E, The History Channel, The Biography Channel and History International.

Formed in London in 2007, MVR manages the digital rights of video content online, protecting against unauthorized use and monetizing through advertising. MVR currently drives more than 125 million views per month across its high-profile catalog with clients including The Football Association, Tiger Aspect (“Mr. Bean”), BBC Worldwide, Ministry of Sound, Comic Relief and Hat Trick Productions (“Father Ted”).

The U.S. launch comes after company research found that professionally produced videos being viewed online in the U.S. without any advertising have a market potential of $5.8 billion. From its unique industry position, MVR studied clips from the television, film, music, sports and video gaming industries and calculated the scale of available content that is either unclaimed or not generating revenue for its owners. The study conservatively estimates that if just 20 percent of this content were effectively marketed to advertisers, nearly $1.2 billion in new revenues would be generated for rights holders.

“We are excited to enter the market to help manage and monetize the digital assets of U.S. content owners,” said Ron Schneier, COO of MVR North America. “We bring a simple, turnkey solution that immediately generates incremental revenue for rights holders of quality video. For advertisers, we solve a key challenge of buying ad space within online video. We provide quality content, within a safe and transparent environment.”

“With accelerating consumption of quality online video content, the timing is perfect for MVR to land on the shores of the U.S.,” said Ashley MacKenzie, CEO of MVR UK. “Ron’s immense experience in the U.S. media industry makes him the perfect appointment to drive our new offering. He is a great addition to the MVR leadership team and we’re confident that he’ll replicate the company’s success in the UK.”

Overall, content owners benefit from distribution across popular platforms including YouTube, Metacafe and Dailymotion; increased audience through branded channels, marketing and SEO; and higher CPMs for their content – all without additional overhead and staff.

About myvideorights

myvideorights (MVR) is the expert in actively managing and monetizing professionally produced video online to protect proprietary rights, increase viewership and generate revenue for content owners. MVR places ads within videos on destination and social media sites including YouTube, Facebook, Metacafe and Dailymotion. The company currently drives more than 125 million views per month across its catalog, which consists of videos from producers and rights holders including The Football Association, Tiger Aspect (“Mr. Bean”), BBC Worldwide (BBC Motion Gallery), Ministry of Sound, Comic Relief and Hat Trick Productions. Producers are able to maximize their video assets and brand awareness without investment and internal bandwidth while advertisers benefit from targeted placement within safe, engaging, premium content. MVR has offices in London and New York. For more information visit www.myvideorights.com.

- Tremor Media’s Acudeo and ScanScout’s SE2 in-stream video technologies marry the market-leading publisher and advertiser platforms

NEW YORK – Tremor Media announced its acquisition of ScanScout, creating a clearly dominant player in online video – the fastest growing interactive advertising segment. The combined company’s scale makes it the undisputed leader in both video ad delivery and unique viewer reach.

As part of the acquisition, Jason Glickman becomes Executive Chairman of Tremor Media and Bill Day becomes the company’s CEO.

“By combining Tremor Media’s scale and robust publisher platform with ScanScout’s unrivaled brand protection and optimization technologies, we are creating the preeminent leader in interactive video advertising,” said Jason Glickman, Executive Chairman. “The addition of proven industry veteran Bill Day as CEO, and the strength of our combined management team place the company in a fantastic position to fully realize the enormous market opportunity.”

The acquisition comes in response to three key advertiser-driven objectives for online video that have not been available with a single solution until now. Combining the two largest digital video advertising companies, positions Tremor Media as the sole entity that can deliver results against all of these goals.

1. Reaching targeted audiences with scale: Both in broadcast and online, video advertisers want to reach specific audiences during specific day parts. Buyers who want to target a specific in-stream video campaign to, for example, eight million women on Thursday night between 8 and 11 PM can now accomplish this with Tremor Media.

2. Reaching targeted audiences with seamless execution: Only Tremor Media can deliver in-stream campaigns at scale across a network of thousands of sites, reaching over 100 million viewers, normalized by a unified technology platform.

3. Delivering campaigns with accountability against brand goals: Only Tremor Media can deliver video campaigns with immediate and measurable results, and can optimize campaigns to achieve an advertiser’s success metrics. Whether it’s brand lift, purchase intent, engagement or viewing duration, Tremor Media can deliver powerful results for advertisers.

“By combining the companies’ strengths, we can deliver what advertisers have told us they’re looking for and create a clear must-buy in the industry for large online video budgets,” said Bill Day, CEO of Tremor Media. “Tremor Media is the largest video ad network serving the most advertisers with absolutely the largest footprint of premium publishers and targeted video inventory. The company will continue to innovate and bolster its leading technology platforms. In addition, our strong balance sheet will enable us to be to be very aggressive in pursuit of expansion on all fronts.”

The ability to provide meaningful scale and accountability across thousands of publishers is something that further differentiates Tremor Media from Hulu, YouTube, and all other players in digital video. Tremor Media’s Acudeo platform provides publishers with a comprehensive ad management console to fully monetize their video inventory.

Tremor Media will now have 40 market-facing sellers in 11 offices throughout North America and Europe. The company’s combined technology suite will include a complete inventory monetization platform for publishers and intelligent targeting, brand protection and brand health optimization/analytics for advertisers. Both Tremor Media and ScanScout have been trailblazers in creating proprietary video ad formats, which include their vChoice and Super Pre-roll units. The company will continue to be a leader on all fronts to create the best video advertising experience for advertisers, publishers, and viewers.

The story was first reported in Advertising Age: http://adage.com/digital/article?article_id=146937

About Tremor Media

Tremor Media (www.tremormedia.com), the leading online video monetization and advertising company, provides brand advertisers with in-stream and in-page video advertising solutions to top tier publishers. It reaches more than 3,000 publishers who serve in-stream video, and more than 5,000 publishers who serve in-page video in exclusively brand-safe environments. Tremor Media’s innovative video ad formats, advanced targeting, and industry-leading SE2 brand success measurement tools, enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.

Tremor Media’s Acudeo® technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry’s most flexible and easy-to-use ad policy management tools and provides access to the industry’s leading revenue sources including turnkey integrations with all major video ad networks, ad serving, and video analytic technologies. With Tremor Media’s Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory.

SAN FRANCISCO – Sharethrough, the leader in social video advertising, announced that it has closed a $5 million Series A equity financing round led by North Bridge Venture Partners and Floodgate. Sharethrough offers brands a repeatable, scalable and transparent approach to distributing creative brand video content that guarantees reach and maximizes shared engagement.  Advertisers are increasingly creating unique video content beyond 15-30 second TV ads, and they are turning to Sharethrough for guaranteed views and sharing.

Early Sharethrough social video studies have shown that shared views average 3x more view time than views delivered through paid media, and that social video marketing delivers significant increases in brand lift, engagement, and sharing.

While brand managers are investing unprecedented amounts in the development of creative and entertaining brand video content, many are struggling with how to create audiences for this content in a scalable and repeatable way.  Unlike traditional video ad networks that focus solely on delivering views and impressions, or PR-driven campaigns that rely on luck to generate interest, the Sharethrough video distribution platform and network offers advertisers a performance-based system that guarantees video views and optimizes for sharing through its social video ad units, highly social publisher network and industry leading targeting and reporting technology. Sharethrough has executed more than 200 campaigns on behalf of top brands, including Sony, Xbox, GM, Activision, Nestle and LEGO, and has more campaigns than any other company on AdAge’s weekly Top Viral Video Chart.

“The future of advertising is social, and social is all about sharing. We’ve shown time and again that shared video views are superior to traditional views because they fuel a much higher level of engagement with the content and the brand,” said Dan Greenberg, co-founder and CEO of Sharethrough.  “At Sharethrough, we respect creative and entertaining content, and we celebrate the amazing brands and agencies who produce it.  The vision of this company is to enable that creative branded content to reach the audiences who will most appreciate it.  Our customers recognize that creating great content is only part of the equation – the challenge is getting your content seen and shared. Before Sharethrough, this process too often relied on the ‘post and pray’ strategy.  Now with Sharethrough as a distribution partner, brands and agencies can have confidence that audiences will watch and share the creative video content that they produce.”

In addition to North Bridge Venture Partners and Floodgate, Sharethrough has also attracted high-profile angel investors including industry veteran Ron Conway, entrepreneur and angel investor Ron Bouganim, customer development guru Steve Blank, and Rapleaf CEO Auren Hoffman.  With this round, Cali Tran will join the Sharethrough board of directors.  Sharethrough’s advisory board also includes 500 Startups founding partner Dave McClure, Lean Startup founder Eric Ries, former CEO of Adaptive Path Janice Fraser, VP Sales Interclick Taz Patel, Mozes CEO Dorrian Porter, and Attributor CEO Jim Pitkow.

“The demand for social video advertising is growing tremendously, and as the leader in this emerging area, Sharethrough will help shape the way we understand and measure the impact of branded video content,” said Cali Tran, principal of North Bridge Venture Partners.  “The company is at the forefront of leveraging social media, and more importantly, its valuable data attributes. This funding will help Sharethrough continue to empower brands and advertisers to not only discover their most passionate customers, but also engage them for powerful social advocacy.”

Sharethrough was founded by Dan Greenberg and Robert Fan and is managed by a team of entrepreneurs with deep expertise in social commerce technology, video advertising, marketing, film and video content creation. Team members have led some of the most successful brand video campaigns in history and bring expertise from marketing and video innovators, including Google, VideoEgg and Current TV.

About Sharethrough

Sharethrough provides brands with a repeatable, scalable and transparent approach to distributing video content that guarantees viewership and maximizes shared engagement. Sharethrough drives engaged audiences for brand videos through its social video ad products, unique publisher network and proprietary targeting and optimization tools.  Sharethrough is used by many of the world’s leading brands, including Sony, Xbox, Victoria’s Secret, Nestle and LEGO. Founded in 2008, Sharethrough is a privately held company based in San Francisco, Calif.  For more information about Sharethrough, please visit www.sharethrough.com

NEW YORK – Dailymotion’s US business continues its strong growth as traffic goes from 7.5 million unique visitors in September 2009 to 15 million unique visitors in September 2010 (comScore Media Metrix Data, Dailymotion Network, October 2010). Driving the growth is Dailymotion’s approach to curating content from a deep repertoire of premium partners alongside Dailymotion’s large community of high quality independent video creators. Dailymotion also announced new user, partner and advertiser friendly features including a player optimized for sharing full or parts of Dailymotion video on popular social networks.

Dailymotion’s US sales team also recently announced a slate of new major advertisers including P&G, Frito Lay, ABC Television, EA Games, Red Bull, Bristol Myers Squibb, Microsoft and Gillette. These and other leading brands are turning to Dailymotion for scalable pre-roll advertising, branded entertainment distribution and home page integrations.

“We are very proud of our strong growth and success and leadership in the online video industry,” said Joy Marcus, general manager, Dailymotion US. “Our focus on curating top quality content and providing best-in-class Web video technology continues to delight our growing audience.”

About Dailymotion

As one of the leading sites for sharing videos, Dailymotion’s network of sites attracts over 72 million unique monthly visitors (source: comScore, August 2010) one billion videos views worldwide (source: Dailymotion). Dailymotion offers the best content from users, independent content creators and premium partners. Using the most advanced technology for both users and content creators, Dailymotion provides high-quality and HD video in a fast, easy-to-use website that also automatically filters infringing material as notified by content owners. Offering 19 localized versions, Dailymotion’s mission is to provide the best possible entertainment experience for users and the best marketing opportunities for advertisers, while respecting content protection. www.dailymotion.com.

Irvine, Calif. and New York, NY – Specific Media, the world’s largest independent media platform, announced that it has acquired Broadband Enterprises (BBE), a premier online video provider. Founded in 2004, BBE is a video advertising company that helps brands to monetize, track and produce video across all digital platforms. The deal recently closed for an undisclosed amount.

BBE, which currently works with a majority of Fortune 100 brands, has developed a complete video advertising solution used by major brand advertisers. The company has also developed the industry’s first ad-serving and tracking platform dedicated exclusively to video, VINDICO, which has logged more than 23 billion impressions to date. In addition, the company’s branded entertainment division has produced more than 20 original series, including the award-winning hit show Jen and Barb, Mom Life.

“Video is an exciting market, but advertisers have been unable to capitalize on its potential because it currently lacks data, targeting and analytics. We’re bringing our expertise to this area to fulfill the promise of video,” said Tim Vanderhook, co-founder and CEO of Specific Media. “We chose BBE because the company has a complete solution for brand advertisers, proven technology and a strong leadership team.”

Digital video is one of the fastest growing categories in interactive advertising. According to a recent report from the Internet Advertising Bureau and PwC, digital video advertising is up 31 percent in the first half of 2010 over 2009. eMarketer estimates that video advertising spending will grow 43 percent in 2011 and is expected to remain the fastest growing format within the industry through 2014.

Win-Win for Customers
BBE works with more than 300 premium brand advertisers via a network of more than 2,400 publisher sites. This acquisition expands Specific Media’s already large customer base, many of which currently use solutions from both companies.

According to Scott Kelly, digital marketing manager at Ford, “As a long-time partner with Specific Media, we are pleased to see them choose BBE to expand their video advertising offerings. Online video is an ever-increasing part of our marketing mix and we’re excited to see Specific Media apply its leadership in the areas of data, targeting and analytics into the more engaging ad format of online video.”

BBE’s current media operations will be integrated into Specific Media. The BBE brand will continue to exist as an independent subsidiary of Specific Media, to be led by President Matt Timothy who will focus on the company’s technology platform, VINDICO.

“I’ve always admired what Specific Media has accomplished, as I feel their focus on data and innovation has provided a strong foundation for their growth,” said Matt Wasserlauf, founder and CEO of BBE. “Together, our ability to integrate display and video into one unified platform will lead the next phase in the evolution of online advertising.”  Wasserlauf will stay onboard as Specific Media’s EVP, Video Platform and Services and oversee its expansion of video into Europe.

About Specific Media
Specific Media is uniquely positioned as the world’s largest independent media platform, solving the reach and data problems facing today’s advertisers. Specific Media enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and the contextual relevance of websites visited. Specific Media’s Premium Network reaches nearly 160 million US consumers and 260 million consumers globally each month. With a relentless focus on delivering measurable, predictable results in a brand-friendly environment, Specific Media is defining tomorrow’s marketing standards, today. Visit www.specificmedia.com.

REDWOOD CITY, CA – October 13, 2010 – YuMe, Inc., the leading video advertising technology company, today announced that it has launched ACE™ for Advertisers, the first end-to-end, buy-side video ad management system architected to serve the needs of media agencies, advertisers and agency trading desks. Built on the proven ACE technology platform, which serves more than 1 billion impressions per month, ACE for Advertisers provides an enterprise-class solution and professional services that mitigate the complexity of video ad campaign management

The ACE for Advertisers solution gives advertisers and agencies complete control over a digital video campaign’s entire lifecycle, streamlining processes for media planning and buying, ad trafficking and creative management, ad serving and optimization, and post-campaign analytics. It can deliver video ads to online, mobile and IPTV devices, giving advertisers multi-channel flexibility and future-proofing their investment. It also helps them to optimize ad spend across publishers, ad networks, and exchanges to achieve greater reach, campaign performance, and ROI.

“Our new ACE for Advertisers solution gives advertisers, agencies, and trading desks a platform through which they can engage in large-scale video advertising – with direct-private publishers, through ad networks and exchanges, and across mobile devices and connected TVs,” said Jayant Kadambi, co-founder and president of YuMe. “ACE for Advertisers enables them to run their own private network, giving them control, visibility, and the means to incorporate and leverage their own data and processes.”

A Layered Solution for Advertisers
In addition to empowering advertisers and agencies with total control over their video campaigns, ACE for Advertisers combines the best attributes of both ad management and demand-side platforms. ACE for Advertisers enables advertisers and agencies to create their own private networks and buy premium inventory at scale from their direct publishers; from YuMe’s network of more than 600 premium publishers, such as Microsoft, Viacom, and NBC; or from any other video ad network or exchange. These private networks can leverage data and insights from YuMe as well as in-house or third party providers, such as comScore, Quantcast, BlueKai, Datran and eXelate, for accurate audience targeting capabilities.

Ultimately, ACE for Advertisers is a ‘layered’ offering with a variety of solutions for advertisers and agencies to leverage as needed. It integrates with leading display advertising solutions like DFA/Mediavisor and Atlas, as well as supporting VAST and VPAID standards. ACE for Advertisers is “exchange ready,” enabling marketers to bid for and buy video pre-roll inventory dynamically off popular exchanges using custom APIs.

“YuMe has done an impeccable job of seamlessly integrating its proven video management platform into existing agency workflows and processes to give agencies greater control over their online video campaigns,” said Steve Katelman, Director, Strategic Partnerships at Omnicom Media Group. “By automating the planning and buying process for video campaigns, ACE for Advertisers lets agencies spend less time shuffling spreadsheets around and more time focusing on what they do best: creating innovative, strategic media plans that engage viewers and improve campaign ROI.”

The New Face of YuMe
The new ACE for Advertisers solution exemplifies YuMe’s position as the industry’s leading video advertising technology company. As its solutions set has evolved, so too has YuMe’s visual identity. Recently, YuMe refreshed its corporate Website to better promote its mission to create the most comprehensive, innovative, and effective video advertising technologies and services in the media industry. Its new corporate logo, a monitor emitting three RGB rays, represents YuMe’s ability to reach all screens: PC, mobile and IPTV. The RGB rays also represent the three pillars that support YuMe’s business, with green representing YuMe’s premium video ad network; blue representing its industry-leading enterprise solutions and services; and red representing its underlying focus on innovation.

About YuMe
YuMe is a video advertising technology company that makes professional video profitable for publishers and effective for Advertisers. Its robust ACE™ technology powers both its premium ad network and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. YuMe’s premium ad network aggregates the best video content, representing hundreds of premium publishers including MSN, NBC and Fox News. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms–Web, downloads, mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures and Menlo Ventures. For more information, visit www.yume.com, follow @yumevideo on twitter (www.twitter.com/yumevideo), or become a fan of YuMe on Facebook at www.facebook.com/yumevideo.

Brand marketers signal increased investment in mobile video; Facebook and Twitter drive highest consumer engagement for marketing and e-commerce video

CAMBRIDGE, Mass. & EMERYVILLE, Calif. – Brightcove, the leading online video platform, and TubeMogul, an online video analytics and advertising platform, published the Online Video & the Media Industry Quarterly Research Report for the second quarter of 2010. The report examines online video discovery, usage and engagement data from a sample of nearly 2,000 news and entertainment websites representing 3.4 billion video streams.

Notable findings include:

Increased online video consumption across media websites; Gulf oil disaster boosts video traffic for newspapers

Online video consumption grew across all media industry categories. In Q2, unique viewers increased on average by 2.8 percent per month, with consumers watching 11 percent more videos month-over-month compared to last quarter.
Video consumption on newspaper sites grew the most over this period, rocketing to 65 percent more views than the previous quarter due to attention and coverage focused on the oil disaster in the Gulf of Mexico.
Online video discovery shifting; Facebook emerges as key traffic driver for online video

Referral traffic for online video from Facebook and Twitter is growing faster than from traditional search engines. At current growth rates, Facebook will surpass Yahoo! within the year to be the second only to Google for video referral traffic.
Engagement is a function of where viewers come from and where they watch video

Not only are Facebook and Twitter drawing in viewers, but they are also leading to the highest levels of engagement for video on television network and music entertainment websites.
Consumers watched more minutes per view on official media websites versus online destinations with syndicated video content.
Brand marketers signal increased investment in online video and mobile initiatives

This quarter’s report also includes a special feature focused on brand marketing and online video, with findings from a global survey of brand managers and analysis of platform data from marketing and e-commerce websites.

Nearly 60 percent of respondents said they plan to invest more in online video in the next 12 months.
More than 65 percent of brand managers indicate that the primary focus of their online video initiatives is awareness, followed by lead generation (21 percent) and e-commerce (12 percent).
70 percent of respondents said they plan to add mobile video to their marketing mix in the next 12 months.
Consumers who find marketing and e-commerce video via Facebook and Twitter have the longest viewing times (1:24 minutes and 1:18 minutes respectively), while traffic originating from Yahoo! search (0:52 minutes) and display ads (0:52 minutes) tied for shortest.

Methodology

The data used for the analysis included in the report was taken from a cross-section sample of Brightcove customers representing media industry verticals. While the sample aggregates a sizable data set, it is not intended to be statistically representative of the online video industry as a whole, or of Brightcove’s entire customer base. Instead, the data analysis is intended to provide a directional snapshot of media trends and inform additional research initiatives focused on the online video industry.

Analysis for the special feature focused on brand marketers and on-site video initiatives includes platform data from a sample of Brightcove brand marketing and e-commerce customers and data from an anonymous survey of more than 300 senior-level brand managers from leading business-to-business and consumer brands, including dozens of Fortune 500 companies.

About Brightcove

Brightcove is a cloud-based online video platform. More than 1,800 media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove has offices across North America, Europe and Asia and customers in 48 countries. For more information, visit http://www.brightcove.com.

About TubeMogul

TubeMogul is a video advertising and analytics platform that connects advertisers with highly targeted audiences. TubeMogul’s advertising solution is powered by the company’s unprecedented data platform that tracks billions of video streams every month from the Internet’s top publishers. This unique technology enables TubeMogul to help advertisers find consumers who want to watch their videos – and watch them longer. Advertisers and marketers never again have to choose engagement and accountability over reach if they use TubeMogul’s video advertising and analytics platform. More Play Time is yours at TubeMogul.com.

NEW YORK – Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced it has developed HTML5 compatibility for its advanced interactive video ad formats. Tremor Media leads the industry by offering the most versatile and advanced in-stream ad formats available on HTML5, powered by its patent-pending Acudeo platform. Acudeo offers over 2500 premium publishers the ability to serve in-stream ads online, and this new development will enable publishers to monetize video content through even more channels. Tremor Media will first enable these advanced formats on the Apple iPad and will continue bringing such capabilities to further HTML5 devices by the end of the year. With this announcement, Acudeo will power standard pre-roll video formats via HTML5 on the iPhone and Android mobile phone platforms as well.

“With the introduction of the Apple iPad, publishers have a new mobile platform in which to reach a highly engaged audience. By extending the full suite of Acudeo features to mobile HTML5 based video players, Tremor Media continues to provide publishers with best-of-breed technology to maximize the revenue generated by their video content,” said Charles Parra, VP, Product Management, Tremor Media.

Tremor Media today also announced that it has been working closely with longstanding partner Brightcove, the leading online video platform, to ensure that the new solution is fully compatible with the Brightcove platform and can be easily adopted by Brightcove customers. Further integration and adoption by other video platforms is expected soon.

“By working closely with partners like Brightcove, we continue to provide our advertisers with the most engaging ad opportunities across any device, and our publishers with the best solution to monetize their mobile video content,” said Jason Glickman, CEO, Tremor Media. “We recognize that a device like the iPad offers an incredible platform for consuming video and its users are extremely content-driven. It was important for us to work together to ensure content producers can monetize the video experiences they create for this device.”

“Our customers rely on Brightcove to supply the tools they need to deliver the best possible online video experience, and monetization is a huge piece of that puzzle,” said Jeff Whatcott, senior vice president of marketing at Brightcove. “By working with partners like Tremor Media across platforms, we can ensure that our customers are able to achieve the greatest possible reach and monetization for their online video initiatives on the Web and across fast-growing mobile devices like the iPad.

Acudeo for HTML5 will support advanced video ad formats in conjunction with standard pre-roll units, enabling publishers to run Tremor Media’s full suite of ad formats, including its most advanced developments, such as vChoice. Advanced interactive ad formats offer more choices to consumers and offer interactive features, which lead to increased engagement rates and greater video monetization for publishers.

These advanced ad formats will also be available in conjunction with Tremor Media’s full suite of ad policy management tools including reporting and analytics, failover processing, tracking and advertiser verification and rendering of interactive advertising creative.

Tremor Media, which has the leading video advertising network with the largest audience reach (comScore Video Metrix July 2010), has more than doubled the size of its network from 2009 to 2010. It offers advertisers the most precise real-time audience targeting capabilities, multiple engagement-driven in-stream ad formats including the proprietary vChoice unit. Tremor Media’s patent-pending Acudeo technology powers the advertising network and continues to deliver tools for the most innovative and creative video advertising campaigns possible.

About Tremor Media

Tremor Media (http://www.tremormedia.com), the leading online video monetization and advertising company, provides brand advertisers with in-stream and in-page video advertising solutions to top tier publishers. It reaches more than 2500 publishers who serve in-stream video, and more than 5000 publishers who serve in-page video, delivering a combined reach of 188.9 million uniques, reaching 88.5% of internet users. Tremor Media’s innovative video ad formats, advanced targeting, and industry-leading measurement tools enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.

Tremor Media’s Acudeo® technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry’s most flexible and easy-to-use ad policy management tools and provides access to the industry’s leading revenue sources including turnkey integrations with all major video ad networks, ad serving, and video analytic technologies. With Tremor Media’s Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory.

About Brightcove

Brightcove is a cloud-based online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove has offices across North America, Europe and Asia and customers in 48 countries. For more information, visit http://www.brightcove.com.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for June 2010 based on data from the comScore Media Metrix service. Travel sites saw a surge in activity in June as travelers browsed hot summer deals and booked vacation getaways. Americans also turned to online gaming and teen sites to occupy themselves with online leisure pursuits as the school year ended.

“Travel and recreation were significant contributors to the prevailing online trends in June,” said Jeff Hackett, senior vice president of comScore Media Metrix. “Summer vacation typically brings an increase in online travel planning, while those who stick around home during the summer spend more of their time doing fun things online, particularly gaming.”

Americans Click It to Book It
Travel site categories experienced a gain in activity in June as Americans entered the heat of travel season. More than 100 million Americans visited the category during the month, affecting the following travel sub-categories: Transactions, Hotels/Resorts, Ground/Cruise, and Airplanes.

Travel – Transactions sites ranked as the top gaining category for the month of June, growing 32 percent to 5.2 million visitors. Viator.com ranked #1 in the category with 1.1 million visitors, followed closely by TravelPN.com with 1.1 million. OneTime.com grew to 853 million unique visitors, while WWTE.com attracted 457 million visitors.

Hotels/Resorts sites also saw strong growth during the month with 36.6 million Americans turning to these sites for lodging options. Marriott ranked as the top property, growing 16 percent to 6.5 million visitors. Hilton Hotels attracted 6.0 million visitors (up 13 percent), followed by InterContinental Hotels Group with 5.1 million (up 14 percent), Wyndham Worldwide with 4.0 million (up 9 percent), and Disney Travel with 3.6 million (up 5 percent).

Teens Sites Popular during Summer Vacation
Activity flourished at Teen sites as students on summer vacation looked for ways to spend their free time. The category attracted more than 40 million Americans in June, representing a 21-percent increase. Alloy Digital Network took the top spot with 16.9 million unique visitors, followed by IMVU with 6.0 million (up 18 percent), MyYearbook.com with 4.4 million, GN Teens (Gorilla Nation) with 4.3 million, and Zwinky with 3.7 million (up 15 percent).

Online Gaming Picks Up During Summer
Americans looked to online gaming for entertainment in June, attracting nearly 103 million visitors during the month.  WildTangent Network took the top spot with 17.3 million visitors, up 6 percent versus May. GSN Games Network And CPMStar came next with 16.9 million, followed by Nickelodeon Casual games with 15.3 million (up 14 percent), EA Online with 15.1 million (up 2 percent), and Disney Games with 14.9 million (up 15 percent).

Top 50 Properties
Google Sites ranked as the #1 property in June with 179 million visitors, followed by Yahoo! Sites with 170 million visitors and Microsoft Sites with 161 million visitors. Adobe Sites jumped 10 positions in the ranking with 37.5 million visitors, while ESPN climbed 12 spots to 30.6 million visitors as the World Cup attracted heavy interest.

Top 50 Ad Focus Ranking
BrightRoll Video Network led the June Ad Focus ranking with a potential reach of 94 percent of Americans online. SpotXchange Video Ad Network ranked second (92 percent reach), followed by BBE (88 percent reach).

Table 1
_________________________________________________________________________
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
June 2010 vs. May 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix                                                     .
Total Unique Visitors (000)
May-10     Jun-10    % Change    Rank by Unique
Visitors
Total Internet : Total Audience    215,691    215,061        0           N/A
FIFA.COM                             1,393      8,180      487           177
OPRAH.COM                            4,039      6,427       59           227
CSMONITOR.COM                        4,254      6,711       58           215
The Mozilla Organization            18,770     29,576       58            39
HEAVY.COM                            7,020     10,290       47           145
Wenner Media                         5,864      7,540       29           193
Univision Communications Inc         5,008      6,317       26           232
American Express                     7,177      8,934       24           166
Adidas-Salomon                       5,325      6,513       22           225
ESPN                                25,359     30,585       21            37
_________________________________________________________________________
*Ranking based on the top 250 properties in June 2010. Excludes entities whose growth was
primarily due to implementation of Media Metrix 360 unified digital audience measurement.

Table 2
_____________________________________________________________________________
comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)
June 2010 vs. May 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix                                                           .             .
Total Unique Visitors (000)
May-10     Jun-10    % Change
Total Internet : Total Audience    215,691    215,061        0
Travel – Transactions                3,900      5,153       32
Community – Teens                   33,602     40,579       21
Travel – Hotels/Resorts             33,613     36,575        9
Online Gaming                       95,880    102,809        7
Travel – Ground/Cruise              13,015     13,895        7
Travel – Airlines                   28,104     29,909        6
Community – Pets                    24,982     26,507        6
Travel – Car Rental                  6,571      6,937        6
Travel – Online Travel Agents       42,940     45,113        5
Technology                         141,480    148,163        5
_____________________________________________________________________________

Please follow this link to view tables 3 and 4: http://comscore.com/Press_Events/Press_Releases/2010/7/comScore_Media_Metrix_Ranks_Top_50_U.S._Web_Properties_for_June_2010

comScore has resumed reporting of the Top 50 Properties and Top 50 Ad-Focus rankings due to the conclusion of the unified digital measurement transition period.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

NEW YORK – August 9, 2010 – Magnetic (www.magnetic.is), the leader in search re-targeting, today announced integration with BrightRoll, the leading provider of online video advertising services, to improve and optimize performance on video ads. BrightRoll now has a key differentiator, where it can apply the pinpoint accuracy of search engine marketing to deliver brand-building engaging ads to customers wherever they are on the purchase funnel. This is one of multiple agreements Magnetic has entered with video ad networks.

Search engine marketing is the highest performing form of advertising on the web. Magnetic applies this performance to other forms of display advertising. When users finish researching interests and leave the search engine, Magnetic’s search data enables re-targeting on all types of ads wherever consumers are on the web to significantly increase conversions. Magnetic has more than 200 million user profiles on a wide array of consumer interests such as finance, autos, consumer packaged goods, and travel.

“The amazing power of online video creates a visceral response from users, given how engaging the ads can be. Imagine serving a stylistic video of a BMW racing through the streets of New York to a user who is in purchase mode for a luxury car – and we know this because the user’s key word searches show the exact intent. This is the branding opportunity we are delivering,” said Josh Shatkin-Margolis, CEO of Magnetic. “By combining this opportunity with search, the highest converting source of data, we’ve made it easy for advertisers to create a perfect synergy of ad creative, media, and data.”

According to comScore, more than 177 million U.S. Internet users watched video content in June, and it recognizes BrightRoll as a top video ad networks in terms of potential reach of the total U.S. population. Online video advertising offers more variety and options in visually engaging with consumers than static text ads. As the segment applies search re-targeting to find the right audience in online video advertising, BrightRoll advertisers can now leverage search intent data with their own knowledge of what consumers want.

“We view search re-targeting as a valuable tool that allows advertisers to reach specific consumers who will be most receptive to their brand messages,” said Tod Sacerdoti, CEO of BrightRoll. “By combining Magnetic’s targeting technology with our video advertising platform, we’re able to solve the needs of our advertisers by delivering targeted campaigns at scale with a high return on investment.”

Magnetic is making search re-targeting easy for ad networks, agencies and DSPs. Its open marketplace leverages search intent data for all types of display advertising.

About Magnetic
Magnetic™ makes search re-targeting easy. The Magnetic data marketplace empowers advertisers and publishers to use search data as the key indicator of intent and re-target campaigns to the most relevant audience online. With more than 200 million search profiles, Magnetic significantly lifts the value of media and improves campaign performance. Magnetic’s advanced technology provides the largest payment to search data providers. It is the search data partner of choice for more than 90 leading agencies, ad networks and DSPs. Magnetic is headquartered in New York, funded by investors including Roger Ehrenberg, Founder Collective and NYC Seed. For more information visit: www.magnetic.is.

REDWOOD CITY, CA — YuMe, the leading video advertising technology company, announced that its ACE video advertising platform now enables publishers to monetize video distributed through HTML5-compatible devices—both on desktop and mobile devices such as Apple’s iPad®, iPhone®, and iPod® Touch and Google’s Android devices. Publishers who equip their HTML5 players with ACE technology will be able to serve ad-supported video content through YuMe’s video ad network and take charge of their video ad operations with the ACE Ad Management System.

“YuMe is committed to helping publishers monetize their video content on every possible viewing device, including mobile,” said Jayant Kadambi, co–founder and president of YuMe. “We are thrilled to announce that publishers choosing to distribute content through HTML5 players will have the option to immediately monetize their video streams with ACE.”

According to The Nielsen Company, the mobile video audience grew 51.2% year-over-year to more than 20 million users, who spend on average more than 3.5 hours each month watching video on a mobile phone. According to Coda Research Consultancy, 95 million out of 158 million mobile handset subscribers in the U.S. will be watching video on their phones, and mobile video will account for more than two-thirds percent of all mobile data usage in the U.S. by 2015.

“YuMe is an innovative video advertising partner making important strides to empower media publishers to monetize content beyond the PC Web, and to take advantage of fast-growing devices like the Apple iPad,” said Jeff Whatcott, senior vice president of marketing, Brightcove. “We’re excited to see YuMe’s ACE integration, which will provide another powerful option to our media customers with access to a top-tier ad network, flexible campaign management tools, and monetization opportunities across multiple screens.”

The new HTML5 plug-in allows publishers to easily monetize their HTML5-based websites via YuMe’s ad network. It supports pre-roll, mid-roll, and post-roll ad units, as well as ad playlists formatted in JavaScript for easy parsing.

Starting today, publishers will be able to download the HTML5 plug-in at http://www.yume.com/publishers. After completing the simple integration process, publishers will be able to submit their inventory for inclusion in YuMe’s video ad network. Every publisher in the YuMe network is ACE-equipped, giving advertisers unprecedented access to advanced targeting, high-impact ad units, and real-time campaign optimization to achieve superior results.

Publishers who ACE-equip their HTML5 players will also have the ability to take control of their video ad operations with the ACE Ad Management System, a complete set of cloud-based ad operations tools that publishers use to maximize their revenue from their video inventory. The ACE Ad Management System lets publishers manage as many syndication partners as they choose and expand their inventory to any viewing environment — from PC to mobile to IPTV. It also enables a publisher’s ad operations personnel to increase fill rates and eCPMs by coordinating multiple ad sources, while helping in-house sales teams close more deals and command higher rates by offering advanced targeting, the latest high-impact ad units, and real-time campaign reporting.

About YuMe
YuMe is a video advertising technology company that is making professional video profitable for publishers and effective for advertisers. With hundreds of publishers, millions of unique viewers and more than 1 billion video streams per month, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms–Web, downloads, mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures and Menlo Ventures. For more information, visit www.yume.com, follow @yumevideo on twitter (www.twitter.com/yumevideo), or become a fan of YuMe on Facebook at www.facebook.com/yumevideo.

MOUNTAIN VIEW, Calif. – Ooyala, the leading end-to-end online video platform, announced that it now supports dynamic insertion of IAB-standard ads for the iPhone and iPad. The enhancement to Ooyala’s HTML 5 player is the latest addition to the company’s popular monetization offering.

“Helping publishers grow their businesses and generate revenue from their content has always been one of Ooyala’s core goals,” said Bismarck Lepe, President of Products at Ooyala. “Mobile devices are becoming a big percentage of total video delivery for some publishers. As a result, we felt it was important to develop a quick and easy way for them to start monetizing this mobile audience without the need for complicated SDKs and custom player development.”

Forty percent of 18-29 year olds watch videos on their mobile device, according to “Mobile Access 2010,” a report just released by the Pew Internet and American Life Project. Ooyala’s announcement means it will be easy for content owners to serve IAB standard ads to this growing and important audience.

“Mobile video delivery has become a key priority as viewers increase their consumption on mobile devices,” said Jason Krebs, Executive Vice President at ScanScout. “Until now, companies have not been able to monetize their video content on the iPhone and iPad. We are pleased to be working with Ooyala to offer publishers the ability to generate revenue as they grow their mobile audience.”

“At YuMe, we are constantly working to help publishers earn money from their video content on each and every viewing device to which they publish,” said Jayant Kadambi, Co-founder and President of YuMe. “We look forward to working with Ooyala to provide innovative video advertising solutions for publishers as they expand their digital video audiences beyond the PC.”

Ooyala publishers can embed playlists and deliver mobile video with adaptive bitrate technology to ensure the best possible viewing experience for any Internet connection. Adaptive bitrate delivery is vital to viewer engagement and revenue growth: 60% of online video users say a poor viewing experience makes them less likely to return to a site, according to Jupiter Research.

Ooyala’s “out of the box” solution requires no additional development work, so publishers can quickly build a mobile business and reach their on-the-go audience. Mobile monetization is built into Backlot, Ooyala’s comprehensive video platform, and is available to all accounts.

About Ooyala

Ooyala is the leader in online video technology, including video analytics and monetization. Ooyala helps content owners gain the deep viewer insights that drive increased video engagement and better monetization. Ooyala serves over 500 customers — mostly global media companies and web marketers — including Electronic Arts, Endemol, Fremantle Media, Johnson & Johnson, Telegraph Media, Glam Media, Vans, and Vice Magazine. Vist Ooyala

NEW YORK – VINDICO Group, a division of BBE, today announced its video advertising platform has been accredited by the Media Rating Council (MRC), the industry association dedicated to establishing audience measurement that is valid, reliable and effective. VINDICO is the first demand-side video ad server to be accredited by the MRC, a process that requires companies to submit technology and processes to rigorous third-party audits to ensure compliance with industry standards.  VINDICO’s accreditation indicates its video advertising platform is compliant with the MRC’s standards for Media Rating Research and the applicable guidelines published by the Interactive Advertising Bureau.

Established in 1964, the Media Rating Council was created to audit and accredit audience rating services in an effort to improve the quality of audience measurement and to help ensure accuracy and transparency. More than 115 companies, such as Time Warner, MSNBC and New York Times, are MRC members, representing a broad spectrum of the media industry, from radio and broadcast to print and online publishers. The MRC works with independent CPA firms to audit members’ measurement services and provide accreditation.

“We applaud VINDICO’s efforts and leadership to gain accreditation for its online video ad serving products,” said George Ivie, CEO and executive director of the Media Rating Council. “This accreditation underscores the importance of video advertising and helps prepare online advertisers and agencies for further growth linked with MRC accredited measurement.”

The first ad-serving and tracking platform dedicated exclusively to video, VINDICO Group works with entities such as VivaKi and Universal McCann to provide video ad serving, tracking and analytics for campaigns across all ad networks.  VINDICO offers a suite of planning and buying services that make it easy to buy, serve, track and measure video ad activity. Through VINDICO, online media buyers can work with multiple ad networks and receive standardized ad tracking and reporting for the entire online video industry. This accreditation will benefit dozens of VINDICO Group’s clients, which include The Pool™ participants such as BlackBerry, Denny’s, Disney Pictures, General Mills, General Motors, Kraft, Mars, U.S. Cellular, Verizon Wireless and Walgreens

“VINDICO is solving for the market what DoubleClick solved for the banner ad space, providing an efficient and reliable way to serve video ads across multiple networks,” said Matt Timothy, president of VINDICO Group. “Putting our technology through the rigorous MRC accreditation process demonstrates our continued commitment to making online video as trusted and easy to work with as any other measured media. With accreditation by the MRC, VINDICO aims to give advertisers the confidence to make larger investments in online video.”

“Industry benchmarks such as the MRC put video tracking and measurement on a solid foundation,” said Tracey Scheppach, Founder of The Pool  at VivaKi. “We know that VINDICO’s move will motivate more investment and accelerate the shift of advertising spend to online video. We are thrilled The Pool is working with the first third-party video ad server to receive the MRC’s stamp of approval.”

About VINDICO Group:
As the first ad-serving and tracking platform dedicated exclusively to video, VINDICO Group allows advertisers to buy, serve, track and measure all of their online video ad activity.  Since 2006, VINDICO has been the gold standard in online video platforms, providing standardized reporting and analytics for the online video industry.  The power of online video isn’t just the audiences it reaches and how it reaches them.  Its strength also derives from its ability to track an ad campaign and precisely measure the campaign’s effectiveness. For more information, please visit http://www.vindicogroup.com.

About BBE:
Founded in 2004 by CEO Matt Wasserlauf, BBE is the digital media authority. The company helps advertisers, content producers and content distributors navigate the constantly shifting terrain in the online video space. BBE’s large-scale, online distribution network delivers original and syndicated content in a highly targeted, measurable way, making the online video space safe for advertising dollars. BBE’s online video network of over 2,400 Web channel partners delivers content 24/7. Collectively, these publishers have the capacity to reach an enormous audience, carefully segmented by specific viewer demographics. Please visit http://bbe.com/.
About MRC:
The Media Rating Council (MRC) is a nonprofit industry association whose members consist of the blue chip companies of our industry including television and radio broadcasters, cablecasters, print organizations, advertisers, Internet organizations, advertising agencies and industry trade associations. The MRC charter is to maintain audience research confidence and credibility with the goal of securing for the industry audience measurement services that are valid, reliable and effective.  The MRC was formed in 1964 at the urging of the United States Congress.  Audience measurement services desiring MRC Accreditation are required to disclose to the MRC membership (and all customers) all methodological aspects of their service; comply with the MRC Minimum Standards For Media Rating Research; and submit to MRC designed audits to authenticate and illuminate their procedures.  The membership evaluates these audits and the MRC Board grants Accreditation if deemed warranted.  In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of Research in the marketplace.  Further information about MRC’s accreditation and auditing procedures can be obtained from: www.mediaratingcouncil.org.

NEW YORK – Dailymotion, one of the largest Web video sites in the world, announced the launch of its bit.ly-powered URL shortener, dai.ly.

The dai.ly short domain will enhance Dailymotion’s viral distribution and help advertisers leverage Dailmotion’s vast, viral sharing audience with memorable short URLs. It will also enable advertisers to create recognizable short URLs with brand names and keywords (example: http://dai.ly/cityofscars) for Dailymotion based campaigns that are optimized for sharing across social networks like Twitter and Facebook.

Following several initiatives implemented by Dailymotion to offer a superior video entertainment experience for users, content partners and advertisers, the new dai.ly URLs significantly enhance the popular websites’ options for video sharing and tracking. Developed using bit.ly’s powerful API, dai.ly allows you to share and track links quickly and accurately. Advertisers are also able to view real-time traffic and referrer data, as well as location and metadata to get a clear and objective view of the distribution of their content across popular social networks and other viral distribution platforms like e-mail, SMS and Instant Messenger.

“Viewers, advertisers and content creators are seeking the most effective tools for their video content on all levels,” said Joy Marcus, General Manager of Dailymotion US. “With our robust sharing features, best-of-breed player and flexible advertising solutions, we believe Dailymotion is best positioned to deliver on their demands.”

“Dailymotion is using bitly’s Enterprise service to encourage viral link-sharing, to brand their content as it travels across multiple social networks, and to track their offsite usage,” says Andrew Cohen, General Manager of bit.ly. “We’re pleased to be working with them to make a better Web video experience for their users and advertisers. They’re a real market leader.”

About Dailymotion

As one of the leading sites for sharing videos, Dailymotion’s network of sites attracts 64 million unique monthly visitors and one billion videos views worldwide (source: comScore, May 2010). Dailymotion offers the best content from users, independent content creators and premium partners. Using the most advanced technology for both users and content creators, Dailymotion provides high-quality and HD video in a fast, easy-to-use website that also automatically filters infringing material as notified by content owners. Offering 19 localized versions, Dailymotion’s mission is to provide the best possible entertainment experience for users and the best marketing opportunities for advertisers, while respecting content protection. www.dailymotion.com.

NEW YORK – Dailymotion, the second largest Web video site in the world, and a market leader in Europe, continues its expansion in the US as major advertisers such as P&G and Red Bull sign on. Dailymotion has over 13 million monthly unique visitors as of May 2010 in the US alone, and 64 million for the Dailymotion global network (source: comScore MediaMetrix).

Dailymotion’s US sales team secured a slate of new advertisers including P&G, Frito Lay, ABC Television, EA Games, Red Bull, Bristol Myers Squibb, Microsoft and Gillette. These and other leading brands are turning to Dailymotion for scalable pre-roll advertising in a quality curated environment with high reach branded video entertainment distribution and high impact homepage integrations.

Dailymotion’s curated approach combines premium content with high quality independent community content. Premium partners include EMI, Warner Music Group, Viacom and Hulu. Dailymotion also continues to be the preferred exclusive launch platform for high quality independent content such as the Batman fan film, City of Scars.

“Advertisers are increasingly interested in our quality environment and viral capabilities,” said Joy Marcus, General Manager of Dailymotion US.” And we continue to attract a larger and larger audience in the US with our high quality content, beautifully curated site and best in class viewing and sharing capabilities.”

Dailymotion’s website and player are optimized for sharing across social networks and video platforms, including Phone, iPod Touch, iPad and Android apps as well as over the top TV platforms.

About Dailymotion

As one of the leading sites for sharing videos, Dailymotion’s network of sites attracts 64 million unique monthly visitors and one billion videos views worldwide (source: comScore, May 2010). Dailymotion offers the best content from users, independent content creators and premium partners. Using the most advanced technology for both users and content creators, Dailymotion provides high-quality and HD video in a fast, easy-to-use website that also automatically filters infringing material as notified by content owners. Offering 19 localized versions, Dailymotion’s mission is to provide the best possible entertainment experience for users and the best marketing opportunities for advertisers, while respecting content protection. www.dailymotion.com.

This report provides in-depth profiles of the major U.S. online video advertising industry players. The report analyzes consumer use of online video and patterns based on key advertising demographics. Additionally, the report reviews existing business and pricing models and details major online video ad formats. Finally, the study provides recommendations for industry investors and five-year forecasts for U.S. online video advertising revenues.

Online video viewing will continue to increase at high rates, therefore advertisers, content providers, and service operators must identify the true impact of online video on the traditional broadcast and cable TV industry, said Heather Way, research analyst. While inadequate audience reach, metric standardization, and consumer affinity for traditional TV viewing inhibit immediate growth, advertisers ability to incorporate cross-platform audience targeting as well as increased content offerings via TV Everywhere initiatives drive steady, long-term online video advertising revenue growth.

Key Topics Covered:

Online Video Advertising: Strategies & Results Dashboard

1.0 Report Summary

1.1 Purpose of Report

1.2 Scope of Report

1.3 Research Approach

1.3.1 Source of Data

1.3.2 Glossary of Terms

2.0 U.S. Market Overview: Online Video Advertising

2.1 U.S. Broadband Household Growth Trends

2.2 Online Video Advertising Ecosystem

2.2.1 Advertisers and Advertising Agencies

2.2.2 Ad Campaign Management Systems & Ad Servers

2.2.3 Content Providers

2.2.3.1 Content Publishers

2.2.3.2 Content Aggregators

2.2.3.3 TV Everywhere Initiatives

2.2.4 Advertising Networks

2.2.5 Audience Measurement and Data Analytic Firms

2.2.6 Online Video Consumers

3.0 Business Perspective

3.1 Business Models

3.2 Pricing Models

3.3 Online Video Ad Formats

4.0 Implications and Recommendations

4.1 Market Conditions

4.1.1 Drivers

4.1.2 Inhibitors

4.2 Recommendations

5.0 U.S. Online Video Advertising Revenue Forecasts

5.1 Forecast Methodology

5.2 Forecast Assumptions

5.3 U.S. Forecasts 2009 – 2014

For more information visit http://www.researchandmarkets.com/research/f78a89/online_video_adver

“‘How To’ content is experiencing exponential growth that can be seen in the dramatic increase in users consuming sites such as eHow.com, one of the seven popular Demand Media properties. This site alone attracts over 61MM people seeking answers in areas of personal interest from Arts and Entertainment, to Electronics, to Health and Travel,” said Nick Higgins, Director of Global Video for Adconion Media Group. “Demand Media has an acute understanding of their audience needs just as Joost has an acute understanding of our audience behavior. This exciting partnership symbolizes the future of content creation and monetization that will benefit both users and advertisers.”

By joining forces, the Joost Video Network will be able to present Demand Media’s growing global audience to its premium brand partners around the world through audience and vertical channel sales packages. As a part of this agreement, Demand Media will leverage the Adconion video ad serving platform to deliver all premium video campaigns sold by the Demand Media sales force as well as deliver network advertising pre-roll inventory to the Joost Video Advertising Network. As part of this partnership, Adconion will exclusively provide the Adconion video technology platform to power all of Demand Media’s in-stream video advertising needs, including trafficking, optimization, and reporting. The Joost video platform delivers millions of in-stream video ads to millions of targeted end users. Joost offers the technology and the targeting needed to comprehensively monetize Demand Media’s in-stream video advertising opportunities.

“Joost was the obvious choice for two reasons. Firstly, its end-to-end distribution and ad serving platform and secondly their ability to monetize our video inventory by leveraging their impressive Global Sales Force,” said Jeff Quandt, Director of Ad Management for Demand Media. “The Joost premium advertisers, complemented with our extensive and growing audience seeking out video content on Demand Media properties, are a natural match.”

Collectively, Demand Media’s award-winning portfolio of owned and operated media brands make it possible for more than 80 million people each month to engage in conversations and form passionate communities around topics of shared interest. A comScore top 20 (U.S.) network, Demand Media has created a diverse and wide-reaching portfolio of sites, including golflink.com, eHow.com, LIVESTRONG.com, Mania.com, Cracked.com and Trails.com

About the Joost Video Network and Joost.com

Joost is a fully owned subsidiary of Adconion Media Group (www.adconion.com).

DoubleVerified and iASH compliant, the Joost Video Network is a complete suite of online video advertising products and services, including in-banner and in-stream video advertising. The Joost Video Network provides the reach and quality of a video portal with the scale and efficiency of a network.

The Joost Video Network leverages Adconion’s heritage of a global audience network to provide massive scale and expert targeting, including the ability to target both pre-roll and in-banner campaigns with BlueKai data.

Joost.com provides professionally-produced online video content to a global audience. Working with content copyright owners, Joost collects and curates thousands of videos to provide online viewers with a wide selection of music, TV, movies and more.

NEW YORK – AdGenesis Digital LLC, building on the success of Beezag, its sister company and first private label partner, launched a new video advertising platform where customers exchange buying information for relevant ads and rewards. AdGenesis functions across multiple media including mobile, online and eventually ITV.

“For advertisers, AdGenesis is the merging of branding and direct response delivering the audiences most likely to buy, guaranteeing each and every view and producing engagement and conversion rates no other platform achieves. It’s true ROI. For consumers, AdGenesis creates an experience where they want to watch branded content and entertaining ads instead of skipping or blocking irrelevant marketing messages,” says Richard Smullen Co-Founder and CEO.

The game changing, white label platform rewards consumers – with savings, offers, or other incentives from marketers – for providing information about their buying habits & brand preferences and watching video ads relevant to their lifestyle preferences that drive their buying decisions. Unlike other ad systems that try to deduce user information based on behavior or demographic projections, AdGenesis members voluntarily provide information about their brand behavior and buying habits in exchange for rewards and for future videos highly relevant to their declared interests. In the AdGenesis process, users are exposed to branding ads, but also have an opportunity to make immediate purchases.

“At Medialink, we see scores of interesting online businesses, however,  AdGenisis is one with so much promise, I became an investor,” says Michael Kassan Chairman & CEO, MediaLink, LLC, which works with major brands and media companies at a strategic level. “At scale AdGenesis will deliver a depth of consumer insights than cannot be replicated through any other mobile and online advertising platform. Members are asked questions that place them in discrete niche audience segments most likely to buy what brands are selling.  The value increases as the niche gets larger yet more focused through more data and especially as AdGenesis expands to other mass platforms including IPTV and digital TV.”

“We deliver video content that is precisely targeted to the interests of our user base,” says Laurent Alhadeff, AdGenesis Digital’s Co-Founder and President. “Our extraordinary click-though rate of over 25 percent for advertiser offers, is proof that we deliver exceptional value in exchange for the consumer data that no one else is gathering. We call it ‘me-commerce’  because the entire process is consumer centric. We ask them what they want or need, then deliver relevant content about brands, specials and services they may not have even known about that match their interests.”

AdGenesis Digital has been collecting brand-centric member-provided data through Beezag since October 2009, when it launched in beta. From more than 10,000 beta users, Beezag has secured over 200,000 opt-in data points which are made available in the aggregate to its advertisers to inform, alter or improve their marketing messages.

The AdGenesis platform can run on any website or mobile device allowing its membership multiple access points across the web and mobile ecosystem and enabling publishers to monetize users in a unique ad environment. Through a seamless integration process, mobile sites and web communities can now offer me-commerce to their user bases.  This service creates entry points where consumers join and with each visit are asked (in a conversational manner) questions about their buying habits and overall consumer behavior. It will scale through the mobile interfaces of major distribution partners such as PriceGrabber, Stylequest and Home Shopping Network (HSN).

In response to member-provided information, the AdGenesis engine matches brands to consumers and notifies the consumer via SMS or e-mail that a rewarding and relevant video ad is there to be viewed. Consumers can save and share offers as well as view other advertiser messages of relevance knowing each view will deliver a new, attractive promotion.

Publishers can participate in AdGenesis by either placing Beezag on their sites, taking a significant revenue share for each new member, or by private-labeling the AdGenesis engine as their own video rewards program using their own savings and rewards as the consumer incentive.

Through use of a patent-pending technology that confirms user views, brands only pay for ads to which the user actually paid attention, ushering in a new performance metric: CPV—cost per view. Advertisers pay different rates for different levels of targeting, from basic ZIP codes to more in-depth demographic and behavioral data.

“Agencies, who are becoming more and more accountable for performance and ROI, are turning to Beezag and AdGenesis powered sites as a very effective and somewhat risk free alternative to pre-roll video and even television commercials,” says Mr. Smullen.
Since inception, AdGenesis Digital and Beezag has raised over $4 million from  a group of angel investors who sit on the company’s Executive Board including: Mr. Kassan; Gerry Byrne, Former Publisher of Variety and SVP of Media and Entertainment at Nielsen; Clifford Gundle, Founder, Knightsbridge Information Services and a member of the Dean’s Council of Harvard; Robert Friedman President, Radical Media Global Media and Entertainment; Rick Sirvaitis, Former President and Chief Operating Officer, GM MediaWorks; Wenda Harris Millard, President and COO of MediaLink, LLC; and Antoine Spillman, Board Director and member of the Audit and Risk Management Board committees of ArcelorMittal.

AdGenesis Digital LLC (http://www.adgenesisdigital.com) developed and deploys a next generation consumer rewarded marketing and advertising experience, “me-commerce.”  Its platform enables advertisers to send their video ads directly to members, who trade consumer insights, watch advertisements and receive rewards on web sites, mobile devices, social media, and interactive televisions. A sister company, Beezag.com, is an Internet and mobile program that perfected the targeted consumer reward concept. The New York-based company was founded in 2009 by successful advertising and media entrepreneurs, Richard Smullen and Laurent Alhadeff.

LOS ANGELES – Panache, the advertising platform for digital video, announced its unique role within The Rising Tide Co-Op to enable video publishers and content owners to access a new online video ad format called the ASq and to standardize the technology pipeline for online video ad delivery; thereby facilitating future innovation in the space.

“VivaKi and The Rising Tide Co-Op’s industry-wide initiative will help standardize a pipeline for digital video advertising spend, enabling scalable innovation as the industry identifies optimal ad experiences for Internet-distributed video,” said Steve Robinson, CEO, Panache. “Panache’s business was built working with publishers’ player engineering, ad operations, and sales teams. We are bringing that experience to the Co-Op to make publisher enablement for buy-side ad spend fast and easy.”

VivaKi, the strategic entity that comprises the digital and media assets inside of Publicis Groupe, announced, this February, results from its unique research initiative The Pool. The first wave of research, focusing on online video, identified the Ad Selector as the most optimal online video ad format for advertisers, consumers and content owners. The Rising Tide Co-Op is working to operationalize this model and unveil a new version of the ad model in September, called the ASq. The ASq is a format that allows users to select one of three ads to view before the commencement of non-advertising video content.

All ASq campaigns will be 3rd-party ad served by The Rising Tide Co-Op, with publishers using in-house ad servers for ad scheduling, configuration of ad parameters and for in-house tracking. In order to access The Rising Tide Co-Op for ad serving, all publishers will need to integrate their video player(s) with the Panache platform, which will standardize the delivery method for any current and future ad formats. In addition, Panache enables the testing and rendering of ASq, as well as advanced publisher-facing analytics and scalable workflow solutions. Panache’s work with major video publishers’ Ad Operations and technical teams has helped publishers innovate around ad loads and ad mixes, maximizing profitability within their digital video business.

”The Rising Tide Co-Op is a group of industry pioneers who are dedicated to pushing the industry forward and bringing the advertising value of online video close to that of television,” said Tracey Scheppach, VivaKi Director of Innovation and creator of The Pool. “Panache is an integral member of this group due to its publisher-facing role in the Co-Op, facilitating publisher adoption of the ASq.”

Panache’s technology is currently embedded in the digital video ecosystem of clients including all MTV Networks properties, PBS, Fox as well as a breadth of partners such as Adobe, Microsoft, thePlatform, Brightcove, Akamai, PointRoll, and many others.

Along with VivaKi, Panache joins Vindico, Visible Measures and Tidal TV in the Co-Op.

About The Rising Tide Co-Op

The Rising Tide Co-Op was formed to provide a scalable and open technology stack for ASq, a branded, optimized version of the Ad Selector experience. The Rising Tide Co-Op solution integrates best-of-breed optimization, reporting, serving, and rendering technology, all tailored to the requirements of ASq.

About Panache

Founded in 2006, Panache helps premium video publishers make Internet-distributed video into a profitable and sustainable business with a comprehensive ad platform. The Company simplifies all aspects of premium publishers’ direct ad sales business resulting in increased ad inventory and full ad loads. Panache’s platform includes ad products, ad product planning, ad fulfillment workflow technology and visually represented ad effectiveness reporting.

Founded in 2006, Panache is a privately held company headquartered in Los Angeles.

Online video advertising networks and media ad serving platforms are forecast to generate $377 million in video CPM share and fee-based revenue in 2010, an increase of 41% over the prior year comparable. This report, Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012, tallies provider and segment revenue by analyzing video inventory, sellout rates, CPMs, participation percentages and serving fee components of gross media spend. That data is aligned with business model analytics surrounding in-banner video serving, premium and remnant/3rd party pre-roll sales and ad serving, video overlays, search and the emerging mobile platform, each presented and detailed.

The report’s historical (2007-2009), current year and extended revenue forecast is amplified and supported by detailed industry Q & As, plus rigorous business model analysis spanning CPM share to inventory barter. Each video advertising network and platform is analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business model, sell-out percentages, CPMs by avail format, media spend and related revenue by provider, R & D initiatives and strategies to engage Smartphone users. In-banner video and rich media platforms Eyewonder, Pointroll, Eyeblaster and Googles DoubleClick are user reach and inventory scale market leaders of the multi-screen platform advertising group. 3rd party video networks representing premium pre-roll inventory, overlays and promotional executions analyzed in the report include BBE, Tremor Media, YuMe, ScanScout, Adap.tv, Magnify.net, SpotXChange, Turnhere, Wizzard Media and VideoEgg, among others.
Search and discovery platforms and services include both Blinkx and Truveo. Video advertising networks with CPM share business models joined with dedicated ad sales teams generate 75% of the segments revenue. Multi-screen video inventory continues to grow at rates faster than publisher ability to sell it, positioning networks with sales proficiency for increasing participation in a market with substantial revenue share upside. Revenue growth and ongoing consolidation within the video advertising platform segment is driven by publisher exploitation ambitions requiring powerful, vertically integrated solutions opportunistically endorsed by strategic acquisitors.

Key Topics Covered:

- Market Trends and Business Dynamics 2010-2012
- Online Video Advertising Platforms, Networks, Auctions and Targeting Solutions: Revenue 2007 2012
- 3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segments Revenue
- In-Banner Video Platform and 3rd Party Pre Roll Ad Network Revenue Comparison: 2007 2012
- 3rd Party Video Ad Networks With Sales Teams: Gross Revenue Growth 2012
- In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010
- Video Advertising Networks Encompass the Following Broad Solutions Categories:
- Video Advertising Platform and Network Business Trends: 2010 2012
- The Video Advertising Network and Platform Market: 2010 – 2012
- Video Advertising Network and Platforms: Core Product Solutions and Market Positioning Comparison
- Video Advertising Networks and Platforms: Cpm Share/Participation Analysis
- Online Video Advertising Platforms, Solutions Providers, Auctions and Networks
- Online Video Advertising Networks Terminology

Section One
- Market Trends and Business Dynamics 2010 2012
- Online Video Advertising Platforms, Networks Auctions and Targeting Solutions: Revenue 2007 – 2012
- Online Video Advertising Platforms, Solutions Providers, Auctions and Networks
- 3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segments Revenue
- Online Video Advertising Networks and Platforms: Comparative Revenue Analytics: 2007 – 2012
- Video Ad Network Inventory Expanded by 34% in 2009
- Video Advertising Network Inventory Growth: 2008 – 2009
- Market Growth Drivers: 2010 2012
- 3rd Party Pre Roll Video Networks: Revenue Trends 2007 – 2010
- Market Growth Drivers: 2010 2012
- In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010
- In Banner Ad Serving Platforms: Revenue 2007 – 2012
- Online Video Advertising Platforms: In-Banner Delivery Specialists
- Online Video Advertising Platforms: In-Banner Gross Media Spend
- In-Banner Gross Media Spend Rose by 8.5% in 2009
- In-Page Video Ad Impressions and Gross Media Spend: 2005 – 2009

Companies Mentioned:

Adap.Tv
Audience Science
Blinkx
Truveo
BBE
Scanscout
Spotxchange
Tremor Media
Vidsense
Videoegg
Wizzard Media
Yume Inc
Eyewonder
Eyeblaster
Pointroll
For more information visit http://www.researchandmarkets.com/research/930ed3/video_advertising

NEW YORK – Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced it will be among the first online video advertising network providers for the Open Source Media Framework (OSMF). OSMF simplifies the development of media players by allowing developers to assemble components to create high-quality, full-featured video playback experiences based on the Adobe® Flash® Platform. Tremor Media has developed a plug-in version of Acudeo®, its ad management technology, for OSMF. The plug-in will allow web video publishers that are using OSMF to easily utilize all of the video monetization features available through Tremor Media’s Acudeo platform.

“OSMF provides online video publishers with a powerful new open framework so they can create customized video applications for the Adobe Flash Platform,” said Charles Parra, vice president of product management at Tremor Media. “The open architecture gives developers the ability to take full advantage of the advanced functionality and ease of use of Tremor Media’s Acudeo ad management framework, thus enhancing publishers’ ability to fully monetize their video content.”

With OSMF-Acudeo integration, companies with premium online video can manage advertising policies, integration with multiple advertising networks, ad formats, delivery and inventory fulfillment in a single, easy-to-use interface through the Acudeo console. The Acudeo plug-in works through a simple, one-line integration.

“The Acudeo plug-in for OSMF provides key components for online advertising and video monetization, which can dramatically save media companies time so they don’t have to start the process from scratch,” said Scott Wellwood, director of business development for Dynamic Media at Adobe. “By providing an open framework for media players based on the Adobe Flash Platform, content owners can easily integrate best-of breed components and reach the largest possible online audience as they bring their OSMF-based video players to market.”

“The Open Source Media Framework will be an essential technology for developers and video publishers looking to provide engaging, rich online video experiences that leverage the strength of the Flash platform,” said Jason Glickman, CEO of Tremor Media. “As a leader in the video monetization space it was important for us to create a plug-in that works for the Adobe Flash Platform, the number one video delivery format on the web today.”

In recent months Tremor Media has announced several new products and partnerships that further differentiate it in the online video marketplace. These advances include real-time audience targeting, several engagement-driven in-stream ad formats including the proprietary vChoice unit, and the first of its kind strategic partnership with DoubleVerify for third party ad verification. Read more at www.tremormedia.com.

About Tremor Media

Tremor Media (www.tremormedia.com), the leading online video monetization and advertising company, provides brand advertisers with in-stream and in-banner video advertising solutions on top-tier publisher sites with a combined 192.5 million uniques, reaching 90.4% of internet users. Tremor Media’s innovative video ad formats, advanced targeting, and industry-leading measurement tools enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.

In addition, Tremor Media’s Acudeo technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry’s most flexible and easy-to-use ad policy management tools and provides access to the industry’s leading revenue sources including turnkey integrations with all major online video platforms, video ad networks, ad serving, and video analytic technologies. With Tremor Media’s Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory.

NEW YORK – At the 2010 Streaming Media East Conference, Adobe Systems Incorporated (Nasdaq:ADBE) announced major new advancements to the Adobe Flash® Platform — Adobe’s design and development platform for creating and delivering content, video and applications that run consistently across operating systems and devices. Highlights include the immediate availability of Adobe Flash Access™ 2.0 software, a content protection solution that enables the distribution and monetization of premium video content, which can help create new sources of revenue for media publishers. In addition, Adobe is also showcasing HTTP Dynamic Streaming, a new protocol support for media streaming on the Flash Platform; and the Open Source Media Framework, to accelerate development of custom media players.

Adobe demonstrated its new solutions during the Streaming Media East 2010 Conference at its booth (#226) at the New York Hilton Hotel, May 10-12.

These powerful new Flash media delivery tools come in advance of the much-anticipated releases of Flash Player 10.1 and Adobe AIR® 2, which are optimized for high performance on mobile screens and designed to take advantage of native device capabilities for a richer, more immersive user experience.

Doug Mack, vice president and general manager of Digital Imaging and Rich Media Solutions at Adobe

“Adobe continues to innovate and develop media playback solutions that enable our customers and partners to build their businesses and become more profitable; whether it’s by helping to protect and monetize video content or by offering new options for delivering media to the Flash Platform. With approximately 75 percent of video on the Web delivery with Flash technology, Adobe and its broadcast and media customers are leading the industry and revolutionizing how the digital video industry creates and consumes rich media.”

Steven Roberts, senior vice president for New Media and Business Development at DIRECTV

“DIRECTV has always focused on providing a superb user experience, whether it is on television, online, or on mobile devices. We use the Adobe Flash Platform for content delivery because of the ubiquity of the Adobe Flash Player and the quality and advanced features like DVR functionality that Adobe Flash technology delivers. We’re thrilled to be maximizing our customers’ online experience and their bandwidth, using the power and innovation of Adobe’s HTTP Dynamic Streaming and Limelight Networks’ global delivery platform.”

Alex Blum, CEO, KickApps

“KickApps is committed to enabling a broad range of social media experiences including social video for organizations of all kinds. Our collaboration with Adobe on the OSMF App Studio is an important example of this commitment and will accelerate time-to-market and enable playback experiences limited only by the creativity of our shared customers. With the Cloud-based OSMF App Studio, users can create highly customized, full featured media players with drag-and-drop ease, including the ability to integrate best-of-breed third party applications, content, and Web services. OSMF is one more way Adobe is advancing the ability for organizations to take advantage of the power of the Adobe Flash Platform.”

Protecting and Monetizing Premium Content

Further advancing the Flash Platform, Adobe today made available Adobe Flash Access 2.0, a scalable, flexible content protection solution that enables the distribution and monetization of premium video content.
Adobe Flash Access 2.0 provides a way to combine the unprecedented reach and interactivity of the Adobe Flash Platform with robust security and flexible usage rules so that businesses can enforce necessary constraints, such as limiting viewing to a given rental period.
Adobe Flash Access 2.0, previously known as Adobe Flash Media Rights Management Server, enables media publishers to effectively monetize video content using a variety of business models, such as pay-per-view, electronic sell-through or advertising funded business models.
New in this release, content protected with Flash Access 2.0 will play back securely online via Flash Player 10.1 software as well as Adobe AIR 2.0. Also new in Flash Access 2.0 is support for output protection, which can be used to protect content sent to external displays.
Adobe® Flash® Access 2.0 is one of the first approved content protection solutions selected by the Digital Entertainment Content Ecosystem (DECE). DECE is a consortium of leading content providers, consumer electronics companies, technology vendors and service providers working to enable improved consumer access to entertainment content.

Expanding Content Delivery with HTTP Dynamic Streaming

Building on the success of Adobe’s Flash Platform for the delivery of streaming content, Adobe’s new HTTP Dynamic Streaming leverages industry standards to provide content publishers, distributors and developers the tools they need to utilize HTTP infrastructures for high-quality media delivery in Flash Player 10.1 and AIR 2.
While Flash Media Server 3.5 remains the choice for delivering interactive media experiences over RTMP (Real Time Message Protocol) with features like new trick modes, smart caching technology, protection and real time communication, customers will now have the flexibility to use HTTP Dynamic streaming, which enables the use of existing network infrastructures and standard Web server hardware to deliver rich media experiences on a massive scale.
HTTP Dynamic Streaming includes integration of content protection powered by Flash Access 2.0, allowing publishers to encrypt and apply business rules to their premium video content for both live and Video on Demand (VOD). Protected HTTP Dynamic Streaming allows publishers to secure valuable video content with a flexible workflow while maintaining the robust and persistent content protection features of Flash Access.
HTTP Dynamic Streaming supports all of the high-quality media codecs supported by the Flash Platform today, including H.264 and VP6, and all of the uses cases media companies rely on, including high quality live and recorded media with adaptive bit-rate and network DVR support to the Flash player.

Accelerating Media Player Development

Rounding out Adobe’s media delivery solution for the Flash Platform, the Open Source Media Framework (OSMF) is an open framework for building custom media players.
The new framework will help establish an industry standard for media players and will offer production-ready components to help streamline the development process, reducing the time content publishers spend creating and integrating playback technologies.
OSMF enables developers to easily assemble pluggable components to create high-quality, full-featured playback experiences.
The open framework enables collaborative development focused on Web video monetization with lower costs and faster turnaround.
Multiple partners are already providing plug-ins for OSMF, including advertising, analytics, content delivery and platform services companies Adap-tv, Akamai, Anvato, Conviva, Edgecast, FreeWheel, GlanceGuide, KickApps, Level 3Limelight Networks, MediaMelon, Omniture (an Adobe company), Podaddies, Quantcast, ScanScout, Streaming Media Hosting, Tremor Media Videoplaza and YuMe.
Helpful Links

Adobe Flash Access website: www.adobe.com/go/flashaccess

HTTP Dynamic Streaming for the Flash Platform website: www.adobe.com/go/httpdynamicstreaming

Open Source Media Framework website: www.osmf.org

Adobe Flash Media Blog: http://blogs.adobe.com/flashmedia

Kevin Towe’s Blog: http://blogs.adobe.com/ktowes

FlashStreamWorks.com: www.flashstreamworks.com

Streaming Media East website: www.streamingmedia.com/Conferences/East2010

Pricing and Availability

Adobe Flash Access 2.0 is available immediately. For pricing information related to Adobe Flash Access 2.0, please contact an Adobe sales representative at www.adobe.com/go/flashaccess_rfi. HTTP Dynamic Streaming for video on demand is expected to be available at no charge. Pricing for HTTP Dynamic Streaming for live streaming is available upon request. Both products are scheduled to ship in late May. OSMF is free, and is expected to be available in late May.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. Prices listed are the Adobe direct store prices in the U.S.; reseller prices may vary. Prices do not include tax or shipping and handling.

NEW YORK – Kantar has unveiled a suite of complementary video measurement and tracking tools in anticipation of continuing rapid growth in global video ad spend:

Kantar Video develops syndication, tracking and optimisation platform

This initiative marks the launch of Kantar Video, a new unit extending the company’s range of multi-channel data, analysis, and audience measurement services. Kantar Video, based in New York, has developed a proprietary syndication, tracking and optimization platform, Kantar Videolytics, dedicated to effectively and efficiently measuring and monetizing online and mobile video worldwide.

Available on-demand to clients, Kantar Videolytics data will be combined with descriptive, behavioural and attitudinal data from consumer panels operated by other Kantar business units. Delivered via a powerful search engine, the service will be used to evaluate programme content as well as entire campaigns and their components.

Kantar Video is currently rolling out a private beta of Kantar Videolytics and expects to launch the public beta in Fall 2010.

Kantar Video will be led by CEO William A. (“Bill”) Lederer, who has previously served in senior leadership roles at Kantar Media, TNS and Getty Images. Most recently, Lederer served as chief operating officer, Kantar Media Audiences North America.

Echo Video combines data sets for optimal viral video analytics

Kantar Media is launching a viral video analytics solution called Echo Video which provides an in-market way to evaluate and optimize viral video for a brand and compare it to the competitive set.

Echo Video combines behavioural and buzz data, providing measures of reach, user sentiment towards the video and the brand(s), the behaviour of those searched for it and their subsequent actions such as visiting a site, as well as the momentum created in social media pass-along. It is designed to provide a fuller picture of what happens to video and how the virality builds. In addition to providing in-market data for optimization, it can also be used retrospectively going back up to two years in time for learning about best-in-category tactics.

Echo Video combines data sets from across Kantar, including Kantar Media’s social media specialists Cymfony and digital analytics company Compete and will be infused with additional details from Kantar Video analytics. Plans are underway to incorporate additional insights from other sources both inside and outside of Kantar.

New metric from Millward Brown sizes up viral video potential

Millward Brown’s digital unit, Dynamic Logic has been evaluating the effectiveness of online video since the format’s inception, and has measured over 3,000 video ads to date. Dynamic Logic is currently combining attitudinal and engagement measures to identify the optimal content to use in video ads.

Recent Millward Brown research found that fewer than one in six TV ads achieve high viral viewing online. The study analyzed behavioural viewing data from YouTube for over one hundred ads all of which were tested as finished films using Millward Brown’s Link™ copy testing solution. Based on this research, Millward Brown has developed a new Creative Viral Potential (CVP) pre-testing metric to help agencies and marketers predict viral success prior to launching an ad or video.

“These initiatives represent our commitment to market-leading innovation in this critical communications area ahead of what we predict will be dramatically greater video ad spending and investment in the future,” commented Nick Nyhan, Chief Digital Officer of Kantar. “For clients to feel confident shifting budgets into online and mobile video, it has become apparent we need better data and analytics. The ability to merge a variety of data sets using these tools will help unlock the full potential of online and mobile video for marketers and their agencies as well as for content creators, distributors, and publishers.”

About Kantar

Kantar, a division of WPP, is one of the world’s largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

About Kantar Video

Kantar Video is the New York-based business unit of Kantar, a division of WPP, the world’s leading media and marketing services company, built to accelerate global online, mobile, and multi-channel video innovation. At general release, its comprehensive Kantar Videolytics online and mobile video advertising and program platform will offer content identity, syndication, tracking, measurement, analytics, and optimization for marketers and their agencies, media companies, and content creators and distributors. Kantar Videolytics is specifically designed for on-demand ease of use and efficient workflow and analysis to promote better decision-making. Learn more at www.kantarvideo.com

NEW YORK – Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced it has raised $40 million in funding led by Draper Fisher Jurvetson Growth Fund with participation from DFJ and Triangle Peak Partners. Existing investors including Canaan Partners, Meritech Capital Partners and SAP Ventures also participated significantly in this financing. The capital will allow Tremor Media to accelerate its lead in the online video advertising space and continue its rapid growth trajectory. It will primarily be used to invest in R&D to bolster Acudeo®, its leading technology platform, with new solutions for both advertisers and publishers, and to drive expansion into other media channels where digital video advertising will grow significantly.

Tremor Media, which has the leading video advertising network with the largest audience reach, has more than doubled the size of its network from 2009 to 2010*. The company became profitable in 2009, demonstrating revenue gains that exceeded more than twice the rate of growth of the overall online video market.

“Tremor Media is at the epicenter of video advertising. We have created the preferred technology and media platform for video advertisers, publishers and consumers and we are continuing to build long-term solutions that will meet the demand of the rapidly evolving digital video landscape,” said Jason Glickman, CEO, Tremor Media. “The next 12-18 months are critical for online video’s growth as massive advertising budgets shift to online video and consumption of online video rises. This infusion of capital will allow us to accelerate our lead in the marketplace and fuel our continued innovation. It is a validation of our company’s success and indicative of the enormous opportunity for the digital video space.”

“The online video industry is exploding and represents a major growth sector for the advertising industry. We’ve been evaluating this sector for quite some time and Tremor Media has clearly emerged as the category leader. The company has established its position through a combination of unsurpassed reach, audience targeting and ad management technology innovation that gives its blue chip advertisers tremendous buying efficiency and performance,” said Randy Glein, Managing Director of DFJ Growth Fund. “Tremor Media understands the needs of publishers and advertisers, delivering high impact media solutions that benefit the entire value chain. The company has demonstrated phenomenal growth and financial performance and has done an outstanding job anticipating the trends that are driving video advertising forward.”

In recent months Tremor Media has announced several new products and partnerships that further differentiate it in the online video marketplace. These advances include real-time audience targeting, several engagement-driven in-stream ad formats including the proprietary vChoice unit, and the first of its kind strategic partnership with DoubleVerify for third party ad verification. Read more at www.tremormedia.com.

*ComScore Video Metrix, comScore Releases February 2010 U.S. Online Video Rankings. February 2010.

About Tremor Media

Tremor Media (www.tremormedia.com), the leading online video monetization and advertising company, provides brand advertisers with in-stream and in-banner video advertising solutions on top-tier publisher sites with a combined 189.9 million uniques, reaching 90.6% of internet users. Tremor Media’s innovative video ad formats, advanced targeting, and industry-leading measurement tools enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.

In addition, Tremor Media’s Acudeo® technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry’s most flexible and easy-to-use ad policy management tools and provides access to the industry’s leading revenue sources including turnkey integrations with all major video ad networks, ad serving, and video analytic technologies. With Tremor Media’s Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory.

About Draper Fisher Jurvetson Growth Fund

Draper Fisher Jurvetson Growth Fund invests in revenue-stage technology companies that are expanding rapidly in large markets and are well-positioned to be category leaders. Draper Fisher Jurvetson is a leading venture capital firm with global presence through the DFJ Global Network of funds. DFJ’s mission is to identify, serve and provide capital for extraordinary entrepreneurs anywhere who are determined to change the world. The DFJ Network has grown to encompass over 150 venture capital professionals in more than 30 cities around the world, more than 600 portfolio companies funded, and over $6 billion of capital under management. The DFJ Network has produced such notable, industry changing companies as Athenahealth (ATHN), Baidu (BIDU), Skype (acquired by eBay), Focus Media (FMCN), DivX (DIVX), Mobile 365 (acquired by Sybase), Massive (acquired by Microsoft), EnerNOC (ENOC), FeedBurner (acquired by Google), Four11 (acquired by Yahoo), xFire (acquired by Viacom/MTV Networks), Mozy (acquired by EMC), Myfamily.com (acquired by Spectrum Equity Investors), Overture (acquired by Yahoo), Parametric (PMTC), TicketsNow (acquired by TicketMaster), and buy.at (acquired by AOL).

Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study of the attitudes and behavior of cross-platform TV content viewers, which was originally presented by Tania Yuki at the ARF Re:think conference on March 23, 2010. The study, based on a survey of more than 1,800 U.S. Internet users who watch originally scripted TV content, grouped viewers into three segments: TV-only viewers (65 percent), cross-platform (i.e. TV + online) viewers (29 percent) and online-only viewers (6 percent), to analyze differences in viewing of originally scripted TV programming. A complementary white paper summarizing the complete results of the study will be available for download in the coming weeks.

Online TV Viewers Receptive to Ads

In order to determine viewer receptivity to advertising when watching TV shows online, respondents were asked a battery of questions regarding their advertising tolerance. The questions were designed to assess the levels of advertising (based on one minute increments from 0-15 minutes) viewers would tolerate when watching one hour of TV programming on the Internet. The results indicated that online advertising’s “sweet spot” is between 6 and 7 minutes per hour, substantially higher than the approximately 4 minutes per hour that is currently consumed by ads delivered online as part of TV content.

“As cross-platform TV viewing becomes more widely adopted, it is important to understand the driving forces behind this shift in consumer behavior if we are to effectively monetize this emerging medium,” said Tania Yuki, comScore director of online video and cross-platform product. “While some analysts have suggested that the shift to online video reflects a consumer desire to view fewer ads, our research suggests that in many cases online TV viewers actually have a higher tolerance for advertising messages than they are currently receiving. This finding, of course, suggests there’s advertising revenue being left on the table and that media companies have not yet extracted full value out of the online medium.”

Motivations for Online TV Viewing

When cross-platform viewers were asked about their motivations for consuming a portion of their TV content online, freedom in time and space emerged as primary motivators. 75 percent of these viewers selected “online” over “TV” because they were able to watch the show wherever they wanted, while 74 percent selected online because they were able to watch the show on their own time. They also preferred online TV viewing for the ability to stop and play shows when they wanted (70 percent) and less interference from commercials (67 percent). TV fared substantially better than online for sound and picture quality.

Cross-Platform TV Viewer Media Preferences
Q: “For each attribute below, please select whether Online or TV is better.”
December 2009
Total U.S., Cross-Platform TV Viewers, n=535
Source: comScore, Inc.
Response    Share of Cross-Platform Viewers
Online    TV
Watch the show wherever I want     75%     25%
Watch the show on my own time     74%     24%
Ability to stop and play show when I want     70%     30%
Less interference from commercials     67%     33%
Overall convenience     61%     39%
Overall viewing experience     32%     68%
View show as soon as it’s released     31%     69%
Sound quality     28%     72%
Picture quality     25%     75%
When asked specifically why they watched TV episodes online, the most frequently cited reason among cross-platform viewers was that they had missed an episode on TV (71 percent), followed by convenience (57 percent) and fewer ads (38 percent).

TV Viewing Differences by Age Segment

Time shifting of TV viewing is most prevalent among younger TV viewers, with only 35 percent of viewers age 18-24 indicating they watched episodes live, 42 percent saying they watched the programming at a different time within one week of the original air date and 23 percent saying that they watched more than one week after the original air date. 25-34 year olds exhibited fairly similar time-shifting behavior to 18-24 year olds, while older age segments exhibited the least amount of time-shifting behavior.
TV Time-Shifting by Age Segment
December 2009
Total U.S., TV Viewers, n=1,825
Source: comScore, Inc.
Age Segment    Share of Viewers
Watch Live    Non-Live Viewing
Same Day Time Shifted – 3 Days After Airing    4-7 Days After Airing    More than 7 Days After Airing
18-24 Year Olds     35%     22%     20%     23%
25-34 Year Olds     35%     23%     24%     18%
35-49 Year Olds     46%     21%     17%     16%
50-64 Year Olds     55%     16%     17%     11%
65+ Year Olds     57%     16%     14%     13%
Younger TV viewers are also more likely to watch TV across media with 54 percent of cross-platform viewers being under the age of 35 compared to just 30 percent of TV-only viewers.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

NEW YORK – Online video advertising company ScanScout (www.scanscout.com) announced full support for the Interactive Advertising Bureau’s (IAB) Digital Video Ad Serving Template (VAST) and Video Player-Ad Interface Definitions (VPAID) video ad standards, providing streamlined delivery and distribution of ad inventory for advertisers and publishers.

ScanScout worked with video ad management platforms FreeWheel and LiveRail during the adoption of the VAST and VPAID standards. This joint effort provides a welcome solution for advertisers to the efficiency challenges of publisher fragmentation, and the difficulty they face tracking metrics across different sites.

“The push within the video ad industry toward VAST and VPAID compliance eases the implementation of video ad campaigns for publishers and advertisers,” said Jason Krebs, executive vice president of ScanScout. “We are happy to report that all of ScanScout’s ad formats are VAST and VPAID compliant as we lead the industry toward adoption of these standards.”

Leading Adoption of Industry Standards

The IAB’s VAST and VPAID standards were devised to ease the distribution of all advertisers’ ad units, simplify delivery of video ad campaigns to publishers and create a universal system of communication between video ads and video players. Until now, every video ad campaign required individual implementations with the ad source. Now, a VPAID ad is easily distributed to any publisher or ad management platform that is VPAID-compliant, removing the need for publishers and platforms to perform special integrations in order to accept ads from difference sources.

In addition to wins seen by publishers and advertisers, compliance with both standards will benefit vendors that provide ad management tools and serve ads sold by internal teams as well as accept ads from other sources.

The IAB standards have been put in place to ensure optimal placement and performance as a result of a more expansive range of video inventory. As the video ad industry continues to grow, publishers and platforms compliant with VAST and VPAID will generate a greater revenue stream, in addition to benefiting from the streamlined delivery process.

“Brand advertisers have embraced digital video as a powerful way to reach attractive audiences,” said Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB.) “VAST and VPAID improve the process of serving digital video ads which will allow for this platform to continue to grow. We’re pleased that as an IAB member, ScanScout has been such an active and vocal advocate of these important developments in digital video ad standards.”

ScanScout’s compliance reinforces the importance of the industry standards that the IAB has brought to video advertising in recent years. As adoption increases, VAST and VPAID implementation challenges that currently exist will be eliminated.

About ScanScout

ScanScout, the leading in-stream video advertising provider, connects advertisers and consumers while maximizing brand impact and delivering unmatched transparency and measurability. Utilizing proprietary technology that ensures precision targeting, real-time optimization and peerless brand protection, ScanScout delivers exceptional brand engagement throughout the entire video-viewing experience. Partners include more than 1,000 premium and niche sites like Warner Brothers, NBC, RealNetworks and Fox News. For more information, please visit: www.scanscout.com.

MOUNTAIN VIEW, Calif. – Ooyala, Inc. a leading provider of end-to-end video platform applications and services, announced the integration of token-based authentication for the delivery of premium video content online. Unlike other well-known video platforms, Ooyala allows publishers to restrict the delivery of a video based on pre-defined user and server-side rules.

Ooyala offers several ways to protect content including support of Encrypted Real Time Messaging Protocol (RTMPE), Geographic Distribution Restrictions and Domain-level and time-based delivery. Token-Based Authentication is another way that content owners can more easily control who has access to their content. With Token-Based Authentication, a publisher can develop subscription and pay-per-view monetization models that will only make content available if a consumer has paid for the content.

“We take content protection very seriously,” says Sean Knapp, co-founder and CTO of Ooyala. “Content owners can be confident that their content and data will be safe with us. Token-based authentication is one of over a dozen content protection measures we take to make sure that it is the content owners themselves who are in control of both distribution and monetization”

Ooyala’s Pay-per-View TV Everywhere product leverages Token-Based Authentication to deliver video.

About Ooyala Inc.

Ooyala is the leader in online video technology, analytics and monetization. Ooyala’s comprehensive online video platform gives content owners the deep insights that drive increased viewer engagement and revenue from video content. Ooyala serves hundreds of global media companies and marketers including Telegraph Media Group, Fremantle Media, Johnson & Johnson, General Mills, Vans, Endemol, Vice Magazine, The Glam Network and Electronic Arts.

SANTA MONICA, Calif. – Adconion Media Group (www.adconion.com), the largest independent global audience and content network, introduced the Joost Video Network, a complete suite of online video advertising products and services. The Joost Video Network will provide agencies and brand marketers with global in-banner and in-stream video advertising capabilities, including pre-, mid- and post-roll video advertisements, with expert targeting and scale.

“As consumers continue to spend more time online – and more time watching video online – agencies and brand marketers have more opportunities to use the power of video advertising to build brand awareness online,” said Nick Higgins, director of global video, Adconion. “With the Joost Video Network, agencies and marketers can design targeted campaigns that run exclusively against premium content on premium sites, and leverage the experience and power of our network to find targeted audiences and maximize the value of their campaigns. Adding this product offering gives Adconion a distinguished position among ad networks, as we are the only provider with in-banner and in-stream capabilities; an exclusive relationship with a branded entertainment studio; in-house creative services; and a video portal, Joost.com, that we own, operate and sell exclusively.”

The Joost Video Network streamlines Adconion’s entire video advertising product line, from pre-, mid- and post-roll video ads to a variety of in-banner video advertising executions, into one product line. All Adconion products, including the Joost Video Network, take advantage of Adconion’s proprietary ad serving and targeting technology. In addition, the Joost Video Network delivers both pre-roll and in-stream campaigns targeted with BlueKai data, thanks to a unique global partnership with the world’s highest-quality online data exchange. The Joost Video Network is DoubleVerified and IASH compliant, ensuring all video ads run in brand-safe environments.

The product launch marks an important step in Adconion’s evolution, as it is the first product and service from the combined entity formed when Adconion acquired Joost’s technology assets in November 2009. Since the acquisition, Adconion has integrated its ad server with the Joost video player and is the exclusive video ad provider for Joost.com and the Joost video player in its embedded form.

In addition to global pre-roll and in-banner video capabilities through the Joost Video Network, Adconion has an exclusive relationship with the branded entertainment and creative services studio RedLever. Together, Adconion and RedLever work with agencies and marketers to develop compelling video content, from advertisements to webisodes.

The Joost Video Network will serve video ads on Adconion’s network of 2,000 premium publishers in more than 70 markets worldwide. In addition to Adconion’s extensive sales, account management and media teams, participating advertisers and marketers also have access to Adconion’s regional video specialists. The team, led by Nick Higgins, includes Cliff Paulson in North America and Stephen Hunt in Australia. Paulson has more than 15 years of media experience, most recently at ScanScout, while Hunt has more than five years of experience in online advertising, marketing and video. Adconion, which has aggressive plans to grow by nearly 50 percent in 2010, will add a European video specialist to its team this month.

About Adconion

Adconion Media Group (www.adconion.com) is the largest independent global audience and content network, reaching more than 350 million unique users – or one-third of the total global Internet population – every month. Combining the power of global reach with local presence, Adconion helps advertisers reach customers throughout the marketing funnel with its breadth of products, from video and display advertising to search retargeting. Adconion is dedicated to providing advertisers and publishers with the best products, technology and data analysis to create successful online campaigns. Adconion has 16 offices in 7 countries, sits on the board of the Interactive Advertising Bureau (IAB) and is a member of IASH Europe. For more information, visit http://www.adconion.com.

MARLBORO, Mass. – Mercury Media, the largest privately-owned, full service direct response media agency in the country, released the first installment of TV Perspectives, a series of white papers authored by Michael Goodman, Senior Director, Research and Analytics for Mercury Media and former Director, Consumer Research at Yankee Group. The series will explore innovations in cross-platform advertising with a focus on direct response television.

The first piece in the series, titled “The Power of Television,” highlights television’s continued viability as an advertising medium and explores how networks and content providers are using emerging video platforms and market segmentation to grow their audiences and improve their offerings to advertisers.

“Television advertising is not dying,” said Goodman. “Rather than fragmenting the marketplace, emerging video platforms like broadband and mobile TV are acting as audience multipliers.” Goodman points to innovations like Addressable TV, TV Everywhere and Interactive TV as leading the evolution toward “a harmonious video delivery ecosystem.” These platforms have the potential to generate qualified leads and drive sales in record numbers. “Rather than cannibalize traditional television, emerging video platforms, like Hulu, cable VOD and FLO TV, are supplementing viewership and creating new revenue streams for programmers,” said Goodman.

Among Goodman’s top findings are:

TV is still the #1 screen. Television viewership remains at hundreds of hours per month, while viewership of broadband and mobile video remains in the low single digits. It is reckless to proclaim that any great revolution is taking place.
Consumers want utility not glitz from ads. Consumers are not looking to be entertained by ads. Rather, they want ads that demonstrate the utility of a product or service or solve a problem. Ads should contain calls-to-action, such as an incentive, and give consumers the opportunity to engage with brands through dedicated telephone numbers or URLs.
Advertising must be accountable. Metrics like brand awareness, ad recall, persuasion and engagement are insufficient measures of campaign performance. These metrics provide useful insight but do not measure effectiveness in generating leads and driving sales. This is the criteria upon which all ad campaigns should be measured.
Direct response advertising creates brands. All advertising leaves an impression about the advertiser, whether its purpose is to create awareness or produce orders. Direct response advertising influences all those that it touches, not just those who respond, so ads need to send a conscious message about the brand, in addition to generating a response.
Addressability comes at a cost. The downside of addressable advertising is higher CPMs (cost-per-thousand viewers), but if addressable advertising allows you to get better-quality leads with either a higher profit per sale or higher conversion rates, then it is a worthwhile investment.

About Mercury Media

Mercury Media is the largest privately-owned, full service direct response media agency in the country, headquartered in Marlboro, Massachusetts with an offices in Santa Monica, California and New York City. The agency launched the first full service Hispanic direct response specialty practice, Mercury en Español, in 2009. Established in 1989, Mercury Media specializes in long form, short form and digital direct response advertising and is committed to providing its clients with best-in-class measured media solutions across multiple platforms to achieve their strategic objectives and maximize their return on investment. By leveraging its unparalleled experience in direct response media and cutting edge analytics, the agency develops and executes innovative media campaigns that deliver superior results. For additional information regarding Mercury Media’s clients, services and expertise please visit: www.mercurymedia.com For original articles, please visit The Mercury Index Blog at www.mercurymedia.wordpress.com. Follow us on Twitter: www.twitter.com/mercurymediadr

Auditude’s “content aware” platform enables Comcast Interactive Media to dramatically reduce the time and effort required to manage business and partner requirements, ad products, targeting, delivery and reporting on video content improving the economics of online video.

“While others in the industry are discussing the promise of bringing increasing amounts of premium content online, Comcast Interactive Media is truly delivering on that promise,” said Adam Cahan, CEO of Auditude. “Auditude is very pleased to have been selected as the platform to support Comcast Interactive Media’s initiatives. We see what they are doing as the next wave of consumer experiences for online video and are excited to provide the management and monetization solutions to CIM and their partners.”

About Auditude

Auditude is a video management and monetization technology provider that helps content owners and aggregators expand their video revenues. The Auditude Connect™ platform enables content owners and publishers to rapidly scale the business requirements and ad serving needs around premium video content.

Auditude works with some of the largest names in online video to help grow their revenue opportunities. Clients include Comcast Interactive Media, Major League Baseball, MySpace Music and Video, MTV Networks, Universal Music Group and Yahoo!, among others.

Auditude’s executive and technology team is made up of talent from some of the world’s most successful technology companies including Apple, DoubleClick, eBay, Google, PayPal, and Yahoo!, among others. Auditude is based in Palo Alto with offices in Los Angeles and New York City. For more information, please visit us at: www.auditude.com

About Comcast Interactive Media

Comcast Interactive Media (CIM), is a division of Comcast Corporation (NASDAQ:CMCSA) (NASDAQ:CMCSK) dedicated to developing and operating online and cross-platform entertainment and media businesses, including Comcast.net (www.comcast.net) one of the country’s most visited websites. CIM’s other properties include Fandango.com, a top movie and entertainment destination, selling movie tickets at over 15,000 screens; Fancast.com, a national online entertainment site; DailyCandy, the daily e-mail newsletter and website; thePlatform, the industry-leading provider of digital media publishing solutions over broadband and wireless networks; and Plaxo an online social networking based platform.