Category: Social Networks
With 140 Proof Social Ads, All Politics is Social
140 Proof, the leading social ad platform for Twitter and Facebook, today launched a new social ad solution for political campaigns that allows candidates to reach large groups of targeted voters within the social stream. 140 Proof social ads enable candidates to amplify their campaign efforts and extend their reach beyond existing followers, putting their messages at the top of the social news feeds of over 100 million potential voters.
GraphEffect Unveils GraphEffect 2.0, the Most Comprehensive Social Media Management Platform That Integrates Paid, Owned and Earned Media on Facebook
GraphEffect, a social marketing software company, announced the launch of GraphEffect 2.0, a product that provides marketers with new software that ties together Paid, Owned and Earned Media on Facebook. The new software enables marketers to integrate their social advertising and conversational marketing initiatives to drive significant results.
Interview: Blake Cahill, President of Banyan Branch, Explains How Brands Can Utilize Pinterest
Pinterest is quickly establishing itself as a must-go destination for online marketers looking for a fresh approach to reach the desired audiences. Pinterest has been around for two years but it is the very recent growth spur that caught the attention of users and marketers alike. With millions of consumers signing up, brands are scrambling to develop strategies for marketing on Pinterest and efficiently engage with those who are pinning their interests.
Demand Media Introduces Innovative Social Feed Ads
Demand Media® (NYSE: DMD) announced the introduction of a suite of rich media advertising units that incorporate its new Social Feed ad management tools. These tools allow advertisers to deliver customized social media content directly into their live rich media ads – including ads that feature video, audio, Flash and HTML5. In the coming months, brands like Klondike, American Egg Board and Purex, in addition to other leading marketers, plan to launch campaigns using the new products on Demand Media’s properties, which include eHow, LIVESTRONG.COM, Cracked and typeF.
BLiNQ Media Names Chief Revenue, Strategy Officers
BLiNQ Media, a Social Engagement AdvertisingSM and technology company that delivers breakthrough Facebook advertising results along with real-time audience insight for agencies and brands, announced today that it has hired veteran sales executive Miles Dennison, as its Chief Revenue Officer, based in New York City to spearhead the company’s sales efforts to Fortune 500 advertisers and agencies, and has tapped the strategic and creative talents of social-media expert David Rollo, as its Chief Strategy Officer.
American & British Consumers Warn of Backlash Against Feared Facebook Advertising Plans
As Facebook prepares for its long-anticipated initial public offering (IPO) and consumer fears mount over how their personal data could be used to subject them to greater volumes of more intrusive advertising, American and British consumers are warning of a major backlash as more than one in four (27 per cent) British and one in five (20 per cent) American consumers online would stop using a product or service – such as the social networking site – if they were subjected to too much advertising. The findings are revealed in the 2012 Digital Advertising Attitudes Report from Upstream which commissioned YouGov to poll the online views of 2,054 UK adults aged 18+ in the UK and 2,105 in the USA on a range of digital advertising issues.
140 Proof Reports Brands Doubled Down on Social Stream Ads in 2011
140 Proof, the leading social ad platform for Twitter and Facebook, announced that it increased revenues by 700 percent in 2011, with social stream ad buys by Fortune 500 brands more than quadrupling during the course of the year. The company’s growth was fueled in large part by a steady increase in the average deal size for social stream ad campaigns: 140 Proof reports that brands are now investing two times more in social stream ad campaigns than they did one year ago.
140 Proof Launches In-App Social Video Ads
140 Proof, the leading social ad platform for Twitter and Facebook, launched a new in-app social video ad unit that enables brands to increase social engagement around videos and better capture the positive buzz surrounding their video campaigns. This is the first time advertisers will be able to serve video content to consumers within their favorite social apps.
Facebook IPO and Beyond, MIT Sloan Expert Sees Rich New Revenue Source
With Facebook’s initial public offering last week, the social networking giant can look ahead to a potentially huge new source of revenue from “social advertising,” according to new research by MIT Sloan School of Management Associate Professor of Marketing Catherine Tucker. Tucker says that Facebook itself is only beginning to recognize the “untapped potential” of this kind of advertising fueled by its own technology.
SodaHead Poll Reveals Public’s Thoughts on the Facebook Timeline
With Facebook’s Timeline rolling out to all 800 million users, SodaHead.com, the web’s largest opinion based community, polled its users to get their thoughts on the new design. In a landslide, 70% of poll respondents stated that they did not like Timeline and hoped that Facebook would “lose it.” Only 20% indicated that they liked [...]
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