IAB Unveils “An Interactive Television Advertising Overview”


Latest in Series that Charts Growth and Innovation in Emerging Advertising Technologies

CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) announced the release of “An Interactive Television Advertising Overview,” the latest in its series of comprehensive Platform Status Reports aimed at educating marketers, agencies and publishers on the state of interactive advertising platforms. The announcement was made during its Annual Leadership Meeting, Ecosystem 2.0: Revenue the Next Wave, in Carlsbad, California, where leaders across the digital media landscape have converged to address the most critical issues facing the industry.
Read the full story

  • Share/Bookmark

Tags: , , , , , , ,

Posted in Ad Groups & Agencies, Ad Networks and Platforms, Ad Operations, Audience Measurement, Digital Marketing, IAB, Marketing Strategy, Online Advertising Challenges, TV & Cable AdvertisingComments (1)

Ace Metrix Reveals Top Scoring TV Ads from Super Bowl XLIV


Budweiser Ad “Fence” Wins Top Creative Effectiveness;
Google Ad, at #5, Also Successfully Demonstrates Advertising Creative Effectiveness
LOS ANGELES – Ace Metrix, the industry standard in online television advertising analytics, announced the Ace Metrix™ Top Scoring Super Bowl XLIV Television Ads, a ranking of television ads from Sunday’s Super Bowl with the best creative effectiveness as measured by Ace Score™. “Fence”, a Budweiser ad from Anheuser-Busch, was the overall highest scoring ad with an Ace Score of 626 out of a possible 950, scoring a 657 in watchability and 645 in persuasion. More than 5,000 consumers (ages: 21-60) nationwide participated in the Ace Metrix Super Bowl Advertising Survey during and after the game.
  • Share/Bookmark

Tags: , , , , , , ,

Posted in Ad Creatives Showcase, Digital Marketing, Events, Marketing Strategy, TV & Cable AdvertisingComments (1)

TV Ads Integrated within an Interactive, Social TV Environment Outperform Broadcast TV Equivalents


First Major Advertising Effectiveness Study in the Social TV space finds that traditional 30-second TV spots are strong performers in brand metrics ranging from brand recall to purchase intent when integrated within an interactive programming environment

CHICAGO – Akoo, the world’s largest social music television network, announced the results of the first major Advertising Effectiveness study in the rapidly emerging social TV space. The study was conducted by media research firm Arbitron and included Akoo advertisers in the categories of gaming consoles, quick-service restaurants, consumer electronics retail, movie studios, and mobile broadband service providers.
Read the full story

  • Share/Bookmark

Tags: , , , , , , , , , , ,

Posted in Ad Operations, Ad Products, Digital Marketing, Marketing Strategy, Online Media, Reports and Studies, Social Networks, TV & Cable AdvertisingComments (2)

Go Daddy Ad Banned from Super Bowl – Not for the Reason You Think!


Watch “Lola” For Yourself & Give Your Opinion Now

SCOTTSDALE, Ariz. – What is offensive about a retired football star transitioning into a career as a successful Internet entrepreneur? That’s the question Go Daddy is asking viewers about the one Go Daddy Super Bowl commercial that was not approved to air in this year’s big game.
Read the full story

  • Share/Bookmark

Tags: , , , , , ,

Posted in Ad Creatives Showcase, Events, Marketing Strategy, TV & Cable AdvertisingComments (2)

US Advertising Value for Online Video Services Will Be US$1.9 Billion By 2013


DUBLIN – Research and Markets has announced the addition of the “US Advanced Advertising” report to their offering.

Advertising is undergoing fundamental changes. Traditional TV programming delivers a repeatable audience that advertisers can plan their ad campaigns around. But consumers are consuming more content as Ad-supported Video-on-Demand (VOD).
Read the full story

  • Share/Bookmark

Tags: , , , , , , ,

Posted in Ad Networks and Platforms, Ad Operations, Digital Marketing, Reports and Studies, TV & Cable AdvertisingComments (2)

TNS Media Intelligence Reports Super Bowl Spending Reached $2.17 Billion over the Past 20 Years


Historical Advertising Data Showcases Super Bowl’s Leading Spenders, Quadrupled Ad Rates and More Cluttered Air Time

NEW YORK – The escalating chatter surrounding Super Bowl XLIV is not just about the teams competing for the 2010 championship. The TV commercials that will appear during the game are also the subject of discussion and speculation. And participating advertisers will once again be confronted with the difficult question of whether the Super Bowl is a smart marketing investment or a wasted use of the budget.
Read the full story

  • Share/Bookmark

Tags: , , , , , , ,

Posted in Ad Metrics, Ad Operations, Marketing Strategy, Reports and Studies, TV & Cable AdvertisingComments (2)

Leading Advertisers Launch Branded Entertainment Campaigns on Social Music Television Network, Akoo


New Arbitron audience measurement research finds that Akoo delivers advertisers 64.5 million monthly engaged viewers, of which 13.4 million watch Akoo programming and advertising for 30 minutes or longer, 14.8 million watch for 15-29 minutes, and 36.3 million watch for up to 14 minutes per visit
Read the full story

  • Share/Bookmark

Tags: , , , , , , , , ,

Posted in Ad Operations, Ad Products, Ad Targeting, Audience Measurement, Digital Marketing, Internet Strategy, Marketing Strategy, Online Advertising Challenges, Online Media, Social Networks, TV & Cable Advertising, Video PlatformsComments (1)

Top online advertiser Scottrade increases TV ad presence; Grounds helicopter with new creative launch


Online investing firm launches new integrated marketing campaign with new tagline, logo and advertising creative to tap into trend of empowered, independent investors

ST. LOUIS – Scottrade, the online investing firm that has attracted do-it-yourself investors through its trademark $7 online stock trades and commercials featuring its founder and CEO flying a purple helicopter, is announcing an updated branding approach and new advertising campaign that launches nationwide today.
Read the full story

  • Share/Bookmark

Tags: , , , , , , , , ,

Posted in Ad Operations, Digital Marketing, Internet Marketing Services, Internet Strategy, Marketing Strategy, Online Media, TV & Cable AdvertisingComments (1)

Do you have, or know of a Twitter profile relevant to Online Advertising?

Let us know, and we'll add it to the Twitter list - see below its live feed!

Whitepapers

Jobs