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Effectv and VAB Analyze Hundreds of New and Established Companies to Measure TV Advertising’s...

The research indicates that TV can help “legitimize” younger brands, including DTC brands, who were shown to benefit the most from launching a sustained...
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Comscore Achieves Global Connected TV Footprint with New Samba TV Partnership

Agreement harnesses joint strengths in cross-platform measurement intelligence, lays groundwork for aggressive European expansion   RESTON, Va. - Comscore (NASDAQ: SCOR), a trusted partner for planning,...
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New Study Reveals Artificial Intelligence Plays Critical Role in Maximizing TV and Radio Ad...

Inaugural report from Veritone supported by Alteryx gives broadcasters and advertisers insights and strategies to deliver effective ad campaigns COSTA MESA, Calif. -- Veritone, Inc....
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Amobee Unveils CTV Allocator, a Dramatic Enhancement to its Linear TV-Informed Planning and Portfolio...

Delivers Comprehensive Investment Planning by Predicting Unique Reach of Future TV Schedules and Forecasting Incremental CTV Reach Against Strategic, In-Market Audiences REDWOOD CITY, Calif. --...
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Eicoff Selects TVSquared for Addressable, OTT and Linear TV Attribution

Full-Service Agency Provides Clients with Transparent, Real-Time, Omni-Channel Proof of Performance CHICAGO & NEW YORK -- TVSquared has been selected by Eicoff to provide addressable, OTT and linear...
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LoopMe Ties Brand Outcomes to Connected TV to Amplify Advertising Effectiveness

PurchaseLoop now includes CTV inventory, closing the loop on cross-screen optimization, measurement and attribution NEW YORK -- LoopMe, the outcomes-based video platform, announced its flagship...

Traditional Ads Still Reign Supreme According to Latest Research

The traditional TV ad still reigns supreme in influencing Brits' buying decisions – ahead of celebrity endorsements and online video adverts. Despite television coming a...

Sky Partners with TVSquared to Show True Picture of TV Effectiveness

Innovative tech helps advertisers directly track linear, on demand and addressable TV campaigns to online visits and performance LONDON – Sky Media, the advertising sales arm...

TN Marketing Reaches New Audiences on Connected TV Devices Using Brightcove Beacon

TN Marketing uses Brightcove to deliver 20 connected TV applications across its branded properties BOSTON -- Brightcove Inc. (NASDAQ: BCOV), the world’s leading video technology platform,...

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