Duracell’s First-Ever Big Game Ad Reveals How It’s Built Different
Seven-time Champion, Tom Brady, Joins The Duracell Scientist to Prove that Power Boost™ Ingredients are the Difference Maker
CHICAGO -- Duracell, one of the world’s leading battery...
MNTN Selected for Ad Age Best Places to Work 2025 For Second Consecutive Year
AUSTIN, Texas -- MNTN, the Hardest Working Software in Television™ and trailblazer in streaming TV advertising, has been named one of the Ad Age...
Effectv and Clarivoy Aim to Transform Multiscreen TV for Automotive Advertisers with First-In-Class Attribution
Clarivoy partnership would mark the first of Effectv’s measurement offerings across verticals in new Suite of Attribution Solutions
NEW YORK -- Today Effectv, the ad...
The Math Has Changed Behind Scalable, Personalized Video, CTV and Audio Campaigns
It’s not a thesis but a fact: brands must deliver more content across more channels, ensure that content is actually engaging, and do it...
‘The Efficiency Curve’: Finding the Optimal Balance Between CTV and Linear TV Investments
MOUNTAIN VIEW, Calif. -- LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced findings from a pivotal study titled...
Stackline Partners with Gigi to Enhance Multi-Retailer Attribution and Audience Building Capabilities for Streaming...
This first-of-its-kind innovative partnership empowers brands with actionable ecommerce and retail data to improve audience targeting and deterministically measure multi-retailer outcomes from Streaming TV...
VideoAmp Renews Measurement and Currency Partnership with Paramount Global
NEW YORK -- VideoAmp, a media measurement company transforming advertising, today announced an extension of their long-term partnership with Paramount Global that continues to...
Roku the First Publisher to Launch Innovid Harmony Reach and Frequency, Driving Optimized Reach...
Collaborating through Roku Data Cloud, Innovid & Roku Aim to Enhance CTV Outcomes
NEW YORK -- Innovid (NYSE:CTV), an independent software platform for the creation, delivery,...
Comcast to Launch Industry-Changing, Cross-Publisher Advertising Solution for the Premium Video Category
Universal Ads to Empower Marketers of All Sizes to Easily Purchase Scalable, Performance-Driven Video Ad Campaigns Directly from Premier Media Companies
Launch Partners Include A+E,...
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