Web
Analytics Made Easy - StatCounter
Home TV & Cable Advertising

TV & Cable Advertising

Adgile Prepares to Launch Into Canada With Market Partner Nlogic

Canada marks Adgile’s first commercial expansion outside of Australia Adgile, the next generation performance management platform for TV advertising, today confirmed a market entry partnership...

Viant Licenses TiVo’s TV Viewership Data to Expand TV Targeting and Measurement Capabilities

IRVINE, Calif. -- Viant Technology Inc.(NASDAQ: DSP), a leading people-based advertising software company, today announced that Viant has entered into a license agreement with TiVo®,...
Ad Tech Daily

TVSquared Integrates Location Data to Link Cross-Platform TV Ads to Offline Consumer Behaviors

Addition of Foursquare Location Data Empowers Brands to Attribute TV Investments to Physical Outcomes NEW YORK -- TVSquared, the global leader in cross-platform TV ad measurement,...

FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video...

New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening...
Ad Tech Daily

Digiday Names VIZIO SmartCast® Best Connected TV Platform in Video and TV

IRVINE, Calif. -- VIZIO (NYSE: VZIO) today announced that SmartCast™, the award-winning smart TV platform available to millions of viewers, has been recognized as...
Ad Tech Daily

FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on...

The Trade Desk is first integration partner, enabling advertisers to access FOX VOD addressable inventory through their platform. NEW YORK -- Today, Fox Corporation (Nasdaq: FOXA,...
Ad Tech Daily

AdTech Leader TripleLift Announces Majority Investment from Vista Equity Partners

Partnership to Accelerate Global Product Expansion and Innovation in CTV NEW YORK -- TripleLift, one of the largest advertising technology platforms in the world, announced today...
person holding white Samsung Galaxy Tab

Arrivalist Provides Independent Measurement for Samsung Ads Smart TV Travel and Tourism Advertising Campaigns

NEW YORK -- Arrivalist announced today that it has partnered with Samsung Ads, the advertising arm of Samsung Electronics and global leader in advanced...
Ad Tech Daily

67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV

New research by Unruly finds 100% of digital media agencies and 77% of brands plan to invest more in CTV over next 12 months...

To send us your announcement or press release, please see available options at: https://adtechdaily.com/submit-a-story/.

Advertisement

Featured

Advertisement

Sponsored

Advertisement

From our guest authors