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Doritos Wins Brand Bowl 2012
Twitter Users Select Doritos as Most Effective Brand on this Year’s Super Bowl Telecast Mullen and Boston.com Use SalesForce Radian6 Social Media Analysis to Create Real-Time Ranking of the Best and Worst Super Bowl Commercials According to the 400,000 tweets monitored by BrandBowl2012, Doritos was the most effective brand to advertise on the Super Bowl [...]
CableLabs® Interop Demonstrates Maturation of Dynamic VOD Ad Technology
LOUISVILLE, Colo. – Integration of national and local advertising content and the delivery of specific viewer-relevant messages within video on demand sessions were among multiple highlights from a Jan. 23-27 interoperability event hosted by CableLabs® focusing on advanced advertising over cable. In its continuing effort to support the advancement of advertising technology and specifications, the [...]
Internet Ads Can (and Will) be As Effective as TV
Sometimes it is lonely to be the CEO of the biggest independent advertising technology partner for publishers. The long view: my belief in standing behind the high quality publishers to make Internet advertising work at least as well as the best TV advertising – is a position not often shared. Yet I believe that we [...]
What Does a Super Bowl Fan Look Like?
With the Super Bowl just around the corner, BlueKai, the world’s only complete platform for data management, analysis and acquisition, has pulled together an interesting infographic that segments certain groups of Super Bowl fans.
Ace Metrix Awards the Brand of the Year 2011 to Microsoft Kinect
Most Improved Brand of the Year Awarded to State Farm MOUNTAIN VIEW, Calif. – Ace Metrix, the authority of television advertising effectiveness, today honors Microsoft Kinect as the 2011 Brand of the Year and State Farm Insurance as the Most Improved Brand of the Year. Microsoft Kinect delivered twelve ads that earned the highest average [...]
Samsung Strengthens Smart TV Content Ecosystem with New Smart TV Advertising Platform – Samsung AdHub
Innovative advertising platform will drive growth in the Smart TV content ecosystem, with new opportunities for advertisers, developers and consumers LAS VEGAS – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced the launch of Samsung AdHub, its advertising platform for the Samsung Smart TV platform. Through the newly-announced [...]
YuMe and Samsung Electronics Team to Bring Advertising and Audience Insight to the Samsung Smart TV Platform; Announce Charter Advertiser State Farm
Industry-First, In-TV Brand Survey Capability from Vizu Gives Brands Real-Time Insight into Ad Campaign Efficacy REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced that it is partnering with Samsung Electronics, the technology leader and innovator in electronics and telecommunications, to provide advertising on Samsung’s Smart TV Platform through YuMe’s Connected [...]
Holiday Ads from Auto Makers Fail to Impress Consumers, According to Ace Metrix
Non-luxury Ads Outperform Luxury Overall with Chevrolet Claiming Three of the Top Spots During Q4 MOUNTAIN VIEW, Calif. – In spite of the introduction of more than 150 new ads plugging new models and holiday promotions, automotive advertisers have experienced a lukewarm reception from U.S. consumers in Q4, according to Ace Metrix, the authority in [...]
DIRECTV Provides Direct Response Ad Agencies With Seamless Access to Ratings through CoreDirect Media Management System
EL SEGUNDO, Calif. – DIRECTV’s Nielsen ratings and demographic information are now easily accessible to agencies for direct response advertisers through CoreDirect DRTV software. DIRECTV has teamed up with direct response systems leader CoreMedia Systems Inc. to begin rolling out the integration of Nielsen TV ratings for DIRECTV into CoreDirect DRTV software systems, eliminating the [...]
Strategy Analytics: Multi-screen Users are Avoiding TV Ads
BOSTON – People who use personal devices such as tablets and smartphones at the same time as watching TV are ignoring television commercials almost completely, according to new research published by Strategy Analytics’ Digital Home Observatory. The report, “Multi-Screen User Behaviors in the Home,” identifies the reasons why multi-screen users shift their focus between devices [...]
CableLabs Offers Community License for Advanced Advertising Development Resource
LOUISVILLE, Colo. – CableLabs® has made the source code and development tools for a new advanced advertising toolset available under a free community license. Vendors and developers are invited to use the tools and to contribute to a technical community that supports new possibilities in interactive television advertising.
Ace Metrix Unveils Top Ads of Q3 2011
10th Anniversary of September 11th Becomes the Biggest Advertising Event of Q3; Poor Economic Climate Creates a Receptive Audience for Food Advertisers LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, today announced the Ace Metrix Quarterly Top 10 national ads for the third quarter of 2011, a list led by September 11th [...]
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